⚡ Nhận định nhanh:
- Chạy: Sáng tạo CRM starts at $25/user/month. Thryv lists its Marketing Center at $244/month.
- Phù hợp nhất cho: Sáng tạo CRM suits teams that need workflow automation across sales, marketing, and service. Thryv suits small businesses that want bookings, invoices, and reviews in one place.
- Điểm khác biệt chính: Creatio is a no code platform with a native việc kinh doanh process management engine. Thryv is a packaged doanh nghiệp nhỏ suite with a website builder.
- Lựa chọn của chúng tôi: Creatio CRM, rated 3.5 against 2.6, because it covers far more of the customer journey.
The cheaper tool here is not the smaller one.
Creatio CRM asks $25 per user each month.
Thryv asks $244 per month for its Marketing Center.
But price is the smallest difference between these two.
One is built for citizen developers who want to build applications.
The other is built for a plumber who wants to get paid faster.
Toàn cảnh
This Creatio CRM vs Thryv comparison covers pricing, features, and ease of use.
It also breaks down who each software fits best.
Our sources include published specs, documentation, and public review sites.
Các cây bút của chúng tôi cũng đã dành thời gian trực tiếp tìm hiểu cả hai tài khoản.
Những ghi chú đó xuất hiện trong phần "Những điều nhóm chúng tôi nhận thấy" bên dưới.
Creatio CRM là gì?
Creatio CRM is a no code platform for workflow automation and customer relationship management.
The company sells it as a platform to automate workflows with a maximum degree of freedom.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
Hàng nghìn khách hàng thực hiện hàng triệu quy trình làm việc mỗi ngày tại 100 quốc gia.
Creatio products cover marketing, sales, and service in one place.
Creatio has long lasting relationships with AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, and BNP Paribas Group.
Analysts name it a Leader and Strong Performer in Gartner and Forrester reports.
Here is a walkthrough of how the platform behaves day to day.
🏆 Người chiến thắng: Creatio CRM
Build sales, marketing, and service apps without code. Industry workflows for 20 verticals ship ready to edit.
Bảng giá Creatio CRM
Creatio charges per user. Here are the pricing details.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Sự phát triển | 25 đô la/người dùng/tháng | Các nhóm nhỏ bắt đầu với CRM |
| Doanh nghiệp | 55 đô la/người dùng/tháng | Multi-department sales and service |
| Không giới hạn | 85 đô la/người dùng/tháng | Complex industry workflows |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Yes. Creatio offers a time-limited trial of the cloud version.
Đảm bảo hoàn tiền: None published. Refund terms sit inside your signed contract.
📌 Ghi chú: Creatio claims a 37% lower total cost of ownership. The company credits flexible pricing and the no code architecture behind it.
⚠️ Cảnh báo: Per-user pricing scales fast. A 20-person sales team on Unlimited passes $20,000 a year before any marketplace add ons.
Những lợi ích chính của Creatio CRM
Here is what makes Creatio worth a look:
- Native BPM engine: Business process management runs inside the core product. You automate complex approval chains without a separate tool.
- No code tools for non-developers: A drag-and-drop visual designer lets citizen developers build applications. No coding background is needed.
- Industry workflows: Creatio ships ready workflows for 20 verticals. That cuts blank-page setup time.
- Các tác nhân AI: Agents handle account research, lead conversion, and ticket resolution on their own.
- Marketplace add ons: More than 700 connectors and templates are listed for common use cases.
- Faster rollout: Organizations using Creatio often report a 70% cut in implementation timelines against traditional CRM software.
- Analytics and dashboards: Customizable dashboards and AI-powered insights support data-driven decisions.
The homepage sets out the same promise in the vendor’s own words.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn signed up for a Creatio trial and spent several days inside the designer. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của Creatio CRM
✅ Ưu điểm
- Native BPM engine automates complex workflows without extra software
- No code UI designer lets non-technical staff build business apps
- Marketplace of more than 700 connectors and ready-to-go templates
- Ready industry workflows for 20 verticals shorten setup
- Growth plan starts at $25 per user per month
❌ Nhược điểm
- Tính phí theo từng người dùng sẽ trở nên đắt đỏ đối với các nhóm lớn.
