⚡ Nhận định nhanh:
- Chạy: ActiveCampaign starts at $15/month. Thryv starts at $244/month in our pricing data.
- Phù hợp nhất cho: ActiveCampaign for email marketing automation and sales pipeline work. Thryv for local service businesses that need booking, invoices, and listings.
- Điểm khác biệt chính: ActiveCampaign is built around advanced automation and email campaigns. Thryv is customer relationship management plus front-office admin.
- Lựa chọn của chúng tôi: ActiveCampaign, rated 4.0 against Thryv’s 2.6, with a built in CRM on every plan.
Most people land on this page with one small việc kinh doanh vấn đề.
Leads come in, then nothing happens for three days.
ActiveCampaign and Thryv both promise to fix that gap.
But they are not the same kind of software.
One is a marketing and sales automation engine.
The other is a front-office CRM platform for local businesses.
Toàn cảnh
This ActiveCampaign vs Thryv comparison covers pricing, key features, and ease of use.
Chúng tôi cũng sẽ phân tích chi tiết từng công cụ phù hợp nhất với đối tượng nào.
Nguồn thông tin của chúng tôi bao gồm các thông số kỹ thuật đã công bố, tài liệu và đánh giá trên G2.
Các cây bút của chúng tôi cũng đã dành thời gian trực tiếp tìm hiểu cả hai tài khoản.
Những ghi chú đó nằm trong phần "Những điều nhóm chúng tôi nhận thấy" bên dưới.
ActiveCampaign là gì?
ActiveCampaign is a marketing automation and CRM platform for growing teams.
It handles email marketing, sales automation, and contact management in one account.
The company calls it Customer Experience Automation, or CXA.
In plain terms, ActiveCampaign marketing automation reacts to what each contact does.
Someone opens a page, and the follow up email fires on its own.
You can build automations with a drag-and-drop editor and no code.
🏆 Người chiến thắng: ActiveCampaign
Over 900 automation templates and a built in CRM on every plan. The 14-day free trial needs no card.
Bảng giá ActiveCampaign
ActiveCampaign offers four pricing tiers. Costs also rise with your contact count.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Người mới bắt đầu | 15 đô la/tháng | Small teams sending first email campaigns |
| Thêm vào đó | 49 đô la/tháng | Lead scoring and sales pipeline work |
| Chuyên nghiệp | 79 đô la/tháng | More advanced features like split-path testing |
| Doanh nghiệp | 145 đô la/tháng | Big businesses needing custom objects and reports |
Pricing verified September 2026.
Dùng thử miễn phí: 14 days with most Professional-tier features. No credit card is required to start.
Đảm bảo hoàn tiền: No blanket refund window. Yearly billing carries a 20% discount, so test monthly first.
📌 Ghi chú: Every tier includes the built in CRM. The Starter plan caps you at 5 actions per automation, which doanh nghiệp nhỏ outgrow fast. Transactional email, SMS add ons, and CRM add ons are priced separately.
⚠️ Cảnh báo: The $15 entry price is tied to a low contact tier. Published figures elsewhere list the cheapest plan at $19, so check the slider on the pricing page before proceeding to checkout.
Những lợi ích chính của ActiveCampaign
Here is what makes ActiveCampaign worth a look:
- Tự động hóa tiên tiến: Multi-step workflows with conditional logic go well past basic drip campaigns. You can A/B test entire automation paths.
- 900+ pre built templates: Automation recipes are built for specific outcomes. Users report saving an average of 20 hours per month.
- Phân đoạn nâng cao: Group contacts by website visits, location, purchase history, or interaction history. Custom fields sharpen the targeting further.
- Multi-channel reach: Run email, SMS, WhatsApp, ads, and social from one dashboard. You can send SMS and chữ messages inside the same workflow.
- Hơn 950 tích hợp: Shopify, Salesforce, WordPress, Microsoft Dynamics, and Zapier all connect. Integration events can trigger actions on their own.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent hộp thư đến tests. That matters more than any feature list.
- Free migration: Switching from another newsletter tool is free, and onboarding includes a personalized checklist.
