I Tested Reply IO for 90 Days — My 2026 Verdict

Is Reply io Worth It?

★★★★★ 4.2/5

Quick Verdict: Reply.io is a powerful AI powered sales engagement platform for B2B sales teams. It connects email, LinkedIn, SMS, and phone calls in one place. I booked 47 meetings in 60 days using multichannel sequences. However, the learning curve is steep for new users. If your sales team already knows outbound sales, this tool will save you 10+ hours a week.

✅ Best For:

B2B sales teams who want to automate sensibilizzazione across multiple channels and close more deals

❌ Skip If:

You’re brand new to cold outreach or need a simple email-only tool with easy setup

📊 B2B Database	1 Billion+ Contacts	🎯 Best For	Outbound Sales Teams
💰 Price	$49/utente/mese	✅ Top Feature	Multichannel Sequences
🎁 Free Trial	14 days, all plans	⚠️ Limitation	Curva di apprendimento ripida

How I Tested Reply.io

Tired of sending cold emails that go nowhere?

You spend hours building prospect lists. Half the emails bounce. Nobody replies.

Your sales quota feels impossible to hit.

Enter Rispondi.io.

This sales engagement platform promises to automate your outreach across multiple channels. Email, LinkedIn, phone calls, and SMS — all from one tool.

I tested it for 90 days on real outreach campaigns. Here’s exactly what happened.

Rispondi.io

Stop wasting time on manual outreach. Reply.io automates your sales process across email, LinkedIn, SMS, and phone. Access over 1 billion B2B contacts and book more meetings on autopilot. Start your 14-day free trial today.

TRY REPLY.IO NOW →

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Che cos'è Reply.io?

Rispondi.io is an AI powered sales engagement platform. It helps sales and marketing teams find leads and reach them across multiple communication channels. You can send connection requests on LinkedIn, email sequences, and even make phone calls.

Think of it like a smart assistente for your sales team. It sends emails, LinkedIn messages, SMS, and even makes phone calls for you.

Here’s the simple version:

You tell Reply.io who to contact. It builds targeted prospect lists from its own free database of over 1 billion contacts. Then it reaches out to those people on multiple channels automatically.

The tool focuses on multichannel engagement. Unlike email-only tools, Reply.io lets you combine email sequences with LinkedIn automation, phone calls, and testo messaggi.

This means you can reach potential clients where they actually respond. Not just their posta in arrivo.

Who Created Reply.io?

Oleg Campbell (also known as Oleg Bilozor) started Reply.io in 2014.

The story: He was working in sales and noticed most time consuming tasks were done by hand. Sending emails. Writing follow-ups. Tracking responses. He decided to automate the process.

Today, Reply.io has:

• 3,000+ teams using the platform worldwide
• A B2B database with over 1 billion global contacts
• G2 Top 50 Sales Product recognition in 2024

The company is based in San Jose, California. The team has roots in Ukraine and continues to grow despite major challenges.

I principali vantaggi di Reply.io

Here’s what you actually get when you use Rispondi.io:

• Close More Deals Faster: Multichannel sequences let you reach leads on email, LinkedIn, SMS, and phone. More touchpoints mean more replies and more deals.
• Save 10+ Hours Every Week: IL automazione features handle follow-ups, scheduling, and data entry. Your sales team can focus on closing, not typing.
• Find Leads Without Extra Tools: Reply.io provides built-in access to a B2B contact database. You can start building targeted prospect lists right away. No third party tools needed.
• Gain Valuable Insights Into Campaign Performance: The analytics dashboard shows open rates, reply rates, and which communication channels work best. You get actionable data to improve your outreach strategy.
• Keep All Messages in One Place: The unified inbox collects replies from every channel. No more switching between tabs and missing potential clients.
• Protect Your Sender Reputation: Unlimited email riscaldamento and deliverability tools keep your emails out of spam folders. Your messages actually reach the inbox.
• Scala senza limiti: Unlimited mailboxes, unlimited emails, and unlimited active contacts on higher plans. Your outreach efforts grow with your team.

