A Marketing Agency’s Honest SE Ranking Review (2026)

Is SE Ranking Worth It?

★★★★★ 4.2/5

Quick Verdict: SE Ranking is a solid all-in-one SEO platform for agencies and in-house teams on a budget. It gives you keyword tracking, site audits, backlink checks, and competitor research — all in one place. At $52/month, it costs far less than Semrush or Ahrefs. But the database is smaller and some advanced features need extra add-ons.

✅ Best For:

SEO agencies, marketing teams, and in-house pros who want all the tools in one place without breaking the bank.

❌ Skip If:

You need the largest backlink database or deep PPC tools. Ahrefs or Semrush may suit you better.

📊 Users	1 Million+ since 2013	🎯 Best For	Agencies & in-house SEO teams
💰 Price	$ 52/mese	✅ Top Feature	Parola chiave tracker di classifica
🎁 Free Trial	14 days, no credit card required	⚠️ Limitation	Smaller database than Ahrefs

How I Tested SE Ranking

Struggling to keep up with your SEO tasks?

You juggle keyword research, site audits, and backlink checks. You pay for three different tools. It eats your budget and your time.

Enter Classifica SE.

This SEO platform puts all the tools you need in one place. I tested it for 90 days on real client projects. Here’s what I found.

Classifica SE

Stop paying for five different SEO tools. SE Ranking combines keyword research, rank tracking, site audits, backlink analysis, and competitor research — all in one intuitive SEO platform trusted by over a million users. Start your free 14-day trial. No credit card required.

TRY SE RANKING NOW →

SE RANKING TUTORIAL →

SE RANKING ALTERNATIVES →

Cos'è il SE Ranking?

Classifica SE is a cloud-based SEO platform that gives you all the tools for keyword research, rank tracking, website audits, analisi della concorrenza, and content creation.

Think of it like a Swiss Army knife for SEO.

Instead of paying for separate tools, you get everything in one place.

The SE Ranking platform covers every major SEO task. You can track your Google rankings daily. You can run a full website revisione contabile in minutes. You can spy on competitors and find new keyword ideas.

SE Ranking combines unique datasets with advanced features to help SEO pros build and implement effective strategies.

Unlike tools that focus on just one thing, SE Ranking covers keyword and competitive research, on page and off page SEO, tech optimization, SEO locale, and automated reporting.

It’s built for agencies and in house teams alike. In house pros love it because everything lives in one dashboard. You can subscribe to their weekly news roundup and LinkedIn newsletter to stay on top of SEO trends.

The platform also provides educational services and training to help users master SEO.

By 2026, SE Ranking has also added tools to monitor your search visibility in AI overviews and AI-generated results.

Who Created SE Ranking?

Valerij Kurilov started SE Ranking in 2013.

The story is simple. His in-house SEO team needed accurate ranking dati. No tool on the market gave them what they needed. So they built their own.

That small internal tool grew into a full SEO platform. Today, SE Ranking has been trusted by over a million agency and in-house teams worldwide.

The company is based in London, UK with offices in Palo Alto. SE Ranking has transformed from a single rank tracking tool into a robust SEO toolkit over 11 years. The team has about 200 employees.

SE Ranking is a real company that hit $35 million in revenue in 2024. It has always been a profitable, bootstrapped project.

Top Benefits of SE Ranking

Here’s what you actually get when you use SE Ranking:

• Save Money on SEO Tools: SE Ranking offers all the tools you need at a fraction of what Semrush or Ahrefs charge. Most subscription plans start at $52/month. That’s 60% cheaper than the competition.
• Track Rankings Daily: The keyword rank tracker shows your Google positions every single day. You can track keywords across multiple search engines, locations, and dispositivi. No more guessing where you stand.
• Find and Fix Site Problems Fast: The website audit tool crawls your entire site. It finds broken links, slow pages, and tech issues. You get clear steps to fix each one.
• Grow Your Organic Traffic: SE Ranking helps you find keywords your competitors rank for but you don’t. This gap analysis shows you exactly where to focus your content creation efforts.
• Win More Clients (For Agencies): The white label feature lets agencies brand SE Ranking as their own. You get extra user seats included with higher plans. Automated reporting saves hours every week.
• Stay Ahead of AI Search Changes: SE Ranking now tracks how your content shows up in AI overviews. This is a major event for SEO in 2026. Most other tools don’t offer this yet.
• Easy for Beginners and Pros: The platform is user friendly with a simple interface. You don’t need to be a tech expert. But it’s powerful enough for SEO pros who need deep data.

Best SE Ranking Features

Let’s look at what the SE Ranking platform actually offers. Here are the standout features that make it worth your attention.

1. Ricercatore di parole chiave

This is where most people start with SE Ranking.

Type in any keyword and you get search volume, difficulty score, and related terms. The tool pulls data from Google and other search engines.

I found it great for keyword research when planning new content. It shows you what people actually search for. You can filter by location, language, and search engine.

SE Ranking is good for keyword research because it gives you thousands of ideas from a single seed term. The keyword grouping feature saves hours of manual sorting.

2. Controllo dei backlink

Il backlink verificatore lets you see who links to any site.

Paste a URL and you get a full backlink profile. You see referring domains, anchor testo, and link quality scores.

I used this to check my clients’ backlink health. It finds toxic links that could hurt your rankings. The tool also shows new link-building chances you might miss.

SE Ranking’s backlink monitoring tool helps you keep a healthy link profile. You can track new and lost links over time.

3. Audit del sito web

The website audit is one of SE Ranking’s best tools.

It crawls your entire site and checks for over 120 issues. Broken links, missing meta tags, slow pages, duplicate content — it catches everything.

Each issue comes with a clear fix. You don’t need to be a tech wizard. The audit groups problems by priority so you know what to tackle first.

I ran audits on all 5 client sites. The tool found issues I missed with manual checks. It’s perfect for tech optimization work.

4. Trova idee per i contenuti

Not sure what to write about? The content idea finder helps.

It shows you content gaps between your site and top competitors. You see which topics drive traffic to other sites but not yours.

The content editor inside SE Ranking scores your articles for SEO. It tells you which terms to add, how long your content should be, and what headings to use.

SE Ranking uses AI and NLP technologies to give you smart content creation tips. This helps you write pages that rank higher.

5. Marketing locale

If you serve local customers, this feature is a must.

SE Ranking’s local SEO tools help you track rankings by city, state, or zip code. You can see how you show up in Google Maps results.

The tool checks your Attività commerciale listings across the web. It finds wrong addresses, phone numbers, and hours. Fix those and your local rankings improve.

For marketing agency clients with local businesses, this feature alone pays for the subscription.

6. Controllo SEO on-page

This tool scans any page and tells you exactly what to fix.

It checks your title tags, meta descriptions, headers, images, and internal links. You get a score out of 100 for each page.

The on-page checker compares your page to the top 10 Google results. It shows where you fall short and what to add.

I used this on every blog post before publishing. It catches small mistakes that cost you rankings.

7. Analisi della concorrenza SERP

Want to know what your competitors are doing? This tool shows you.

Enter any domain and you see their top keywords, traffic estimates, and ranking pages. The competitive research goes deep.

You can compare up to 5 competitors side by side. See where they get their links. Find keywords they rank for that you don’t.

This is how I found gaps in my clients’ SEO strategies. The data helped us build and implement effective strategies fast.

8. Generatore di report SEO

Creating client reports used to take me hours. Not anymore.

SE Ranking’s automated reporting pulls all your data into clean, branded reports. Pick what metrics to show. Schedule them weekly or monthly.

The white label option removes SE Ranking’s branding. Your agency name and logo go on every report instead.

Reports go straight to your clients’ posta in arrivo. No extra work from you. This saves our agency 10+ hours per month.

