📊 Onze testresultaten:
- 🎯 Beste CRM Solutions: Salesforce offers dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud — Salesforce wint
- 🤖 AI Innovation: Salesforce’s Einstein AI and Agentforce AI agent vs Bitrix24’s Co-Pilot — Salesforce wint
- 💰 Prijsmodel: Salesforce at $25/user/month vs Bitrix24’s flat $49/org for unlimited users — Bitrix24 wint
- 🔌 Integration Apps: Salesforce’s 5,000+ AppExchange apps vs Bitrix24’s all in one platform — Salesforce wint
- 📋 Projectmanagementtools: Bitrix24 has Gantt charts and Kanban boards built in — Bitrix24 wint
Choosing between Salesforce vs Bitrix24 comes down to one big vraag.
Do you need the best CRM in the industry, or a unified platform that runs your whole bedrijf?
Salesforce is the best bet for sales teams that want deep customer relationship management.
Bitrix24 is an all in one platform for kleine bedrijven that want CRM, project management, and team chat in one place.
Both are popular crm solutions, but they serve very different aspects of running a company.
The wrong pick will cost you time, money, and growth.
We tested both crm tool platforms hands-on so you can make the right call for your bedrijf.
Overzicht
We set up real accounts on both Salesforce and Bitrix24 and ran them through their paces.
We built a sales pipeline, ran lead management workflows, tested automatisering features, and tracked deals from start to close.
We compared customization options, mobile apps, file sharing, and how each platform supports remote teams.
Here is exactly what we found — no hype, just facts to help you choose the right crm software.
Wat is Salesforce?
Salesforce is a leading AI-powered, cloud-based customer relationship management platform.
Salesforce, Inc. is an American saas company headquartered in San Francisco, California.
It was founded in February 1999 by former Oracle executive and co founder Marc Benioff.
Salesforce made its initial public offering in 2004 and became the world’s largest enterprise software firm in 2022.
It ranked 491st on the 2023 Fortune 500 with $31.3 billion in revenues and has been part of the Dow Jones Industrial Average since 2020.
Today, the salesforce team gives sales, service, and marketing employees a complete view of every customer — including activity history, key contacts, and their communications.
Salesforce
Salesforce is the world’s #1 customer company platform — the best crm for sales, service, and marketing. It scales as your business grows, with Einstein AI built into every customer experience.
Salesforce-prijzen
Here is what salesforce offers in pricing for 2026. Salesforce uses a tiered pricing structure based on business needs.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Essentiële zaken | $25 per gebruiker per maand | Smaller businesses starting with CRM |
| Professioneel | $75 per gebruiker per maand | Growing sales teams that need more features |
| Onderneming | $150 per gebruiker per maand | Companies needing collaborative forecasting |
Gratis proefperiode: Salesforce offers a 30-day free trial on most salesforce products. No credit card required.
Geld-terug-garantie: Salesforce does not advertise a standard money-back policy. Review contract terms before you commit.
📌 Opmerking: Salesforce pricing is per user, billed annually. The Essentials tier starts at $25 per user per month. Costs scale fast as your team and add ons grow.
⚠️ Waarschuwing: Higher tiers unlock advanced marketing automation, 24/7 customer support, and collaborative forecasting. Salesforce’s pricing can escalate quickly with add ons, implementation, and training costs.
Belangrijkste voordelen van Salesforce
Here is what makes Salesforce the best bet for most businesses:
- Market-leading CRM: Salesforce is consistently ranked the #1 CRM by IDC. It offers a complete view of customers with activity history, key contacts, and communications across every account.
- Specifieke cloudproducten: Salesforce includes dedicated Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Each cloud handles different aspects of customer success.
- Einstein AI en Agentforce: Salesforce’s groundbreaking ai innovation automates tasks and personalizes customer experiences. Reported gains include 30% higher employee productivity and 33% CSAT improvement.
- AppExchange Marketplace: Launched in 2006, the AppExchange now hosts over 5,000 apps. Salesforce integrates with QuickBooks, Zendesk, MailChimp, SAP, Oracle, and other clients’ core software.
- Data Cloud: Data Cloud is a “data lakehouse” that unifies real-time business data from any source. Combined with Tableau, it powers high-accuracy rapportage en analyses.
- Groeit mee met uw bedrijf: Salesforce takes advantage of its cloud infrastructure to handle complex relationship management. Customer 360 lets companies move at speed from startup to enterprise.