- Setup complexity is higher than packaged doanh nghiệp nhỏ công cụ
- No built-in website thợ xây or payment processor
- No published free plan for solo users
Thryv là gì?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
The company began as a conglomerate of Yellow Pages companies.
It now operates in 48 states and employs more than 2,400 employees.
Thryv software supports over 50,000 local businesses in the U.S., Canada, and Australia.
In June 2020 the company reported $1.3 billion in revenue over twelve months.
Của nó sân bóng đá is simple: reach more customers, stay organized, and get paid faster.
This video shows how the software handles daily customer interactions.
Thryv
Bookings, invoices, and reviews in one dashboard. Built for service businesses with no in-house tech team.
Bảng giá Thryv
Thryv sells packages rather than single seats. Here is what our data shows.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Trung tâm tiếp thị | 244 đô la/tháng | Listings, reviews, and campaigns |
| Keap | 299 đô la/tháng | Bundled sales and marketing automation |
Giá được xác nhận vào tháng 7 năm 2026.
Dùng thử miễn phí: Thryv offers a free plan with limited features instead of a standard trial.
Đảm bảo hoàn tiền: None published. Contract terms vary by package and region.
📌 Ghi chú: Thryv Business Center and Marketing Center are sold separately. Bundling both raises the monthly figure well above the table.
⚠️ Pricing conflict: Our data lists Marketing Center at $244/month and Keap at $299/month. Public sources also quote entry pricing near $20.00 per user per month plus a one time onboarding fee of $250. Ask a sales rep to confirm your quote in writing before you sign.
Những lợi ích chính của Thryv
Here is what small business owners get for that monthly fee:
- Trung tâm chỉ huy Thryv: A unified inbox that pulls email, SMS, mạng xã hội, and web chats together. You respond from one screen instead of five.
- Thông tin địa phương được nâng cao: Business information syncs across 50+ listing sites, including Yahoo and other directories. Online reviews are managed from the same place.
- Đặt lịch trực tuyến: Clients book appointments 24/7. Thryv reports a 61% rise in bookings for typical users.
- Cổng thông tin khách hàng: Customers view estimates, sign documents, make payments, and check account details themselves.
- ThryvPay and invoices: A payment processor built for service work. Digital document signing helps you manage invoices and get paid faster.
- Thời gian tiết kiệm được: Owners save an average of 20 hours per week by consolidating invoicing, scheduling, and document storage.
- Website builder and support: A professional website builder plus 24/7 support come with the package.
Here is how those pieces look on the Thryv homepage.
Những điều nhóm chúng tôi nhận thấy
Our writer set up a Thryv account and ran through booking, invoicing, and review replies on mobile. Here is what stood out:
Ưu điểm và nhược điểm của Thryv
✅ Ưu điểm
- Command Center merges email, SMS, social, and web chat
- Listing sync and review management built in
- Client portal handles estimates, payments, and documents
- 24/7 support and a free plan for testing
❌ Nhược điểm
- No process automation engine for complex approval chains
- A one time onboarding fee of $250 applies to packages
- Pricing details are hard to confirm without a sales call
- Little room to build applications beyond the packaged features
So sánh tính năng
These two products overlap on the word CRM and little else. The table below shows where each one actually spends its effort.
| Tính năng | Creatio CRM | Thryv |
|---|---|---|
| Giá khởi điểm | 25 đô la/người dùng/tháng | 244 đô la/tháng |
| Gói miễn phí | ❌ | ✅ |
| Business process management engine | ✅ | ❌ |
| No code tools to build applications | ✅ | ❌ |
| Quy trình làm việc theo ngành cho 20 lĩnh vực khác nhau. | ✅ | ❌ |
| Trình tạo trang web | ❌ | ✅ |
| Client portal estimates and payments | ❌ | ✅ |
| Danh sách và đánh giá địa phương | ❌ | ✅ |
| Marketplace add ons | ✅ (Hơn 700 đầu nối) | ❌ |
| Tốt nhất cho | Growing teams automating sales and service | Các doanh nghiệp dịch vụ địa phương |
1. No Code Tools and App Building
Creatio CRM: Studio Creatio is the design layer where citizen developers build applications with drag-and-drop tools. Non-technical staff can add objects, forms, and third-party integrations without code. This is the defining part of the product and the reason the vendor calls it a code platform to automate work.
