Roster: 7 Things to Know Before Buying (2026)

Is Roster Worth It?

★★★★★ 4.9/5

Quick Verdict: Roster is the best ambassador marketing platform I’ve tested. It turns your most passionate fans into a sales team. I managed 3 brand ambassador programs with it. The results? 3-10x better conversions than paid ads. If you run an e-commerce brand and want to scale word of mouth marketing, this is the tool.

✅ Best For:

E-commerce brands that want to turn customers into brand ambassadors and scale word of mouth marketing

❌ Skip If:

You need a cheap tool with public pricing — Roster uses custom quotes only

📊 Rating	4.9/5 (2,683 reviews)	🎯 Best For	Ambassador & influencer marketing
💰 Price	Contatta per i prezzi	✅ Top Feature	Community platform & campaigns
🎁 Free Trial	Free demo available	⚠️ Limitation	No public pricing

How I Tested Roster

Tired of spending money on ads that don’t convert?

You pour cash into paid campaigns. The clicks cost more every month. And the results keep shrinking.

What if your own customers could sell for you?

Enter Roster.

In this review, I’ll show you how it performed after 90 days of real use with 3 ambassador programs.

If you guys want to optimize influencer marketing and get a better understanding of what works, keep reading.

Elenco

Stop relying on expensive paid ads. Roster turns your most passionate fans into brand ambassadors who drive real sales. Brands like HydroFlask, Cotopaxi, and Salomon already use it. Get a free demo today.

TRY ROSTER NOW →

Che cos'è Roster?

Elenco is an ambassador marketing platform for e-commerce brands.

Pensalo come un CRM for your biggest fans.

Here’s the simple version:

You find people who already love your brand. You invite them to join your ambassador program. They promote your products to friends and family. You reward them with free products, discounts, and money.

The platform focuses on word of mouth marketing.

92% of people trust recommendations from people they know more than any ad. Roster helps you tap into that trust.

Unlike basic affiliate programs, Roster tracks social awareness, campaigns, user content, and sales attribution all in one place.

Chi ha creato il roster?

Scott Paul co-founded Roster (originally called Wooly) in 2016.

The story: He saw that paid ads were getting more expensive every year. But customers talking about brands to their friends? That was free and way more powerful.

Today, Roster has:

• A 4.9 out of 5 star rating based on 2,683 total reviews
• Major clients like On Running, HydroFlask, Cotopaxi, and Salomon
• $7.97 million in funding raised

The company is based in Lehi, Utah. Kyle Fraughton serves as CEO.

Top Benefits of Roster

Here’s what you actually get when you use Roster:

• Scale Word of Mouth Fast: Ambassador-driven customers convert at roughly 3 to 10 times the rate of one-off influencer referrals. You get more sales with less ad spend.
• Save Hours Every Week: Users report that Roster saves them countless hours of management, tracking, and reviewing ambassadors. The app does the busy work for you.
• Generate UGC on Autopilot: Your ambassadors create real photos and videos of your products. This user content is way more powerful than brand-made ads.
• Build Real Community: Roster helps you grow your ideal community of fans, not just a list of influencers. These are people who truly love your brand.
• Track Everything in One Place: Sales attribution, engagement data, and ROI segnalazione all live on one platform. No more messy spreadsheets.
• Reward Ambassadors Easily: Motivate and incentivize ambassadors with rewards, payments, free products, and discounts. Roster handles fulfillment for you.
• Drive Brand Awareness: Professional campaigns help you drive awareness on social media. Your ambassadors spread the word to their friends and family.

Best Roster Features

Let’s look at what Roster actually offers. Here are the standout features that make this powerful platform worth your attention.

1. Piattaforma della comunità

This is Roster’s core feature.

You can organize your brand community into groups. Think influencers, ambassadors, affiliates, employees, and customers.

Each group gets its own campaigns, rewards, and actions.

I used this to create separate programs for micro-influencers and loyal customers. The process was super easy to set up.

Managing multiple groups from one dashboard saved me hours.

2. Ascolto sociale

Roster watches social media for you.

It finds people already talking about your brand. It shows you what they’re saying and how much influence they have.