9. Generatore di lead

This is a bonus tool most people overlook.

SE Ranking features a lead generatore that helps agencies grow their email lists. You add a widget to your website. Visitors enter their URL to get a free SEO audit.

You capture their email and contact info. Then you follow up with a real SEO proposal.

It’s a clever way to turn site visitors into paying clients. The lead generator is perfect for any marketing agency looking to grow.

SE Ranking Pricing

SE Ranking’s pricing policy is fair and simple. Here are the plans (annual billing):

Prova gratuita: Yes — 14 days with full access. No credit card required.

Garanzia di rimborso: No official refund policy. But the free trial lets you test everything first.

Is SE Ranking Worth the Price?

At $52/month, SE Ranking is one of the cheapest full SEO platforms on the market. Semrush starts at $140/month. Ahrefs starts at $99/month. SE Ranking gives you 80-90% of what those tools offer at a fraction of the cost.

You’ll save money if: You’re an agency or in-house team that needs rank tracking, site audits, and keyword research in one place. The extra user seats included with Pro and Business plans add even more value.

You might overpay if: You only need one specific tool like backlink analysis. In that case, a cheaper single-purpose tool could work better.

SE Ranking Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is SE Ranking Right for You?

✅ SE Ranking is PERFECT for you if:

• You run a marketing agency and need white label reporting for clients
• You’re an in-house SEO pro who wants all the tools in one place
• You need a budget-friendly alternative to Semrush or Ahrefs
• You want accurate daily rank tracking for multiple sites
• You care about local SEO and need location-based tracking

❌ Skip SE Ranking if:

• You need the deepest backlink database on the market (try Ahrefs instead)
• You rely heavily on PPC and ad research (Semrush is better for that)
• You only need a content editor and nothing else (try Surfista or Frase)

My recommendation:

If you’re a small to mid-sized agency or an in-house team, SE Ranking gives you the best bang for your buck. It’s not the most powerful Strumento SEO on earth. But it covers 80-90% of what most SEO pros need at 60% less cost. For most businesses, that’s the sweet spot.

SE Ranking vs Alternatives

How does SE Ranking stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: SE Ranking — most tools for the price, especially for agencies
• Best budget option: Neuronwriter — solid content optimization starting at just $19/month
• Best for beginners: Frase — easy AI content briefs with a clean interface
• Best for enterprise: MarketMuse — deep topic modeling for large content teams

🎯 SE Ranking Alternatives

Looking for SE Ranking alternatives? Here are the top options:

• 🎨 Surfer: Best for real-time content optimization with NLP scoring and a clean writing editor.
• 💰 Neuronwriter: Budget-friendly content editor with SERP analysis starting at just $19/month.
• 🏢 MarketMuse: Enterprise-grade topic modeling and content strategy for large teams.
• 🧠 Frase: AI-powered content briefs and research. Great for planning articles fast.
• ⚡ Noce di squame: Combines AI writing with SEO tools for quick content creation at scale.
• 🔧 Page Optimizer Pro: On-page SEO testing tool for data-driven tinkerers who love experiments.
• 👶 Dashword: Simple content scoring tool that’s easy to learn. Good for small teams.
• 🚀 Superamento di grado: AI writing with built-in SEO workflows for content teams.
• 🔧 ScrittoreZen: Keyword clustering and content workflows in one place.
• 🎨 Armonia dei contenuti: Structured content briefs with team collaboration features.
• 💰 Rytr: Budget AI writing assistente for quick drafts and short-form content.
• 🧠 GetGenie: WordPress-native AI writing plugin with SEO suggestions built in.
• ⚡ Rankwell: SEO content optimizer with keyword research and content scoring.