Thryv: Thryv gives you a market builder and a website builder instead of an app platform. You pick templates and fill them in. There is no low code layer for building custom business apps.
2. Workflow Automation and Business Process Management
Creatio CRM: A native business process management engine sits inside the core product. You can automate workflows that span departments, with branches, timers, and approvals. Creatio calls this a platform to automate workflows with a maximum degree of freedom, and in practical terms it means the process editor is not bolted on later.
Thryv: Automation here is task-shaped rather than process-shaped. Billing runs on schedules, invoices go out automatically, and reminders fire before appointments. It saves owners an average of 20 hours per week, but it will not model a multi-stage approval chain.
⚠️ Cảnh báo: If your workflow crosses more than two teams, packaged automation usually runs out of road within a year.
3. Tính năng AI
Creatio CRM: Creatio AI runs agents that handle account research, lead conversion, and ticket resolution on their own. Those agents feed dashboards that measure pipeline health. The stated goal is efficiency across operations rather than a single chat box.
Thryv: The AI Response Tool drafts replies to customer reviews in a few seconds. It is narrow but useful, and it removes a chore most owners put off. There is no agent layer touching sales data.
4. Marketing Campaigns and Customer Journey
Creatio CRM: Marketing Creatio is an omnichannel marketing platform for tracking leads, prospects, and customers. You can orchestrate customer journey stages, trigger marketing campaigns, and hand a qualified lead to sales inside the same record. The customer journey stays visible from first click to closed deal.
Thryv: Campaigns run on trigger-based email and SMS marketing messages tied to bookings and payments. Mạng xã hội posting sits in the same dashboard. It fits a single location well and gets thin once you run several brands.
5. Service, Support, and Reputation
Creatio CRM: The service side is a full-cycle case management product with AI assistance. Cases route by rules, and the same engine that runs sales runs support. Both customer and employee experiences sit on one data model, which is what the vendor means by workflows and CRM in one platform.
Thryv: Online reputation management is the headline feature. Reviews are pulled in, flagged, and answered from one page, and 24/7 support backs the software itself. For a business whose next lead comes from a five-star average, that matters more than case routing.
6. Account Management and Customer Interactions
Creatio CRM: Client management covers account management, contact history, and every touch across the business environment. Consolidated customer data means calls, emails, and documents attach to one record. The Creatio team designed this to enhance customer context before a rep picks up the phone.
Thryv: TeamChat keeps internal messages beside the client file, so staff coordinate without a separate app. Client-facing history is thinner, but for a five-person crew it is enough. Managing a shared calendar and a shared inbox in one place is the real win here.
7. Sales Processes and Order Management
Creatio CRM: Sales Creatio is built to accelerate sales processes of any complexity, from a two-step deal to a tendered contract. Order management, quotes, and opportunity stages are native objects, not add-ons. Sales processes can be redrawn by an operations lead without waiting on a developer.
Thryv: Sales here means getting found and getting paid. COMMENT services push your local presence up the results page, and quotes convert straight into invoices. There is no pipeline modelling beyond simple stages.
8. Tích hợp và Thị trường
Creatio CRM: More than 700 connectors sit in the marketplace, alongside templates and ready-to-go add-ons. The technology stack is open enough to slot the platform beside existing systems. Cloud and on-site deployment are both offered, which matters if your bảo vệ policy blocks shared hosting.
Thryv: Integrations focus on the tools a local shop already uses: payment rails, calendars, and 50+ directory sites. Website analytics report traffic and form fills without a separate account. Access to deeper API work is limited.
