Avvio rapido
Questa guida illustra tutte le funzionalità di HeyGen:
- Iniziare — Crea il tuo account e configura la dashboard
- Come utilizzare la libreria di avatar AI — Hundreds of stock avatars in every age, style, and outfit
- Come utilizzare AI Video Maker — Script in, finished video out, with subtitles and branding applied
- Come utilizzare la clonazione tramite IA — Upload footage once and reuse your likeness in every future video
- How to Use Seamless Video Generation — Feed it a link or article and get a branded video back
- How to Use Comprehensive AI Toolset — Drag-and-drop editing plus 200+ templates for common video formats
- Come utilizzare gli avatar interattivi basati sull'intelligenza artificiale — Real-time avatars that answer questions on your site or in demos
- Come utilizzare la traduzione video — One upload becomes translated videos for international audiences
- Come utilizzare le foto parlanti — Any headshot becomes an animated spokesperson with synced speech
- Come utilizzare il doppiaggio tramite intelligenza artificiale — Dub real footage you already filmed without reshooting anything
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used HeyGen for eight months and tested every feature covered here.
Questo tutorial si basa su esperienze pratiche reali, non su screenshot forniti dai produttori.
HeyGen is one of the most capable Video di intelligenza artificiale strumenti disponibili oggi.
Most people only ever touch the avatars and stop there.
Questa guida ti mostra come utilizzare ogni funzionalità principale, passo dopo passo.
Tutorial di HeyGen
This complete How to Use HeyGen tutorial walks you through each feature in order.
You will start with setup and finish with video di intelligenza artificiale translation and dubbing.
It ranks among the strongest video translation tools available in 2026.
HeyGen
Turn a script into a studio-quality video in minutes. HeyGen clones your voce, animates realistic avatars, and translates finished videos into 170+ languages. Start free — no camera or crew needed.
Introduzione a HeyGen
Before touching any feature, finish this one-time setup.
Ci vogliono circa tre minuti.
Watch this quick overview of what the platform does first:
Ora analizziamo passo passo ciascuna fase.
Passaggio 1: crea il tuo account
Go to the HeyGen website and click Get Started Free.
Sign up with Google or enter your email and a password.
✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.
Passaggio 2: Apri l'applicazione web
HeyGen runs entirely in the browser, so there is nothing to install.
Chrome and Edge handle rendering best.
Dovresti visualizzare la dashboard principale con le opzioni di streaming.
✓ Punto di controllo: You should see the main dashboard with a create button.
Step 3: Finish Onboarding
Answer the two setup questions about your role and use case.
Then create a folder for your first project.
Folders keep drafts findable once your library grows past a dozen videos.
✅ Fatto: Multistream
Come utilizzare la libreria di avatar AI di HeyGen
Libreria di avatar AI lets you pick a ready-made presenter instead of filming yourself.
Ecco come usarlo passo dopo passo.
Step 1: Open the Avatars Tab
Clic SOC2 Tipo 2 Enterprise in the left sidebar of your dashboard.
You will see hundreds of stock presenters ready to use.
Step 2: Filter by Look and Voice
Filter avatars by gender, age, ethnicity, or setting.
Each avatar preview plays a short clip so you can judge tone.
Ecco come si presenta:
✓ Punto di controllo: The avatar appears on your canvas with a script box beside it.
Step 3: Add the Avatar to a Scene
Clic Create with this avatar to drop it straight into the editor.
✅ Risultato: You have a presenter ready without a camera, studio, or crew.
💡 Consiglio da professionista: Test two avatars with the same script. Viewer retention often shifts by double digits.
Come utilizzare HeyGen AI Video Maker
Creatore di video basato sull'IA lets you turn a plain script into a finished video in minutes.
Ecco come usarlo passo dopo passo.
Passaggio 1: Incolla il tuo script
Drop your testo into the script box under the avatar.
Keep sentences short so the delivery sounds natural.
Step 2: Choose Voice and Language
Pick from 170+ languages and dialects with hundreds of voice options.
Spanish, French, German, and Italian all sound clean out of the box.
