⚡ Nhận định nhanh:
- Chạy: Salesforce starts at $25/user/month. Keap costs $299/month billed annually.
- Phù hợp nhất cho: Keap suits small businesses that want sales automation in one system. Salesforce fits enterprise companies with complex sales processes.
- Điểm khác biệt chính: Keap bundles email marketing, chữ, landing pages, and invoicing. Salesforce CRM sells marketing as separate products inside Marketing Cloud.
- Lựa chọn của chúng tôi: Salesforce, based on its 4.5 rating, 4000+ integrations, and deeper customization options.
Hai người này CRM platforms are not fighting over the same customer.
Keap is built for growing small businesses that need automation fast.
Salesforce is built for larger businesses with entire technology departments.
That single split explains almost every price and feature gap below.
Here is the full Keap vs Salesforce breakdown to help you decide.
Toàn cảnh
This Keap vs Salesforce comparison covers pricing, features, support, and ease of use.
We also break down which team size each platform serves best.
Của chúng tôi nhà văn spent hands-on time inside Keap directly.
Notes on Salesforce come from published documentation and G2 reviews.
By the end, you can make an informed decision about both platforms.
Keap là gì?
Keap is the CRM and business automation software built for growing small businesses.
It was called Infusionsoft before the 2019 rebrand.
One package covers email marketing, text marketing, and appointment scheduling.
You also get a sales pipeline, task management, quotes, contracts, and invoicing.
Keap suits consultants, coaches, and other service based businesses under $5 million in revenue.
Most accounts are run by the owner or one key team member.
The interface helps them automate marketing and sales processes without a steep learning curve.
Keap
Keap customers save 10 hours a week. In as little as 3 minutes, you can automate a repetitive task.
Giá cả hợp lý
Keap keeps its pricing simple. One plan, billed yearly, with contact limits attached.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Keap | 299 đô la/tháng (Thanh toán hàng năm) | Small teams that want CRM, marketing, and invoicing in one system |
Pricing verified September 2026.
Dùng thử miễn phí: Yes. Keap offers a 14-day free trial. There is no free plan.
Đảm bảo hoàn tiền: Keap does not publish a standard refund window. Cancel before renewal to avoid another year.
📌 Ghi chú: Setup usually adds a one-time onboarding fee of around $499. Legacy customers on Keap Max Classic sit on older pricing that new signups cannot access.
⚠️ Pricing conflict: Our CSV records a single $299/month plan billed annually. Third-party sources list a three-tier structure at $159, $229, and $279 per month for 1,500 contacts. Check the checkout page before you buy, since the cost climbs as your contact list grows.
Những lợi ích chính của Keap
Here is what makes Keap worth a look for smaller teams:
- Tự động hóa dễ dàng Nhà xây dựng: Build workflows without code. Keap says a repetitive task can be automated in about three minutes.
- One System, Many Jobs: Capture a lead, add them to the CRM, send a welcome message, and create a sales task in one place.
- Đường dây điện thoại dành riêng cho doanh nghiệp: Keap separates work texts from personal ones. Send 1:1 texts, automated tiếp cận cộng đồng, and broadcasts from phone or desktop.
- Invoicing That Chases Itself: Keap automates follow up on past-due invoices. That removes an awkward job most owners delay.
- Built-In Sales Tools: Landing pages, quotes, and contracts ship inside the base plan. You avoid buying additional software for basic marketing campaigns.
- Kết quả đã được chứng minh: 84% of Keap customers saw an increase in clients. Customers report saving 10 hours a week.
- Mobile and Reporting Updates: An improved mobile app manages campaigns on the go. New dashboards track marketing performance and ROI.
Những điều nhóm chúng tôi nhận thấy
Our writer signed up for Keap and spent several days building automations and a test pipeline. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của Keap
✅ Ưu điểm
- Email marketing, SMS, and landing pages are included in the base plan
- User friendly interface with a short learning curve for new users
- Automation builder needs no coding knowledge
- Dedicated business phone line for texts and broadcasts
- Rated 9 out of 10 for customer service
❌ Nhược điểm
- Around 29 integrations, far behind Salesforce
- Cost escalates quickly as contact lists grow
- Không có gói miễn phí, chỉ có bản dùng thử 14 ngày.
