

⚡ Kort oordeel:
- Prijzen: Folk starts at $17.5/member/month. Salesmate starts at $23/user/month.
- Het meest geschikt voor: Folk suits contact management and partnerships. Salesmate suits a structured sales process with sales reps.
- Belangrijkste verschil: Folk works like a smart spreadsheet. Salesmate is a full customer relationship management platform with calling and marketing automatisering.
- Onze keuze: Folk, rated 4.0 against 2.5 for Salesmate, because most small teams want simple contact management over heavy crm functies.

Most people pick a CRM before they know what they actually need.
Folk and Salesmate both promise to help you close winning deals.
But one is built to build genuine connections with people you already know.
The other is built to push leads through a sales pipeline.
That single difference decides which tool fits your bedrijf.
Overzicht
This Folk vs Salesmate comparison covers pricing, crm features, and ease of use.
We also look at who each tool serves best.
Our sources include published specs, product documentation, and G2 and Trustpilot reviews.
Onze schrijvers hebben beide apps ook zelf uitgeprobeerd.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Wat is volkscultuur?
Folk is a lightweight CRM for people who hate CRMs.
It looks and feels like a collaborative spreadsheet.
You add contacts, sort them into groups, and set reminders to follow up.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside the same app.
That makes it popular with founders, agency owners, and small teams.

Watch this walkthrough to see how the interface is laid out.

🏆 Winner: Folk
Folk keeps contact management simple. Import from Gmail, group your people, and track outreach without heavy setup.
Volksprijzen
Here is what Folk costs per member. Every plan is billed per seat.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Standaard | $17,50 per lid per maand | Solo founders who organize contacts |
| Premie | $35 per lid per maand | Small teams running outreach together |
| Aangepast | $70 per lid per maand | Agency and partnership teams needing more control |
Pricing verified August 2026.

Gratis proefperiode: Yes. Folk offers a 14-day free trial before you purchase a plan.
Geld-terug-garantie: None published. Test the trial first, then pick a monthly plan.
📌 Opmerking: Folk uses a self-serve model. You can explore the app and compare plans without booking a sales call.
⚠️ Pricing conflict: Some third-party sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35, and $70 per member. Check the pricing page for your region before you buy.
Belangrijkste voordelen van volksgeneeskunde
Dit is waarom Folk de moeite waard is om te bekijken:
- Magische velden: A custom field type that uses AI to clean and enrich contact data. It fills in missing details for you.
- Chrome-extensie: Add contacts from LinkedIn or any website in one click. The extension also pulls company details.
- Gmail and Outlook sync: Verbind uw inbox to import contacts and email history. No manual data import needed.
- Groups for every purpose: Organize contacts by project, event, or deal stage. This keeps outreach lists small and useful.
- Collaborative mail merge: Send personalized bulk email to a group. Your whole team can share templates.
- Kanban pipeline: A visual board for deals and partnerships. You drag a card as the relationship moves forward.
- Herinneringen: Set reminders on any contact so nobody goes cold. This is the core of building real relationships.

Wat ons team opmerkte
Ons schrijver signed up for Folk and spent several days moving a contact list into it. Here is what stood out:

The clip below shows that same workflow in the app.
Voordelen en nadelen van volksmuziek
✅ Voordelen
- One of the easiest CRMs on the market to learn
- Magic Fields clean and enrich contact data automatically
- Chrome-extensie voegt contacten van LinkedIn toe met één klik.
- Works for fundraising, events, hiring, and partnerships
- Self-serve signup with a 14-day free trial
❌ Nadelen
- Geen automatische registratie van vergaderingen of telefoongesprekken.
- Rapportage views are basic compared with a full sales CRM
- Outreach is mostly email, with little support for other channels
- Some users report trouble importing emails and messy contact data
Wat is Salesmate?
Salesmate is an all-in-one cloud CRM for sales, marketing, and support.
It is built mainly for small and medium businesses.
Salesmate CRM covers the whole sales process from lead capture to closed deal.
Sales reps get calling, email tracking, and a visual pipeline in one place.
Managers get sales forecasting, dashboards, and reports on sales performance.
The goal is to generate more leads, close more deals, and build lasting customer relationships.

This video walks through the main screens.

Runner Up: Salesmate
Salesmate adds calling, automation, and reporting. It fits teams that already run a defined sales process.
Prijzen van Salesmate
Salesmate prices every plan per user. Here is the current lineup.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Basis | $23 per gebruiker per maand | Small teams tracking deals and contacts |
| Pro | $39 per gebruiker per maand | Sales teams that need automation and reports |
| Bedrijf | $63 per gebruiker per maand | Companies running marketing automation and campaigns |
Pricing verified August 2026.

