Ever feel lost in the SEO jungle? You’re not alone.
Many website owners struggle to rank high in search results.
That’s where SEO tools come in, but choosing the right one can be tough.
Two popular options are Surfer SEO and Rankwell.
In this post, we’ll break down Surfer SEO vs Rankwell, comparing their features, pricing, and overall effectiveness.
Overview
We’ve put both Surfer SEO and Rankwell through their paces, exploring their features, analyzing their data, and even using them on our own test websites.
This hands-on experience has given us a clear understanding of their strengths and weaknesses, allowing us to provide you with a truly useful comparison.
Ready to boost your content’s SEO performance? Surfer SEO helps you optimize your articles for top rankings.
Pricing: 7-day money-back guarantee. Plans start from $79/month.
Key Features:
- Content Optimization
- Keyword Research
- SERP Analysis
Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis.
Pricing: No free plan is available. You have tocontact Them for Pricing.
Key Features:
- Precise Rank Tracking
- Competitor Analysis
- Detailed Reporting
What is Surfer?
Surfer SEO is a cool tool that helps you write content that ranks well in Google.
It’s like having a coach telling you what keywords to use and how to structure your articles.
It analyzes top-ranking pages and gives you a roadmap to follow.
Pretty neat, huh?
Also, explore our favorite Surfer alternatives…
Surfer SEO helps you write content that ranks higher in search results. In fact, users have seen up to a 30% increase in organic traffic after using Surfer SEO.
Key Benefits
- Content Optimization: Surfer SEO analyzes top-ranking pages for your target keywords. It then gives you a score and suggests improvements to your content. It suggests ideal word count, keyword density, and even which related keywords to include.
- Keyword Research: It helps you find related keywords and long-tail keywords. It helps you discover what questions people are asking about your topic.
- SERP Analysis: Surfer SEO lets you see exactly what your competitors are doing. You can see their word count, keyword usage, and backlink profile. This information gives you a competitive edge.
Pricing
Surfer SEO offers different plans to fit your needs. Here’s the breakdown:
- Essential: $79/month.
- Pro: $175/month.
- Business: Custom Pricing
Pros
Cons
What is Rankwell?
So, what’s Rankwell all about?
It’s an SEO tool designed to help you track your keyword rankings, analyze your competitors, and generally keep an eye on your SEO performance.
It’s a straightforward platform, focusing on the essential SEO tracking and analysis elements.
Also, explore our favorite Rankwell alternatives…
Ready to see how Rankwell stacks up? Key features include Keyword Tracking, Rank Checking, and Competitor Analysis.
Key Benefits
- Precise Rank Tracking: Monitor your keyword rankings daily, ensuring you know exactly where you stand.
- Competitor Analysis: See what keywords your competitors are ranking for and how their SEO strategy compares to yours.
- Detailed Reporting: Generate reports to track your progress and identify areas for improvement.
Pricing
Contact for Pricing
Pros
Cons
Feature Comparison
Let’s compare Surfer SEO and Rankwell, examining their key features to help you determine which is the best fit for your needs.
1. Keyword Research Tool
Both Surfer SEO and Rankwell offer keyword research tools, but their approaches differ.
Surfer SEO’s keyword research focuses on identifying relevant keywords and their search volume based on top search engine results.
Rankwell also provides search volume data but leans more heavily on competitor analysis to uncover keyword opportunities.
Surfer SEO also integrates with frase for long-tail keyword research, expanding its capabilities for content creation.
2. SEO Content and Content Editor
Surfer SEO shines with its content editor and content score feature.
It analyzes top-ranking pages for your target keyword and provides real-time feedback on your seo content, helping you optimize for on-page seo.
Rankwell, while offering keyword suggestions, doesn’t have the same level of content optimization and content creation support.
Surfer SEO also has an ai writer integration for generating ai content.
3. On-Page SEO
Both tools address on-page optimization, but again, Surfer SEO’s approach is more hands-on.
Its on-page seo analysis provides specific recommendations for relevant keywords, internal link building, and other on-page elements.
Rankwell focuses more on technical seo and audit tool functionality.
4. SEO Review and Audit Tool
Rankwell excels in its seo review and audit tool capabilities.
It can crawl your website and identify technical seo issues that might be hindering your search engine rankings.
Surfer SEO offers some technical seo analysis, but Rankwell’s audit tool is more comprehensive.
5. Competitor Analysis
Both tools offer competitor analysis, but they focus on different aspects.
Rankwell emphasizes tracking your competitors’ keyword rankings, while Surfer SEO focuses on analyzing their content marketing strategies and on-page seo tactics.
6. Ease of Use
Rankwell is generally considered easier to use, especially for beginners.
Its interface is more straightforward and intuitive.
Surfer SEO, while powerful, has a steeper learning curve due to its more advanced features and data visualization.
What to Look For When Choosing the Right Content Optimizer?
- Ease of Use: Is the interface intuitive? Can you quickly find the information you need?
- Integrations: Does it work with your existing tools (WordPress, Google Docs, etc.)?