9. Analytics, Reporting, and Learning Resources
Creatio CRM: Customizable dashboards and AI-powered insights support data-driven decisions across sales, marketing, and service. Podcasts and video guides cover setup for people new to the product. The báo cáo layer is the ability to slice your own objects, not a fixed set of charts.
Thryv: Campaign analytics track opens, clicks, bookings, and revenue per campaign. The numbers are easy to read and easy to act on, which suits an owner checking productivity between jobs. Custom reporting is where the ceiling shows.
10. Định giá & Chi phí
Let’s put the plans side by side.
| Gói cước | Creatio CRM | Thryv |
|---|---|---|
| Miễn phí | ❌ | ✅ Tính năng hạn chế |
| Lối vào | Tăng trưởng — 25 đô la/người dùng/tháng | Trung tâm Marketing — 244 đô la/tháng |
| Giữa | Doanh nghiệp — 55 đô la/người dùng/tháng | Keap — $299/month |
| Đứng đầu | Không giới hạn — 85 đô la/người dùng/tháng | ❌ |
| Setup fee | None published | Phí gia nhập một lần là 250 đô la. |
Creatio CRM: Per-user pricing rewards small teams and punishes large ones. Three users on Growth cost $75 a month. Thirty users on Unlimited cost $2,550 a month, so model your headcount before you commit.
Thryv: Flat package pricing works the other way around. A ten-person shop pays the same as a two-person shop, which is good news once you grow. The published pricing details vary by region, so treat the quote you receive as the real number.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Cross-department automation | Creatio CRM | Công cụ BPM gốc |
| Bookings and payments | Thryv | Client portal and ThryvPay |
| Custom apps without developers | Creatio CRM | No code UI designer |
| Danh sách và đánh giá địa phương | Thryv | Syncs 50+ directories |
| Chi phí đầu vào thấp nhất | Creatio CRM | $25 per user monthly |
| One flat bill for a small crew | Thryv | Package pricing, not per seat |
💰 Ngân sách của bạn
Under five users, Creatio is far cheaper on paper. Past fifteen users, Thryv’s flat package starts to look reasonable.
🔌 Bộ công nghệ của bạn
Creatio expects to sit at the centre of a stack and connect outward. Thryv expects to be the only system you log into.
🎓 Trình độ kinh nghiệm của bạn
Thryv is the more intuitive first CRM, and most owners are live in a week. Creatio rewards someone willing to learn a low code platform properly.
📈 Your Growth Plan
If you plan to add departments, pick the tool that can model them. CRM applications you can reshape yourself age better than fixed packages.
🆓 Dùng thử và bản demo miễn phí
Thryv’s free plan lets you test before any money moves. Book a Creatio demo and bring one real process to rebuild live.
🛟 Các tùy chọn hỗ trợ
Thryv includes 24/7 support with the package. Creatio leans on partners and a marketplace, which is stronger for build work and slower for quick questions.
Hướng dẫn chuyển đổi
Already on one of these? Here is what changes if you move.
🔄 Bạn đang chuyển từ Creatio CRM sang Thryv?
✅ Những lợi ích bạn sẽ nhận được:
- A website builder and listing sync you no longer buy separately
- A client portal for estimates, payments, and signed documents
- Flat billing that does not rise with every new seat
❌ Những gì bạn sẽ mất:
- The business process management engine
- No code tools for building custom apps
- The 700-connector marketplace
📋 Cách chuyển đổi:
- Export contacts, accounts, and open opportunities to CSV
- Create the Thryv account and complete paid onboarding
- Import contacts, then rebuild your calendar and invoice templates
🔄 Bạn đang chuyển từ Thryv sang Creatio CRM?