Gratis proefperiode: Ja. Salesmate biedt een gratis proefperiode van 15 dagen aan, waarvoor geen creditcard nodig is.
Geld-terug-garantie: None published. Annual plans have also carried a 10% Black Friday discount.
📌 Opmerking: Higher tiers unlock marketing automation and deeper reporting. An Enterprise tier is quoted directly by the sales team.
⚠️ Waarschuwing: Some reviewers report that leads can be deleted if a payment is missed. Export a backup of your accounts and contacts on a regular date.
Belangrijkste voordelen van Salesmate
Here is where Salesmate earns its price:
- Contact and deal intelligence: One view of all customer interactions. Emails, calls, and notes sit on the same record.
- Sandy AI: Drafts emails, summarizes calls, and qualifies leads. It removes a lot of repetitive tasks from the day.
- Built-in phone system: Call recording and voicemail drops are included. No separate dialer purchase needed.
- Meer dan 700 integraties: Verbinden Zapier, Slack, Google Apps, and Microsoft apps to your workflow.
- Automatiseringstrajecten: Multi-channel drip campaigns and follow ups run without manual work.
- Ontmoeting planner: Prospects book meetings from a link. That saves your sales reps a round of emails.
- Mobiele CRM: Full access to data and activities from your phone. Useful for field sales and a vastgoed bedrijf.

Wat ons team opmerkte
Our writer set up a test pipeline in Salesmate and ran a short outreach sequence. Here is what stood out:

Voordelen en nadelen van Salesmate
✅ Voordelen
- Covers sales, marketing, and support on one platform
- Built-in calling, email tracking, and meeting scheduler
- De klantenservice wordt vaak geprezen als snel en behulpzaam.
- Fully customizable for unique business processes
❌ Nadelen
- Reviewers report bugs in the email template editor and automation journeys
- Leads can reportedly be deleted after a missed payment
- Marketing automation lags behind dedicated marketing software
- More setup and training than a simple contact tool
Functievergelijking
Now let’s compare Folk and Salesmate feature by feature.
We cover ten areas that decide most CRM purchase calls.
| Functie | Volk | Verkoopmedewerker |
|---|---|---|
| Startprijs | $17,50 per lid per maand | $23 per gebruiker per maand |
| Gratis plan | ❌ (14-daagse proefperiode) | ❌ (15-daagse proefperiode) |
| Contactbeheer | ✅ | ✅ |
| Visuele verkooppijplijn | ✅ | ✅ |
| Ingebouwde belfunctie | ❌ | ✅ |
| Marketingautomatisering | ❌ | ✅ |
| Chrome-extensie | ✅ | ❌ |
| Verkoopvoorspelling | ❌ | ✅ |
| Vergaderingsplanner | ❌ | ✅ |
| Mobiele app | ✅ | ✅ |
| Het beste voor | Contact management and partnerships | Structured sales teams |
1. Contactbeheer
Volk: Folk treats your contact list like a shared spreadsheet with superpowers. You organize contacts into groups, and Magic Fields fill in missing details using AI. Duplicates for the same person get merged instead of piling up.

Verkooppartner: Salesmate builds a full record for every contact and account. Emails, calls, and notes attach to the record, so customer interactions stay in one thread. It also links contacts to the companies they work for.

2. Sales Pipeline and Deals
Volk: Folk gives you a Kanban board for pipeline management. Drag a card forward as the conversation moves toward winning deals. It is simple, visual, and easy to explain to a new teammate.

Verkooppartner: Salesmate lets you track deals across multiple pipelines with custom stages. Each stage can trigger a task or an alert. That structure suits a defined sales process with several sales reps.

3. Lead Capture and Tracking
Volk: Leads land in Folk through the browser, your inbox, or a CSV import. There is no web form bouwer, so generating inbound leads happens in other tools first.

Verkooppartner: Salesmate includes personalized web forms you can embed or share by link. New leads flow straight into the pipeline. That cuts data entry for the whole team.
4. Email Automation and Outreach
Volk: Folk runs collaborative mail merge for personalized bulk email. Email automation here is light by design. Outreach is mostly email, so calls and SMS stay outside the app.

Verkooppartner: Salesmate ships email templates, email tracking, and automation journeys. Drip campaigns and follow ups run across email, tekst, and calls. Sandy AI can draft the first version for you.

