Metricool vs Zoho Social: Best Social Media Tool in 2025?

You’re juggling social media, right? Posting, analyzing, and trying to keep up. It’s a mess.

You need a tool, but which one? Metricool vs Zoho Social? You’re stuck.

Imagine wasting hours on reports, missing key trends, or posting at the wrong time.

Your social game is suffering. You’re losing followers, and your competitors are winning. 

Don’t worry! We’re breaking down Metricool vs Zoho Social. We’ll examine the features, pricing, and what works best for you. 

Boost your social media success.

Overview

We’ve spent weeks testing both Metricool and Zoho Social.

Diving into their features, running real-world social media campaigns, and comparing their analytics. 

This hands-on experience allows us to provide a clear, unbiased comparison.

What is Metricool?

Metricool is your all-in-one social media tool.

It helps you manage, analyze, and schedule.

One dashboard, all your networks.

Also, explore our favorite Metricool alternatives…

What is Zoho Social?

Zoho Social connects your social media. It integrates with your CRM.

Focus on customer relationships. Manage your brand effectively.

Also, explore our favorite Zoho Social alternatives…

Feature Comparison

Metricool and Zoho Social are both powerful social media management tools, but they appeal to different user needs.

Metricool is a digital swiss army knife for data and ads, while Zoho Social’s strength lies in team collaboration and deep integration with the Zoho ecosystem.

1. Pricing and Plans

• Metricool: Offers a generous free account that is a great solution for individuals and small businesses to manage a single brand. Its paid plans, including a starter plan and advanced plan, are tiered based on the number of social accounts you manage, making it a cost-effective option for many businesses.
• Zoho Social: Provides a free plan with a limited number of social media accounts and a small number of scheduled posts. Its paid plans are generally more expensive but offer more features and are priced to accommodate agencies and businesses that need to manage multiple brands.

2. Analytics and Reporting

• Metricool: This is where Metricool excels. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The data extracted gives you a clear picture of your social media performance.
• Zoho Social: Also provides robust analytics, but its reporting is more focused on overall social media performance and engagement. While you can create custom reports, its analytics aren’t as deeply integrated with ad platforms as Metricool’s. Its reports are designed to give you a clear picture of your social media success.

3. Social Inbox and Engagement

• Metricool: Provides a single inbox to manage all your social messages and comments from all your social networks. This allows you to easily navigate and stay engaged with your audience.
• Zoho Social: Known for its powerful social inbox, which is a game changer for many social media managers. It allows you to track messages and comments, assign them to team members, and manage all your social messages from one platform.

4. Publishing and Scheduling

• Metricool: A straightforward social media scheduling tool that helps you win time. You can auto posting content and schedule posts with just a few clicks. It’s a great feature that helps busy social media managers stay on top of their content strategy.
• Zoho Social: Features a powerful scheduling tool with a publishing queue and a SmartQ feature that suggests optimal times to post for your audience. You can instantly publish posts or add posts to a queue, making it a great solution for an active social media presence.

5. Supported Social Platforms

• Metricool: Supports a wide variety of social platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google Business Profile, making it a great tool for a variety of marketing needs.
• Zoho Social: Connects with all major social channels and platforms. Its strength is in its deep integration with other Zoho apps, which can be a game changer for businesses that already use the Zoho ecosystem.

6. Integrations and Add-ons

• Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
• Zoho Social: Its most notable integration is with other Zoho apps, which automatically synced all your tools. This is a powerful feature for businesses that want to manage all their marketing efforts from a single ecosystem.

7. Team Collaboration and Client Management

• Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its client-facing features are not as extensive as tools designed specifically for agencies.
• Zoho Social: A great solution for businesses and agencies that manage multiple social media accounts. Its user friendly interface and collaboration tools are designed to help social media teams work together effectively.

8. User Interface and Ease of Use

• Metricool: A Metricool review often praises its clean design and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool to save time.
• Zoho Social: Known for its user friendly interface and clean design. It’s a great solution for businesses looking for a straightforward tool to help them track performance and manage their social media accounts.

9. Social Listening

• Metricool: Offers some basic social listening capabilities, allowing you to track your brand and monitor hashtags. However, its primary focus is on analytics and advertising, not a full-fledged social listening tool like its competitors.
• Zoho Social: Includes powerful social listening features that allow you to monitor mentions and hashtags, which is a great feature for businesses that want to engage with their audience and find new leads.

10. Audience

• Metricool: Best for freelancers, small businesses, and entrepreneurs who need a data-driven approach. Its ability to provide analytics on a website and social media performance makes it a great solution.
• Zoho Social: The ideal tool for businesses that are already in the Zoho ecosystem and are looking for a comprehensive social media management tool to connect with their marketing efforts and services on a daily basis.

11. Mobile App

• Metricool: Has a powerful mobile app that allows you to manage your social media accounts and track performance on the move.
• Zoho Social: Has a Zoho Social mobile app that is an excellent tool for managing your social channels, publishing queue, and engagement with your audience from any device, with an internet connection.

What to look for when choosing The Right Social Media Manager?

• Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business.
• Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• Supported Platforms: Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Integrations: Check for integrations with other platforms and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• Customer Support: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
• Overall Functionality: Beyond the specific features, you want a social media tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.

Final Verdict

After thorough testing, Metricool stands out as our top pick.

For comprehensive social media management, it’s hard to beat.

Its powerful analytics provide deep insights across all social networks (LinkedIn).

Zoho Social offers strong CRM integration, especially with Zoho CRM.

Metricool’s detailed reporting and scheduling make it ideal for data-driven strategies. 

If you need robust software that delivers clear, actionable data, Metricool is the better choice for 2025.

While neither is Sprout Social, its robust features make it a great option.

More of Metricool

More of Zoho Social

Frequently Asked Questions