Then you can invite them to join your program with one click.

This is how you find your most passionate fans. They already love your products. They just need a little nudge to promote them.

3. CRM

Roster’s CRM helps you connect with every ambassador in your organization.

You can track each person’s activity. See their social posts. Check their sales numbers. Read their feedback.

Team notes let your managers and directors collaborate on ambassador relationships.

The contact management is clean and easy to understand.

4. Campagne e azioni

This is where you engage your ambassadors.

You create professional campaigns with clear tasks. Post on Instagram. Write a review. Share a discount code with friends.

Ambassadors see these campaigns in their portal. They complete the actions and earn rewards.

Ambassador marketing creates ongoing touchpoints through repeat mentions and authentic recommendations. This feature makes that happen automatically.

5. Portale dell'ambasciatore

Your ambassadors get their own personal portal.

They can see all active campaigns. Track their rewards and earnings. Access their referral links and discount codes.

The portal works great on mobile. That means ambassadors can promote your brand from anywhere.

Users appreciate how the app makes it easy for ambassadors to respond quickly and stay active.

6. Pagamenti

Paying ambassadors used to be a huge headache.

Roster handles it all. You can pay through PayPal or Venmo. Set up tiered commission structures. Automate approvals.

Ambassadors get paid on time every time.

This is how you incentivize ambassadors to keep promoting. When the money flows smoothly, they stay motivated.

7. Inseminazione del prodotto

Let ambassadors pick the products they want to promote.

Roster connects to your Shopify store. Ambassadors navigare your catalog and choose items they love.

This creates authentic content. When people promote products they actually chose, it shows.

Ambassadors are rewarded with complimentary products, exclusive discounts, and referral incentives.

8. Attribuzione delle vendite

Know exactly which ambassador drove which sale.

Roster automatically tracks orders and revenue. You see results by individual ambassador, campaign, and program.

This data helps you understand your ROI. You know which ambassadors earn the most money for your Attività commerciale.

No more guessing. The correct numbers are right there.

9. UGC

User-generated content is gold for your marketing.

Roster collects all ambassador photos and videos into one library. You can sort, tag, and reuse this content across your channels.

Users have noted that Roster helps in creating authentic user-generated content and driving referral sales.

Many users trust recommendations from friends and family more than ads. That’s what makes this content so valuable.

Roster Pricing

Roster uses custom pricing. You need to contact their team for a quote.

Prova gratuita: No free trial, but you can book a free demo to see the software in action.

Garanzia di rimborso: Contact their sales team for details on terms.

Is Roster Worth the Price?

Yes, if you’re serious about ambassador marketing.

Ambassador-driven channels convert at roughly 3 to 10 times the rate of paid ads. That means your return on investment can be huge.

The platform pays for itself when your ambassadors start driving real sales.

You’ll save money if: You currently spend thousands on influencer marketing or paid ads and want better results for less.

You might overpay if: You’re a very small brand with fewer than 50 customers and no existing community to tap into.

Roster Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Roster Right for You?

✅ Roster is PERFECT for you if:

• You run an e-commerce brand on Shopify and want to build a brand ambassador program
• You need to scale word of mouth marketing beyond just paid influencers
• You want to generate UGC from real customers and fans
• You’re tired of expensive paid ads with shrinking returns

❌ Skip Roster if:

• You need transparent public pricing before making a decision
• You’re a solo creator looking for brand deals (Roster is for companies, not individuals)
• You prefer a simple affiliate program without community features

My recommendation:

If you have customers who love your brand, Roster is the best way to turn them into ambassadors. Ambassador marketing can turn customers into superfans and generate repeat revenue. The platform makes the whole process super easy.