Những điều nhóm chúng tôi nhận thấy
Của chúng tôi nhà văn set up an ActiveCampaign account and built two live workflows. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của ActiveCampaign
✅ Ưu điểm
- Built in CRM is included on all four plans
- Over 900 automation templates and 950 integrations
- Dùng thử miễn phí 14 ngày, không cần thẻ tín dụng.
- Free migration from your old email marketing platform
- GDPR compliant with data stored on US servers
❌ Nhược điểm
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Giá sẽ tăng nhanh khi danh sách liên hệ của bạn tăng lên.
- Không có gói miễn phí, chỉ có bản dùng thử 14 ngày.
Thryv là gì?
Thryv is customer relationship management software built for small việc kinh doanh chủ sở hữu.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
Nó bắt đầu như một nhóm các công ty thuộc danh bạ điện thoại Yellow Pages.
That history still shapes the product today.
Thryv software helps local businesses reach more customers, stay organized, and get paid faster.
It operates in 48 states and supports over 50,000 businesses across the U.S., Canada, and Úc.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees work there.
Runner Up: Thryv
Booking, invoices, and listings in one place. Best for service businesses that answer the phone all day.
Bảng giá Thryv
Thryv sells its centers as bundles. Here are the pricing details in our data.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Trung tâm tiếp thị | 244 đô la/tháng | Enhanced local listings, reviews, and COMMENT dịch vụ |
| Keap | 299 đô la/tháng | Bundled package tier in our pricing sheet |
Pricing verified September 2026.
Dùng thử miễn phí: No standard trial. Thryv offers a free plan with limited features instead.
Đảm bảo hoàn tiền: None published. Pricing is quoted by a sales rep, so ask about contract length before you sign.
📌 Ghi chú: Thryv charges a one time onboarding fee of $250 on its packages. Entry-level seats are published at $20.00 per user per month, so the real number depends on which centers you bundle.
⚠️ Pricing conflict: Our sheet lists a $299 tier labelled “Keap,” which is a different vendor and looks like a labelling error on our side. Treat the $244 Marketing Center line as the reliable figure and confirm your own quote with Thryv before proceeding.
Những lợi ích chính của Thryv
Here is where Thryv earns its keep:
- Trung tâm chỉ huy Thryv: A unified inbox that pulls email, SMS, social, and web chat together. Fewer missed customer interactions across channels.
- 24/7 online scheduling: Clients book appointments any hour. Typical users report a 61% jump in bookings.
- Client portal estimates: Customers schedule, pay, share documents, and view their account in a secure portal.
- Thông tin địa phương được nâng cao: Business details sync across 50+ listing sites, including Yahoo, and reviews are managed in one page.
- Nhận tiền nhanh hơn: ThryvPay handles online payments, invoices, and digital document signing for service businesses.
- Admin time back: Owners report saving around 20 hours per week by moving invoicing, scheduling, and file storage into one tool.
- TeamChat and mobile access: Staff message each other in-app and manage workflows from any browser or phone.
Những điều nhóm chúng tôi nhận thấy
Our writer walked through the Thryv Business Center demo and tested the booking and invoice flow. Here is what stood out:
Ưu điểm và nhược điểm của Thryv
✅ Ưu điểm
- One tool for booking, invoices, and listings
- 24/7 support and a free plan to test
- Website builder and client portal included
- AI Response Tool drafts replies to reviews
❌ Nhược điểm
- Weak automation next to a real marketing platform
- One time onboarding fee of $250 on packages
- Pricing is quoted by sales, not self-serve
- Lowest user rating of the two at 2.6
So sánh tính năng
Here are the key features that decide this matchup. We line up the ActiveCampaign features against Thryv across ten areas, then close with cost.
