SocialPilot vs Later: quale strumento scegliere per i social media nel 2025?

da | Ultimo aggiornamento 29 agosto 2025

Vincitore
SocialPilot
4.8
  • Posta in arrivo social unificata
  • Cura dei contenuti
  • Analisi e reporting
  • Calendario dei social media
  • Collaborazione di squadra
  • Prova gratuita disponibile
  • Piani a pagamento da $ 25,50
Secondo classificato
Dopo
3.5
  • Calendario
  • Biblioteca multimediale
  • Conversazioni
  • Analisi
  • Linkin nella biografia
  • Prova gratuita disponibile
  • Piani a pagamento da $ 16,67/mese
Socialpilot vs Later

Stai facendo i salti mortali social media, right? It’s a mess. 

You need a tool, but which one? SocialPilot vs Later? It’s a tough call.

Imagine missing key posting times. Or, worse, your analytics are a jumbled mess.

You’re wasting precious hours on tasks that should be automatizzato.

You’re losing potential engagement because you’re not posting consistently. 

Good news! We’re comparing SocialPilot vs Later side-by-side. We’ll examine the features, the pricing, and what real users say. 

Panoramica

To provide a clear and unbiased comparison, we’ve rigorously tested both SocialPilot and Later.

This involved hands-on use across various social media platforms, evaluating their scheduling capabilities, analytics, and user interfaces.

We explored each tool’s features, from basic post-scheduling to advanced analytics, to give you a real-world perspective.

CTA di SocialPilot
4.8su 5

Semplifica il tuo marketing sui social media. Gestisci 30 profili, analizza le performance e interagisci con il tuo pubblico.

Prezzi: Ha un piano gratuito. Il piano a pagamento parte da $ 30/mese

Caratteristiche principali:

  • Pianificazione in blocco
  • Gestione clienti
  • Analisi approfondite
CTA successivo
3.5su 5

Il pianificatore visivo di Later e la funzione "Miglior orario per pubblicare" ti aiutano a ottenere il massimo dai tuoi contenuti. Scopri subito le sue funzionalità!

Prezzi: La prova è gratuita. Il piano a pagamento parte da $ 16,67 al mese.

Caratteristiche principali:

  • Pianificatore visivo
  • Orario migliore per pubblicare
  • Linkin.biografia

Che cos'è SocialPilot?

Consideralo il tuo centro di comando all-in-one per i social media. 

It handles scheduling, analytics, and team collaboration.

Basically, it aims to simplify your social life.

Esplora anche i nostri preferiti Alternative a SocialPilot

homepage di socialpilot

La nostra opinione

CTA di SocialPilot

Pronto a semplificare i tuoi social media? Socialpilot offre potenti funzionalità per gestire la tua presenza sui social. Clicca qui per scoprire come Socialpilot può potenziare la tua presenza sui social media oggi stesso!

Vantaggi principali

  • Caratteristiche: SocialPilot offre un set completo di strumenti per la pianificazione, la pubblicazione e l'analisi. Include anche funzionalità di gestione dei clienti e di collaborazione in team.
  • Social network supportati: Si collega a tutte le principali piattaforme come Facebook, Twitter, LinkedIn, Instagram e persino Google Business Profile e TikTok.
  • Facilità d'uso: La dashboard è pulita e facile da usare, così puoi iniziare senza dover imparare molto.
  • Assistenza clienti: Offrono assistenza clienti 24 ore su 24, 5 giorni su 7 tramite chat ed e-mail.
  • Integrazioni: Si integra con strumenti utili come Canva, Bitly e Zapier.
  • Scalabilità: SocialPilot propone piani che crescono insieme a te, da un singolo utente a grandi agenzie con più clienti.
  • Garanzia: Sebbene SocialPilot non offra una garanzia tradizionale, offre una garanzia di rimborso di 14 giorni per i nuovi acquisti

Prezzi

  • Elementi essenziali: $ 25,50/mese (fatturato annualmente)
  • Standard: $ 42,50/mese (fatturato annualmente)
  • Premio $ 85/mese (fatturato annualmente)
  • Definitivo: $ 170/mese (fatturato annualmente)
prezzi socialpilot

Professionisti

  • Apprendimento facile e veloce.
  • La pianificazione in blocco fa risparmiare tempo.
  • Buona gestione dei clienti.
  • Valore conveniente.
  • Ottimo supporto clienti.

Contro

  • Analisi di base.
  • Manca l'intelligenza artificiale avanzata.
  • Segnalazioni limitate.
  • Limiti di integrazione.

Cos'è Later?

Later is built for visual content. Think Instagram, Pinterest, and TikTok.

It helps you plan and schedule your posts. It’s a very visual tool.

Esplora anche i nostri preferiti Alternative successive

homepage successiva

La nostra opinione

CTA successivo

Later è un'ottima scelta per le aziende che danno priorità ai contenuti visivi e al marketing su Instagram. È facile da usare, conveniente e offre una gamma di funzionalità per aiutarti a creare e programmare contenuti accattivanti e accattivanti.