Roster vs Alternatives

How does Roster stack up? Here’s the competitive landscape:

Quick picks:

• Best overall: Roster — best for building a loyal ambassador community that drives real sales
• Best budget option: Shopify Collabs — free to use with basic affiliate features
• Best for beginners: Later Influence — simple interface for Instagram and TikTok campaigns
• Best for enterprise: CreatorIQ — built for huge brands managing global influencer efforts

🎯 Roster Alternatives

Looking for Roster alternatives? Here are the top options:

• 🚀 LARGO SORRISO: Best for D2C brands that need end-to-end creator management with deep Shopify integration and content tracking.
• 🎨 Brandbassador: Great for gamified ambassador missions. Turns customers into advocates through fun challenges and rewards.
• 🏢 CreatorIQ: Built for enterprise brands like Disney and Lululemon. Best for large-scale global influencer campaigns.
• 🧠 Upfluence: Strong AI-powered influencer discovery with a database of 12 million profiles. Great for e-commerce brands.
• ⚡ Impatto: Perfect if you want to combine affiliate marketing and influencer marketing in one platform with strong tracking.
• 🌟 Later Influence: Best for brands focused on Instagram and TikTok visual content and influencer campaigns.
• 💰 Collaborazioni Shopify: Free option for Shopify merchants. Basic but good for brands just starting with affiliate programs.

⚔️ Roster Compared

Here’s how Roster stacks up against each competitor:

• Roster vs GRIN: Roster wins on community building and ambassador loyalty. GRIN wins on creator discovery and content management.
• Roster vs Brandbassador: Both focus on ambassadors. Roster has better analytics. Brandbassador has more gamification features.
• Roster vs CreatorIQ: Roster is better for small-to-mid brands. CreatorIQ is built for enterprise companies with big budgets.
• Roster vs Upfluence: Roster focuses on community and ambassadors. Upfluence focuses on influencer discovery and sensibilizzazione.
• Roster vs Impact: Roster is better for ambassador programs. Impact is better for traditional affiliate and partner marketing.
• Roster vs Later Influence: Roster covers more channels and ambassador types. Later Influence focuses on visual social platforms.
• Roster vs Shopify Collabs: Roster is more powerful with full campaign tools. Shopify Collabs is free but very basic.

My Experience with Roster

Here’s what actually happened when I used Roster:

The project: I set up 3 ambassador programs for e-commerce clients in the fitness and lifestyle industry.

Timeline: 90 days of active use.

Risultati:

What surprised me: The recruiting tools were amazing. Social listening found fans I never knew existed. One brand recruited 200+ ambassadors in the first month.

What frustrated me: Not gonna lie, the setup took longer than I expected. There’s a learning curve. But the team was always available and extremely helpful.

Would I use it again? Absolutely. The ability to manage everything from one place changed how I run ambassador marketing for clients.

Considerazioni finali

Get Roster if: You’re an e-commerce brand ready to build a community of passionate fans who sell for you.

Skip Roster if: You just need a basic affiliate link tracker with clear upfront pricing.

My verdict: After 90 days, Roster earned its 4.9-star rating in my eyes. It’s the best ambassador marketing software I’ve used. Ambassador marketing is effective for building distribution and credibility for brands. Roster makes the whole process easy to manage at scale.

Rating: 4.9/5

Domande frequenti

What is the definition of a roster?

Rosters are structured lists identifying members, their roles, and assigned duties over a defined period. In sports, rosters list players available to a team. In business software like Roster, it means your list of brand ambassadors, influencers, and affiliates.

How much does Roster ambassador cost?

Roster uses custom pricing based on your brand size and needs. You need to contact their sales team for a quote. They’ll create a plan that fits your budget. Book a free demo on their website to get started.

What is roster in influencer marketing?

Roster is an ambassador marketing platform that helps brands recruit, engage, and reward brand ambassadors. It’s designed for e-commerce companies that want to scale word of mouth marketing. The software manages your community of influencers, ambassadors, and affiliates in one place.

Which platform is best for influencer marketing?

Roster is the best platform for ambassador and community-based influencer marketing. For general influencer discovery, GRIN and Upfluence are strong options. For enterprise brands, CreatorIQ leads the industry. For budget-friendly options, Shopify Collabs is free to use.

How much do ambassadors get paid?

Ambassador pay varies by brand and program. Ambassadors are rewarded with complimentary products, exclusive discounts, and referral incentives. Some earn commission on sales they refer. Others get free products and early access to new launches. Roster lets you set up flexible payment structures.