Recensione di LaunchNotes: il miglior comunicatore di prodotto del 2025?

Gli aggiornamenti dei tuoi prodotti sono fondamentali.

Hai difficoltà a spiegare le nuove funzionalità ai clienti?

È difficile mantenere sincronizzati il ​​tuo team e i tuoi utenti?

Le novità sui tuoi prodotti probabilmente si perdono nelle e-mail o sono noiose testo.

Questa mancanza di comunicazione chiara può danneggiare le tue vendite.

Gli utenti potrebbero non sapere nemmeno delle fantastiche novità che hai appena lanciato!

That is where LaunchNotes comes in. It is a product communication platform that helps companies centralize, streamline, and personalize updates for customers and internal teams.

LaunchNotes helps companies create, manage, and communicate product changes and updates via release notes.

Trusted by leading organizations like Square, CoreLogic, and LangChain, it is the platform of choice for product-led teams, including CPOs and CTOs.

In questa recensione di LaunchNotes, approfondiamo la questione per scoprire se si tratta del miglior comunicatore di prodotto disponibile nel 2025.

Note di lancio

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Che cos'è LaunchNotes?

LaunchNotes is a simple communication tool. LaunchNotes centralizes release notes, product roadmaps, customer feedback, and feature announcements into a single platform.

Ti aiuta Attività commerciale parlare meglio del suo prodotto.

Think of it as a central hub for all your new features and updates. LaunchNotes helps reduce time-to-communication from code complete to customer awareness.

Lo strumento garantisce che i tuoi team interni siano sempre informati su cosa sta succedendo.

LaunchNotes provides internal alignment by keeping Sales, Support, and Marketing informed and aligned on product changes, reducing confusion.

È stato creato appositamente per consentire ai team di prodotto di gestire e annunciare le modifiche.

LaunchNotes aiuta a mostrare una roadmap pubblica e note di rilascio.

It also has features for smooth feedback collection. LaunchNotes allows users to gather real-time feedback from customers and stakeholders at scale.

Ciò significa che puoi raccogliere facilmente il feedback dei clienti.

In definitiva, l'obiettivo è quello di migliorare il marketing del tuo prodotto e di mantenere gli utenti informati ed entusiasti.

LaunchNotes is designed to enhance customer engagement and ensure internal teams are aligned with product updates.

Chi ha creato LaunchNotes?

LaunchNotes è stata fondata da Tyler Davis, Jake Breretone altri.

Hanno visto un grosso problema.

Era difficile tenere tutti aggiornati sulle modifiche apportate ai prodotti.

L'azienda è nata con l'obiettivo di collegare ogni fase del ciclo di vita dello sviluppo del prodotto.

LaunchNotes helps product teams keep their customers, colleagues, and other key stakeholders securely connected to the product development lifecycle.

Volevano Fare sicuramente nessuno si è perso un aggiornamento.

La loro piattaforma semplifica la condivisione delle note di rilascio con clienti e partner.

Ciò aiuta anche ad allineare i team di successo e i team delle grandi aziende.

L'obiettivo è un mondo in cui la comunicazione non sia mai la causa del fallimento di una nuova funzionalità.

I principali vantaggi di LaunchNotes

Ecco i principali vantaggi dell'utilizzo della piattaforma LaunchNotes per le comunicazioni sui tuoi prodotti:

