Surfer SEO vs Outranking: Best Content Optimizer in 2025

Choosing the right SEO tool can feel like picking the best surfboard when you’ve never surfed. Overwhelmed?

You’re not alone!

Two popular options often pop up: Surfer SEO and Outranking.io.

Both promise to help you ride the waves of search engine results, but which will get you to the top?

In this head-to-head matchup, we’ll compare Surfer SEO Vs Outranking, breaking down their features so you can confidently choose the best tool to boost your rankings.

Overview

We’ve spent weeks testing both Surfer SEO and Outranking to give you the most accurate comparison.

We’ve used them to optimize content, track rankings, and analyze competitors.

This hands-on experience gives us a unique perspective on the strengths and weaknesses of each tool.

What is Surfer?

Have you ever wished you had an SEO expert looking over your shoulder?

That’s kind of what Surfer SEO feels like. It gives you the tools and data you need to write content that ranks.

Think of it as your guide to conquering Google.

It analyzes top-ranking pages and tells you exactly how to beat them. Pretty cool, right?

Also, explore our favorite Surfer alternatives…

Key Benefits

• Speed things up. Surfer SEO’s Content Editor gives you real-time feedback on over 500 on-page ranking factors.
• Uncovers hidden opportunities. Its keyword research tools help you find profitable terms your competitors might need to include.
• Outrank the competition. The SERP Analyzer shows you exactly what it takes to beat the current top-ranking pages.

Pricing

Surfer SEO offers three main pricing plans:

• Basic: $99/month: Track 200 pages across your sites, Write & optimize 30 articles, Generate 5 rank-ready articles.
• Scale: $219/month ($99/month if billed annually). This plan increases your limits and adds additional features.
• Custom: Contact sales for the pricing.

What is Outranking?

Want to write content that ranks and sounds fantastic? Meet Outranking.

This tool uses AI to help you create top-notch content that search engines adore.

It’s like having a robot writer and SEO expert all in one.

Outranking analyzes your competitors, suggests relevant keywords, and even helps you write outlines and entire blog posts. Talk about a time saver!

Also, explore our favorite Outranking alternatives…

Key Benefits

• AI Content Writer: Generate high-quality content with the help of AI.
• SEO Scoring: Get a detailed SEO score for your content.
• Content Optimization: Optimize your content for multiple keywords.
• SERP Analysis: Understand what’s working for your competitors.
• Workflow Automation: Streamline your content creation process.

Pricing

Outranking offers several pricing plans depending on your needs.

• Starter: $19/month – 4 SEO Documents, AI-assisted optimization, Content brief.
• Growth: $79/month – 15 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft.
• Pro: $159/month – 30 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft, Users 3.
• Custom Plan: Custom pricing- Account manager, Training, Invoicing, Customized package.

Feature Comparison

Now, let’s dive deeper and compare the key features of Surfer SEO and Outranking.

This head-to-head analysis will help you decide which tool fits your SEO efforts and content needs.

1. Content Optimization Features

Both Surfer SEO and Outranking offer robust content optimization features. They analyze top-ranking pages for your target keywords and provide data-driven recommendations to improve your content. However, they approach optimization differently.

• Surfer SEO focuses heavily on on-page SEO factors like keyword density, content structure, and heading optimization. It provides a clear contentscore and actionable suggestions for improving it.
• Outranking: This approach is more holistic, incorporating on-page SEO with elements like content briefs, competitor analysis, and AI-powered writing assistance.

2. Keyword Research

Effective keyword research is crucial for search engine optimization. Both tools offer keyword research features, but with distinct strengths.

• Surfer SEO: Excels at finding related keywords and analyzing their search volume and difficulty. It also helps you identify keyword gaps in your content.
• Outranking: Focuses on finding relevant keywords with high search intent and provides insights into how your competitors are using them.

3. AI Writing Capabilities

AI is transforming the way we create content. Outranking has a clear edge in this area.

• Surfer SEO offers basic AI features like a content rewriter but lacks Outranking’s advanced AI writing capabilities.
• Outranking: Boasts a powerful AI writing assistant to generate blog posts, outlines, and product descriptions. This can be a massive time-saver for content creators.

4. SERP Analysis

Understanding the search engine results page (SERP) is essential for improving your search engine rankings. Both tools offer SERP analysis features.

• Surfer SEO: Provides a detailed breakdown of the top-ranking pages, including their content structure, keyword usage, and backlinks.
• Outranking: Offers a similar SERP analysis but also includes insights into search intent, competitor strategies, and SERP features like featured snippets.

5. User Interface

A user-friendly interface is crucial for any optimization tool.

• Surfer SEO is known for its clean, intuitive interface, which is easy to navigate even for beginners.
• Outranking: It has a more complex interface and a steeper learning curve, but it offers more advanced features and customization options.

6. Integrations

Seamless integrations can streamline your SEO efforts.

• Surfer SEO: Offers integrations with popular platforms like Google Docs, WordPress, and Jasper.
• Outranking: It also integrates with several tools, including Google Docs, Semrush, and Grammarly.

