⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month. Thryv starts at $244/month in our pricing data.
- 最适合： ActiveCampaign for email marketing automation and sales pipeline work. Thryv for local service businesses that need booking, invoices, and listings.
- 主要区别： ActiveCampaign is built around advanced automation and email campaigns. Thryv is customer relationship management plus front-office admin.
- 我们的选择： ActiveCampaign, rated 4.0 against Thryv’s 2.6, with a built in 客户关系管理 on every plan.
Most people land on this page with one small 商业 问题。
Leads come in, then nothing happens for three days.
ActiveCampaign and Thryv both promise to fix that gap.
But they are not the same kind of software.
One is a marketing and sales automation engine.
The other is a front-office CRM platform for local businesses.
概述
This ActiveCampaign vs Thryv comparison covers pricing, key features, and ease of use.
我们还会分析每种工具最适合哪些用户。
我们的信息来源包括已发布的规格说明、文档和 G2 评测。
我们的撰稿人也亲自体验了这两个账户。
这些笔记位于下面的“我们的团队注意到”部分。
ActiveCampaign是什么？
ActiveCampaign is a marketing automation and CRM platform for growing teams.
It handles email marketing, sales automation, and contact management in one account.
The company calls it Customer Experience Automation, or CXA.
In plain terms, ActiveCampaign marketing automation reacts to what each contact does.
Someone opens a page, and the follow up email fires on its own.
You can build automations with a drag-and-drop editor and no code.
🏆 优胜者：ActiveCampaign
Over 900 automation templates and a built in CRM on every plan. The 14-day free trial needs no card.
ActiveCampaign 定价
ActiveCampaign offers four pricing tiers. Costs also rise with your contact count.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Small teams sending first email campaigns |
| 加 | 每月 49 美元 | Lead scoring and sales pipeline work |
| 专业版 | 每月 79 美元 | More advanced features like split-path testing |
| 企业 | 每月145美元 | Big businesses needing custom objects and reports |
Pricing verified September 2026.
免费试用： 14 days with most Professional-tier features. No credit card is required to start.
退款保证： No blanket refund window. Yearly billing carries a 20% discount, so test monthly first.
📌 笔记： Every tier includes the built in CRM. The Starter plan caps you at 5 actions per automation, which 小型企业 outgrow fast. Transactional email, SMS add ons, and CRM add ons are priced separately.
⚠️ 警告： The $15 entry price is tied to a low contact tier. Published figures elsewhere list the cheapest plan at $19, so check the slider on the pricing page before proceeding to checkout.
ActiveCampaign 的主要优势
Here is what makes ActiveCampaign worth a look:
- 高级自动化： Multi-step workflows with conditional logic go well past basic drip campaigns. You can A/B test entire automation paths.
- 900+ pre built templates: Automation recipes are built for specific outcomes. Users report saving an average of 20 hours per month.
- 高级分割： Group contacts by website visits, location, purchase history, or interaction history. Custom fields sharpen the targeting further.
- Multi-channel reach: Run email, SMS, WhatsApp, ads, and social from one dashboard. You can send SMS and 文本 messages inside the same workflow.
- 950 多个集成： Shopify, Salesforce, WordPress, Microsoft Dynamics, and Zapier all connect. Integration events can trigger actions on their own.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent 收件箱 tests. That matters more than any feature list.
- Free migration: Switching from another newsletter tool is free, and onboarding includes a personalized checklist.
我们的团队注意到了什么
我们的 作家 set up an ActiveCampaign account and built two live workflows. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Built in CRM is included on all four plans
- Over 900 automation templates and 950 integrations
- 14 天免费试用，无需信用卡
- Free migration from your old email marketing platform
- GDPR compliant with data stored on US servers
❌缺点
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- 随着联系人列表的增长，价格会迅速上涨。
- 没有免费套餐，只有 14 天试用期。
Thryv是什么？
Thryv is customer relationship management software built for small 商业 业主。
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
它最初是由几家黄页公司组成的集团。
That history still shapes the product today.
Thryv software helps local businesses reach more customers, stay organized, and get paid faster.
It operates in 48 states and supports over 50,000 businesses across the U.S., Canada, and 澳大利亚.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees work there.
Runner Up: Thryv
Booking, invoices, and listings in one place. Best for service businesses that answer the phone all day.
Thryv 定价
Thryv sells its centers as bundles. Here are the pricing details in our data.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 营销中心 | 每月 244 美元 | Enhanced local listings, reviews, and SEO 服务 |
| 基普 | 每月 299 美元 | Bundled package tier in our pricing sheet |
Pricing verified September 2026.
