Sprout Social vs Sprinklr: Best for Customer Service in 2025?

Need help managing a flood of customer questions and complaints on social media?

Tools like Sprout Social and Sprinklr can help, but which is best for your business in 2024?

This article compares these platforms to help you choose the right one for your customer service needs.

We’ll break down Sprout Social vs Sprinklr and their key features and highlight their strengths & weaknesses so that you can make an informed decision.

Overview

To give you the most accurate comparison, we’ve spent weeks testing both Sprout Social and Sprinklr.

We dug deep into their features, explored their dashboards, and even ran some test campaigns to see how they perform in real-world scenarios.

This hands-on experience allows us to provide an insightful look at their strengths and weaknesses in customer service.

What is Sprout Social?

Ever feel like you’re drowning in social media chaos? Sprout Social is here to throw you a lifeline.

This platform helps businesses organize and manage their social media presence. Think of it as your command center for all things social.

You can schedule posts, track mentions, and engage with your audience all in one place.

Also, explore our favorite Sprout Social alternatives…

What is Sprinklr?

Ready to take your social media game to the next level? Sprinklr is a powerful platform designed for large enterprises.

It’s more than a social media management tool. Think of it as a complete customer experience management (CXM) platform.

It helps businesses listen to, engage with, and analyze customer interactions across all channels, not just social media.

Also, explore our favorite Sprinklr alternatives…

Feature Comparison

Sprout Social and Sprinklr are both top-tier social media management tools, but they serve different market segments.

While Sprout Social is a great tool for a wide range of businesses, Sprinklr is a leading enterprise software company focused on unified customer experience management (Unified CXM).

1. Unified Platform

• Sprout Social: Sprout Social is a robust social media management tool that works to un-silo teams by offering a unified social inbox and shared publishing calendar. It’s designed to be a one-stop shop for a business’s social media needs.
• Sprinklr: Sprinklr works on a much larger scale. As a leading enterprise software company, it is a unified platform that brings together all customer-facing functions—including marketing, sales, service, and research—to deliver great customer experiences across every modern channel.

2. Pricing and Scalability

• Sprout Social: Sprout Social has transparent pricing. It’s an expensive platform, with a per-user social pricing model. A standard plan or professional plan is billed annually, and while it offers unlimited social profiles, the cost for additional users can be “bit annoying”.
• Sprinklr: Sprinklr’s pricing is not publicly available. It is an enterprise solution with a custom-built model for global brands. The cost is a significant investment and is tailored to the specific needs of the business, its scale, and the number of employees and services they need access to.

3. Social Listening and Research

• Sprout Social: Sprout Social has a powerful social listening tool that allows users to monitor profiles, track twitter keywords, and perform trend analysis. It is a very handy feature for a social media manager.
• Sprinklr: Sprinklr’s social listening and research capabilities are far more advanced, a key reason why brands and Fortune companies use it. Its advanced AI allows companies to monitor mentions, trends, and feedback from consumers across millions of data sources, not just social channels.

4. Social CRM

• Sprout Social: Sprout Social has strong social crm tools within its platform. It allows users to track a social review, monitor profiles, and manage reviews, which is a great tool for lead generation.
• Sprinklr: Sprinklr’s focus is on unified CXM, which goes beyond social CRM. It is designed to help companies connect with and serve customers happier across all customer-facing functions, including customer care and review sites.

5. Publishing and Workflows

• Sprout Social: The platform offers robust publishing tools with a social media calendar, content library, and automated link tracking. It also provides custom workflows to help teams assign tasks and collaborate on a new post before publishing.
• Sprinklr: Sprinklr provides enterprise-grade governance for publishing content. It allows brands to create content, approve posts, and publish posts with a high degree of control and consistency across multiple social media accounts. Its ability to create complex custom workflows is a major selling point.

6. Analytics and Reporting

• Sprout Social: Sprout Social offers powerful analytics. Users can create a custom view, get competitive reporting, and access paid social reporting. The pre-built reports are detailed and provide a clear picture of social media performance.
• Sprinklr: Sprinklr is built for deep data analysis at a global scale. Its dashboards are highly customizable and can integrate data from various sources to provide a unified view of the customer experience. This allows brands to get unparalleled insights and enhance their services.

7. User Interface and Ease of Use

• Sprout Social: Sprout Social is known for its user interface. A sprout social review often praises it for its intuitive design and ease of use, making it a great tool for both beginners and experienced social media professionals.
• Sprinklr: Sprinklr’s user interface can be overwhelming for some users due to its sheer scale and number of features. It requires more training to use effectively, as it’s designed for experienced users who need access to all the features for a large-scale operation.

8. Customer Care and Support

• Sprout Social: Sprout Social is well-regarded for its customer care. They have a responsive support team that is quick to address support tickets. This is a key reason many businesses choose Sprout.
• Sprinklr: As a platform for the world’s largest brands, Sprinklr provides dedicated customer care and support teams that work closely with the client. It’s a high-touch service model designed to ensure the success of large, complex deployments.