✅ Những lợi ích bạn sẽ nhận được:
- Process automation that spans sales, marketing, and service
- Industry workflows for 20 verticals as a starting point
- Cheaper entry pricing for a team under five people
❌ Những gì bạn sẽ mất:
- The website builder and directory listing sync
- ThryvPay and the built-in client portal
- Bundled 24/7 support
📋 Cách chuyển đổi:
- Export clients, invoices, and appointment history from Thryv
- Start a Creatio trial and pick the closest industry template
- Import your data, then keep payments with your current processor
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on small and mid-sized teams. We did not test contract negotiations, and we could not measure how each vendor behaves under pressure — things like communicating transparently about an outage, or showing genuine care when a rollout slips past its date. Deployment on private servers, regional support hours, and custom API work also sit outside what we could check. If you are buying for 200 seats, your priorities will differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Creatio CRM |
| 🚀 Automation Depth | Creatio CRM |
| 🧩 Tùy chỉnh | Creatio CRM |
| 🎯 Marketing Reach | Creatio CRM |
| 👶 Dễ sử dụng | Thryv |
| 💳 Payments and Bookings | Thryv |
| 🔌 Tích hợp | Creatio CRM |
| 🏆 Người chiến thắng chung cuộc | Creatio CRM |
🏆 NGƯỜI CHIẾN THẮNG: CREATIO CRM
Creatio CRM thắng 5 trên 7 hạng mục.
Phù hợp nhất cho: workflow automation, sales and marketing teams, and companies that want to own their processes
These are two different products wearing the same label. Creatio CRM is a platform you shape around your company. Thryv is a finished package you move into.
Thryv is a strong fit for a local service business that wants bookings, invoices, and reviews handled without hiring anyone. If that describes you, the higher monthly figure buys back real hours.
For everyone else, Creatio CRM offers more room to grow at a lower entry price, and its rating of 3.5 against 2.6 reflects that gap.
So sánh thêm về Creatio CRM
Here is how Creatio CRM lines up against other platforms:
Creatio CRM vượt trội ở các điểm sau: process modelling depth, per-user entry price at $25, and the ability to rebuild objects without a developer
HubSpot thắng nhờ: a usable free tier, a far larger app directory, and content marketing features Creatio does not attempt
Creatio CRM vượt trội ở các điểm sau: lower cost of ownership, faster rollout timelines, and configuration that non-developers can handle
Salesforce thắng nhờ: partner supply, third-party training material, and a much deeper reporting toolset for large operations
So sánh Creatio CRM và Pipedrive
Creatio CRM vượt trội ở các điểm sau: marketing and service coverage, workflow branching, and industry templates out of the box
Truyền động đường ống thắng nhờ: setup speed for a pure sales team, cheaper starter seats, and a simpler pipeline view
This video walks through the closest Các lựa chọn sáng tạo.
So sánh thêm về Thryv
Here is how Thryv stacks up against its closest rivals:
Thryv thắng nhờ: directory listing sync, bundled 24/7 support, and a client portal aimed at end customers
GoHighLevel thắng nhờ: agency multi-account management, white labelling, and funnel building Thryv leaves out
Thryv thắng nhờ: reputation management, local search visibility, and a payment processor built for service jobs
Keap thắng nhờ: longer automation sequences, sharper lead scoring, and a more flexible campaign builder
Thryv thắng nhờ: scheduling, invoicing, and everything a customer does after the sale closes
ActiveCampaign thắng nhờ: email deliverability, segmentation logic, and per-contact pricing that starts far lower
Watch the rundown of Các lựa chọn thay thế Thryv dưới.
Câu hỏi thường gặp
Creatio được dùng để làm gì?
It is used to automate workflows and run sales, marketing, and service operations on one platform. Teams also build their own business apps inside it.
Creatio có đáng tin cậy không?
Yes. The company is headquartered in Boston with 700+ staff, serves customers in 100 countries, and appears as a Leader or Strong Performer in Gartner and Forrester reports.
Thryv được dùng để làm gì?
Small businesses use it to book appointments, send invoices, collect payments, sync listings, and answer reviews from a single dashboard.
Thryv có thuộc danh bạ điện thoại Yellow Pages không?
The company grew out of a group of Yellow Pages businesses. It now trades publicly as Thryv Holdings, Inc. and sells software rather than print directories.
Thryv có phải là một hệ thống CRM không?
Yes, though it is a small business suite first. Contact records sit alongside scheduling, payments, and a website builder rather than in a standalone sales system.
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