• Semplifica il tuo processo e risparmia tempo: This software lets you quickly create and publish product changes and announcements. By centralizing the process, your product managers and marketers can save time that was previously spent managing updates across other tools.
• Promuovere l'adozione e la crescita delle funzionalità: Clear and timely communication is a growth driver. When you effectively communicate the value of your new features, you naturally engage customers, increasing feature adoption for your app or service.
• Creare slancio ed entusiasmo per il prodotto: LaunchNotes helps maintain product momentum by keeping your audience and prospects excited about upcoming releases. This continuous connection fosters the success of your company and organizations’ growth plan.
• Allineare le parti interessate con le roadmap interne: Pubblica roadmap interne per mantenere tutti sulla stessa lunghezza d'onda, inclusi il team di supporto e gli stakeholder. Questa condivisione strategica della roadmap di prodotto garantisce che tutti i team siano allineati prima del lancio di un prodotto importante.
• Raccogliere feedback mirati per lo sviluppo del prodotto: La piattaforma include funzionalità avanzate che consentono un'efficace raccolta di feedback. Questo fornisce alle vostre aziende e aziende preziose informazioni sulle funzionalità più adatte, aiutandovi a ottimizzare lo sviluppo futuro.
• Personalizza la comunicazione per il massimo Impatto: LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs. You can send targeted announcements via multi-channel distribution, including branded product update pages, email, Slack, and in-app widgets.
• Garantire Sicurezza e scala: The platform is built to scale with your company while maintaining security standards. This allows even large organizations and enterprise teams to manage their monthly publishing with confidence.

Migliori caratteristiche

LaunchNotes è dotato di molte fantastiche funzionalità che ti aiuteranno a raccontare la tua storia in modo semplice.

Queste esclusive funzionalità avanzate sono utili a ogni team, da chi realizza il prodotto a chi lo vende.

1. Comunicati stampa

Qui puoi creare e condividere le tue note di rilascio.

You can write updates and decide who sees them: everyone, just customers, or only your internal team. The AI writing assistente in LaunchNotes helps draft announcements quickly from technical content.

LaunchNotes offers features for branded release notes to keep your messaging professional.

LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs.

The platform includes customizable templates for various announcement types, improving the efficiency of communication.

2. Tabella di marcia

La funzionalità roadmap del prodotto consente di mostrare agli utenti cosa accadrà in seguito.

LaunchNotes provides a full suite of tools for targeted product release announcements, feedback collection, and shareable product roadmaps.

You can create interactive roadmaps to build product momentum. LaunchNotes allows users to collect feedback and organize it into product roadmaps seamlessly.

You can also manage internal roadmaps for your team or public ones for your prospects.

3. Feedback

LaunchNotes ti offre un modo semplice per raccogliere il feedback dei clienti.

Getting this feedback directly helps your product development lifecycle and ensures you build the right features.

LaunchNotes allows the collection of direct customer feedback and feature requests, which can be organized into ideas for prioritization on roadmaps.

Feedback collected through LaunchNotes can be directly linked to specific announcements or roadmap items, creating a two-way dialogue.

4. Sicurezza

Security is a top concern for enterprise teams.

LaunchNotes offre funzionalità per proteggere le modifiche private apportate ai tuoi prodotti.

You can control user access and ensure only authorized stakeholders see sensitive updates. LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

5. Personalizzazione

You can make your page look like your own company website.

LaunchNotes allows users to customize major features so you have pixel-perfect, branded updates.

6. Gestione del prodotto

Questo strumento è di grande aiuto per i product manager.

It links your updates to your development work, making the whole process of a product launch smoother and more organized.

7. Marketing del prodotto

Multi-channel distribution is a powerful tool for product marketing. Multi-channel distribution in LaunchNotes enables announcements to be sent via branded product update pages, email, Slack, and in-app widgets.

You can send targeted updates via email, Slack, and in-app notifications.

This helps marketers highlight the value of new features to boost feature adoption.

LaunchNotes enhances engagement by delivering relevant updates to the right audience at the right time, leading to higher adoption and use.

LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

8. Operazioni di prodotto

LaunchNotes aiuta i team addetti alle operazioni di prodotto a essere più efficienti.

Automating announcements, it helps save time. LaunchNotes automates and standardizes communication, reducing manual effort and saving time and resources.

LaunchNotes is designed for teams that want to save time, segment updates, and keep communication consistent across every channel.

This allows internal teams to focus on strategy.

Companies use LaunchNotes to accelerate feature adoption, increase organizational alignment, and reduce time-to-communication.