- Reporting is lighter than enterprise analytics tools
Salesforce là gì?
Salesforce is a CRM platform focused on mid-market and enterprise-level corporations.
The suite covers sales force automation, customer service, marketing automation, and analytics.
It is designed for larger companies that need an unlimited number of users.
Sales teams work inside Lightning Experience, the modern Salesforce CRM interface.
Marketing lives in Salesforce Marketing Cloud, sold as a separate product.
Salesforce also suits companies that must comply with strict data regulations.
🏆 Người chiến thắng: Salesforce
Salesforce scores a perfect 5/5 in data reporting research. Over 4000 integrations connect it to the rest of your stack.
Bảng giá Salesforce
Salesforce charges per user, so the monthly total moves with your headcount.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Những điều cần thiết | 25 đô la/người dùng/tháng | Các nhóm bán hàng nhỏ đang thử nghiệm nền tảng. |
| Chuyên nghiệp | 75 đô la/người dùng/tháng | Growing teams that need forecasting and custom reports |
| Doanh nghiệp | 150 đô la/người dùng/tháng | Enterprise companies with complex sales processes |
Pricing verified September 2026.
Dùng thử miễn phí: Yes. Salesforce provides a 30-day free trial. There is no free plan.
Đảm bảo hoàn tiền: Contracts are usually annual. Refunds depend on the terms your account executive signs off.
📌 Ghi chú: Setup is the hidden cost. Rollout can run from $10,000 to $40,000 for small businesses, and pricing reaches six or seven figures for large enterprises.
⚠️ Pricing conflict: Our CSV lists three tiers from $25 to $150 per user monthly. Some sources quote a Basic plan near $410 per month with unlimited users, billed annually. Add-on products change the total, so price your exact seat count first.
Những lợi ích chính của Salesforce
Here is what the platform offers that smaller tools cannot match:
- Độ sâu báo cáo: Salesforce scores a perfect 5/5 in data reporting research. Its visualization tools turn raw pipeline data into valuable insights.
- Tích hợp: Over 4000 integrations connect Salesforce to finance, support, and marketing tools. Keap offers around 29.
- Tùy chỉnh chuyên sâu: Teams build tailored workflows, objects, and custom reports. Customization options extend to full app development.
- Số lượng người dùng không giới hạn: The platform is designed for larger businesses that keep adding seats. Growth does not force a migration.
- Data Governance: Strong data management and bảo vệ features suit companies under strict regulations.
- Marketing at Scale: Salesforce Marketing Cloud and Journey Builder handle multi-step marketing campaigns for medium and large enterprises.
- Hỗ trợ truy cập: Paid tiers add phone support alongside email support and a large knowledge base.
Những điều nhóm chúng tôi nhận thấy
Note: We have not had extended hands-on time inside a live Salesforce org. The points above come from published documentation, pricing pages, and G2 reviews.
Ưu điểm và nhược điểm của Salesforce
✅ Ưu điểm
- Scores a perfect 5/5 in data reporting research
- Over 4000 integrations with other business software
- Deep customization for tailored workflows and reports
- Supports an unlimited number of users
- 30-day free trial before you commit
❌ Nhược điểm
- Takes at least a month to learn, so it is not beginner-friendly
- Rollout can cost $10,000 to $40,000 for small businesses
- Complex pricing that shifts with users and add-on products
- Email and SMS marketing require separate Marketing Cloud products
So sánh tính năng
Ready for the detailed Keap vs Salesforce comparison?