- Customer Support: Is there adequate documentation and support available if you get stuck?
- Scalability: Can the tool grow with your needs as your website and content grow?
- Free Trial/Money-Back Guarantee: Can you test the tool before committing to a paid plan?
- Specific Needs: Consider what you need most: keyword research, content optimization, competitor analysis, or AI assistance. Choose a tool that excels in those areas.
Final Verdict
After extensive testing and comparison, we recommend Surfer SEO for most users.
While Rankwell offers valuable rank tracking and competitor analysis, Surfer SEO’s comprehensive suite of tools, especially its content editor and on-page optimization features, provides a more significant advantage in today’s competitive SEO landscape.
Its ability to analyze top-ranking content and provide actionable insights makes it invaluable for creating high-quality, search engine-friendly content.
We’ve used both tools extensively, and Surfer SEO consistently delivers better results in terms of content optimization and ranking potential.
If your primary focus is solely on rank tracking, Rankwell is a solid choice.
However, Surfer SEO is the clear winner for a holistic SEO strategy.
More of Surfer
- Surfer vs Neuronwriter: Surfer is often seen as broader SEO, Neuronwriter is more focused on topical completeness using AI.
- Surfer vs MarketMuse: Surfer excels in content optimization score, MarketMuse provides deeper content strategy and topic clusters.
- Surfer vs Frase: Surfer analyzes competitors’ content structure, while Frase uses AI for faster research and content briefs.
- Surfer vs Scalenut: Surfer is strong in on-page guidance; Scalenut offers AI writing with integrated SEO features.
- Surfer vs SE Ranking: Surfer specializes in content analysis, while SE Ranking is a comprehensive suite that includes rank tracking and technical SEO.
- Surfer vs Page Optimizer Pro: Surfer provides a detailed content score, and Page Optimizer Pro focuses heavily on competitive analysis for on-page factors.
- Surfer vs Dashword: Surfer offers detailed content guidelines, Dashword provides a straightforward optimization score and tracking.
- Surfer vs Outranking: Surfer helps optimize existing drafts, and Outranking uses AI to generate outlines and write with factual data.
- Surfer vs WriterZen: Surfer is focused on content editing, while WriterZen provides robust keyword research and topic discovery before writing.
- Surfer vs Content Harmony: Surfer gives real-time content scores, Content Harmony structures content workflows and briefs based on SERP analysis.
- Surfer vs Rytr: Surfer is a content optimizer, and Rytr is primarily an AI writer for generating text.
- Surfer vs GetGenie: Surfer offers web-based optimization, while GetGenie is a WordPress plugin that integrates AI writing and SEO analysis directly.
More of Rankwell
- Rankwell vs Neuronwriter: Examines focus on monitoring performance against NLP-focused content editing features.
- Rankwell vs MarketMuse: Pitches a specific performance metric tracking against a comprehensive content intelligence strategy.
- Rankwell vs Frase: Compares output performance tracking with AI research and content drafting.
- Rankwell vs Scalenut: Discusses the measurement of resulting rankings versus guided AI content generation.
- Rankwell vs SE Ranking: Contrasts potential specialization in tracking with a broader all-in-one SEO suite, including tracking.
- Rankwell vs Page Optimizer Pro: Examines outcome tracking against scientific on-page factor analysis.
- Rankwell vs Dashword: Pitches primary focus on rank metrics against content monitoring and basic optimization suggestions.
- Rankwell vs Outranking: Compares reporting on ranking outcomes against an AI-driven content workflow.
- Rankwell vs WriterZen: Contrasts tracking of keywords against keyword research and briefing.
- Rankwell vs Content Harmony: Examines performance tracking of briefed content against structured content workflow management.
- Rankwell vs Rytr: Discusses tracking of how written content performs against general AI writing assistance.
- Rankwell vs GetGenie: Pitches a potential core focus on rank tracking against WordPress-integrated AI tools with some monitoring.
Frequently Asked Questions
Is Surfer SEO worth the cost?
Yes, for serious content marketers and SEO professionals, Surfer SEO’s content optimization features and data-driven insights justify the cost. It helps create high-quality content that ranks well, ultimately saving time and resources.
Is Rankwell good for beginners?
Rankwell’s user-friendly interface makes it a good option for beginners focusing on rank tracking and competitor analysis. It’s a simpler tool to learn compared to Surfer SEO.
Can I use both Surfer SEO and Rankwell together?
Absolutely! They complement each other. Use Rankwell for rank tracking and competitive research, then leverage Surfer SEO’s content editor to optimize your content based on those insights.
Does Surfer SEO offer a free trial?
Surfer SEO does not typically offer a free trial, but they do have a 30-day money-back guarantee. Rankwell, on the other hand, offers a free trial to test out their platform.
Which tool is better for local SEO?
Both tools can be used for local SEO, but Rankwell’s focus on rank tracking may be more directly applicable to local search rankings. Surfer SEO’s content optimization is still valuable for local content.