Ecco come si presenta:
✓ Punto di controllo: A render progress bar appears and the draft lands in your project folder.
Passaggio 3: Genera ed esporta
Hit Submit, then export at 1080p or 4K for your platform.
✅ Risultato: A finished spokesperson video built from nothing but words.
💡 Consiglio da professionista: Write in short sentences. Long ones make the avatar rush and swallow words.
Come utilizzare la clonazione tramite IA di HeyGen
Clonazione tramite IA lets you build a digital twin of your own face and voice.
Ecco come usarlo passo dopo passo.
Step 1: Record Your Consent Clip
Film two minutes of yourself reading the on-screen consent script.
Good lighting and a quiet room matter more than an expensive camera.
Step 2: Upload the Training Footage
Upload the file and wait for approval, which usually takes a few hours.
Ecco come si presenta:
✓ Punto di controllo: Your instant avatar shows a green Pronto badge in the Avatars tab.
Step 3: Add Voice Cloning
Submit a clean audio sample to finish the clonazione vocale fare un passo.
✅ Risultato: Your own digital twin, usable in any script from now on.
💡 Consiglio da professionista: Record your sample in the tone you actually use. The clone copies your pacing.
How to Use HeyGen Seamless Video Generator
Seamless Video Generation lets you build a video straight from a blog post or URL.
Ecco come usarlo passo dopo passo.
Passaggio 1: Scegli la tua fonte
Paste a blog post, a product URL, or a raw script.
HeyGen reads the page and drafts a scene-by-scene outline.
Step 2: Review the Auto Draft
Check the generated scenes and trim anything off-message.
Ecco come si presenta:
✓ Punto di controllo: Each scene shows a thumbnail, a caption track, and a duration estimate.
Step 3: Apply Branding and Subtitles
Turn on automatic subtitles, then drop in your logo and brand colours.
Here’s the final result:
✅ Risultato: A branded video built from content you already published.
💡 Consiglio da professionista: Product URLs work best for ads. Blog posts work better for tutorials.
How to Use HeyGen Comprehensive AI Toolset
Comprehensive AI Toolset lets you add text, graphics, and music without leaving the editor.
Ecco come usarlo passo dopo passo.
Step 1: Start From a Template
Sfoglia over 200 video templates covering ads, training, and demos.
Step 2: Drag In Your Assets
Drop text, graphics, and music onto the timeline by hand.
You can combine scripts, slides, and other media in one project.
Ecco come si presenta:
✓ Punto di controllo: The timeline shows layered tracks for avatar, text, and audio.
Step 3: Adjust Avatar Pacing
Tune gestures and pauses so the delivery lands on your key message.
✅ Risultato: A polished edit without exporting to a separate video tool.
💡 Consiglio da professionista: Use folders for projects. Finding an old draft later gets painful without them.
Come utilizzare gli avatar interattivi basati sull'IA di HeyGen
Avatar interattivi basati sull'intelligenza artificiale lets you let an avatar hold a live back-and-forth with your viewer.
Ecco come usarlo passo dopo passo.
Step 1: Create an Interactive Session
Aprire Avatar interattivo and pick the presenter you want.
Step 2: Feed It Your Knowledge Base
Upload your FAQ, docs, or product notes as the answer source.
Ecco come si presenta:
✓ Punto di controllo: The avatar replies on screen with matching lip movements and audio.
Step 3: Embed and Test
Copy the embed code, then test it with real questions before launch.
✅ Risultato: A live agent that handles repeat questions while you sleep.
💡 Consiglio da professionista: Cap answer length in your prompt. Short replies feel far more human.
How to Use HeyGen Video Translator
Traduzione video lets you translate videos into other languages with matched lip movements.
Ecco come usarlo passo dopo passo.
Step 1: Open Video Translate
Log in, click Laboratori in the sidebar, then choose Video Traduci.
Step 2: Upload and Pick a Language
Upload your original video and select the target language.
You can translate into Spanish, Hindi, French, Italian, German, and more.
Ecco come si presenta:
✓ Punto di controllo: The preview plays your cloned voice with lip movements matching the new speech.