免费试用： No standard trial. Thryv offers a free plan with limited features instead.
退款保证： None published. Pricing is quoted by a sales rep, so ask about contract length before you sign.
📌 笔记： Thryv charges a one time onboarding fee of $250 on its packages. Entry-level seats are published at $20.00 per user per month, so the real number depends on which centers you bundle.
⚠️ Pricing conflict: Our sheet lists a $299 tier labelled “Keap,” which is a different vendor and looks like a labelling error on our side. Treat the $244 Marketing Center line as the reliable figure and confirm your own quote with Thryv before proceeding.
Thryv 的主要益处
Here is where Thryv earns its keep:
- Thryv 指挥中心： A unified inbox that pulls email, SMS, social, and web chat together. Fewer missed customer interactions across channels.
- 24/7 online scheduling: Clients book appointments any hour. Typical users report a 61% jump in bookings.
- Client portal estimates: Customers schedule, pay, share documents, and view their account in a secure portal.
- 增强型本地商家信息： Business details sync across 50+ listing sites, including Yahoo, and reviews are managed in one page.
- 更快收到报酬： ThryvPay handles online payments, invoices, and digital document signing for service businesses.
- Admin time back: Owners report saving around 20 hours per week by moving invoicing, scheduling, and file storage into one tool.
- TeamChat and mobile access: Staff message each other in-app and manage workflows from any browser or phone.
我们的团队注意到了什么
Our writer walked through the Thryv Business Center demo and tested the booking and invoice flow. Here is what stood out:
Thryv 的优点和缺点
✅ 优点
- One tool for booking, invoices, and listings
- 24/7 support and a free plan to test
- Website builder and client portal included
- AI Response Tool drafts replies to reviews
❌缺点
- Weak automation next to a real marketing platform
- One time onboarding fee of $250 on packages
- Pricing is quoted by sales, not self-serve
- Lowest user rating of the two at 2.6
功能对比
Here are the key features that decide this matchup. We line up the ActiveCampaign features against Thryv across ten areas, then close with cost.
| 特征 | ActiveCampaign | 瑟里夫 |
|---|---|---|
| 起价 | 每月15美元 | 每月 244 美元 |
| 免费计划 | ❌（14天试用期） | ✅ |
| 高级自动化 | ✅ | ❌ |
| Built In CRM | ✅ | ✅ |
| 领先得分 | ✅ | ❌ |
| 着陆页 | ✅ | ✅ (website builder) |
| 预约 | ❌ | ✅ |
| 发票和付款 | ❌ | ✅ |
| 本地商家信息和评论 | ❌ | ✅ |
| 电话支持 | 更高层级 | 24/7 |
| 最适合 | 电子邮件营销自动化 | 本地服务企业 |
1. Email Marketing and Campaigns
ActiveCampaign： This is the core product. The email builder ships with email templates, and the drag-and-drop editor includes AI content generation. You can measure results per campaign and track opens by segment.
瑟里夫： Email is one channel among many, not the main event. Campaign analytics cover sends and responses, but the depth of a dedicated newsletter tool is not here.
2. 营销和销售自动化
ActiveCampaign： Intelligent marketing automation is the reason most people sign up. Active Intelligence agents can build campaigns and suggest high-value segments from live data. You set the entry trigger, the branches, and the end automation step yourself.
瑟里夫： Automation is trigger-based email and text, not branching logic. The AI Response Tool drafts replies to reviews, which saves time on a different job.
3. 客户关系管理和联系人管理
ActiveCampaign： The ActiveCampaign CRM tracks each sales pipeline and scores leads. You can add notes to a deal, set custom fields, and use custom objects on the Enterprise plan.
瑟里夫： Contact management is built around jobs and appointments rather than sales engagement. TeamChat keeps staff notes on a customer in the same place as the booking.
4. 细分和线索评分
ActiveCampaign： Advanced segmentation groups people by location, page visits, or purchase history. Lead scoring then tells your sales team who to call first.
瑟里夫： Website analytics show traffic and source data for your site. There is no scoring model that ranks leads by buying intent.
5. Landing Pages and Website Tools
ActiveCampaign： Custom landing pages capture leads, and a form submission can start an automation 即刻. This suits digital marketing teams running paid traffic.
瑟里夫： The Market Builder and website builder create a professional site without a developer. It is a full website rather than a campaign page.