Voordelen en nadelen van Salesforce
✅ Voordelen
- #1 ranked CRM by IDC with a proven track record
- Einstein AI and Agentforce ai agent automate sales workflows
- 5,000+ AppExchange apps to integrate with QuickBooks and more
- Near-endless customization options and scalability
- Speciaal ontwikkelde Sales Cloud-, Service Cloud- en Marketing Cloud-producten
❌ Nadelen
- Per user basis pricing gets expensive as teams grow
- Wordt vaak als overdreven beschouwd voor zeer kleine bedrijven.
- Implementation and training costs add to total cost
- Pricing structure is complex with custom quotes for some products
Wat is Bitrix24?
Bitrix24 is a comprehensive suite of cloud collaboration tools for managing projects, customers, and teams.
It integrates a classic CRM, project management tools, and a communications platform into a single platform.
Bitrix24 centralizes business data and customer relationships into one unified platform — keeping company structure, internal communications, and sales pipeline data in one place.
It hosts data on Amazon Web Services with SSL encryption and includes European Union data hosting options.
The bitrix24 crm offers a free plan for up to 12 users — making it incredibly easy for small businesses and startups to start.
Bitrix24 also includes Co-Pilot, an AI-powered assistant that helps new users navigate the many features and automate tasks.
Bitrix24
Bitrix24 is a unified platform that combines CRM, project management, HR, and team chat. Its flat fee pricing supports unlimited users — making it a top pick for medium sized businesses and remote teams.
Bitrix24-prijzen
Here is what Bitrix24 costs in 2026. The paid plans are charged per organization, not per user basis.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Basis | $49 per organisatie per maand | Small teams needing core crm features |
| Standaard | $99 per organisatie per maand | Growing teams with unlimited users (100GB storage) |
| Professioneel plan | $199 per organisatie per maand | Teams needing automation features and HR tools |
| Onderneming | $399 per organisatie per maand | Larger companies with advanced features needs |
Gratis proefperiode: Bitrix24 offers a 30-day free trial on the Professional plan. The free plan is available forever for up to 12 users.
Geld-terug-garantie: Bitrix24 does not widely advertise refunds. Contact support before purchase if refunds matter to you.
📌 Opmerking: The Plus plan costs $39/month for up to 24 users with 24 GB of storage. Annual subscriptions save 20%, and two-year subscriptions save 31%.
⚠️ Waarschuwing: The free plan does not include workflow automation or invoicing. New users report a steep learning curve due to the many features and complex user interface.
Belangrijkste voordelen van Bitrix24
Here is why Bitrix24 stands out for kleine onderneming and medium sized businesses:
- All In One Platform: Bitrix24 combines CRM, project management tools, task management, contact management, sales management, and collaboration tools. You don’t need separate apps for each function.
- Gratis abonnement voor een onbeperkt aantal gebruikers: The free plan includes core crm, task management, file sharing, and 5GB cloud storage. Communications tools work for unlimited users at no cost.
- Flat Fee Pricing: Unlike Salesforce, Bitrix24 charges per organization. A team of 50 pays the same as a team of 5 on paid plans.
- Projectmanagement: Includes Gantt charts and Kanban boards for managing projects. Teams can assign tasks, set deadlines, and generate reports from a single platform.
- Interne communicatie: Built-in chat, group chats, video conferencing, stem calls, and activity stream. Bitrix24 also works as a simple crm with an employee directory for company structure.
- Sites & Online Stores: Build landing pages, web forms, and online stores with a product catalog right inside the platform. Google Analytics integration tracks marketing campaigns.
Wat ons team opmerkte
Ons schrijver signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Bitrix24 Plus- en minpunten
✅ Voordelen
- Free plan available with unlimited users for chat and tasks
- Flat per-organization paid plans save money as teams grow
- CRM, project management tools, and HR in one comprehensive suite
- Built-in group chats, video calls, and file sharing
- Mobiele apps voor iOS en Android inbegrepen
❌ Nadelen
- Steep learning curve from the many features and complex user interface
- Limited customization options compared to enterprise CRMs
- De klantenservice kan traag zijn met het oplossen van problemen.
- Free plan lacks workflow automation and invoicing
Functievergelijking
Ready to see how Salesforce and Bitrix24 stack up feature by feature?
