Keap vs ActiveCampaign: Which Is the Best CRM Tool in 2025?

Người thắng

4.6

• Trình tạo tự động hóa
• Mạnh mẽ CRM
• Tiếp thị qua email và tin nhắn
• Trang đích ấn tượng
• Quy trình bán hàng
• Có bản dùng thử miễn phí.
• Paid Plan is at $299

Thử đi

Chạy lên

3.5

• Tiếp thị qua email
• Dynamic Content
• Custom Landing Pages
• Integrated AI
• Segmentation
• Gói miễn phí có sẵn
• Paid Plan Starts at $15

Thử đi

Chọn bên phải CRM can feel like trying to navigate a maze blindfolded.

You know it’s important for your business, but which one fits của bạn needs?

Keap and ActiveCampaign are two popular options, both promising to streamline your sales and marketing.

Nhưng ai sẽ giành chiến thắng?

In this post, we’ll break down the key differences between Keap vs ActiveCampaign, helping you decide which CRM tool is the best for your business.

Toàn cảnh

To give you the most accurate comparison, we’ve spent weeks testing both Keap and ActiveCampaign.

We built email sequences, set up tự động hóa, and even ran a few test campaigns to see how each platform performed in a real-world setting.

4.6trong số 5

Bạn đã sẵn sàng sắp xếp công việc và tiết kiệm 15 giờ mỗi tuần chưa? Công cụ tự động hóa mạnh mẽ của Keap có thể giúp bạn làm được điều đó.

Chạy: You can try it for free. Paid plan starts at $299/month

Tính năng chính:

• Tiếp thị qua email
• CRM
• Tự động hóa bán hàng và tiếp thị

Hãy dùng thử Keap MIỄN PHÍ Đọc ôn lại đầy đủ

3.5trong số 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Chạy: It has a 7-day free Trial. Paid plan starts at $15/month

Tính năng chính:

• Tiếp thị qua email
• Marketing Automation
• CRM

Try activecampaign Đọc ôn lại đầy đủ

Keap là gì?

Keap wants to make things easier for doanh nghiệp nhỏ.

They combine sales and marketing tools in one place.

Think of it as your all-in-one platform for growth. You can send emails, organize contacts, and track your sales.

Ngoài ra, hãy khám phá điều yêu thích của chúng tôi Các lựa chọn thay thế của Keap…

Lấy của chúng tôi

Keap Đây là một lựa chọn tuyệt vời dành cho các doanh nghiệp nhỏ để tối ưu hóa các hoạt động bán hàng và tiếp thị. Nó thân thiện với người dùng và tích hợp nhiều tính năng hữu ích.

Hãy dùng thử Keap miễn phí! Đọc ôn lại đầy đủ Các lựa chọn thay thế của Keap

Lợi ích chính

• Tiếp thị qua email tích hợp sẵn: Gửi email nhắm mục tiêu đến đối tượng khách hàng của bạn.
• Tự động hóa dễ sử dụng: Tự động hóa các tác vụ như gửi tin nhắn theo dõi và phân công khách hàng tiềm năng.
• Quản lý quy trình bán hàng: Theo dõi các giao dịch của bạn và xác định các cơ hội.
• Tích hợp thương mại điện tử: Kết nối Keap với cửa hàng trực tuyến của bạn để quản lý đơn hàng và khách hàng.

Hãy dùng thử Keap miễn phí!

Chạy

Keap cung cấp bản dùng thử miễn phí và cấu trúc giá đơn giản để bạn bắt đầu sử dụng.

• Kế hoạch đơn giản: Starts at $299/month (Annually Billed) and offers two users and 1500 contacts.

Hãy dùng thử Keap miễn phí!

Pros

• Rất phù hợp cho các doanh nghiệp nhỏ.
• Dễ học và dễ sử dụng.
• Các công cụ tiếp thị email mạnh mẽ.
• Các tính năng tự động hóa tuyệt vời.

Hằng

• Chi phí có thể tăng lên khi quy mô kinh doanh phát triển.
• Các tùy chọn tùy chỉnh hạn chế.
• Không lý tưởng cho các doanh nghiệp lớn.

Hãy dùng thử Keap miễn phí!

What is ActiveCampaign?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

Ngoài ra, hãy khám phá điều yêu thích của chúng tôi ActiveCampaign alternatives…

Lấy của chúng tôi

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Try ActiveCampaign For free Đọc ôn lại đầy đủ ActiveCampaign alternatives

Lợi ích chính

• Tự động hóa tiên tiến: Tạo ra các quy trình làm việc phức tạp để nuôi dưỡng khách hàng tiềm năng và tự động hóa các tác vụ.
• Công cụ tiếp thị qua email mạnh mẽ: Hãy gửi những chiến dịch email đẹp mắt và hiệu quả.
• Tích hợp sẵn CRM: Quản lý danh bạ và theo dõi tương tác.
• Phân khúc và cá nhân hóa: Gửi tin nhắn cá nhân hóa đến các nhóm đối tượng cụ thể.

Try ActiveCampaign For free

Chạy

• Người mới bắt đầu: $15/month.
• Plus: $49/month.
• Chuyên nghiệp: $79/month.
• Doanh nghiệp: $145/month.

