
Feeling lost trying to make your website pop online?
You’re not alone.
Many small business owners and marketers struggle to keep up with SEO, social media, and online ads.
This scattered approach can cost you time and money, and leave you wondering if your efforts are even helping.
This guide will show you how to use Raven Tools.

Join thousands of businesses already using this powerful tool. Our Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!
Getting Started with Raven Tools
Signing Up and Logging In
Ready to dive in? First, you’ll need to create an account with Raven Tools.
It’s just like signing up for any other website.
You’ll put in your email and make a password.
Once that’s done, you can log in anytime.
If you’re just trying it out, look for a free trial option – it’s a great way to see how it works before you commit!
Dashboard Overview
When you first log in, you’ll see your dashboard.
Think of it as your control center.
It’s where Raven Tools shows you a quick summary of everything important.
You’ll see menus that allow you to navigate to different sections, such as checking your website’s health (SEO), reviewing your social media, or viewing your ad performance.
It may seem overwhelming at first, but we’ll break it down so you know exactly where to go.
Setting Up Your First Project
Creating a New Project
Okay, let’s set up your first project in Raven Tools.
This is super important because it tells the tool which website you want to work on.
Simply look for a button labeled “Create New Project.
” You’ll give your project a name, maybe something simple like “My Business Website” or “Client X.
Then, you’ll type in your website’s address (its URL).
Connecting Essential Integrations
After you add your website, Raven Tools will ask you to connect some other important accounts.
Think of these as linking up different puzzle pieces.
You’ll want to connect things like Google Analytics and Google Search Console.
These are free tools from Google that provide you with extensive information about who visits your site and how people find you.
Essential Raven Tools Features for Beginners
Site Auditor
Think of the Site Auditor as a doctor for your website.
It checks for hidden problems that can hurt how well your site shows up in search results.
It looks for things like broken links (pages that no longer exist), missing picture descriptions (also known as alt text), or if your pages are loading too slowly.
Keyword Research
Keyword research is all about figuring out what words and phrases people type into Google when they’re looking for something.
Why does this matter?
Because if you know what words they’re using, you can put those words on your website and in your blog posts.
This helps more people find your site!
Rank Tracker
Once you’ve added keywords to your website, how do you know if you’re actually showing up in Google?
That’s where the Rank Tracker comes in.
This tool watches your website’s position for the keywords you care about.
Reporting and Automation
Creating Simple Reports
So, you’ve been busy using Raven Tools to check your website and find keywords.
How do you see all your progress in one easy-to-read place?
That’s where reports come in!
Raven Tools lets you make simple reports that show how your website is doing.
You can pick and choose what information you want to include, like how your rankings have changed or what problems the site auditor found.
These reports are great for keeping track of your own work or for showing others, such as your boss or a client, how things are progressing.
Automating Tasks
Wouldn’t it be great if some of these reports automatically appeared in your inbox without you having to take any action?
Raven Tools can help with that!
It has ways to automate some of your tasks.
This means you can set it up to run certain checks or send you reports on a regular schedule, like every week or month.
It’s a real time-saver as you get more comfortable using the tool.
Conclusion
You’ve now got a good handle on Raven Tools.
We looked at how it helps find website problems.
We learned how to track your progress, too. You also saw how it helps you keep an eye on your rivals.
Raven Tools brings everything together.
It makes online marketing much easier. You don’t need a lot of different tools.
This saves you time. It helps you get better results, too.
So, are you ready to take charge of your online marketing?
It’s time to start. Sign up for Raven Tools today.
See how it can help your business grow.
Alternatives to Raven Tools
Raven Tools stands out for its all-in-one approach. Here’s how it compares to other popular tools:
- Ahrefs: Ahrefs excels in backlink analysis and extensive keyword data, often preferred for deep SEO dives.
- Semrush: Semrush offers a huge keyword database and strong competitor analysis, with comprehensive reporting features.
- Content Raptor: Content Raptor focuses on AI-powered content optimization and basic rank tracking for beginners.
- Surfer SEO: Surfer SEO provides detailed content editor and SERP analysis, helping optimize content for ranking.
- Moz: Moz is known for its Domain Authority metric and solid keyword research, with a user-friendly interface.
- SE Ranking: SE Ranking provides strong rank tracking accuracy and competitive pricing across its comprehensive suite.
- Ubersuggest: Ubersuggest is often favored for its user-friendliness and affordability, offering basic SEO insights.
- SpyFu: SpyFu specializes in competitor keyword and ad analysis, showing what rivals are doing in paid search.
- Similarweb: Similarweb provides high-level website traffic and audience insights, more for market research.
- Mangools: Mangools offers user-friendly tools with a focus on affordability, including keyword finder and backlink checker.
- Ranktracker: Ranktracker excels in precise, real-time keyword rank tracking and extensive backlink monitoring.
Frequently Asked Questions
Is Raven Tools hard for a new user to learn?
No, Raven Tools is quite user-friendly for a new user. It has a clear layout and a dashboard that shows important metrics at a glance. While it offers many features, you can start with the basics and learn more over time. Its reporting features are also easy to use for sharing insights.
What is a backlink metric?
A backlink metric is a number or score that tells you something about a backlink. For example, it could tell you how strong a backlink is, or how trustworthy the website linking to you is. These metrics help you understand the quality and value of your backlinks.
Can a user see competitor data?
Yes, a user can definitely see competitor data in Raven Tools. The platform has a dedicated Competitor Research section. Here, you can compare your website’s performance against your rivals, looking at things like their top keywords and backlink profiles.
Does Raven Tools offer a free trial for new users?
Yes, Raven Tools often offers a free trial for new users. This allows you to explore the platform and its features before committing to a paid plan. It’s a great way for a new user to test if it fits their needs.
What kind of metric does Site Auditor show?
The Site Auditor shows various technical SEO metrics. It gives you a “site health score” and points out issues like broken links, slow page speed, or missing image descriptions. These metrics help a user fix problems that can hurt website performance.