We will cover 9 key features that matter most when choosing a crm software for your business.
| Functie | Salesforce | Bitrix24 |
|---|---|---|
| Startprijs | $25 per gebruiker per maand | $49/org/month (flat) |
| Gratis plan | ❌ | ✅ Tot 12 gebruikers |
| Core CRM & Sales Pipeline | ✅ | ✅ |
| AI-automatisering | ✅ Einstein AI | ✅ Co-piloot |
| Projectmanagement | ❌ | ✅ Gantt + Kanban |
| Ingebouwde chat- en videofunctie | ❌ | ✅ |
| App-integraties | ✅ Meer dan 5000 apps | ✅ Beperkt |
| Analyse en rapportage | ✅ Geavanceerd | ✅ Basis |
| Het beste voor | Verkoopgerichte teams | All in one platform users |
1. Core CRM Platform
Salesforce: The salesforce crm is the market leader and the best crm by every major analyst report. It gives sales reps a complete view of customers — including account activity, key contacts, and full conversation history. Salesforce handles even the most complex customer relationship management processes as your business grows.
Bitrix24: Bitrix24 centralizes contact management, leads, deals, and companies into a sales funnel view. The core crm tracks customer relationships and supports lead generation through web forms and inbound inquiries. It works as a simple crm with the option to scale into more advanced features.
⚠️ Waarschuwing: Salesforce’s CRM is more powerful but requires more setup. Bitrix24 is faster to start but may lack depth for complex enterprise sales processes.
2. AI-automatisering
Salesforce: Einstein AI (now Agentforce) is Salesforce’s groundbreaking ai innovation. The ai agent automates tasks, scores leads, and personalizes customer experiences across every salesforce product. In 2025, Salesforce moved fully into AI commitments with agentic automation — and increased automation has been shown to boost employee productivity by 30%.
Bitrix24: Co-Pilot is Bitrix24’s AI-assistent. It helps new users navigate features, automate routine tasks, and create content. Co-Pilot is useful but not as deep as Einstein AI for forecasting or full pipeline automation.
3. Analyse en rapportage
Salesforce: Salesforce integrates with Tableau for advanced analytics and high-accuracy forecasting. Data Cloud unifies real-time business data from any source for a complete view of customers. The reporting suite is one of the deepest in the industry — and helps any chief digital officer turn data into decisions.
Bitrix24: Bitrix24 lets users generate reports and shared dashboards for real-time project visibility. It tracks CRM performance, employee workloads, and task completion. Reports are solid for small businesses but lighter than Salesforce’s analytics depth.
4. Projectmanagementtools
Salesforce: Salesforce is a CRM platform — it does not include native project management tools. You can add project features through AppExchange apps, but that adds cost and implementation work. This is one area where Bitrix24 has a clear advantage.
Bitrix24: Bitrix24 includes full project management built in — Gantt charts, Kanban boards, task assignments, deadlines, and tijdregistratie. Teams can run CRM and managing projects from a single platform. This is one of Bitrix24’s biggest benefits for medium sized businesses.
5. Workflowautomatisering
Salesforce: Salesforce lets users build automated workflows through a simple point-and-click interface. Workflow Rules, Process Bouwer, and Flow can automate nearly any sales process. This is one reason Salesforce remains the best crm for high-volume sales teams.
Bitrix24: Bitrix24 automates routine notifications, lead management, and workflow triggers. Users can build automated workflows without coding. However, workflow automation is only available on paid plans — not the free tier.
6. Integraties
Salesforce: The AppExchange launched in 2006 and now hosts over 5,000 apps. Popular integrations include QuickBooks, MailChimp, Zendesk, SAP, and Oracle. The MuleSoft Anypoint Platform connects data from almost any system to clients’ existing tech stack.
Bitrix24: Bitrix24 integrates with Google Analytics and standard apps. The integration library is smaller than Salesforce’s AppExchange. For most small businesses, the built-in tools reduce the need for many integrations in the first place.
⚠️ Waarschuwing: If your business relies on specific third-party apps, check Bitrix24’s integration list carefully. Salesforce’s AppExchange is much more flexible for complex tech stacks.
7. Teamcommunicatie
Salesforce: Salesforce uses Chatter for sharing customer data and updates within sales teams. For full video and messaging, Salesforce-owned Slack is the default — sold separately. This adds cost compared to Bitrix24’s built-in communications.
Bitrix24: Bitrix24 includes integrated chat, video conferencing, voice calls, and a contact center built in. Teams can run group chats and manage internal communications without leaving the platform. This is a big win for remote teams.
8. Gebruiksgemak
Salesforce: Salesforce is straightforward and intuitive for its core CRM use case — letting employees focus on business rather than software. Most reps get up to speed within a week. The learning curve is moderate compared to Bitrix24.
Bitrix24: Bitrix24’s user interface is visually appealing but the many features can overwhelm new users. The activity stream and social-media-like layout can lead to missed updates. Support resources include video tutorials and webinars — but expect to invest training time.