We cover ten areas that decide which platform fits your operations.
| Tính năng | Keap | Salesforce |
|---|---|---|
| Giá khởi điểm | 299 đô la/tháng (Thanh toán hàng năm) | 25 đô la/người dùng/tháng |
| Gói miễn phí | ❌ | ❌ |
| Dùng thử miễn phí | ✅ 14 ngày | ✅ 30 ngày |
| Email Marketing Included | ✅ | ❌ (Tiện ích bổ sung cho Marketing Cloud) |
| SMS & Business Phone Line | ✅ | ❌ |
| Landing Pages Included | ✅ | ❌ |
| Tích hợp | ~29 | 4000+ |
| Báo cáo và phân tích tùy chỉnh | Basic dashboards | ✅ 5/5 reporting score |
| Người dùng không giới hạn | ❌ | ✅ |
| Tốt nhất cho | Doanh nghiệp nhỏ và chủ sở hữu cá nhân | Enterprise companies and large sales teams |
1. Quản lý quan hệ khách hàng và liên hệ
Keap: Contacts, tasks, and notes sit in one simple record. You can capture a lead, add them to the CRM, send a welcome message, and create a sales task in the same system. Small teams can run it without a specialist.
Salesforce: The CRM handles accounts, contacts, opportunities, and custom objects across large customer bases. It is built for businesses with complex sales processes. That power comes with more setup work.
2. Tự động hóa bán hàng
Keap: The Easy Automation Builder creates workflows without coding knowledge. Keap says you can automate a repetitive task in as little as 3 minutes. It is strong for lead nurturing sequences triggered by customer actions.
Salesforce: Flow handles sales force automation, approvals, and record updates across departments. It can model rules that Keap cannot express. Admins usually build and maintain it.
💡 Mẹo hay: Map your three most common repetitive tasks before either trial. Automate those first, then judge the automation platform on real work.
3. Tiếp thị qua email
Keap: Native email marketing ships in the base plan. Broadcasts, sequences, and follow up all run beside the CRM record. No additional software is needed to send campaigns.
Salesforce: Sales Cloud includes email templates for one-to-one selling. Bulk marketing efforts move to Salesforce Marketing Cloud, which is priced separately. That split raises cost for small teams.
4. Text Messaging and Customer Support Tracking
Keap: You get a dedicated business phone line that keeps work and personal messages separate. Send 1:1 texts, automate text outreach when prospects act, and send broadcasts from phone or desktop.
Salesforce: Service Cloud tracks cases, queues, and SLAs for support teams. It suits companies with dedicated support staff. Small businesses rarely need that structure.
5. Landing Pages and Marketing Campaigns
Keap: Landing pages are built in, so you can create a capture form and connect it to automation the same day. This keeps marketing processes inside one login for small businesses.
Salesforce: Marketing and advertising tools sit in Marketing Cloud, where Journey Builder maps multi-channel campaigns. It is designed for medium to large enterprises with substantial customer databases.
6. Sales Pipeline and Deal Tracking
Keap: The drag-and-drop sales pipeline moves deals through stages and triggers automation at each step. Quotes, contracts, and invoicing attach to the same deal record.
Salesforce: Visual analytics show pipeline health, forecast categories, and rep performance side by side. Managers can slice the same data several ways without exporting it.
7. Lead Management and Tracking
Keap: Leads are captured, tagged, and scored inside the same workspace as sales and marketing tasks. Owners see the whole journey without switching platforms.
Salesforce: Lead routing, scoring, and territory rules scale to hundreds of reps. Analytics then tie every lead source back to revenue.
8. Tính năng AI
Keap: Keap AI helps draft emails and speed up campaign copy for owners writing everything themselves. It assists the work rather than restructuring it.
Salesforce: AI automation runs across records, and Agentforce lets teams build Ứng dụng AI on top of their own data. That depth needs developer time to pay off.
9. Reporting, Customization and Integrations
Keap: New dashboards and customizable reports track marketing performance and ROI. Around 29 integrations cover common tools, so unusual stacks may need workarounds.
Salesforce: A 5/5 reporting score, custom reports, and 4000+ integrations give analysts room to customize almost everything. You need someone who can maintain it.
⚠️ Cảnh báo: Deep customization creates maintenance debt. Every custom field and report needs an owner, or your data quality slips within a year.