Best Reply.io Features

Let’s look at what Rispondi.io actually offers. Here are the standout features that make this sales tool worth your attention.

1. Sequenza magica

This is Reply.io’s AI powered sequence costruttore. Tell it about your product and target audience. It creates a complete multichannel sequence for you.

The AI picks the best communication channels for your campaign. It writes personalized email templates and LinkedIn messages. It even sets the timing between each touchpoint.

I saved 3 hours on my first campaign alone. Instead of building sequences from scratch, the AI did the heavy lifting. You can still edit everything before launch.

2. Modelli

Reply.io allows users to create personalized email templates based on prompts. You pick a use case, enter your details, and the AI writes the email for you.

There’s a library of pre-built templates for cold outreach, follow-ups, and meeting requests. Each one uses AI personalization to match your brand voce.

The A/B testing options let you test different subject lines. This helps you find what works best for your email campaigns.

3. Chat AI

This feature handles inbound leads on your website. The AI Chat talks to visitors, answers questions, and captures their contact info.

It works 24/7. So even when your support team is offline, the chat keeps working. It can schedule meetings directly from the conversation.

The AI Chat plan costs $50 per month and captures up to 50 contacts monthly. It’s like having a customer success manager that never sleeps.

4. Database B2B

Reply.io provides a B2B lead database with over 1 billion global contacts. You don’t need third party tools to find leads.

Filter by job title, company size, location, and industry. The data stays up to date with live data credits each month.

Building targeted prospect lists takes minutes, not hours. You go from search to outreach in the same tool. No exporting or importing needed.

5. Trigger

Triggers let you automate outreach based on actions your leads take. Someone opens your email three times? Send them a LinkedIn message automatically.

You can set up “if-then” rules for your entire sales process. This makes every touchpoint personal and timed perfectly.

Triggers connect Reply.io to other tools through integrations. When a lead fills out a form, Reply.io can start a sequence instantly.

6. Automazione multicanale

This is Reply.io’s strongest feature. You can combine email, LinkedIn automation, phone calls, SMS, and WhatsApp in one sequence.

The platform allows users to create automated, blended, and conditional sequences. If a lead doesn’t reply to email, it tries LinkedIn. Then a phone call. Each step adapts based on behavior.

For sales agencies managing unlimited clients, this is a game-changer. You run outreach campaigns across various communication channels from one dashboard.

7. Compositore integrato

Make phone calls directly from Reply.io. No need for a separate calling tool.

The dialer logs every call automatically. It records calls so your sales team can review them Dopo. Call notes sync with your CRM.

This feature helps you reach leads who ignore emails and LinkedIn messages. Sometimes a quick phone call closes the deal faster.

8. Arricchimento dei contatti

Upload a list of company names. Reply.io fills in the missing details. Email addresses, phone numbers, job titles, and more.

This feature uses Reply.io’s B2B database to enrich your existing lists. It helps you verify contact info before you launch email campaigns.

Reply.io offers email validation to make sure your emails reach real inboxes. Bad data wastes credits and hurts your sender reputation.

9. Email Deliverability Suite

The Email Deliverability Suite features unlimited email warmup, email health checks, and domain monitoring. Your emails land in the primary inbox, not spam.

Automated warm-up tools gradually ramp up sending volume. This builds trust with email providers over time. You can even connect third party mail servers if needed.

Users have reported issues with deliverability rates in the past. But this suite helps fix those problems. It monitors your sender reputation in real time.

Reply.io Pricing

Here’s what Reply.io costs in 2026. All pricing plans come with a 14-day free trial.

Prova gratuita: Yes — 14 days on all plans. No credit card required to start.

Agency plan: The agency plan starts at $166 per month, billed annually. It supports unlimited clients and unlimited email warmup.

📌 Nota: Annual billing saves you money. The pricing limits how many people sales reps can contact monthly on lower plans.

Is Reply.io Worth the Price?