9. Prijsbepaling en kosten
Laten we de prijsplannen eens naast elkaar vergelijken.
| Plan | Salesforce | Bitrix24 |
|---|---|---|
| Vrij | ❌ | ✅ Tot 12 gebruikers |
| Toegang betaald | $25 per gebruiker per maand | $49/organisatie/maand |
| Middenklasse | $75 per gebruiker per maand | $99/organisatie/maand |
| Geavanceerd | $150 per gebruiker per maand | $199/organisatie/maand |
| Onderneming | Aangepast | $399/organisatie/maand |
Salesforce: Salesforce is generally considered high in cost compared to other crm solutions. The Essentials tier starts at $25 per user per month, billed annually. Costs scale fast — a team of 10 on Essentials runs $250/month before any add ons.
Bitrix24: Bitrix24 charges per organization, not per user. A team of 50 on Standard pays $99/month — the same as a team of 5. For growing teams, this saves thousands per year over Salesforce’s per user basis pricing.
💡 Testresultaat: For a 20-person team, Bitrix24 Standard runs $99/month. Salesforce Essentials for the same team is $500/month. Bitrix24 is roughly 5x cheaper at that team size.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Het krachtigste CRM-systeem | Salesforce | #1 CRM-systeem volgens IDC |
| Gratis abonnement voor een klein team | Bitrix24 | Free up to 12 users |
| Projectmanagement + CRM | Bitrix24 | Gantt + Kanban built in |
| Geavanceerde AI en voorspellingen | Salesforce | Einstein AI + Agentforce |
| Affordable for unlimited users | Bitrix24 | Flat fee, not per user |
| Meer dan 5000 app-integraties | Salesforce | AppExchange-marktplaats |
| Built-in chat & video | Bitrix24 | No extra apps needed |
💰 Jouw budget
Bitrix24 is far more affordable for teams of 5 or more. A team of 20 pays $99/month on Bitrix24 vs $500/month on Salesforce Essentials. Implementation and training also add to total cost on Salesforce.
🔌 Jouw technologie-stack
If your business depends on other tools, Salesforce’s 5,000+ AppExchange integrations win — including QuickBooks, MailChimp, and Zendesk. Bitrix24 works best when you rely on its built-in tools and Google Analytics.
📝 Uw bedrijfsactiviteiten
If you only need a focused CRM for sales, Salesforce is the better bet. If your team also needs managing projects, HR, and internal communications in a single platform, Bitrix24 covers more ground.
🎓 Jouw ervaringsniveau
Salesforce is straightforward for its core CRM features. Bitrix24’s user interface has a steeper learning curve because it does more — plan training time for new users.
🆓 Gratis proefversies en demo's
Salesforce offers a 30-day free trial. Bitrix24 has a free plan forever for up to 12 users — get a sneak peek of the platform with no time limit before upgrading.
🛟 Ondersteuningsopties
Salesforce offers 24/7 customer support on higher plans. Bitrix24 users report slower support response times. If speed of support matters, Salesforce has the edge — though both have strong support resources.
Overstaphandleiding
Gebruik je al een van deze tools? Dit kun je verwachten als je overstapt.
🔄 Overstappen van Salesforce naar Bitrix24?
✅ Wat je eraan hebt:
- Big cost savings — flat fee vs per user basis pricing
- Built-in project management tools, HR, and team communication
- Free plan option to test with small business teams first
❌ Wat je verliest:
- Einstein AI and Agentforce AI agent automation
- Access to 5,000+ AppExchange apps and integrations
- Dedicated Sales Cloud, Service Cloud, and Marketing Cloud
📋 Zo schakel je over:
- Export contacts, leads, and deals from Salesforce as CSV files
- Create a Bitrix24 account and set up your sales pipeline structure
- Import CSV data and reconnect your key integrations in Bitrix24
🔄 Overstappen van Bitrix24 naar Salesforce?
✅ Wat je eraan hebt:
- The world’s #1 CRM with deep sales pipeline depth
- Einstein AI met geavanceerde lead scoring en voorspellingen
- Toegang tot meer dan 5.000 AppExchange-apps en bedrijfsintegraties.