6. Dynamic and Conditional Content
ActiveCampaign： Dynamic content swaps blocks based on subscriber data. Conditional content shows or hides sections per recipient, and RSS triggered emails send new blog posts on their own.
瑟里夫： 社交媒体 management posts and schedules across accounts from one screen. Message personalization exists, but it does not reach block-level rules.
7. 人工智能功能
ActiveCampaign： Integrated AI handles predictive sending and picks delivery times from past behavior. New features here lean toward 自主 agents rather than chat prompts.
瑟里夫： Online reputation management uses AI to draft review replies. For a business that lives on local reviews, that is the more useful ability.
8. Content Creation and Reach
ActiveCampaign： Content creation tools draft subject lines and body copy inside the editor. Ads in ActiveCampaign let you push the same audience to paid channels.
瑟里夫： SEO services are sold as an add on to lift local search visibility. That is a service layer, not a content editor.
9. Reporting and Custom Reports
ActiveCampaign： Analysis and 报道 covers campaign, automation, and deal data. Custom reports arrive on higher tiers, alongside single sign-on and a dedicated account team.
瑟里夫： Billing and invoicing reports show what was sent, paid, and outstanding by date. Money reporting is stronger here than marketing reporting.
⚠️ 警告： Neither vendor advertises HIPAA support on standard plans. ActiveCampaign is GDPR compliant and follows a published data privacy framework with US servers, but clinics should confirm 安全 terms in writing first.
10. 定价与成本
让我们把这些方案并排比较一下。
| 计划级别 | ActiveCampaign | 瑟里夫 |
|---|---|---|
| 自由的 | ❌ | ✅ Free plan, limited features |
| 入口 | 入门级：每月 15 美元 | 营销中心：每月 244 美元 |
| 中 | 另加：每月 49 美元 | — |
| 上 | 专业版：每月 79 美元 | $299/month bundle |
| 顶部 | 企业版：每月 145 美元 | 定制报价 |
| Setup Fee | 没有任何 | 一次性入职费 250 美元 |
ActiveCampaign： You can start at $15/month and grow into more advanced features later. Annual billing cuts 20%, and email marketing services like transactional email or SMS add ons are priced on top.
瑟里夫： The entry bundle costs more than ActiveCampaign’s top tier. That price buys booking, payments, and listings, so compare it against the tools you would otherwise pay for separately.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 最低入门成本 | ActiveCampaign | $15 vs $244 per month |
| 电子邮件营销自动化 | ActiveCampaign | 900+ pre built templates |
| Appointment booking and payments | 瑟里夫 | Client portal and ThryvPay |
| 本地商家信息和评论 | 瑟里夫 | Syncs 50+ listing sites |
| 销售线索评分和销售渠道 | ActiveCampaign | Built in CRM on every plan |
| 免费入门计划 | 瑟里夫 | ActiveCampaign has no free tier |
💰 您的预算
ActiveCampaign’s Starter tier costs less than one Thryv onboarding fee. Thryv only makes financial sense if it replaces three or four separate tools.
🔌 您的技术栈
ActiveCampaign has over 950 integrations, so it slots into an existing stack. Thryv prefers to be the stack, which suits owners who want one login.
📝 Your Daily Workflow
If your day is campaigns and pipelines, ActiveCampaign fits. If your day is calls, quotes, and invoices, Thryv fits.
🎓您的经验水平
Both interfaces are user friendly, with an intuitive menu structure and a searchable knowledge base. A more advanced user will hit ActiveCampaign’s ceiling much later than Thryv’s.
🆓 免费试用和演示
ActiveCampaign gives you 14 days without a card. Thryv runs a demo call, so book time with a human rep before you commit.
🛟 支持选项
Thryv offers 24/7 support to every account. ActiveCampaign reserves phone support and a dedicated account team for upper tiers.
切换指南
Already paying for one of these? Here is what changes if you move.