10. Định giá & Chi phí
Here are both pricing structures side by side.
| Kế hoạch cấp độ | Keap | Salesforce |
|---|---|---|
| Miễn phí | ❌ | ❌ |
| Lối vào | 299 đô la/tháng (Thanh toán hàng năm) | Gói cơ bản: 25 đô la/người dùng/tháng |
| Giữa | ❌ Single plan | Gói chuyên nghiệp: 75 đô la/người dùng/tháng |
| Đứng đầu | ❌ Single plan | Doanh nghiệp: 150 đô la/người dùng/tháng |
| Sự thử nghiệm | 14 ngày | 30 ngày |
Keap: One flat price covers the whole team plus marketing tools you would otherwise buy separately. Contact volume drives the cost up, not seat count. A one-time onboarding fee near $499 applies at setup.
Salesforce: Entry pricing looks cheap at $25 per user, but marketing, support, and analytics products are priced on top. Rollout for a doanh nghiệp nhỏ can run $10,000 to $40,000.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| All-in-one tools for a small team | Keap | Email, SMS, and pages included |
| Advanced analytics and custom reports | Salesforce | Điểm báo cáo hoàn hảo 5/5 |
| Automation without a specialist | Keap | No coding knowledge required |
| Unlimited users as you scale | Salesforce | Built for large sales teams |
| Wide integration coverage | Salesforce | 4000+ integrations versus 29 |
| Fastest time to first campaign | Keap | Đường cong học tập ngắn hơn |
💰 Ngân sách của bạn
Keap’s flat monthly cost is easier to forecast than per-seat billing. Salesforce looks cheaper per user until add-on products and setup fees land.
🔌 Bộ công nghệ của bạn
Check your must-have tools against both integration lists first. With 4000+ options, Salesforce almost always connects.
📝 Quy trình bán hàng của bạn
Hands-on selling with follow-up sequences fits Keap. Multi-stage deals with approvals and territories fit Salesforce.
🎓 Trình độ kinh nghiệm của bạn
Most users say Salesforce takes at least a month to learn. Onboarding can stretch from one to three months once setup work is included.
🆓 Dùng thử và bản demo miễn phí
Keap gives 14 days and Salesforce gives 30. Load real contacts during the trial so the test matches your specific needs.
🛟 Các tùy chọn hỗ trợ
Keap is rated 9 out of 10 for customer service, which matters when nobody internally owns the system. Salesforce leans on its knowledge base, with premium tiers unlocking faster help.
Hướng dẫn chuyển đổi
Already on one platform? Here is what changes if you move.
🔄 Đang chuyển từ Keap sang Salesforce?
✅ Những lợi ích bạn sẽ nhận được:
- Reporting depth and dashboards that support real growth planning
- Over 4000 integrations instead of roughly 29
- Unlimited users and territory-level permissions
❌ Những gì bạn sẽ mất:
- Included email and SMS marketing in the base plan
- The dedicated business phone line
- Built-in invoicing and past-due follow up
📋 Cách chuyển đổi:
- Export contacts, tags, and deal history from Keap as CSV
- Start the 30-day Salesforce trial and map fields before import
- Rebuild your top automations in Flow, then budget for a marketing tool
🔄 Đang chuyển từ Salesforce sang Keap?
✅ Những lợi ích bạn sẽ nhận được:
- Email, text, landing pages, and invoicing in one price
- A shorter learning curve for non-technical owners
- Lower setup cost, with onboarding near $499 instead of five figures
❌ Những gì bạn sẽ mất:
- Advanced analytics and granular custom reports
- Thousands of integrations and app development options
- Unlimited seats for large departments
📋 Cách chuyển đổi:
- Export accounts, contacts, and open opportunities from Salesforce
- Open the 14-day Keap trial and import your list with tags
- Rebuild pipeline stages, then switch off the old org at renewal
Những điều mà bài đánh giá của chúng tôi chưa đề cập
This comparison focused on small teams and mid-market sales operations. We did not test Salesforce add-on products like Revenue Cloud, nor did we audit either API in depth. Nonprofit and education discounts sit outside our scope. If you manage a 200-seat rollout, your priorities will differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Minh bạch giá cả | Keap |
| 🚀 Các tính năng cốt lõi của CRM | Salesforce |
| ⚡ Tự động hóa bán hàng | Cà vạt |
| 🎯 Báo cáo & Phân tích | Salesforce |
| 👶 Dễ sử dụng | Keap |
| 🔌 Tích hợp | Salesforce |
| 📣 Built-In Marketing | Keap |
| 🏆 Người chiến thắng chung cuộc | Salesforce |
🏆 NGƯỜI CHIẾN THẮNG: SALESFORCE
Salesforce wins 3 of 7 categories and takes the overall rating at 4.5 versus 4.2.
