

⚡ Quick Verdict:
- Chạy: Luma paid plans start at $7.99/mo. InVideo paid plans start at $28/mo. Both have a free plan.
- Phù hợp nhất cho: Luma for cinematic, realistic Video AI clips. InVideo for template-based marketing videos and social media content.
- Điểm khác biệt chính: Luma AI generates short clips from text and images. InVideo turns prompts into full multi-scene videos.
- Our pick: Luma for most users who want realistic video generation. Its output quality is hard to match at this price.

Luma and InVideo both promise to help you create videos with AI.
But they are not the same kind of tool.
Luma AI makes short, realistic clips from a prompt or an image.
InVideo builds full marketing videos using templates and stock footage.
This Luma vs InVideo comparison shows which one fits your projects.
Toàn cảnh
This comparison covers pricing, features, and ease of use.
We also break down who each ai video máy phát điện works best for.
Our writers spent hands-on time with both tools.
Those notes appear in the “What Our Team Noticed” sections below.
By the end, you will know which tool to pick.
Luma là gì?
Luma AI is an ai video generator from Luma Labs.
It turns a text prompt or an image into a short video clip.
The platform also generates custom 3D assets on demand.
It ranks with Runway and Pika as the top ai tools for video today.
Luma is known for photorealism and a real sense of physics.
The artificial intelligence behind it reads your prompt and builds the scene.
This technology keeps improving with each model update.
Each video runs 5 seconds and can extend up to 10 seconds.
Watch the quick review below before we go deeper.

Luma
Luma AI creates cinematic, realistic clips from text and images. The Dream Machine engine handles motion and natural movement well. A free plan lets you test it first.
Bảng giá Luma
Here is what Luma costs in 2026. Let’s break it down.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Miễn phí | $0 | Testing with 150 free seconds monthly |
| Lite | 7,99 đô la/tháng | Hobbyists and light creators |
| Thêm vào đó | 23,99 đô la/tháng | Người sáng tạo video thông thường |
| Không giới hạn | 75,99 đô la/tháng | Người dùng nhiều và nhóm nhỏ |
| Doanh nghiệp | Liên hệ bộ phận bán hàng | Large teams and custom needs |
Pricing verified June 2026.

Dùng thử miễn phí: Yes. The free plan gives you 150 seconds of video per month with no credit card needed.
Đảm bảo hoàn tiền: Refund terms follow standard subscription policy. Check before you buy.
📌 Ghi chú: Luma’s basic plan works out to about 20 cents for a 5-second video. That makes it cheaper than Đường băng, which costs around $1.20 for the same length.
⚠️ Cảnh báo: The free plan is for non-commercial use and adds a watermark. You need a paid plan to remove it.
Những lợi ích chính của Luma
Here is what makes Luma worth considering:
- Photorealism: Luma excels at realistic visuals and understands physics in a scene. The result looks closer to reality than most rivals.
- Dream Machine: This engine drives the video generation. It handles natural movement and motion with impressive detail.
- Text to Video and Image to Video: Type a prompt or upload an image. Luma builds a clip from either input.
- On-Demand 3D: Luma AI generates unique 3D models based on your prompts. You can adjust lighting and camera angles in 3D.
- Truy cập miễn phí: The free version gives 150 seconds monthly. That is enough to discover what the tool can do.
- Browser Based: Luma runs in your browser. There are also apps for quick access on the go.

What Our Team Noticed
Của chúng tôi nhà văn signed up for Luma and spent several days creating clips. Here is what stood out from that hands-on time:

Ưu điểm và nhược điểm của Luma
✅ Ưu điểm
- Realistic visuals with a strong grasp of physics and natural movement
- Cheaper per clip than Runway for short videos
- Free plan with 150 seconds of video each month
- Generates custom 3D assets and models on demand
❌ Nhược điểm
- Clips are limited to 10 seconds, so longer projects need stitching
- Requires prompt engineering to get the best results
- Free plan is non-commercial and adds a watermark
InVideo là gì?
InVideo is an ai video generator built for marketing content.
You type a prompt and it turns it into a multi-scene video.
InVideo AI writes the script and generates voiceovers for you.
It ships with thousands of pre made templates to start fast.
The user friendly interface makes it easy for beginners.
Here is a short review of the platform in action.