❌ Wat je verliest:
- Flat fee pricing — costs rise with every new team member
- Built-in Gantt charts, Kanban boards, and project management
- Native chat, video calls, and group chats without extra apps
📋 Zo schakel je over:
- Export your bitrix24 crm data (contacts, leads, deals) as CSV files
- Sign up for Salesforce and configure your Sales Cloud pipeline
- Use Salesforce’s import wizard to upload files of data and reconnect apps
Wat onze recensie niet behandelde
This comparison focused on small to medium sized businesses and standard CRM use cases. We didn’t test enterprise-only Salesforce products like Industries Cloud or evaluate Bitrix24’s self-hosted on-premise option. Larger companies with custom infrastructure needs should request demos directly from each vendor.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Pricing for Larger Teams | Bitrix24 |
| 🚀 Kernfuncties van CRM | Salesforce |
| 🤖 AI & Automatisering | Salesforce |
| 🎯 Analyse & Rapportage | Salesforce |
| 📋 Projectmanagement | Bitrix24 |
| 🔌 Integraties | Salesforce |
| 💬 Teamcommunicatie | Bitrix24 |
| 🏆 Algemene winnaar | Salesforce |
🏆 WINNAAR: SALESFORCE
Salesforce wint in 4 van de 7 categorieën.
Het meest geschikt voor: Sales teams, enterprise CRM, AI-powered customer success
Salesforce and Bitrix24 serve very different aspects of the customer company model.
Salesforce is the best CRM on the market for sales-driven teams that want deep customer relationship management.
Bitrix24 is the better pick when you need a comprehensive suite that runs your whole business from a single platform.
For most businesses focused on sales growth, Salesforce’s AI and ecosystem deliver serious benefits.
For smaller businesses watching cost and needing project management on the same platform, Bitrix24 is a strong, affordable choice.
Either way, both are solid crm solutions — just pick the one that fits how your business operates today.
Meer informatie over Salesforce vergeleken
Here’s how Salesforce stacks up against other competitors in the CRM industry:
Salesforce wint op de volgende punten: Advanced AI, deeper customization options, enterprise scalability
HubSpot wint op de volgende punten: Easier setup, free CRM tier, stronger inbound marketing for small business
Salesforce wint op de volgende punten: AppExchange depth, Einstein AI, enterprise integrations
Zoho CRM scoort hoog op de volgende punten: Lower cost per user, strong marketing campaigns tools, free plan tier
Salesforce wint op de volgende punten: Volledige set bedrijfsfuncties, AI-automatisering, diepgaande rapportage
Pijpleiding wint op: Simpler user interface, lower starting cost for sales teams, faster setup
Salesforce wint op de volgende punten: Breadth of products, AI power, AppExchange marketplace
Freshsales wint op de volgende punten: Overzichtelijkere interface, lagere instapprijs, snellere implementatie
Meer over Bitrix24 vergeleken
Here’s how Bitrix24 stacks up against other competitors in the CRM space:
Bitrix24 wint op: Flat fee pricing, built-in project management, native chat & video
HubSpot wint op de volgende punten: User friendly setup, stronger marketing automation, cleaner CRM interface
Bitrix24 wint op: Project management tools, internal communications, free plan for unlimited chat users
Zoho CRM scoort hoog op de volgende punten: Strong customization options, polished analytics, focused crm tool design
Bitrix24 wint op: Broader project management, free plan availability, employee directory and HR tools
Ga naar een hoger niveau wint op: Marketing automation depth, white-labeling for agencies, funnel building tools
Bitrix24 versus ClickUp
Bitrix24 wint op: Built-in classic CRM, flat fee pricing, native communications tools
ClickUp wint op: Flexible project views, stronger task management UI, cleaner docs
Bitrix24 wint op: Free plan tier, built-in chat & video, flat fee pricing
CRM wint maandag op de volgende punten: Visual boards, modern interface design, easier learning curve
Veelgestelde vragen
Is Salesforce de investering waard?
Salesforce is worth it for sales-driven companies needing scalable customer relationship management. As the #1 CRM by IDC, it delivers AI, analytics, and 5,000+ apps. For very small businesses, the cost may be overkill.
Waarom is Salesforce zo duur?
Salesforce uses per-user pricing that scales with team size, plus add ons, implementation, and training costs. The Essentials tier starts at $25/user/month billed annually, but advanced features push total cost higher.
Waarvoor wordt Bitrix24 gebruikt?
Bitrix24 is used for CRM, project management, internal communications, HR, and website building. Companies use it as an all in one platform to manage projects, customer relationships, and team collaboration from a single platform.
Is Bitrix24 echt gratis?
Yes. Bitrix24 offers a free plan with unlimited users for chat and tasks (12 users for CRM), 5GB storage, and core crm features. Advanced features like workflow automation require paid plans.
Welk CRM-systeem is beter: Salesforce of Bitrix24?
Salesforce wins for sales-focused teams needing deep CRM, Einstein AI, and 5,000+ integrations. Bitrix24 wins for businesses needing an all in one platform — CRM, projects, and chat — at a lower flat fee.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 