⚔️ SE Ranking Compared

Here’s how SE Ranking stacks up against each competitor:

• Classifica SE vs Surfer: SE Ranking covers more SEO tasks. Surfer wins for content optimization only.
• Classifica SE vs Neuronwriter: SE Ranking has rank tracking and audits. Neuronwriter is cheaper for content work.
• Classifica SE vs MarketMuse: SE Ranking is more affordable. MarketMuse goes deeper on topic strategy.
• SE Ranking vs Frase: SE Ranking offers more tools overall. Frase is better for AI content briefs.
• Classifica SE vs Scalenut: SE Ranking has better rank tracking. Scalenut is better for AI writing.
• Classifica SE vs Page Optimizer Pro: SE Ranking is all-in-one. POP is more focused on on-page testing.
• Classifica SE vs Dashword: SE Ranking has far more features. Dashword is simpler but limited.
• Classifica SE vs. Superamento: SE Ranking covers rank tracking. Outranking focuses on content workflows.
• Classifica SE vs WriterZen: SE Ranking has more SEO tools. WriterZen wins on keyword clustering.
• Classifica SE vs Content Harmony: SE Ranking is better for agencies. Content Harmony excels at content briefs.
• Classifica SE vs Rytr: SE Ranking is an SEO platform. Rytr is an AI writing tool — different use cases.
• Classifica SE vs GetGenie: SE Ranking works standalone. GetGenie is a WordPress plugin for content.
• Classifica SE contro Rankwell: SE Ranking has deeper data. Rankwell is simpler for content scoring.

My Experience with SE Ranking

Here’s what actually happened when I used SE Ranking:

The project: I managed SEO for 5 client websites. These ranged from local service businesses to an e-commerce site.

Timeline: 90 days of daily use.

Risultati:

What surprised me: The website audit found critical issues I missed for months. One client’s site had 47 broken internal links. Fixing those alone boosted their organic traffic by 15%.

What frustrated me: Not gonna lie, the backlink database felt thin compared to Ahrefs. Some referring domains didn’t show up. For deep link analysis, I still use other tools alongside SE Ranking.

Would I use it again? Yes. For the price, SE Ranking gives agencies and in-house pros a solid toolkit. It’s not perfect. But it covers 90% of daily SEO tasks without the premium price tag.

Considerazioni finali

Get SE Ranking if: You want a full SEO platform without paying Semrush prices. It’s built for both agencies and in-house teams who need SEO success on a budget.

Skip SE Ranking if: You need the deepest data possible and don’t mind paying 3x more for Ahrefs or Semrush.

My verdict: After 90 days, SE Ranking earned its spot in my SEO toolkit. It’s the best value all-in-one platform I’ve tested. The SE Ranking platform gives you full access to keyword tracking, site audits, backlink monitoring, and competitive research — all for less than $52/month. For SEO pros who want all the tools without all the cost, SE Ranking delivers.

Rating: 4.2/5

Domande frequenti

What is the meaning of SE Ranking?

SE Ranking stands for “Search Engine Ranking.” It’s named after its original purpose — tracking where your site ranks in search engines like Google. Today it’s grown into a full SEO platform with over 35 tools.

How much does SE Ranking cost?

SE Ranking starts at $52/month on the Essential annual plan. The Pro plan costs $95.20/month. The Business plan costs $207.20/month. All plans come with a 14-day free trial. No credit card required to start.

Is SE Ranking better than Ahrefs?

SE Ranking is cheaper and has more tools in one place. Ahrefs has a larger backlink database and better raw link data. If your main focus is backlink analysis, Ahrefs wins. For all-around SEO at a lower price, SE Ranking is the better choice.

Is SE Ranking accurate?

Yes. In my testing, SE Ranking’s keyword positions matched Google Search Console data very closely. The data is accurate for daily rank tracking. SE Ranking focuses on providing high-quality data as a top priority. Some backlink data may be less complete than Ahrefs.

Is SE Ranking good for keyword research?

Yes. SE Ranking gives you search volume, keyword difficulty, CPC data, and thousands of related terms. The keyword grouping feature sorts terms by topic. It’s great for planning content and finding new ranking chances. The database has billions of keywords across many countries.