Trong video
InVideo turns text prompts into full videos. It pairs a massive library of stock footage with pre made templates. Great for social media and marketing.
Bảng giá InVideo
Here is what InVideo costs in 2026. Let’s break it down.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Miễn phí | $0 | Trying basic features with watermarks |
| Thêm vào đó | 28 đô la/tháng | Người sáng tạo cá nhân và các dự án nhỏ |
| Tối đa | 50 đô la/tháng | Frequent video creators |
| Tạo sinh | 100 đô la/tháng | Heavy AI generation users |
| Đội | 899 đô la/tháng | Larger teams needing collaboration features |
Pricing verified June 2026.

Dùng thử miễn phí: Yes. The free plan lets you test the editor and templates before you pay.
Đảm bảo hoàn tiền: InVideo follows standard subscription refund terms. Read them before buying.
📌 Ghi chú: The free plan and lower paid plans cap exports and add a watermark. Higher plans unlock more AI generation and the full media library.
⚠️ Cảnh báo: The jump from the Generative plan to the Team plan is steep. Solo creators rarely need the Team tier.
Những lợi ích chính của InVideo
Here is what makes InVideo worth considering:
- Thư viện khổng lồ: InVideo offers a vast library of 9 million premium media assets. You get stock footage, images, and music tracks in one place.
- Pre Made Templates: Thousands of templates cover most video types. Pick one and swap in your own footage.
- Chuyển văn bản thành video: InVideo AI is designed to turn prompts into structured multi-scene videos with little effort.
- Auto Scripts and Voiceovers: The AI writes scripts and adds voiceovers. You can edit through simple text commands.
- Chỉnh sửa dễ dàng: A timeline interface and drag-and-drop functionality keep editing simple. Beginners pick it up fast.
- Range of Features: Subtitles, language support, and AI avatars add useful additional features for marketers.

What Our Team Noticed
Our writer used InVideo to build a few marketing clips. Here is what stood out from that hands-on time:

Ưu điểm và nhược điểm của InVideo
✅ Ưu điểm
- Massive library of 9 million stock footage, images, and music assets
- Thousands of pre made templates speed up creating videos
- User friendly interface that beginners learn quickly
- Auto scripts, voiceovers, and text-based editing
❌ Nhược điểm
- AI clips can look lower quality than Luma’s realistic output
- Paid plans start higher than Luma’s basic plan
- The Team plan price is a big jump for small projects
So sánh tính năng
Ready to dive into a detailed comparison of Luma vs InVideo?
We will explore eight key features. This helps you see which platform suits your needs and which one gives the best results.
| Tính năng | Luma | Trong video |
|---|---|---|
| Starting Price (paid) | 7,99 đô la/tháng | 28 đô la/tháng |
| Gói miễn phí | ✅ | ✅ |
| Chuyển văn bản thành video | ✅ | ✅ |
| Chuyển đổi hình ảnh thành video | ✅ | ❌ |
| Pre Made Templates | ❌ | ✅ |
| Thư viện tư liệu hình ảnh | ❌ | ✅ (9M+) |
| 3D Asset Generation | ✅ | ❌ |
| Auto Voiceover | ❌ | ✅ |
| Tốt nhất cho | Realistic AI clips | Video tiếp thị |
1. Video Generation
Luma: Luma AI focuses on cinematic generative video clips. It builds 3D content from text prompts and produces realistic visuals. The Dream Machine engine handles motion and natural movement with care. Output runs at 1360×752 pixels.

Trong video: InVideo creates 2D video content from written scripts. It turns a prompt into a structured multi-scene video. The focus is finished marketing content rather than a single realistic scene.

⚠️ Cảnh báo: Luma clips top out at 10 seconds. For a long marketing video, you would stitch clips or use InVideo instead.
2. Templates and Stock Footage
Luma: Luma has no template gallery and no stock footage library. You start from a prompt or an image every time. That suits original ideas but slows down repeatable, templated work.
Trong video: InVideo ships with thousands of pre made templates. It also offers a massive library of 9 million premium assets, including stock footage, images, and music. You rarely need outside footage.

3. Realism and Visual Quality
Luma: This is where Luma pulls ahead. The AI understands physics, so objects move in a way that feels close to reality. The realistic, impressive output is the main reason people pick this tool. Many users call it the trình tạo video AI tốt nhất for professional quality videos. As an example, a single product clip can look studio-shot. Each video generated has the ability to mimic real camera depth.