Phù hợp nhất cho: Enterprise companies, large sales teams, regulated industries, data-heavy operations
These are two different products aimed at two different buyers. Salesforce wins on depth, reporting, and integration coverage.
Keap wins on simplicity and on how much it includes for one price. For small service based businesses, it remains an excellent choice.
If you have a technology department, analysts, and complex sales processes, Salesforce is the stronger long-term system. If a business owner runs the CRM between client calls, Keap will get you live faster.
So sánh thêm về Keap
Here is how Keap measures up against other small business platforms:
Keap thắng nhờ: Included SMS and business phone line, invoicing built into deals, flat pricing with no per-seat math
HubSpot thắng nhờ: Free starting tier, larger app marketplace, stronger content and blogging tools
So sánh Keap và ActiveCampaign
Keap thắng nhờ: Quotes and invoicing in the same record, appointment scheduling, phone-line texting
ActiveCampaign thắng nhờ: Cheaper entry price, deeper email segmentation, wider integration list
Keap thắng nhờ: Cleaner interface for non-technical owners, 9/10 customer service rating, steadier deliverability reputation
GoHighLevel thắng nhờ: Agency sub-accounts, white-label resale, lower cost per client managed
Keap vs Truyền động đường ống
Keap thắng nhờ: Marketing automation included, e-commerce and checkout tools, one-system lead capture
Pipedrive thắng nhờ: Lower per-user price, faster pipeline setup, lighter feel for pure sales teams
So sánh chi tiết hơn về Salesforce
Salesforce competes with several platforms worth a look before you sign:
Salesforce thắng thế nhờ: Custom object modelling, forecast accuracy for large teams, governance controls for regulated data
HubSpot thắng nhờ: Faster onboarding, marketing bundled with CRM, lower admin overhead
Salesforce thắng thế nhờ: Partner network depth, enterprise reporting, AI app development with Agentforce
Zoho CRM vượt trội ở các điểm sau: Much lower seat cost, bundled office suite, simpler admin for small teams
Salesforce thắng thế nhờ: Multi-department workflows, analytics depth, scale beyond a hundred reps
Pipedrive thắng nhờ: Same-day setup, predictable pricing, less admin time per month
Salesforce thắng thế nhờ: Integration count, compliance tooling, customization for unusual processes
Freshsales thắng nhờ: Built-in phone and chat, gentler learning curve, cheaper mid-tier plans
Câu hỏi thường gặp
Còn gì tốt hơn Keap nữa?
Salesforce is better for larger teams needing analytics and customization. HubSpot suits content-led marketing. Pipedrive fits pure sales teams that want a lighter tool.
Cây Keap có công dụng gì?
Keap is good for small service businesses that want lead capture, email, text, scheduling, and invoicing in one system. It automates routine sales tasks without coding.
Keap có phải là một công cụ CRM không?
Yes. Keap is a CRM with business automation built in. Alongside contact records, it handles marketing campaigns, sales pipelines, quotes, and payments.
Ai là đối thủ cạnh tranh lớn nhất của Salesforce?
Microsoft Dynamics 365 is the closest enterprise rival. HubSpot competes hardest in the mid-market, while Zoho and Pipedrive pull budget-conscious teams away.
Salesforce có phải là hệ thống CRM số 1 không?
Salesforce holds the largest CRM market share and the widest integration network. That makes it the default enterprise pick, though not automatically the right one for you.
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