Fai clic su "Esegui" o "Genera" per elaborare i tuoi file multimediali.
Wait for processing, then download the finished file.
Free accounts queue far longer than paid ones.
The whole process is super easy once you have done it once.
✅ Risultato: Translated videos that connect you with more people in international audiences.
💡 Consiglio da professionista: Have native speakers review the output. The tool still drops words to hold video length.
Come utilizzare le foto parlanti HeyGen
Foto parlanti lets you turn a single still photo into a speaking presenter.
Ecco come usarlo passo dopo passo.
Step 1: Upload a Clear Photo
Use a front-facing photo with the whole face visible.
Blurry or side-angle shots produce stiff, uncanny motion.
Passaggio 2: Aggiungi la tua sceneggiatura
Type or paste the words you want the photo to say.
Ecco come si presenta:
✓ Punto di controllo: The still image blinks and speaks with the audio you selected.
Step 3: Pick a Voice and Render
Choose an accent and tone, then generate the clip.
✅ Risultato: A presenter video made from one photo and a paragraph of text.
💡 Consiglio da professionista: Talking photos suit short ads. For anything over a minute, use a full avatar.
Come utilizzare il doppiaggio con intelligenza artificiale HeyGen
Doppiaggio AI lets you swap the audio track of existing footage into new languages.
Ecco come usarlo passo dopo passo.
Step 1: Upload Existing Footage
Bring in any video you already filmed, avatar or not.
Passaggio 2: Selezionare le lingue di destinazione
Pick multiple languages in a single dubbing run.
Voice cloning keeps the speaker sounding like themselves.
Ecco come si presenta:
✓ Punto di controllo: Each language version appears as a separate file in your project.
Step 3: Check the Timing
Play back each version and fix any line that runs long.
✅ Risultato: One shoot turned into a library of translated videos.
💡 Consiglio da professionista: Dubbing beats translation when the speaker is off camera. There are no lips to match.
Suggerimenti e scorciatoie di HeyGen Pro
After eight months of daily use, here are my most useful tips.
Here is how the tool performed in my own testing:
Analyze performance for each language before you scale ad spend.
Then focus your budget on the markets that actually convert.
A few habits made the biggest difference to output quality:
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Riproduci o metti in pausa l'anteprima | Spazio |
| Annulla l'ultima modifica | Ctrl + Z |
| Duplicate selected scene | Ctrl + D |
| Salva progetto | Ctrl + S |
Funzionalità nascoste che la maggior parte delle persone non nota
- Pronunciation editor: Fix brand names the voice mangles by spelling them out phonetically.
- Pacing controls: Slow the avatar down on your key message so it actually lands.
- Kit di marca: Lock your fonts and colours once and every new video inherits them.
Errori comuni da evitare secondo HeyGen
Mistake #1: Publishing translated videos without a human check
❌ Sbagliato: Trusting ai video translation to be publish-ready on its own.
✅ A destra: Ask native speakers to check the translations. Accuracy on wording still needs a human pass.
Mistake #2: Writing scripts like blog posts
❌ Sbagliato: Long, clause-heavy sentences that the avatar rushes through.
✅ A destra: Short sentences under fifteen words, written the way you actually talk.
Mistake #3: Cloning your voice from a bad sample
❌ Sbagliato: Recording your voice sample on a laptop mic in a noisy room.
✅ A destra: Use a quiet room and a decent microphone. The clone copies whatever it hears.
Risoluzione dei problemi di HeyGen
Problem: Video translation is stuck processing
Causa: Free accounts share a slower render queue than paid ones.
Aggiustare: Leave the tab open and wait. Upgrade if you translate videos regularly.
Problem: The translated audio drops whole sentences
Causa: The tool trims words so the new audio still fits the original video length.
Aggiustare: Shorten your source script, then re-run the translation on the trimmed cut.
The technology is still in beta, so translating long videos can produce awkward phrasing.
Problem: Lip movements look out of sync
Causa: Source footage was low resolution or the face was partly turned away.
Aggiustare: Re-upload a front-facing clip at 1080p or higher and process it again.
