A chi appartiene Keap CRM?

Keap is a privately held US software company based in Chandler, Arizona. It operates independently and is backed by private investors rather than a larger parent corporation.

Qual è il significato di Keap?

Keap is a brand name, not an acronym. The company chose it during its rebrand from Infusionsoft to signal a focus on helping small businesses keep customers.

A chi appartiene Keap?

Keap is an independent private software company headquartered in Chandler, Arizona, and it is not owned by a larger CRM group.

Quali aziende utilizzano Keap?

Keap is aimed at small businesses, solopreneurs, and mid-sized companies. Typical users include agencies, consultants, coaches, home service firms, and e commerce businesses that sell and bill repeat customers.

A cosa serve Infusionsoft?

Infusionsoft was used for CRM, email marketing, and sales automation for small businesses. Those same jobs now run inside Keap after the rebrand.

Come si chiama Infusionsoft adesso?

It is called Keap. Some archived help pages and legacy screenshots still use the older open row Infusionsoft layout, but the product and branding are now Keap.

Quanto costa Infusionsoft al mese?

Our CSV lists the current Keap platform at $299 per month billed annually. Extra users add $30 per month and Expert Coaching onboarding is a one-time $499.

Chi ha acquistato Infusionsoft?

Nobody bought it. Infusionsoft rebranded itself as Keap to better reflect its focus on small business automation rather than enterprise marketing.

Yes for small businesses that want CRM, marketing automation, and payments in one place. Keap CRM editor's rating on our scale is 4.2 out of 5, held back mainly by price.

Quante persone utilizzano Keap?

Keap does not publish a current user count. The company positions itself around small businesses and solopreneurs rather than large enterprise accounts.

Infusionsoft dispone di un CRM?

Yes. CRM was always the core of Infusionsoft, and that contact database, tagging, and lead management now sit inside Keap.

Come si chiamava Keap in passato?

Keap used to be called Infusionsoft. The name changed to reflect a simpler product aimed at small business owners.

Qual è la differenza tra Infusionsoft e Keap?

They are the same company. Infusionsoft was the old name and the heavier legacy product. Keap is the current, simplified platform with the same automation engine.

Keap ha acquistato Infusionsoft?

No. Infusionsoft renamed itself Keap in 2019. There was no acquisition involved.

A cosa serve l'app Keap?

The Keap app handles contacts, quotes, invoices, appointments, and the dedicated business line for calls and texts while you are away from a desk.

Keap is good for automating repetitive tasks across the customer journey: lead capture, follow-up, appointment booking, invoicing, and cross sells to existing customers.

Small business owners, sales teams, coaches, agencies, and service providers who want customer relationship management and marketing automation without stitching together several third party tools.

Infusionsoft è uguale a Keap?

Yes, with caveats. The brand and interface changed, and older Infusionsoft accounts were migrated onto the Keap platform over time.

Perché scegliere Keap?

Choose Keap when you want one dashboard for CRM, email marketing, landing pages, and payment processing, plus onboarding help so needed assistance arrives early.

Keap è un buon giocatore?

It is a capable small business platform with strong automation and support. The main complaint is cost, which climbs with contact volume and extra users.

A cosa serve Keap CRM?

Keap CRM stores every contact record, scores leads, tracks sales pipelines, and triggers automated actions such as follow-ups, reminders, and invoices.

Qual è lo scopo di Infusionsoft?

Its purpose was to give small businesses enterprise-style marketing automation. That goal carried into Keap with a simpler interface.

Quali sono i limiti di Keap?

Pricing is high for new entrepreneurs, the monthly fee scales with contacts, the community is quiet, and there is no cold email sending, warm-up, or inbox rotation.

Yes, IXACT Contact is a real estate CRM. It is unrelated to Keap and Instantly and serves agents managing listings and client follow-up.

Qual è il CRM numero 1 al mondo?

By market share, Salesforce leads global CRM platforms. For small businesses, the practical answer depends on budget, e commerce needs, and how much automation you actually use.

A cosa serve l'immediato?

Instantly is used to run cold outreach campaigns: find leads, warm up mailboxes, send at volume across multiple email accounts, and manage replies in one unified inbox.

Come utilizzare un CRM passo dopo passo?

Import your contact list, add custom fields, define pipeline stages, set follow-up automations, then review reports monthly and fine tune the steps that stall.

How to use instantly AI for free?

There is no permanent free plan. New users get a 14-day free trial with access to campaigns, warm-up, and a limited set of lead credits.

Come si utilizza il CRM?