7. Language Support

For global businesses, tools that support multiple languages are essential.

• Surfer SEO: Currently supports over 70 languages, making it an excellent choice for international SEO.
• Outranking: Also supports multiple languages, but the exact number is not readily available.

Ultimately, the best tool for you depends on your specific needs and preferences.

Surfer SEO is an excellent option if you’re looking for a user-friendly tool with strong on-page optimization features.

If you need advanced AI writing capabilities and comprehensive SEO analysis, Outranking might be a better fit.

What to Look For When Choosing the Right Content Optimizer?

• Your Budget: Consider your budget and the pricing plans of each tool.
• Your Content Needs: Do you need help with content creation or just optimization?
• Your Technical Skills: Choose a tool that matches your technical expertise.
• Your SEO Goals: What will you achieve with an SEO tool?
• Free Trials and Demos: Use free trials to test the tools before committing.
• Customer Support: Look for a tool with excellent customer support.
• Future-Proofing: Consider AI features and how the tool is evolving.
• Team Size and Collaboration: Does the tool offer features for team collaboration?
• Specific Needs: Do you need language support or integrations with specific particular
• Reporting and Analytics: How does the tool track and report your SEO progress?
• Content Planning Features: Does the tool offer content planning and strategy features?
• Rank Tracking: Can you track your keyword rankings over time?
• Backlink Analysis: Does the tool provide insights into your backlink profile?

Final Verdict

So, which tool comes out on top in this Surfer SEO vs Outranking showdown? For us, it’s Surfer SEO.

Why? It’s easy to use and gives the exact steps to improve your content.

Surfer SEO is like that friend who always gives you the best advice. It helps you write excellent content that Google loves. Plus, it’s a bit cheaper than Outranking.

Both tools support multiple languages and have cool features.

But Surfer SEO just felt more helpful for everyday SEO audits and data analysis.

We liked how it showed us the average word count and key differences between our content and the top-ranking pages.

It’s like having a secret weapon for your research tools!

We’ve spent years testing SEO tools and figuring out what works. Trust us, Surfer SEO is a winner!

More of Surfer

• Surfer vs Neuronwriter: Surfer is often seen as broader SEO, Neuronwriter is more focused on topical completeness using AI.
• Surfer vs MarketMuse: Surfer excels in content optimization score, MarketMuse provides deeper content strategy and topic clusters.
• Surfer vs Frase: Surfer analyzes competitors’ content structure, while Frase uses AI for faster research and content briefs.
• Surfer vs Scalenut: Surfer is strong in on-page guidance; Scalenut offers AI writing with integrated SEO features.
• Surfer vs SE Ranking: Surfer specializes in content analysis, while SE Ranking is a comprehensive suite that includes rank tracking and technical SEO.
• Surfer vs Page Optimizer Pro: Surfer provides a detailed content score, and Page Optimizer Pro focuses heavily on competitive analysis for on-page factors.
• Surfer vs Dashword: Surfer offers detailed content guidelines, Dashword provides a straightforward optimization score and tracking.
• Surfer vs WriterZen: Surfer is focused on content editing, while WriterZen provides robust keyword research and topic discovery before writing.
• Surfer vs Content Harmony: Surfer gives real-time content scores, Content Harmony structures content workflows and briefs based on SERP analysis.
• Surfer vs Rytr: Surfer is a content optimizer, and Rytr is primarily an AI writer for generating text.
• Surfer vs GetGenie: Surfer offers web-based optimization, while GetGenie is a WordPress plugin that integrates AI writing and SEO analysis directly.
• Surfer vs Rankwell: Surfer optimizes content for ranking, while Rankwell is primarily a monitoring tool for tracking keyword positions.

More of Outranking

• Outranking vs Neuronwriter: Examines comprehensive AI creation and optimization against NLP-focused content editing.
• Outranking vs MarketMuse: Pitches document-level AI workflow against comprehensive content intelligence strategy.
• Outranking vs Frase: Compares extensive AI-guided content creation with AI research and content drafting.
• Outranking vs Scalenut: Discusses integrated AI workflow versus guided AI content generation.
• Outranking vs SE Ranking: Contrasts specialization in content workflow against a broader all-in-one SEO suite.
• Outranking vs Page Optimizer Pro: Examines AI recommendations within the workflow against scientific on-page factor analysis.
• Outranking vs Dashword: Pitches integrated creation, optimization, and analysis against content monitoring and basic optimization suggestions.
• Outranking vs WriterZen: Compares AI-powered workflow from SERP analysis with keyword clustering and ideation.
• Outranking vs Content Harmony: Contrasts AI-driven, integrated content process with structured content workflow management.
• Outranking vs Rytr: Examines SEO-specific AI content workflow against general AI writing assistance.
• Outranking vs GetGenie: Compares web-based comprehensive content workflow with a WordPress-integrated AI tool.
• Outranking vs Rankwell: Discusses content creation, optimization, and analysis workflow versus primary search rank tracking.

Frequently Asked Questions