⚠️ Waarschuwing: Reviewers have flagged bugs in the Salesmate email template editor. Test a small campaign before you move your whole list over.
5. Extensions and Integrations
Volk: The Folk Chrome extension lets you add contacts from LinkedIn while you bladeren. Folk also syncs with Gmail and Outlook to pull email history. The integration list is shorter than Salesmate’s.

Verkooppartner: Salesmate connects to more than 700 other apps. Google Apps, Microsoft apps, Slack, and Zapier integrations are all supported. You can also work inside Gmail through the browser add-on.
6. Rapportage en analyses
Volk: Folk shows basic views of your sales pipeline and groups. It lacks advanced reporting, so deep analytics are not its job. Teams that need forecasts usually export the data.

Verkooppartner: Salesmate turns activity into dashboards and insights. Sales forecasting and sales performance reports come standard on the higher plans. Managers can see which prospects are stalling.

7. Use Cases Beyond Sales
Volk: Folk handles partnerships, fundraising, hiring, and events in one app. Those multiple use cases are why non-sales teams pick it. An agency can track clients and partners side by side.

Verkooppartner: Salesmate stays focused on revenue work across SaaS, healthcare, and property teams. Its meeting scheduler lets prospects book meetings without email ping-pong. Task management keeps each rep on schedule.

8. Samenwerking in teamverband
Volk: Every group in Folk is shared, so your team sees the same company records. Notes and reminders sit next to the contact. It works well for teams of two to twenty.

Verkooppartner: Salesmate lets you tag teammates, share notes, and keep a full communication history. Role-based security controls who sees which accounts. That matters once headcount grows.
9. Communication Channels
Volk: Folk supports social selling through LinkedIn and email. It does not log meetings or phone calls automatically. You add those details by hand.