Try ActiveCampaign For free

Pros

• Robust automation capabilities.
• Excellent email deliverability.
• Detailed reporting and analytics.
• Great for growing businesses.

Hằng

• It can be complex to learn.
• Pricing can increase quickly.
• It’s not as user-friendly as some options.

Try ActiveCampaign For free

So sánh tính năng

The true power of any platform lies in its individual tools.

Let’s dig into the details and find out exactly where ActiveCampaign vs Keap really stands out against the competition.

We’ll examine the key factors that influence your choice of marketing tự động hóa nền tảng.

1. Core Marketing Automation Features

• ActiveCampaign: The clear leader in the breadth of its marketing automation features. It lets you create complex sequences and automated workflows that respond to various triggers across multiple channels, including sms messages.
• Keap: Offers solid automated marketing capabilities, but they are generally less flexible. ActiveCampaign’s focus on deep automation makes your marketing efforts highly personalized and provides more advanced features.

2. Email Marketing and Deliverability

• ActiveCampaign: Known among email marketers for superior email deliverability rates. It provides a wide range of customizable email templates and a flexible campaign thợ xây.
• Keap: Offers robust email marketing functionality. However, ActiveCampaign’s predictive sending and A/B testing give it a powerful edge over Keap’s standard email marketing tools.

3. Customer Relationship Management (CRM)

• Keap: Positions itself as an all-in-one solution with a stronger focus on its robust crm system that includes payment processing and appointment scheduling features. For a small business owner or service-based businesses, it’s simple, a combined approach to managing contacts and crm features is very appealing.
• ActiveCampaign: Its CRM is fantastic for aligning marketing and sales teams, but it is more specialized as a companion to its automation, rather than a standalone crm systems solution.

4. Automation Depth and Builder Interface

• ActiveCampaign: Shines with its ability to create complex automation workflows. Its visual flow builder is incredibly powerful. You can leverage its automation platform with less technical expertise to create complex marketing campaigns.
• Keap: Also uses a drag-and-drop interface for its automation. However, ActiveCampaign allows for much deeper customization based on user behavior and site tracking.

5. Sales Tools and Sales Automation

• ActiveCampaign: Provides more advanced features for sales teams regarding sales automation, including deep lead scoring and pipeline visualization.
• Keap: Includes critical sales tools like invoicing and quotes, which are essential for small businesses. Keap’s sales offering focuses on simplicity, whereas ActiveCampaign targets mid-sized businesses with more advanced sales team requirements.

6. E-commerce and Commerce Features

• Keap: Has a slight edge for commerce features due to stronger, native e-commerce features and built-in payment processing, making it great for managing sales based on past purchases. It integrates easily with popular e-commerce platforms.
• ActiveCampaign: Often requires more reliance on third-party software to achieve the same level of integrated e-commerce functionality.

7. Segmentation and Analytics

• ActiveCampaign: Provides advanced segmentation capabilities. It allows you to segment your customer dữ liệu based on deep user behavior and trigger targeted campaigns. It also provides detailed analytics for campaign performance.
• Keap: Offers effective báo cáo, but ActiveCampaign’s insights are more granular, allowing you to use its more advanced features for precise targeting.

8. Ease of Use and Target Audience

• Keap: Is often praised for its user-friendly interface and is built for the small business owner who wants an all-in-one system without a steeper learning curve.
• ActiveCampaign: Has advanced features and is better suited for medium-sized businesses or those in digital marketing that need high-level automation, leading to a slightly higher requirement for technical expertise.

9. Pricing Structure and Lifecycle Support

• ActiveCampaign: Uses a tiered pricing model where features and users unlock at higher levels. This can be more cost-effective for focused email marketers.
• Keap: Has a more all-inclusive tiered pricing model based mostly on contact count. Keap also bundles professional services and support into its plans to assist with client relationships across the entire customer lifecycle.

What to Look for When Choosing a CRM Platform?

• Is the marketing automation tool a comprehensive solution for your specific business needs?
• Check the cost of the enterprise plan if you expect rapid growth.
• Evaluate how the platform helps manage customer relationships over time.
• Ensure the marketing features align with your digital marketing strategy.
• Investigate the availability of various support channels (phone, chat, email).
• Consider the unique strengths of both ActiveCampaign and keap to see which you will benefit greatly from.
• Look for strong integration capabilities with your existing third-party software.
• Assess the platform’s email deliverability to ensure your campaigns are seen.

Phán quyết cuối cùng

For us, Keap emerges as the winner.

While ActiveCampaign is a great option for beginners, Keap’s advanced marketing automation tools & comprehensive feature set làm it the better choice for businesses.

It offers greater flexibility, deeper customization, and more powerful automation capabilities.

We’ve walked you through the key differences between Keap and ActiveCampaign, comparing their features, pricing, and ease of use.

Remember it, the best choice depends on your specific needs and budget.

But if you’re looking for a platform that can truly elevate your marketing and sales efforts, Keap is the way to go.

Hãy dùng thử Keap MIỄN PHÍ Đọc ôn lại đầy đủ Các lựa chọn thay thế của Keap

Try activecampaign Đọc ôn lại đầy đủ check alternatives

Thêm thông tin về Keap

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