Trong video: InVideo’s AI scenes can look lower quality next to Luma. The platform leans on stock footage to fill the gap and still ships professional looking videos. For a polished human presenter, its AI avatars help but still feel less lifelike.
4. Scripts and Voiceovers
Luma: Luma does not write scripts or add voiceovers. It generates the visuals only. You bring audio and narration from another tool if your project needs them.
Trong video: InVideo AI automatically writes scripts and generates voiceovers. This saves time when you need a full video fast. It is a clear win for marketing and social media content.

5. Editing Tools
Luma: Luma offers advanced 3D editing tools. You can adjust lighting and camera angles in 3D. These customization options are powerful but have a steeper learning curve for beginners.

Trong video: InVideo uses a timeline interface for clip timing and drag-and-drop functionality. You can also edit through text commands. It is the easier tool for first-time video editing.
6. Dễ sử dụng
Luma: Luma requires prompt engineering to produce the desired effect. New users may feel afraid of the blank prompt box at first. Once you learn the rhythm, the speed of creating clips improves.
Trong video: InVideo offers a user friendly interface for beginners creating videos. Templates and text commands lower the barrier. Most people log in and ship a first video the same day.
7. Các trường hợp sử dụng
Luma: Luma fits creative and cinematic projects. Think concept art, product shots, and short visual ideas where realism matters most. It is the best tool when you want one striking scene.
Trong video: InVideo is suitable for marketing and social media content creation. If you publish to a crowd on a schedule, its templates and stock footage keep the videos created flowing.
8. Collaboration and Access
Luma: Luma is browser based with companion apps. It is built more for solo creators than teams. There are fewer built-in collaboration features compared to InVideo.
Trong video: InVideo adds collaboration features on its higher plans. A small team can share projects and assets in one workspace. That makes it a stronger fit for agencies.