9. B2B2C

If your company sells to other businesses that then sell to consumers, LaunchNotes simplifies this complexity.

It uses segmentation to deliver tailored updates to each different audience.

Audience segmentation in LaunchNotes enables targeted communication, allowing specific user groups to receive personalized updates.

Prezzi

Pro e contro

Esperienza personale

My team found that using LaunchNotes was straightforward.

Avevamo bisogno di un modo per gestire il nostro flusso costante di aggiornamenti.

La piattaforma ci ha aiutato a condividere rapidamente le conoscenze tra i nostri sviluppatori e gli addetti al marketing.

Here is a quick example of how we used our expertise to improve our process:

• Centralized Updates: We stopped using six different spreadsheets. This made it easier to report on what was launching.
• AI Writing Feature: We used the Assistente AI to turn technical notes into clear, human-friendly release notes.
• Targeted Announcements: We used segmentation to only send product changes to the right users.
• Feedback Integration: Linking customer feedback directly to the product roadmap gave us clear priority signals.
• Branded Page: We customized the design to match our company’s look and showcase our professional expertise.

Considerazioni finali

LaunchNotes è un'ottima piattaforma.

Risolve il difficile problema della condivisione degli aggiornamenti dei prodotti.

Lo strumento è eccellente sia per le grandi aziende che per i piccoli team.

Its features, like the easy roadmap and powerful releases, really help.

Incrementa l'adozione delle funzionalità e mantiene allineati i team interni.

While the price might be high, the time you save and the clarity you gain are worth it. LaunchNotes offers three pricing plans: Starter, Growth, and Premium. The Starter plan costs $99 per month or $948 annually.

The Growth plan costs $299 per month or $2988 annually. The Premium plan pricing is custom and available only for annual billing.

LaunchNotes offers a 14-day free trial for the Growth plan. The average annual cost for LaunchNotes software is about $19,000.

The minimum price for LaunchNotes is $6,000, while the maximum can reach around $44,000. LaunchNotes provides pilot accounts for larger teams after a discovery call with a product expert.

Se hai bisogno di un unico posto per tutte le comunicazioni sui tuoi prodotti, questa è la scelta migliore.

Se sei stanco delle note di rilascio confuse, leggi subito l'articolo completo.

Discover if LaunchNotes is the best product communicator for your Attività commerciale!

Domande frequenti

More Facts about LaunchNotes

• Di cosa si tratta: LaunchNotes is a tool that helps companies share news about product changes. It puts release notes, future plans (roadmaps), and customer feedback all in one place.
• Who uses it: It is built for product teams and leaders. Big companies like Square, CoreLogic, and LangChain use it to stay connected with their users.
• Better communication: The software helps teams write updates faster and makes sure everyone (including sales and support teams) knows what is new.
• Reaching the right people: Users can group their audience so that the right people get the right updates. You can send these updates via email, Slack, or directly in your app.
• Getting feedback: LaunchNotes lets companies collect customer ideas and complaints. This feedback can be turned into new items on the product to-do list.
• Custom look: You can change the design of your release notes page to match your company’s brand.
• Aiuto dell'IA: There is an AI writing assistant that helps you turn technical notes into easy-to-read announcements very quickly.
• Piani tariffari: LaunchNotes offers different plan levels, including Starter, Growth, and Premium.
• Plan costs: The Starter plan is priced at $99 per month (about $948 per year). The Growth plan is listed at $299 per month (about $2,988 per year).
• Premium pricing: The Premium plan is for larger needs and has a custom price paid once a year.
• Prova gratuita: You can try the Growth plan for free for 14 days.
• Average costs: For larger teams using the software, the average annual cost is reported at around $19,000. Prices usually range from $6,000 to $44,000 for very large accounts.
• Pilot accounts: Large teams can speak with an expert to set up a trial account to test the software before buying.
• Alignment: It keeps internal teams (like marketing and sales) on the same page, so there is no confusion about what is changing in the product.