Vantaggi principali

  • Caratteristiche: Later offre funzionalità di pianificazione, pubblicazione, analisi e un pianificatore visivo per creare e visualizzare in anteprima i tuoi contenuti sui social media.
  • Social network supportati: Si integra con Instagram, Facebook, Twitter, Pinterest e TikTok.
  • Facilità d'uso: L'interfaccia è drag-and-drop e molto visiva, il che semplifica la pianificazione e la programmazione dei contenuti.
  • Assistenza clienti: Later offre supporto via e-mail e chat, nonché un centro assistenza completo.
  • Integrazioni: Si collega ad alcuni strumenti chiave, come Canva, Unsplash e Dropbox.
  • Scalabilità: Later offre piani per aziende di tutte le dimensioni, dai singoli imprenditori ai grandi team.

Prezzi

Later offre un piano gratuito con funzionalità limitate. I piani a pagamento partono da 18 dollari al mese e aumentano in base al numero di profili social e utenti necessari.

  • Antipasto: $ 16,67/mese
  • Crescita: $ 30/mese
  • Avanzato: $ 53,33/mese
prezzi successivi

Professionisti

  • Interfaccia intuitiva.
  • Pianificazione visiva.
  • Ricco di funzionalità.
  • Comode app per dispositivi mobili.
  • Opzione piano gratuita.

Contro

  • Funzionalità gratuite limitate.
  • Costoso per alcuni.
  • Le funzionalità avanzate richiedono un certo apprendimento.

Confronto delle funzionalità

For those delving into social media marketing, choosing the right platform is key.

This comparison of SocialPilot vs. Later helps small and medium businesses, marketing agencies, and multi-location brands decide on the best social media management tool.

1. Account social e supporto di rete

  • SocialPilot: A powerful social media suite supporting a wide range of social accounts, including Facebook pages and groups, Twitter, LinkedIn, Pinterest, Instagram, Google Attività commerciale Profile, TikTok, and more. It’s a versatile choice for managing multiple social media accounts and social channels.
  • Dopo: Traditionally known as an Instagram-first platform, Later’s features have expanded to support other platforms like TikTok, Facebook, Twitter, Pinterest, LinkedIn, and YouTube. However, its primary focus remains on visual content and Instagram scheduling.

2. Social Media Management Tool Features

  • SocialPilot: Offers a comprehensive suite of advanced features for social media managers. It has a robust socialpilot dashboard with great features like bulk scheduling, an AI assistant for creating relevant content, and a content library. The tool is highly recommended for agencies and businesses seeking a complete social strategy.
  • Dopo: This social media management tool is known for its user-friendly interface. It provides a visual planner to help users create beautiful posts and a media library to stay organized. Later also has a social media management app, the later mobile app, making it easy to schedule content on the go.

3. Pianificazione e pubblicazione

  • SocialPilot: Excels at bulk scheduling, allowing users to save time by scheduling a large number of scheduled posts at once. It also offers the ability to automatically post to multiple platforms and supports scheduling of various types of content, including video content.
  • Dopo: With its focus on visual platforms, Later provides specific features like a drag-and-drop visual planner. You can easily schedule Instagram posts and even schedule Instagram stories. Later’s features also include the ability to automatically publish posts, with TikTok auto publishing being a key feature.

4. Creazione e cura dei contenuti

  • SocialPilot: The AI assistant helps users generate post ideas, and the platform has a Canva integrazione to streamline the content creation process. The content library allows for storing and reusing curated content, which is a great feature for both agencies and clients.
  • Dopo: A strength of the Later social media scheduler is its inspiration strikes feature, which provides post ideas directly within the platform. The media library is excellent for uploading media, and the tool helps you create content that drives more engagement with post recommendations.
socialpilot-use

5. Analisi e reporting

  • SocialPilot: Provides great analytics and in-depth reports on post performance, audience demographics, and follower growth. This valuable feature helps businesses and agencies measure their social strategy and demonstrate ROI to clients. The segnalazione is robust, making it a powerful tool for data-driven decisions.
  • Dopo: Offerte basic Instagram analytics and more detailed insights on paid plans. You can track post performance and follower growth, and it provides a later review of your overall social performance. It’s sufficient for a small team needing basic metrics to see their best posts.

6. Team Collaboration & Client Management

  • SocialPilot: As a powerful social media suite, it’s built for marketing agencies. It offers utenti illimitati on some plans, robust team workflows, and client management features. The ability to manage multi-location brands and agencies with many clients is a core strength.
  • Dopo: Later’s team collaboration features allow for multiple users and different levels of access. It’s a good solution for a small team collaborating on a few key social accounts, but its focus is more on individual creators and medium businesses rather than large agencies.