| Tính năng | ActiveCampaign | Thryv |
|---|---|---|
| Giá khởi điểm | 15 đô la/tháng | 244 đô la/tháng |
| Gói miễn phí | ❌ (Dùng thử 14 ngày) | ✅ |
| Tự động hóa nâng cao | ✅ | ❌ |
| Built In CRM | ✅ | ✅ |
| Ghi điểm dẫn đầu | ✅ | ❌ |
| Trang đích | ✅ | ✅ (website builder) |
| Đặt lịch hẹn | ❌ | ✅ |
| Hóa đơn & Thanh toán | ❌ | ✅ |
| Danh sách và đánh giá địa phương | ❌ | ✅ |
| Hỗ trợ qua điện thoại | Loading... | 24/7 |
| Tốt nhất cho | Tự động hóa tiếp thị qua email | Các doanh nghiệp dịch vụ địa phương |
1. Email Marketing and Campaigns
ActiveCampaign: This is the core product. The email builder ships with email templates, and the drag-and-drop editor includes AI content generation. You can measure results per campaign and track opens by segment.
Thryv: Email is one channel among many, not the main event. Campaign analytics cover sends and responses, but the depth of a dedicated newsletter tool is not here.
2. Tự động hóa tiếp thị và bán hàng
ActiveCampaign: Intelligent marketing automation is the reason most people sign up. Active Intelligence agents can build campaigns and suggest high-value segments from live data. You set the entry trigger, the branches, and the end automation step yourself.
Thryv: Automation is trigger-based email and text, not branching logic. The AI Response Tool drafts replies to reviews, which saves time on a different job.
3. Quản lý quan hệ khách hàng và liên hệ
ActiveCampaign: The ActiveCampaign CRM tracks each sales pipeline and scores leads. You can add notes to a deal, set custom fields, and use custom objects on the Enterprise plan.
Thryv: Contact management is built around jobs and appointments rather than sales engagement. TeamChat keeps staff notes on a customer in the same place as the booking.
4. Phân khúc và chấm điểm khách hàng tiềm năng
ActiveCampaign: Advanced segmentation groups people by location, page visits, or purchase history. Lead scoring then tells your sales team who to call first.
Thryv: Website analytics show traffic and source data for your site. There is no scoring model that ranks leads by buying intent.
5. Landing Pages and Website Tools
ActiveCampaign: Custom landing pages capture leads, and a form submission can start an automation ngay lập tức. This suits digital marketing teams running paid traffic.
Thryv: The Market Builder and website builder create a professional site without a developer. It is a full website rather than a campaign page.
6. Dynamic and Conditional Content
ActiveCampaign: Dynamic content swaps blocks based on subscriber data. Conditional content shows or hides sections per recipient, and RSS triggered emails send new blog posts on their own.
Thryv: Mạng xã hội management posts and schedules across accounts from one screen. Message personalization exists, but it does not reach block-level rules.
7. Tính năng AI
ActiveCampaign: Integrated AI handles predictive sending and picks delivery times from past behavior. New features here lean toward tự động agents rather than chat prompts.
Thryv: Online reputation management uses AI to draft review replies. For a business that lives on local reviews, that is the more useful ability.
8. Content Creation and Reach
ActiveCampaign: Content creation tools draft subject lines and body copy inside the editor. Ads in ActiveCampaign let you push the same audience to paid channels.
Thryv: SEO services are sold as an add on to lift local search visibility. That is a service layer, not a content editor.
9. Reporting and Custom Reports
ActiveCampaign: Analysis and báo cáo covers campaign, automation, and deal data. Custom reports arrive on higher tiers, alongside single sign-on and a dedicated account team.
Thryv: Billing and invoicing reports show what was sent, paid, and outstanding by date. Money reporting is stronger here than marketing reporting.
⚠️ Cảnh báo: Neither vendor advertises HIPAA support on standard plans. ActiveCampaign is GDPR compliant and follows a published data privacy framework with US servers, but clinics should confirm bảo vệ terms in writing first.