People use a CRM system to keep customer relationships in a single place: logging conversations, scoring leads, tracking deals, and automating the follow-ups that would otherwise be missed.

How does instantly AI work?

You connect mailboxes, pull leads from the built-in finder, let AI personalize each message, then schedule sends. Warm-up and inbox rotation run in the background.

What is CRM A Beginner's Guide to CRM Software?

CRM software is a database of customer relationships plus the automation around it. Beginners should start with contacts, one pipeline, and two automated follow-ups before adding more.

Come utilizzare il CRM per il servizio clienti?

Log every ticket against the contact record, tag recurring issues, and automate status updates. Service history then informs sales, which drives repeat business and cross sells.

Keap vs Instantly (2026): The Honest Comparison Nobody Shows

da Fahim Joharder | Last updated Aug 30, 2026

Vincitore

4.3

Account di posta elettronica illimitati
Riscaldamento e Posta in arrivo Rotazione intelligente della posta in arrivo
160M Contact Lead Finder
Unibox for Multiple Accounts
AI Personalization Prompts
Prova gratuita di 14 giorni
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PROVA ORA

Secondo classificato

4.2

CRM + Automazione del marketing
Portali clienti personalizzati con tracciamento dei progetti
Drag and Drop Campaign Costruttore
Elaborazione di fatturazione e pagamenti
Landing Pages & Checkout Forms
Migrazione e onboarding gratuiti
299 dollari al mese (fatturazione annuale)

PROVA ORA

⚡ Verdetto rapido:

Prezzi: Instantly starts at $30/month. Keap is listed at $299/month (annually billed).
Ideale per: Keap suits piccole imprese that need customer relationship management plus invoicing and payment processing. Instantly suits e-mail fredda outreach at volume.
Differenza fondamentale: Keap runs the full customer journey after the reply. Instantly gets you the reply in the first place.
La nostra scelta: Instantly, at a 4.3 rating against Keap’s 4.2, mostly on price and sending power.

These two tools get compared a lot, and they should not be.

Keap CRM is a customer relationship management platform with sales and marketing automazione integrato.

Instantly is cold email software that sends at volume and finds the leads for you.

One fills the top of your funnel. The other manages everything after that.

Here is how to tell which one your Attività commerciale actually needs right now.

Panoramica

This Keap vs Instantly comparison covers pricing, key features, and ease of use.

It also breaks down which sales teams each tool fits.

Our sources include published specs, pricing pages, documentation, and G2 reviews.

Our writers have hands-on time with both tools, and those notes appear below.

By the end you will know which one matches your growth goals.

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Che cos'è Keap?

Keap is a CRM platform for small businesses that want sales and marketing automation in one dashboard.

It was called Infusionsoft before the rebrand to Keap.

The Keap app keeps every contact record, deal, invoice, and email campaign in a single place.

Keap features cover lead capture, lead scoring, sales pipelines, online selling, and email marketing.

Sales automation is the draw here. Keap says customers who automate save 10 hours per week and report 38% more revenue.

Here is a closer look at how the platform works day to day.

Mantenere

⭐ 4,2/5 | 💰 299 $/mese (fatturazione annuale)

One system for contacts, sales campaigns, and payments. Setup takes about 20 minutes. Free migration is included with onboarding.

PROVA KEAP ORA →

LEGGI LA RECENSIONE COMPLETA →

TUTORIAL KEAP →

Prezzi Keap

Keap plans are priced by contact volume. Here is the listed rate.

Piano	Prezzo	Ideale per
Mantenere	299 dollari al mese (fatturazione annuale)	Small businesses running CRM, email marketing, and payments together

Pricing verified August 2026.

Prova gratuita: Yes. Keap offers a 14-day free trial with access to all features.

Inserimento: Expert Coaching is a one-time $499 service that includes free migration and custom coaching.

📌 Nota: Your monthly fee scales with your contact list. Each extra user adds $30 per month, so a five-person sales team costs more than the headline number suggests.

⚠️ Pricing conflict: Our CSV lists Keap at $299/month (annually billed), and that is the figure used in every table and card here. Keap’s public pages have also shown tiered plans near $79, $169, and $199 per month for 500 contacts. Check the current quote for your contact count before you buy.