7. Post-Specific Features

  • SocialPilot: Allows for an automatically posted first comment on Instagram, which is useful for adding hashtags and increasing reach. You can also edit posts after they’ve been scheduled, providing flexibility in the posting process.
  • Dopo: A key feature is the automatically posted first comment on Instagram, which is a great feature for adding hashtag suggestions. Later also offers unique hashtag suggestions tailored to your content, helping you get more engagement.

8. Applicazione mobile

  • SocialPilot: Offers a mobile app for managing scheduled posts and social accounts on the go, though its primary experience is on the desktop.
  • Dopo: The later mobile app is highly praised and a core part of its experience. It’s a user-friendly tool for planning, editing posts, and managing your media library, allowing you to access it whenever inspiration strikes.
Analisi in seguito

9. Prezzo e valore

  • SocialPilot: Has a range of plans designed for different business sizes, from small to large agencies. Many find it offers better value due to the sheer number of features and social accounts included, making it a strong contender for new customers. A credit card is required for some trials.
  • Dopo: Ha un versione gratuita and various professional plan options. It can be a cost-effective choice for creators or piccole imprese focused on a few key social platforms, but adding more social sets or users can increase costs quickly.

10. Audience & Focus

  • SocialPilot: The platform is designed for marketing agencies, businesses, and multi-location brands that need a robust, all-in-one tool for comprehensive social media marketing across many major social networks. It helps clients in various industries reach their audience.
  • Dopo: Later’s features are geared toward individuals and small businesses that place a high priority on visual content, particularly on Instagram. It’s a great choice for creators and small businesses focused on creating beautiful posts and improving their Instagram feed.

11. Additional Features & Integrations

  • SocialPilot: Si integra con Canva integration for design, and offers an easy-to-use social posta in arrivo to manage messages. It’s a full-featured social media management platform with valuable features that help you save time.
  • Dopo: Known for its Linkin.bio feature, which turns an Instagram feed into a clickable landing page. It provides unique hashtag suggestions and its applicazioni mobili are a key selling point for creators who manage their social accounts on the go.

Cosa cercare quando si sceglie il giusto Social Media Manager?

  • Key Features and User Interface: The best social media management platforms should have a user-friendly interface that allows you to easily manage multiple social media profiles. Look for key features like scheduling suggestions for the best time to drop posts, and the ability to upload media, including video content.
  • Platform & Channel Support: Ensure the tool supports all the social media channels you use, such as Instagram, Pinterest posts, and other accounts. The ability to cross posting and scheduling unlimited posts is crucial for saving time and reaching a wider audience.
  • Content & Post Features: Look for a tool that allows you to schedule content with a precise date and control the posting order. Features like adding hashtag suggestions recommended by the platform can help increase engagement and get maximum engagement. The post feature should also allow for a few tweaks to optimize your content.
  • Analisi e approfondimenti: A good social media management tool should provide analytics on your Instagram account and follower growth, helping you understand which posts are most effective.
  • Scalability & Cost: Consider if the platform can grow with your business. Some platforms like SocialPilot offer different services, but you should check if a credit card is required for a trial and if the pricing fits your industry’s needs. You might want to read a socialpilot review or a later app review to see what other users recommend SocialPilot or other tools.
  • Esperienza mobile: Check if the platform has a well-functioning mobile app, like the Later app, for managing your accounts on the go.
  • Trial and Onboarding: Take advantage of any free trials to test the platform. See how easy it is to get started and whether it requires any further action on your part to get your accounts set up.

Verdetto finale

After testing both, SocialPilot wins. It handles multiple accounts easily.

If you manage many social media accounts, it’s your best bet.

SocialPilot offers robust management features.

You can manage posts across multiple social networks without a headache.

Its social inbox is a game-changer. Plus, the analytics and reporting give you real dati.

For content management and client management, it’s solid.

Mentre Germoglio sociale is another option, SocialPilot’s value and power are clear.

They don’t have a free plan, but its benefits outweigh the cost. 

Altro su Socialpilot

Di più dopo

Domande frequenti

Can I handle several social media accounts effectively with these tools?

Yes, both SocialPilot and Later allow you to manage multiple accounts. SocialPilot is better for handling many social media platforms, while Later excels in visual platforms like Pinterest. Choose based on your primary social media presence.

Which tool is better for content scheduling and curation?

SocialPilot offers robust content scheduling and curation features, which are ideal for small businesses needing to schedule posts across many platforms. Later, it focuses on visual planning and scheduling social media content.

Does either tool offer social listening capabilities?

SocialPilot’s social inbox includes some basic social listening features. However, neither tool is primarily known for advanced social listening. You may need a dedicated tool for in-depth social listening.

How do these tools help streamline my social media workflow?

Both tools streamline your workflow by automating social media posts and providing analytics. SocialPilot offers a comprehensive social media management experience. Later simplifies visual-first workflows.

Which tool provides better analytics on social media performance?

SocialPilot delivers detailed social media performance analytics. Later offers basic insights. If you need in-depth reports, SocialPilot is the better choice.

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