10. Định giá & Chi phí
Hãy cùng so sánh hai bản thiết kế này cạnh nhau.
| Kế hoạch cấp độ | ActiveCampaign | Thryv |
|---|---|---|
| Miễn phí | ❌ | ✅ Free plan, limited features |
| Lối vào | Gói khởi đầu: 15 đô la/tháng | Trung tâm tiếp thị: 244 đô la/tháng |
| Giữa | Thêm nữa: $49/tháng | — |
| Trên | Phiên bản Pro: 79 đô la/tháng | $299/month bundle |
| Đứng đầu | Doanh nghiệp: 145 đô la/tháng | Báo giá tùy chỉnh |
| Setup Fee | Không có | Phí gia nhập một lần là 250 đô la. |
ActiveCampaign: You can start at $15/month and grow into more advanced features later. Annual billing cuts 20%, and email marketing services like transactional email or SMS add ons are priced on top.
Thryv: The entry bundle costs more than ActiveCampaign’s top tier. That price buys booking, payments, and listings, so compare it against the tools you would otherwise pay for separately.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Chi phí đầu vào thấp nhất | ActiveCampaign | $15 vs $244 per month |
| Tự động hóa tiếp thị qua email | ActiveCampaign | 900+ pre built templates |
| Appointment booking and payments | Thryv | Client portal and ThryvPay |
| Danh sách và đánh giá địa phương | Thryv | Syncs 50+ listing sites |
| Chấm điểm khách hàng tiềm năng và quy trình bán hàng | ActiveCampaign | Built in CRM on every plan |
| Gói miễn phí để bắt đầu | Thryv | ActiveCampaign has no free tier |
💰 Ngân sách của bạn
ActiveCampaign’s Starter tier costs less than one Thryv onboarding fee. Thryv only makes financial sense if it replaces three or four separate tools.
🔌 Bộ công nghệ của bạn
ActiveCampaign has over 950 integrations, so it slots into an existing stack. Thryv prefers to be the stack, which suits owners who want one login.
📝 Your Daily Workflow
If your day is campaigns and pipelines, ActiveCampaign fits. If your day is calls, quotes, and invoices, Thryv fits.
🎓 Trình độ kinh nghiệm của bạn
Both interfaces are user friendly, with an intuitive menu structure and a searchable knowledge base. A more advanced user will hit ActiveCampaign’s ceiling much later than Thryv’s.
🆓 Dùng thử và bản demo miễn phí
ActiveCampaign gives you 14 days without a card. Thryv runs a demo call, so book time with a human rep before you commit.
🛟 Các tùy chọn hỗ trợ
Thryv offers 24/7 support to every account. ActiveCampaign reserves phone support and a dedicated account team for upper tiers.
Hướng dẫn chuyển đổi
Already paying for one of these? Here is what changes if you move.
🔄 Bạn đang chuyển từ ActiveCampaign sang Thryv?
✅ Những lợi ích bạn sẽ nhận được:
- Online booking that runs 24/7 without staff involvement
- Invoices, estimates, and payments through ThryvPay
- Listings sync and review management in one page
❌ Những gì bạn sẽ mất:
- Branching automation with conditional logic
- Lead scoring and deep advanced segmentation
- 950+ integrations, including Microsoft Dynamics
📋 Cách chuyển đổi:
- Export contacts, tags, and custom fields to CSV
- Book a Thryv demo and confirm your quote
- Import contacts during the paid onboarding session
🔄 Bạn đang chuyển từ Thryv sang ActiveCampaign?
✅ Những lợi ích bạn sẽ nhận được:
- A far lower monthly bill at the entry tier
- Advanced automation with A/B tested paths
- Transactional emails, SMS marketing messages, and ads in one flow
❌ Những gì bạn sẽ mất:
- Appointment scheduling and the client portal
- Invoicing, document signing, and payment collection
- Local listings sync and reputation tools
📋 Cách chuyển đổi:
- Export your customer list and open invoices from Thryv
- Start the 14-day ActiveCampaign trial, no card needed
- Request the free migration, then rebuild your first automation
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, agency reseller terms, or how either platform handles non profits with donation workflows. Thryv’s pricing is quoted per business, so your number may differ from ours. Our notes reflect the September 2026 versions of both products, and the technology on both sides changes often.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | ActiveCampaign |
| 🚀 Tự động hóa | ActiveCampaign |
| 📧 Tiếp thị qua email | ActiveCampaign |
| 🎯 Chiều sâu CRM | ActiveCampaign |
| 🔌 Tích hợp | ActiveCampaign |
| 🗓️ Booking & Invoicing | Thryv |
| ⭐ Local Reviews & Listings | Thryv |
| 🛟 Hỗ trợ truy cập | Thryv |
| 🏆 Người chiến thắng chung cuộc | ActiveCampaign |
🏆 NGƯỜI CHIẾN THẮNG: ACTIVECAMPAIGN
ActiveCampaign wins 5 of 8 categories and rates 4.0 against Thryv’s 2.6.