Prova Keap gratuitamente

Principali vantaggi di Keap

Here is what makes Keap CRM worth the money:

One system instead of five: CRM, marketing, sales, and project work sit together. That cuts the third party tools most small businesses stitch together.
Strumento per la creazione di campagne: A visual flowchart tool for building campaigns with drag and drop tools. Templates cover common sales campaigns.
Punteggio dei lead: A lead score rates each prospect by engagement. Score leads once and your sales team works the hot ones first, which tends to increase conversions.
Money tools built in: Invoicing and payment processing, checkout forms, and a landing page builder ship with the platform.
Linea di business dedicata: Calls and texts run through a separate number, so work stays out of your personal inbox.
2,500+ integrations: Keap connects with Google Calendar, payment gateways, and thousands of other tools.
Real onboarding: Every plan includes a customer success manager, free on-demand training, training webinars, and 24/7 chat support.

Prova Keap gratuitamente

Cosa ha notato il nostro team

Nostro scrittore set up a Keap account and built a lead capture web form, a landing page, and a follow-up sequence. Here is what stood out:

Vantaggi e svantaggi di Keap

✅ Pro

Automates almost every stage of the sales journey, from new lead to repeat business
Advanced automations and marketing automations built with drag and drop tools
Built-in invoicing and payment processing removes a separate billing tool
Free migration, a dedicated success manager, and phone support on weekdays
Integrates with more than 2,500 platforms and tools

❌ Contro

Pricing is steep for entry-level entrepreneurs and climbs with contact volume
The $499 onboarding fee lands before you send a single email
No cold email sending, no warm-up, and no inbox rotation
The user community is helpful but not very active

Prova Keap gratuitamente

Che cosa è Instantly?

Instantly is cold email software built for high-volume outbound sales.

You connect unlimited email accounts, warm them up, and send thousands of messages per day.

A built-in lead finder pulls prospects from a vast database of 160 million contacts.

Replies land in Unibox, a unified inbox that covers every connected mailbox.

Most of the features Instantly ships point at one job: booking meetings from cold sensibilizzazione.

This walkthrough shows the campaign flow from lead list to first send.

Instantly.ai: tutorial completo e recensione - Guardalo prima di acquistare!

⭐ 4,3/5 | 💰 A partire da 30 $ al mese

Instantly è la piattaforma ideale per l'invio di email a freddo su larga scala. Collega un numero illimitato di account, automatizza il riscaldamento e trova lead B2B verificati, tutto in un unico posto.

Unlimited email accounts and unlimited email warmups on every paid plan. The lead finder feature is included, so you can skip a separate dati attrezzo.

PROVALO SUBITO ORA →

LEGGI LA RECENSIONE COMPLETA →

TUTORIAL IMMEDIATO →

Prezzi immediati

Growth leads the lineup and covers most solo senders. Here is the full list.

Piano	Prezzo	Ideale per
Crescita	$ 30/mese	Il piano Plus include fino a 4 membri del team. Il piano Professional offre postazioni illimitate. Gli spazi di lavoro multipli consentono di gestire domini diversi separatamente. I membri del team condividono i limiti di utilizzo dell'account del proprietario.
Ipercrescita	$77,60/mese	Small sales teams scaling campaigns
Velocità della luce	$286,30/mese	Offre subito una prova gratuita. Non è richiesta alcuna carta di credito per iniziare.
Impresa	Costume	Large outbound teams with custom needs

Pricing verified August 2026.

Prova gratuita: Yes. Instantly offers a 14-day free trial for new users. There is no permanent free plan.

Add ons: Lead credits, calls, and SMS tracking are billed separately from the base plan.

📌 Nota: Email accounts and email warmups are unlimited on paid plans. What you actually pay for is monthly sending volume and lead credits, so the basic plan stretches further than it looks.

⚠️ Pricing conflict: Instantly CRM has also been quoted at $97 per month for unlimited seats as a standalone product. Our tables use the CSV plan prices above. The stack cost rises fast once you add lead credits and calling, so price the add ons before you commit.

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Principali vantaggi di Instantly

Here is where Instantly earns its place in an outbound stack:

Account email illimitati: Connect as many mailboxes as you want. Inbox rotation spreads sends across multiple accounts to protect your domains.
Rete di consegna: Warm-up runs on every mailbox, and campaigns carry a deliverability score before you hit send.
B2B lead finder: Filter the database by multiple filters, then push leads straight into a campaign. No CSV round trip.
Gestisci le risposte da tutti i tuoi account email in un'unica casella di posta. Passa da una campagna all'altra e filtra per stato della risposta per rispondere più velocemente. Every reply from every mailbox lands in one place, which keeps sales productivity high when accounts multiply.
AI personalization: Instantly analyzes each lead and drafts opening lines from company insights.
Campaign testing: A/B testing and spintax let you fine tune subject lines and body copy across variants.
Monitoraggio dei visitatori del sito web: A tracking pixel turns anonymous US-based visitors into growth leads you can contact.

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