📌 Nota: Se nessuna di queste soluzioni risolve il problema, contatta l'assistenza clienti di HeyGen.
Che cos'è HeyGen?
HeyGen is an AI video tool that turns text into a talking presenter.
Think of it as a film studio that runs on scripts instead of cameras.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Libreria di avatar IA: Hundreds of stock avatars in every age, style, and outfit
- Creatore di video con intelligenza artificiale: Script in, finished video out, with subtitles and branding applied
- Clonazione tramite intelligenza artificiale: Upload footage once and reuse your likeness in every future video
- Seamless Video Generation: Feed it a link or article and get a branded video back
- Comprehensive AI Toolset: Drag-and-drop editing plus 200+ templates for common video formats
- Avatar interattivi basati sull'intelligenza artificiale: Real-time avatars that answer questions on your site or in demos
- Traduzione video: One upload becomes translated videos for international audiences
- Foto parlanti: Any headshot becomes an animated spokesperson with synced speech
- Doppiaggio tramite intelligenza artificiale: Dub real footage you already filmed without reshooting anything
In 2026 it is widely used for sales sensibilizzazione, multilingual demos, and corporate training.
Per una recensione completa, consulta la nostra Recensione di HeyGen.
Localized ads built this way help a Attività commerciale lift return on ad spend.
Prezzi HeyGen
Ecco quanto costerà HeyGen nel 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0/mese | Testing avatars and short watermarked clips |
| Creatore | $ 24/mese | Solo creators and freelance marketing work |
| Squadra | $ 30/posto/mese | Small teams sharing brand kits and folders |
Prova gratuita: Yes — the Free plan runs indefinitely with limited minutes.
Garanzia di rimborso: No formal refund window, so start on Free and test first.
💰 Miglior rapporto qualità-prezzo: Creator at $24/month — the cheapest tier with watermark-free exports.
HeyGen contro le alternative
Come si posiziona HeyGen rispetto alla concorrenza? Ecco il panorama competitivo:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| HeyGen | Avatar e traduzione | 24 dollari al mese | ⭐ 4,5 |
| Sintesi | Formazione aziendale | $29/mese | ⭐ 4,5 |
| Colosso | Workplace learning | 27 dollari al mese | ⭐ 4.3 |
| Veed | Modifica del browser | $ 19/mese | ⭐ 4.4 |
| Elai | Course content | $29/mese | ⭐ 4.2 |
| Vidnoz | Budget videos | $ 18/mese | ⭐ 4.1 |
| FATTO | Foto parlanti | $ 18/mese | ⭐ 4.3 |
| Fliki | Faceless content | 21 dollari al mese | ⭐ 4.4 |
Scelte rapide:
- Il migliore in assoluto: HeyGen — the strongest mix of avatars, voice, and translation
- Miglior budget: Vidnoz — a usable free tier for short ads
- Ideale per principianti: InVideo — templates that need no training at all
- Ideale per la formazione aziendale: Synthesia — deeper admin and compliance controls
🎯 Alternative a HeyGen
Cerchi alternative a HeyGen? Ecco le migliori opzioni:
- 🌟 Sintesi: The closest rival, with stronger enterprise controls and a bigger template library.
- 🎨 Colosso: Built for workplace training, with branching scenarios and quiz-style scenes.
- 🔧 Veed: A full browser editor first, avatars second. Great if you also cut real footage.
- 💼 Elai: Turns docs and URLs into avatar videos, aimed squarely at learning teams.
- 💰 Vidnoz: The cheapest way in, with a usable free tier for short marketing clips.
- 🏢 Cervello profondo: Enterprise-grade presenters with strong Korean and Mandarin voice quality.
- 🧠 Sintesi: Voice-led, with a deep library of accents for narration-heavy work.
- ⭐ Ora uno: Character-driven presenters designed for high-volume product updates.
- ⚡ FATTO: The fastest talking photo engine, and a strong developer API.
- 🚀 Virbo: Mobile-first avatar videos, handy for quick social ads on the go.