9. AI and Automation

• Sprout Social: Sprout Social offers AI and automation features to streamline workflows, like the ability to automate tasks and boost facebook posts. These extra features are very helpful for a social media management tool.
• Sprinklr: Sprinklr’s advanced AI is at the core of its business. Its AI is used to automate everything from content creation to customer service responses, helping companies deliver human experiences at scale. The software leverages AI to un-silo teams and enhance the customer-facing functions.

10. Integrations

• Sprout Social: Sprout Social has a wide range of integrations with other tools, including a content library, social review platforms, and helpdesk systems.
• Sprinklr: Sprinklr has an extensive marketplace of integrations. It has deep-level integrations with other enterprise software like Microsoft and provides a robust API, allowing for a truly connected unified platform.

11. Core Business

• Sprout Social: Sprout Social’s core business is to be the best social media management tool, providing all the features needed for a modern social media account.
• Sprinklr: Sprinklr’s core business is Unified Customer Experience Management (Unified CXM), which helps brands manage all their customer-facing functions from a single platform. The social media component is just one part of its broader offering.

What to Look For When Choosing Between Sprout Social and Sprinklr?

• Pricing and Features: Compare the social pricing. While a standard plan might seem like a good starting point, remember that many advanced or additional features are often locked behind top-tier plans. For example, a Sprout Social review often notes that it is an expensive platform, especially with its per-user pricing model. In contrast, many social alternatives offer a more transparent and affordable monthly or annual billing. Look for a free plan to test the basic features.
• User Interface: The user interface should be intuitive and easy to use for new users. A good social media management tool makes social works easy to navigate and helps you get a clear picture of your social media accounts.
• Publishing and Scheduling: The platform should make it easy to manage your social media calendars, publish posts to your Facebook pages, LinkedIn pages, and other social media channels. The ability to schedule posts in advance and have a content library is pretty handy.
• Analytics and Reporting: A good platform provides insights into your social media performance. Look for tools that offer detailed metrics and the ability to create custom views to track the performance of your social posts within a specific date range. For a business that values the relationship with its customers, a tool that helps to turn them into happier customers is a huge asset.
• Engagement Tools: The platform should help you manage your social conversations. Look for a Smart Inbox or a similar feature to centralize messages and comments. This is a crucial feature for review management and lead generation.
• Scalability: Consider how the tool will grow with your business. Does the platform allow for multiple accounts? Will you be able to add additional users easily? Some platforms, like Sprout Social, can become an expensive platform as you grow, even with unlimited social profiles.
• Core Business: Remember that some tools, like Sprinklr, are built for large enterprises and focus on broader front office and customer experience management rather than just social media. These platforms may offer a different kind of value to a brand, helping to enhance the overall engagement with their community.

Final Verdict

For most businesses, especially those with smaller social media teams, Sprout Social is the clear winner.

It offers all the essential features you need to manage your social media effectively. It’s easy to use, has great customer support, and won’t break the bank.

Plus, with its intuitive interface, your team can quickly learn the ropes and start maximizing their social media efforts.

Sprinklr is a powerful platform, but its complexity and high price tag make it a better fit for large enterprises with dedicated resources.

If your social media team requires advanced automation and enterprise-level features, Sprinklr might be worth considering.

Ultimately, the best choices depends on your specific needs and budget. We encourage you to try both platforms and see which one feels like the right fit for your team.

We’ve given you the information you need to make an informed decision.

Now it’s time to take action and choose the platform that will help you achieve your social media goals!

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• Sprout Social vs Socialpilot: SocialPilot is a great value for content scheduling. A Sprout Social review will show it excels in advanced analytics and social listening, making it better for deep insights.
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• Sprout Social vs Heropost: Heropost has strong competitor analysis. A Sprout Social review highlights its more advanced social listening and reporting.
• Sprout Social vs Agorapulse: Agorapulse is a more affordable alternative with a great inbox. Sprout Social provides more in-depth reporting and is better for enterprise-level paid social reporting.
• Sprout Social vs Zoho Social: Zoho Social is an affordable option with an easy-to-use interface. Sprout Social offers a more robust and comprehensive set of features, though with a higher price.
• Sprout Social vs Buffer: Buffer is famous for its simplicity. Sprout Social offers a more extensive set of features for large teams and more in-depth analytics.
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• Sprout Social vs Loomly: Loomly focuses on team collaboration. Sprout Social provides more advanced social listening and detailed analytics.
• Sprout Social vs Blaze: One version of Blaze is a social media tool. Another, more common version, is a cannabis software suite and not a direct competitor.
• Sprout Social vs Hootsuite: Hootsuite is a long-standing competitor. Sprout Social is often praised for its superior social reporting and customer support.

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