🔄 从 ActiveCampaign 切换到 Thryv？
✅ 你将获得：
- Online booking that runs 24/7 without staff involvement
- Invoices, estimates, and payments through ThryvPay
- Listings sync and review management in one page
❌ 你会失去什么：
- Branching automation with conditional logic
- Lead scoring and deep advanced segmentation
- 950+ integrations, including Microsoft Dynamics
📋 如何切换：
- Export contacts, tags, and custom fields to CSV
- Book a Thryv demo and confirm your quote
- Import contacts during the paid onboarding session
🔄 从 Thryv 切换到 ActiveCampaign？
✅ 你将获得：
- A far lower monthly bill at the entry tier
- Advanced automation with A/B tested paths
- Transactional emails, SMS marketing messages, and ads in one flow
❌ 你会失去什么：
- Appointment scheduling and the client portal
- Invoicing, document signing, and payment collection
- Local listings sync and reputation tools
📋 如何切换：
- Export your customer list and open invoices from Thryv
- Start the 14-day ActiveCampaign trial, no card needed
- Request the free migration, then rebuild your first automation
我们的评测没有涵盖的内容
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, agency reseller terms, or how either platform handles non profits with donation workflows. Thryv’s pricing is quoted per business, so your number may differ from ours. Our notes reflect the September 2026 versions of both products, and the technology on both sides changes often.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | ActiveCampaign |
| 🚀 自动化 | ActiveCampaign |
| 📧 电子邮件营销 | ActiveCampaign |
| 🎯 CRM深度 | ActiveCampaign |
| 🔌 集成 | ActiveCampaign |
| 🗓️ Booking & Invoicing | 瑟里夫 |
| ⭐ Local Reviews & Listings | 瑟里夫 |
| 🛟 支持访问 | 瑟里夫 |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign wins 5 of 8 categories and rates 4.0 against Thryv’s 2.6.
最适合： email campaigns, sales automation, lead nurturing, contact management
These two products answer different questions. ActiveCampaign asks how you turn a list into revenue. Thryv asks how you keep a service business organized and paid.
Thryv is the better fit for a plumber, salon, or clinic that needs appointments, documents, and a website in one account. Its 24/7 support and free plan lower the risk of trying it.
For everyone else, we recommend ActiveCampaign. It costs less to start, scales to an advanced user, and stays GDPR compliant with a clear security posture. If neither fits, our ActiveCampaign 的替代方案 page lists other options worth a look.
ActiveCampaign 的更多比较
Here is how ActiveCampaign lines up against its closest rivals:
ActiveCampaign 在以下方面胜出： cheaper entry price, deeper automation branching, no forced bundle purchase
HubSpot 在以下方面胜出： free CRM tier, reporting dashboards, larger partner and app directory
ActiveCampaign 在以下方面胜出： lower monthly cost, stronger inbox placement, wider integration list
Keap 获胜理由： built-in quoting and invoicing, phone line included, guided setup coaching
ActiveCampaign 与 管道驱动
ActiveCampaign 在以下方面胜出： native email marketing, automation templates, multi-channel campaigns
Pipedrive 获胜： simpler deal boards, faster rep onboarding, sales-first reporting
ActiveCampaign 与 GoHighLevel 对比
ActiveCampaign 在以下方面胜出： email deliverability record, cleaner editor, fewer moving parts to configure
GoHighLevel 获胜： agency sub-accounts, white-label rebilling, bundled call and funnel tools
相比之下，Thryv 的更多
Thryv competes with a mix of all-in-one platforms. This video walks through the main ones:
Thryv 获胜理由： listings sync across 50+ sites, 24/7 phone help, payment collection built in
GoHighLevel 获胜： automation depth, funnel builder, per-client sub-account structure
Thryv 获胜理由： appointment booking, invoicing and estimates, local reputation management
HubSpot 在以下方面胜出： free starting tier, marketing analytics, scaling past a single location
Thryv 获胜理由： website builder included, client portal, listings and review replies
Keap 获胜理由： campaign automation logic, email template library, transparent public pricing
Thryv 获胜理由： customer-facing booking, ThryvPay checkout, done-for-you SEO services
周一 CRM 胜出： flexible boards, cheaper per-seat pricing, project and task tracking
常见问题解答
ActiveCampaign 的用途是什么？
It handles marketing and sales automation for growing companies. You send email campaigns, score leads, and trigger follow-ups from customer behavior, all from one dashboard.
ActiveCampaign 是 CRM 系统吗？
Yes. Every plan includes a CRM platform for tracking deals, adding notes, and scoring leads. It sits beside the email tools rather than in a separate product.
ActiveCampaign 靠谱吗？
Yes. It is an established platform with published GDPR compliance, US-based data storage, and strong inbox placement scores in independent deliverability tests.
Thryv是用来做什么的？
Small service businesses use it to book appointments, send invoices, manage listings, and respond to reviews. It replaces several front-office tools with one login.
Thryv是黄页的一部分吗？
It grew out of a group of Yellow Pages companies. Today it is a publicly traded software business headquartered in Dallas, Texas, with over 2,400 employees.
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