- 📊 Vidyard: Sales video hosting with analytics that track who watched what.
- 🎯 Fliki: Text-to-video with excellent voices, ideal for faceless content channels.
- 🔒 Speechify: Best-in-class voice cloning if audio matters more than visuals.
- 👶 InVideo: Beginner-friendly templates and an AI editor that needs no training.
- 🔥 Creatify: Purpose-built for advertising, pulling product pages into ad-ready videos.
- 💡 Didascalie IA: Mobile editing with sharp auto-subtitles and eye-contact correction.
Per l'elenco completo, consultare il nostro Alternative a HeyGen guida.
⚔️ Confronto tra HeyGen
Ecco come HeyGen si posiziona rispetto a ciascun concorrente:
- HeyGen contro Synthesia: Synthesia wins on enterprise polish. HeyGen wins on avatar realism and translation speed.
- HeyGen contro Colossyan: Colossyan is better for compliance training. HeyGen is better for marketing and ads.
- HeyGen contro Veed: Veed is the stronger editor. HeyGen is the stronger avatar and dubbing engine.
- HeyGen contro Elai: Elai handles course content well. HeyGen produces more natural voice and lip movements.
- HeyGen contro Vidnoz: Vidnoz is cheaper. HeyGen delivers noticeably higher output quality per render.
- HeyGen contro Deepbrain: Deepbrain suits large firms. HeyGen suits small teams that ship fast.
- HeyGen contro Synthesys: Synthesys leads on voice range. HeyGen leads on visual avatars and templates.
- HeyGen vs Ora Uno: Hour One is built for scale. HeyGen offers a friendlier editor for beginners.
- HeyGen contro D-ID: D-ID is faster for talking photos. HeyGen covers the full video workflow.
- HeyGen contro Virbo: Virbo is best on mobile. HeyGen is best for desktop production work.
- HeyGen contro Vidyard: Vidyard focuses on hosting and analytics. HeyGen focuses on creating the video.
- HeyGen contro Fliki: Fliki suits faceless content. HeyGen suits videos with a visible presenter.
- HeyGen contro Speechify: Speechify is an audio tool. HeyGen pairs that cloned voice with a face.
- HeyGen contro InVideo: InVideo is easier for stock-footage edits. HeyGen is stronger for avatar-led scripts.
- HeyGen contro Creatify: Creatify is tuned for ad creative. HeyGen covers ads, training, and demos alike.
- HeyGen vs Captions AI: Captions AI is a mobile editor. HeyGen generates the presenter from scratch.
Inizia subito a usare HeyGen
Hai imparato a utilizzare tutte le principali funzionalità di HeyGen:
- ✅ Libreria di avatar AI
- ✅ Creatore di video con intelligenza artificiale
- ✅ Clonazione tramite IA
- ✅ Seamless Video Generation
- ✅ Comprehensive AI Toolset
- ✅ Avatar interattivi basati sull'intelligenza artificiale
- ✅ Traduzione video
- ✅ Foto parlanti
- ✅ Doppiaggio tramite intelligenza artificiale
Passo successivo: Scegli una funzionalità e provala subito.
Most people start with the AI Avatars Library.
Ci vogliono meno di cinque minuti.
Domande frequenti
Come si usa HeyGen Translation?
Log in, click Labs in the sidebar, then open Video Translate. Upload your original video, pick a target language, and download the file once processing finishes.
Quanto tempo impiega HeyGen a tradurre?
Short clips usually finish within several minutes on a paid plan. Free accounts sit in a longer queue, so the same video takes far longer.
In quali lingue traduce HeyGen?
Video translation covers French, Italian, German, Spanish, Korean, Hindi, Japanese, Mandarin, Portuguese, Dutch, and Turkish. The wider platform supports 170+ languages and dialects.
Quanto è affidabile HeyGen?
Lip movements and voice cloning are strong. Wording is weaker. The tool drops words to hold video length, so let native speakers check important clips.
HeyGen AI è gratuito?
Yes, there is a free plan at $0/month with watermarked exports and limited minutes. Paid plans start at $24/month for the Creator tier.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 