Verkooppartner: Salesmate adds a built-in phone system with recording and voicemail drops. Website chatbots capture visitors after hours. Everything writes back to the contact record automatically.
10. Prijsbepaling en kosten
Here are both price lists side by side.
| Laag | Volk | Verkoopmedewerker |
|---|---|---|
| Ingangsplan | Standard: $17.5/member/month | Basis: $23 per gebruiker per maand |
| Middellange termijn | Premium: $35/member/month | Pro: $39 per gebruiker per maand |
| Topplan | Custom: $70/member/month | Zakelijk: $63 per gebruiker per maand |
| Gratis proefperiode | 14 dagen | 15 dagen, geen creditcard nodig |
Volk: Folk is $5.50 per seat cheaper at entry. For a team of five that is $330 saved per year. The Custom plan is the most expensive line item in this comparison.
Verkooppartner: Salesmate costs more per user, but calling, forms, and scheduling are bundled. If you would otherwise pay for those separately, the higher price can work out cheaper.
💡 Pro-tip: Run both free trials on the same contact list. Two weeks of real use tells you more than any feature table.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Krap budget | Volk | $5.50 cheaper per seat |
| Eenvoudig contactbeheer | Volk | Spreadsheet-style interface |
| Ingebouwde belfunctie | Verkoopmedewerker | Recording and voicemail drops |
| Verkoopvoorspelling | Verkoopmedewerker | Dashboards and reports |
| Partnerships and events | Volk | Works past sales use cases |
| Beginnersvriendelijke installatie | Volk | Almost no training needed |
💰 Jouw budget
Folk’s entry plan costs less per seat than Salesmate’s. Salesmate closes the gap only if you drop a separate dialer or scheduler.
🔌 Jouw technologie-stack
Salesmate can integrate with more than 700 apps, including Zapier and Slack. Folk covers the basics through Gmail, Outlook, and its browser extension.
📈 Jouw verkoopproces
A team with stages, quotas, and forecasts needs Salesmate’s structure. A founder chasing warm intros will find that structure heavy.
🎓 Jouw ervaringsniveau
Folk is the better first CRM if nobody on the team has used one. Salesmate rewards teams that already know how CRM software works.
🆓 Gratis proefversies en demo's
Folk gives you 14 days and Salesmate gives you 15 with no card. Load real contacts into both so the test means something.
🛟 Ondersteuningsopties
Salesmate’s support team is often praised for fast, helpful replies. Folk leans on documentation and a self-serve model instead.
Overstaphandleiding
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Salesmate?
✅ Wat je eraan hebt:
- Ingebouwde functies voor bellen, opnemen en voicemail.
- Sales forecasting and dashboards for sales performance
- Web forms, chatbots, and a meeting scheduler
❌ Wat je verliest:
- Magic Fields and AI contact enrichment
- The Chrome extension for LinkedIn prospecting
- The spreadsheet-style simplicity that needs no training
📋 Zo schakel je over:
- Export your Folk groups and contacts to CSV
- Start the 15-day Salesmate trial and create your pipeline stages
- Import the CSV, then connect email and calling
🔄 Switching from Salesmate to Folk?
✅ Wat je eraan hebt:
- A far shorter setup with almost no admin work
- Lower cost per seat on the entry plan
- One app for partnerships, hiring, and events
❌ Wat je verliest:
- The phone system and automatic call logging
- Marketing automation journeys and drip campaigns
- Deep reporting and forecast views
📋 Zo schakel je over:
- Export contacts, companies, and deals from Salesmate
- Open a Folk trial and connect Gmail or Outlook to sync history
- Import the file, then split people into groups
Wat onze recensie niet behandelde
This comparison focused on solo users and small teams. We did not test enterprise rollouts, custom API builds, or bulk seat discounts. Call quality on the Salesmate phone system will vary by country, and we only checked a handful of routes. If you manage fifty or more users, your priorities will look different from what we describe here.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Volk |
| 👥 Contactbeheer | Volk |
| 📊 Rapportage en analyses | Verkoopmedewerker |
| 📞 Calling and Channels | Verkoopmedewerker |
| 👶 Gebruiksgemak | Volk |
| 🔌 Integraties | Verkoopmedewerker |
| 🎯 Use Cases Beyond Sales | Volk |
| 🏆 Algemene winnaar | Volk |
🏆 WINNER: FOLK
Folk wins 4 of 7 categories and holds a 4.0 rating against 2.5.
Het meest geschikt voor: Contact management, partnerships and fundraising, small teams buying their first CRM
Folk and Salesmate are aimed at different buyers. Folk is a relationship tool that keeps people organized and reminders on schedule.
Salesmate is a sales engine. It automates repetitive work, tracks every call, and reports on the numbers your manager asks about.
Salesmate is the stronger pick for teams with quotas and a defined process. Reviewers say it exceeds expectations once it is configured.
For most small teams, though, Folk delivers more value for less money and far less setup. That is why it takes the win here.
Meer van Folk vergeleken
Here is how Folk measures up against other CRM tools:
Volk versus Pijpleiding
Folk wint op: Faster onboarding, Magic Fields enrichment, use cases past sales
Pipedrive wint op: Deal reporting depth, activity goals, a bigger app marketplace
Folk wint op: Predictable per-seat cost, no forced onboarding fees, quicker daily use
HubSpot wint op de volgende punten: A free starting tier, marketing and service hubs, huge integration library
Folk wint op: Contact enrichment, LinkedIn capture, less board configuration
CRM wint maandag op de volgende punten: Project views, workload planning, cross-department dashboards
Volk versus Capsule CRM
Folk wint op: Modern interface, AI fields, collaborative mail merge
Capsule CRM scoort hoog op: A free tier for two users, case tracking, cheaper mid plans
Meer informatie over Salesmate vergeleken
Here is how Salesmate stacks up against other CRM options:
Salesmate wint op: Included calling minutes, lower cost at the top tier, simpler admin
HubSpot wint op de volgende punten: Content and marketing depth, free entry tier, partner network size
Salesmate versus Freshsales CRM
Salesmate wint op: Automation journeys, custom pipelines, meeting scheduler included
Freshsales CRM scoort hoog op de volgende punten: A free plan, lead scoring maturity, tighter helpdesk ties
Verkoopmedewerker versus Keap
Salesmate wint op: Lower entry price, cleaner pipeline views, faster setup
Keap wint dankzij: Invoicing and payments, landing pages, long-running automation recipes
Verkoopmedewerker versus ActiveCampaign
Salesmate wint op: Native phone system, deal-centric layout, sales reporting
ActiveCampaign wint op de volgende punten: Email deliverability tooling, segmentation depth, campaign templates
Veelgestelde vragen
Wat is folk CRM?
Folk is a lightweight customer relationship management app. It works like a shared spreadsheet where you organize contacts, add notes, and set reminders for outreach.
Is Folk een goed CRM-systeem?
Yes, for small teams that want simple contact management. It is a weaker fit for large sales teams because reporting and call logging are limited.
Hoeveel kost het aan mensen?
Plans run $17.5, $35, and $70 per member each month. A 14-day trial lets you test the app before paying.
Waarvoor wordt Salesmate gebruikt?
Teams use it to manage the sales process end to end. It handles leads, deals, calls, automation, and reports on one platform.
Wat is een CRM in de verkoop?
It is a system that stores every customer detail and interaction. Sales teams use it to track deals, plan follow ups, and forecast revenue.