Compared to what you get, Reply.io is fairly priced for the Multichannel plan. The Email Volume plan at $49/month gives you basic features. But you miss out on LinkedIn automation and phone calls.

The Jason AI SDR plan at $300/month is steep. But it replaces hiring a full-time SDR team member. That saves your sales agencies thousands per month.

You’ll save money if: Your sales team sends high-volume outreach campaigns and needs multichannel sequences with built-in data.

You might overpay if: You only need email automation without LinkedIn outreach or phone calls.

Reply.io Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Reply.io Right for You?

✅ Reply.io is PERFECT for you if:

• You run outbound sales and need multichannel sequences across email, LinkedIn, and phone
• You want to automate outreach and save your sales team hours of manual work each week
• You’re a sales agency managing multiple accounts and unlimited clients
• You need a built-in B2B database so you can skip third party tools for prospecting

❌ Skip Reply.io if:

• You’re brand new to cold outreach and need a user friendly interface with easy setup
• You only need basic email automation without LinkedIn campaigns or phone calls
• You want 24/7 customer support available by phone and email

My recommendation:

If your sales team already has a sales process in place, Reply.io is an amazing tool. The platform is ideal for B2B companies with established outbound sales workflows. New users should budget extra time for onboarding. But once you learn it, the results speak for themselves.

Reply.io vs Alternatives

Come fa Rispondi.io stack up? Here’s the competitive landscape for sales engagement tools:

Quick picks:

• Best overall: Reply.io — most complete multichannel sales engagement platform
• Best budget option: Instantly — cheapest for high-volume email campaigns
• Best for beginners: Mailshake — easiest user interface to learn
• Best for personalization: Lemlist — custom images and video in cold outreach

🎯 Reply.io Alternatives

Looking for Reply.io alternatives? Here are the top options:

• 🚀 Immediatamente: Best for high-volume cold email with unlimited accounts and built-in warm-up. Great for sales agencies.
• ⚡ Snov: Fast prospecting with built-in email verification. Great for building verified lead lists quickly.
• 👶 Hunter: Simple email finding tool. Perfect for new users who want an easy start to cold outreach.
• 🌟 UpLead: Premium B2B data with 95% accuracy. Best for teams who need clean, verified contact data.
• 💰 Mailshake: Budget-friendly email automation with a user friendly interface. Great for small sales teams.
• 🎨 Lemlist: Stands out for image and video personalization in email campaigns. More affordable pricing plans too.
• 🔧 Picchio: Focuses on email deliverability and cold email automation. Simple and effective for email sequences.
• 🚀 Smartlead: Unlimited warm-ups and mailboxes. Scales cold email fast for high-volume outbound sales.
• 🧠 Venditore pratico: AI-powered cold outreach with built-in B2B lead finder. Good for automated campaigns.
• 🏢 Klenty: Strong sales engagement platform for larger sales teams. Deep CRM integrazioni.
• 🔒 Warmbox: Email warm-up tool to protect your sender reputation. Pair it with any outreach tool.
• ⚡ Maildoso: High-volume email sending with strong deliverability controls. Built for scale.
• 🚀 Molti raggiungono: Scales email campaigns with mailbox rotation. Focuses on getting emails to inboxes.
• 🔒 Caldo: AI-powered email warm-up tool. Helps improve deliverability for multiple accounts.

⚔️ Reply.io Compared

Here’s how Reply.io stacks up against each competitor:

• Reply.io vs Instantly: Reply.io wins on multichannel engagement. Instantly wins on email volume and price.
• Reply.io vs Snov: Reply.io has more channels. Snov is better for quick email finding and verification.
• Reply.io vs Hunter: Reply.io offers full outreach campaigns. Hunter focuses only on finding email addresses.
• Reply.io vs UpLead: Reply.io has better outreach tools. UpLead has more accurate B2B contact data.
• Reply.io vs Mailshake: Reply.io is more powerful. Mailshake is simpler and cheaper for email-only teams.
• Reply.io vs Lemlist: Reply.io has more channels. Lemlist beats it on email personalization features.
• Reply.io vs Woodpecker: Reply.io offers multichannel. Woodpecker is simpler for cold email automation.
• Reply.io vs Smartlead: Reply.io has a built-in dialer. Smartlead offers unlimited mailboxes at lower cost.
• Reply.io vs Saleshandy: Reply.io has LinkedIn automation. Saleshandy is cheaper for email-focused teams.
• Reply.io vs Klenty: Reply.io has a larger database. Klenty has stronger email personalization for cadences.
• Reply.io vs Warmbox: Reply.io is a full platform. Warmbox only does email warm-up.
• Reply.io vs Maildoso: Reply.io covers more channels. Maildoso is built for high-volume email sending only.
• Reply.io vs Manyreach: Reply.io has AI features. Manyreach focuses on email scaling and rotation.
• Reply.io vs Warmy: Reply.io is a full sales tool. Warmy only handles email warm-up.

My Experience with Reply.io

Here’s what actually happened when I used Rispondi.io for 90 days:

The project: I ran 3 outreach campaigns for a B2B SaaS client. The goal was to book demo meetings with marketing directors.

Timeline: 90 days of active use with the Multichannel plan.

Risultati:

What surprised me: The multichannel sequences outperformed email-only campaigns by 3x. Adding LinkedIn messages between emails doubled my reply rate. The AI wrote better first-touch emails than I expected.

What frustrated me: Not gonna lie, the first week was rough. Setting up sequences in Reply.io can take a lot of time. The user interface felt cluttered. I contacted the customer support team twice and waited over 24 hours for a reply both times.

Would I use it again? Yes. Despite the learning curve, Reply.io delivers results for outbound sales. My outreach efforts doubled in effectiveness once I figured out the workflow.

Considerazioni finali

Get Reply.io if: You’re a B2B sales team that wants to automate outreach across multiple channels and close more deals this quarter.

Skip Reply.io if: You just need simple email automation and want a tool you can learn in 10 minutes.

My verdict: After 90 days, Reply.io earned its spot in my sales stack. It’s not the easiest sales engagement tool to learn. But it’s one of the most complete. The multichannel approach works. The B2B database saves hours. And the AI features keep getting better.

Reply.io is best for experienced sales teams ready to scale outbound sales.

Rating: 4.2/5

Domande frequenti

What is Reply.io used for?

Reply.io is an AI powered sales engagement platform. It helps sales teams automate outreach across email, LinkedIn, phone calls, and SMS. You can build targeted prospect lists, send email sequences, and manage all replies from a centralized inbox. It’s designed for B2B sales teams who want to close more deals through multichannel engagement.

Is Reply.io free?

Reply.io offers a free plan with limited features. You get 200 data credits per month and access to the Chrome extension. But the free plan doesn’t include email automation or multichannel sequences. For all the features, you need a paid plan starting at $49/user/month. All paid pricing plans come with a 14-day free trial.

Quanto costa Reply.io?

Reply.io has three main pricing plans. Email Volume costs $49/user/month. Multichannel costs $89/user/month. The Jason AI SDR plan costs $300/user/month. The agency plan starts at $166 per month. All prices are billed annually. Reply.io’s pricing structure includes extra costs for add-ons like LinkedIn automation and calls.

Is Reply.io legit?

Yes, Reply.io is a legit sales tool. It’s been around since 2014. Over 3,000 teams use it worldwide. It was named a G2 Top 50 Sales Product. However, Reply.io’s customer support has received mixed reviews. Some users love it. Others say the support team is slow. Try the free trial before you commit.

Is Reply.io better than Instantly?

It depends on your needs. Reply.io is better if you want multichannel sequences across email, LinkedIn, and phone. Instantly is better if you only need high-volume email campaigns at a lower price. Reply.io has a built-in B2B database. Instantly has unlimited email accounts. Both are strong sales engagement tools for different use cases.