Phù hợp nhất cho: email campaigns, sales automation, lead nurturing, contact management
These two products answer different questions. ActiveCampaign asks how you turn a list into revenue. Thryv asks how you keep a service business organized and paid.
Thryv is the better fit for a plumber, salon, or clinic that needs appointments, documents, and a website in one account. Its 24/7 support and free plan lower the risk of trying it.
For everyone else, we recommend ActiveCampaign. It costs less to start, scales to an advanced user, and stays GDPR compliant with a clear security posture. If neither fits, our Các lựa chọn thay thế cho ActiveCampaign page lists other options worth a look.
So sánh thêm về ActiveCampaign
Here is how ActiveCampaign lines up against its closest rivals:
ActiveCampaign thắng nhờ: cheaper entry price, deeper automation branching, no forced bundle purchase
HubSpot thắng nhờ: free CRM tier, reporting dashboards, larger partner and app directory
ActiveCampaign thắng nhờ: lower monthly cost, stronger inbox placement, wider integration list
Keap thắng nhờ: built-in quoting and invoicing, phone line included, guided setup coaching
ActiveCampaign so với Truyền động đường ống
ActiveCampaign thắng nhờ: native email marketing, automation templates, multi-channel campaigns
Pipedrive thắng nhờ: simpler deal boards, faster rep onboarding, sales-first reporting
So sánh ActiveCampaign và GoHighLevel
ActiveCampaign thắng nhờ: email deliverability record, cleaner editor, fewer moving parts to configure
GoHighLevel thắng nhờ: agency sub-accounts, white-label rebilling, bundled call and funnel tools
So sánh thêm về Thryv
Thryv competes with a mix of all-in-one platforms. This video walks through the main ones:
Thryv thắng nhờ: listings sync across 50+ sites, 24/7 phone help, payment collection built in
GoHighLevel thắng nhờ: automation depth, funnel builder, per-client sub-account structure
Thryv thắng nhờ: appointment booking, invoicing and estimates, local reputation management
HubSpot thắng nhờ: free starting tier, marketing analytics, scaling past a single location
Thryv thắng nhờ: website builder included, client portal, listings and review replies
Keap thắng nhờ: campaign automation logic, email template library, transparent public pricing
Thryv thắng nhờ: customer-facing booking, ThryvPay checkout, done-for-you SEO services
CRM thắng lớn vào thứ Hai nhờ: flexible boards, cheaper per-seat pricing, project and task tracking
Câu hỏi thường gặp
ActiveCampaign được dùng để làm gì?
It handles marketing and sales automation for growing companies. You send email campaigns, score leads, and trigger follow-ups from customer behavior, all from one dashboard.
ActiveCampaign có phải là một phần mềm CRM không?
Yes. Every plan includes a CRM platform for tracking deals, adding notes, and scoring leads. It sits beside the email tools rather than in a separate product.
ActiveCampaign có đáng tin cậy không?
Yes. It is an established platform with published GDPR compliance, US-based data storage, and strong inbox placement scores in independent deliverability tests.
Thryv được dùng để làm gì?
Small service businesses use it to book appointments, send invoices, manage listings, and respond to reviews. It replaces several front-office tools with one login.
Thryv có nằm trong danh bạ điện thoại (trang vàng) không?
It grew out of a group of Yellow Pages companies. Today it is a publicly traded software business headquartered in Dallas, Texas, with over 2,400 employees.
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