9. Định giá & Chi phí
Hãy cùng so sánh các gói giá cạnh nhau.
| Kế hoạch | Luma | Trong video |
|---|---|---|
| Miễn phí | $0 (150 sec/mo) | $0 |
| Đã trả phí vào cửa | 7,99 đô la/tháng | 28 đô la/tháng |
| Hạng trung | 23,99 đô la/tháng | 50 đô la/tháng |
| Cấp cao | 75,99 đô la/tháng | 100 đô la/tháng |
| Hạng cao nhất | Liên hệ bộ phận bán hàng | 899 đô la/tháng |
Luma: Luma is the cheaper way in. Both tools use different pricing models based on usage. Luma’s basic plan costs about 20 cents for a 5-second video. For reference, Runway charges around $1.20 for the same clip, so Luma saves real money on volume.
Trong video: InVideo costs more per month at entry, but you get the templates, stock footage, and auto voiceovers in one place. The free and basic plans come with limited features and a watermark. For a marketing team, the higher bundle can be worth the higher paid plans.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Giá vé vào cửa rẻ nhất | Luma | Paid plans from $7.99 |
| Realistic AI clips | Luma | Best photorealism and physics |
| Pre made templates | Trong video | Thousands ready to use |
| Stock footage | Trong video | 9M+ asset library |
| Beginner friendly start | Trong video | Easier interface |
💰 Ngân sách của bạn
Luma is cheaper to start and cheaper per clip. If money is tight, the basic plan is the safer first step.
🔌 Bộ công nghệ của bạn
Both run in a browser, so setup is simple. InVideo’s templates and stock footage reduce the need for extra apps.
📝 Phong cách nội dung của bạn
Pick Luma for original, cinematic scenes. Pick InVideo for repeatable marketing videos built from templates.
🎓 Trình độ kinh nghiệm của bạn
InVideo is friendlier for beginners. Luma rewards users who learn prompt engineering and want more control.
🆓 Dùng thử và bản demo miễn phí
Both offer a free version. Test Luma’s 150 free seconds and InVideo’s free plan before you commit.
🛟 Các tùy chọn hỗ trợ
InVideo’s larger plans add team support and collaboration features. Solo creators on either tool rely mostly on docs and community help.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Switching from Luma to InVideo?
✅ Những lợi ích bạn sẽ nhận được:
- Thousands of pre made templates
- A massive library of stock footage and music
- Auto scripts and voiceovers for full videos
❌ Những gì bạn sẽ mất:
- Photorealistic, physics-aware clips
- Image to video generation
- On-demand 3D asset creation
📋 Cách chuyển đổi:
- Download your finished Luma clips
- Create an InVideo account and pick a template
- Drop your clips into the timeline and add a script
🔄 Switching from InVideo to Luma?
✅ Những lợi ích bạn sẽ nhận được:
- Realistic, cinematic video generation
- Image to video and 3D asset tools
- A lower entry price per clip
❌ Những gì bạn sẽ mất:
- Pre made templates and the stock footage library
- Auto scripts and voiceovers
- The easy, beginner-first interface
📋 Cách chuyển đổi:
- Export your InVideo project assets
- Create a Luma account and open Dream Machine
- Write prompts or upload an image to generate clips
What Our Review Didn’t Cover
This comparison focused on individual creators and small teams. We did not test large enterprise rollouts or InVideo’s $899 Team plan in depth. Our notes are based on the June 2026 versions, and features may change. If you generate hundreds of videos a month, your priorities may differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | Luma |
| 🎬 Realism & Quality | Luma |
| 🧩 Templates & Library | Trong video |
| 🎙️ Scripts & Voiceovers | Trong video |
| 👶 Dễ sử dụng | Trong video |
| 🧊 3D & Image to Video | Luma |
| 🏆 Người chiến thắng chung cuộc | Luma |
🏆 WINNER: LUMA
Luma wins 4 out of 6 categories.
Phù hợp nhất cho: realistic AI clips, image to video, cinematic ideas, budget creators
Luma and InVideo are two different kinds of máy tạo video AI.
Luma is built for realistic, cinematic clips from prompts and images.
InVideo is built for template-driven marketing videos at scale.
InVideo is an excellent choice for social media teams who need templates and stock footage.
But if you want the most realistic video generation for the money, Luma is the better pick for most users.
So sánh thêm về Luma
Here is how Luma stacks up against other competitors:
Luma thắng nhờ: lower cost per clip (20 cents vs $1.20), photorealism, image to video
Những chiến thắng trên sàn catwalk dựa trên: longer editing toolkit, mature feature set, more credits on its base plan
Luma thắng nhờ: realism, physics handling, 3D asset generation
Pika thắng nhờ: playful effects, fast iterations, beginner-friendly prompts
Luma so với Sora
Luma thắng nhờ: open access, cheaper entry, image to video flexibility
Sora thắng nhờ: longer clip lengths, scene consistency, broad creative range
So sánh thêm về InVideo
Here is how InVideo stacks up against other competitors:
InVideo thắng ở các hạng mục: bigger template gallery, 9M asset library, lower entry price
Synthesia thắng nhờ: lifelike AI avatars, training video focus, polished spokesperson clips
InVideo vs Veed
InVideo thắng ở các hạng mục: prompt to multi-scene generation, auto voiceovers, template volume
Veed thắng nhờ: sharper subtitle tools, cleaner podcast editing, simple screen recording
InVideo vs Flik
InVideo thắng ở các hạng mục: richer template library, drag-and-drop editing, broader media assets
Flik thắng nhờ: faster text to speech, more tiếng nói options, quick faceless video output
Câu hỏi thường gặp
Luma AI làm gì?
Luma AI generates short, realistic video clips from a text prompt or an image. It also creates custom 3D assets on demand and handles motion with natural movement.
Ứng dụng Luma AI có miễn phí không?
Yes, there is a free plan. It gives 150 seconds of video per month for non-commercial use and adds a watermark. Paid plans start at $7.99.
Có phiên bản miễn phí nào của InVideo AI không?
Yes. The free plan lets you test the editor, templates, and stock footage. Exports are limited and include a watermark until you upgrade to a paid plan.
Các đối thủ cạnh tranh của Luma Labs là ai?
The main rivals are Runway, Pika, Sora, and Kling. Each is an ai video generator, but Luma stands out for realistic visuals and a lower cost per clip.
Là Canvas or InVideo better?
Canva is better for quick graphics and simple edits. InVideo is the stronger tool for prompt-based video generation with templates and stock footage.













