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This guide covers every Bright Data feature:
- Iniziare — Create your account and set up proxy management
- How to Use Datasets Marketplace — Access pre collected, structured web data instantly
- How to Use Web Scraper API — Collect web data from popular sites with ready endpoints
- How to Use Web Unlocker — Reach blocked web pages with the Web Unlocker API
- How to Use Massive & Diverse Proxy Network — Route web scraping through millions of rotating IPs
- How to Use ISP Proxies — Get datacenter speed with real ISP trust
- How to Use Residential Proxies — Scrape sensitive pages through genuine residential IPs
- How to Use ECommerce Insights — Track product and price web data for market insights
- How to Use SERP API — Pull real time search results as structured data
- How to Use Crawl API — Crawl whole websites and feed your AI agents
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used Bright Dati for over a year and tested every feature in this quick start guide. This walkthrough comes from real hands on web scraping, not vendor screenshots.

Bright Data is one of the most powerful web data platforms available today.
Ma la maggior parte degli utenti ne sfrutta solo una minima parte delle potenzialità.
This guide shows you how to use bright data for every major task.
Passo dopo passo, con schermate e consigli da professionisti.
Bright Data Tutorial
This complete Bright Data tutorial walks you through every feature step by step, from account setup to advanced data collection tips for developers.

Dati brillanti
Collect web data at any scale with reliable proxies, the scraping browser, and ready made APIs. Bright Data powers compliant data collection for thousands of customers. Start with pay as you go pricing.
Getting Started with Bright Data
Before using any feature, complete this one time setup.
Ci vogliono circa 3 minuti.
Here are the top benefits you unlock:

Ora analizziamo nel dettaglio ogni passaggio.
Passaggio 1: crea il tuo account
Visit the Bright Data website and click Start Free Trial.
Inserisci il tuo indirizzo email e crea una password.
Add a payment method to activate pay as you go billing.
✓ Punto di controllo: Controlla il tuo posta in arrivo per ricevere un'e-mail di conferma.
Step 2: Open Your Dashboard
Once signed in, you land on the main dashboard.
Dovresti visualizzare la dashboard principale con le opzioni di streaming.

✓ Punto di controllo: You should see proxy management and product tabs.
Step 3: Create Your First Zone
Navigate to Add Zone and give it a meaningful name.
Fill in the zone details, then save to finish the process.
This stores your proxy credentials for every request.
✅ Fatto: Multistream
How to Use Bright Data Datasets Marketplace
Mercato dei set di dati lets you tap into pre collected, structured web data without running a single scraper.
Ecco come usarlo, passo dopo passo.
Step 1: Open the Datasets Marketplace
From the dashboard, click Datasets and navigare the catalog.
Step 2: Pick a dataset
Filter by domains, country, or category to find a tailored match.
Ecco come si presenta:

✓ Punto di controllo: Confirm the datasets marketplace screen loads correctly.
Step 3: Download or schedule
Export the file in CSV or JSON, or set real time refreshes.
✅ Risultato: You have fresh web data ready to use in minutes.
💡 Consiglio da professionista: Subscribe to a dataset for scheduled delivery so your insights stay current automatically.
How to Use Bright Data Web Scraper API
API Web Scraper lets you collect web data from popular sites using ready made endpoints and JavaScript logic.
Ecco come usarlo, passo dopo passo.
Step 1: Choose a target
Search the template library for the website you want to scrape.
Step 2: Configure the request
Set parameters, then send requests through the API endpoint.
Ecco come si presenta:

✓ Punto di controllo: Confirm the web scraper api screen loads correctly.
Step 3: Receive structured data
Parse the response and pipe it into your tools or BI stack.
✅ Risultato: Your scraping runs on managed browser infrastructure with no servers to maintain.
💡 Consiglio da professionista: Use webhooks for large jobs so the platform pushes data to you as it completes.
How to Use Bright Data Web Unlocker
Sblocca Web lets you reach blocked web pages automatically while the platform handles anti bot blocking.
Ecco come usarlo, passo dopo passo.
Step 1: Create an unlocker zone
In Proxies and Scraping, add a new Web Unlocker zone.
Step 2: Send your URL
Route requests to the Web Unlocker API with your credentials.
Ecco come si presenta:

✓ Punto di controllo: Confirm the web unlocker screen loads correctly.
Step 3: Get clean HTML
The tool returns rendered pages, bypassing CAPTCHAs and blocks.
✅ Risultato: You gain reliable web access to pages that normally reject bots.
💡 Consiglio da professionista: Set a country parameter to evaluate geo specific content and stay ahead of regional blocks.
How to Use Bright Data Massive & Diverse Proxy Network
Massive & Diverse Proxy Network lets you route requests through millions of IPs for resilient, large scale web scraping.
Ecco come usarlo, passo dopo passo.
Step 1: Open proxy management
Go to the proxy management panel inside your dashboard.
Step 2: Select a proxy type
Compare residential, datacenter, ISP, and mobile IPs by use case.
Ecco come si presenta:

✓ Punto di controllo: Confirm the massive & diverse proxy network screen loads correctly.
Step 3: Connect and test
Copy the proxy credentials and run a quick connection test.
✅ Risultato: Your traffic now rotates across diverse IPs to avoid detection.
💡 Consiglio da professionista: Match proxy type to the target site; data center IPs give the best speed on light sicurezza.
How to Use Bright Data ISP Proxies
Proxy ISP lets you blend the speed of datacenter IPs with the trust of real ISP addresses.
Ecco come usarlo, passo dopo passo.
Step 1: Activate an ISP zone
Create an ISP proxy zone from the dashboard.
Step 2: Set targeting
Choose a country and define your domains for tailored access.
Ecco come si presenta:

✓ Punto di controllo: Confirm the isp proxies screen loads correctly.
Step 3: Integrate the proxy
Add the credentials to your scraping browser or script.
✅ Risultato: You have fast, low block proxies tuned for steady collection.
💡 Consiglio da professionista: Reserve ISP IPs for accounts and logins where a stable identity matters most.
How to Use Bright Data Residential Proxies
Proxy residenziali lets you scrape sensitive web pages through genuine residential IPs across many domains.
Ecco come usarlo, passo dopo passo.
Step 1: Create a residential zone
Add a residential proxy zone in proxy management.
Step 2: Pick geo targets
Select country and city level targeting for compliant access.
Ecco come si presenta:

✓ Punto di controllo: Confirm the residential proxies screen loads correctly.
Step 3: Run your scraper
Plug the endpoint into Selenium, Puppeteer, or Playwright.
✅ Risultato: Your requests look like real users browsing from real homes.
💡 Consiglio da professionista: Rotate IPs per request on tough sites to keep your success rate high in real time.
How to Use Bright Data ECommerce Insights
ECommerce Insights lets you pull product, price, and review web data for market and competitor insights.
Ecco come usarlo, passo dopo passo.
Step 1: Select a retail source
Choose the ecommerce domains you want to monitor.
Step 2: Define data points
Pick fields like price, stock, and ratings to extract.
Ecco come si presenta:

✓ Punto di controllo: Confirm the ecommerce insights screen loads correctly.
Step 3: Schedule collection
Set a refresh cadence to track changes over time.
✅ Risultato: You get a tailored feed of ecommerce signals for your customers.
💡 Consiglio da professionista: Feed the output into your BI tools to spot pricing trends and stay ahead of rivals.
How to Use Bright Data SERP API
API SERP lets you gather real time search engine results as structured web data at scale.
Ecco come usarlo, passo dopo passo.
Step 1: Open the SERP zone
Create a SERP API zone from your dashboard.
Step 2: Build your query
Set the keyword, country, and device for each request.
Ecco come si presenta:

✓ Punto di controllo: Confirm the serp api screen loads correctly.
Step 3: Collect results
Receive parsed rankings, ads, and snippets in JSON.
✅ Risultato: You have search insights ready for SEO and ad verification.
💡 Consiglio da professionista: Loop queries by country to evaluate how rankings shift across global domains.
How to Use Bright Data Crawl API
Crawl API lets you crawl entire websites and hand clean web data to your AI agents.
Ecco come usarlo, passo dopo passo.
Step 1: Set a seed URL
Enter the starting page and crawl depth.
Step 2: Define rules
Filter by path, file type, or domains to focus the crawl.
Ecco come si presenta:

✓ Punto di controllo: Confirm the crawl api screen loads correctly.
Step 3: Export the data
Download the crawled pages or stream them to your platform.
✅ Risultato: Your AI agents receive site wide web data for complex tasks.
💡 Consiglio da professionista: Pair Crawl API with the scraping browser when pages need full JavaScript rendering.
Bright Data Pro Tips and Shortcuts
After testing Bright Data for over a year, here are my best tips for developers.
Quick Wins
| Goal | Azione |
|---|---|
| Avoid blocking | Turn on automatic IP rotation |
| Faster crawls | Use async requests and webhooks |
| Render JavaScript | Run the scraping browser |
| Cut costs | Pick datacenter IPs on light security sites |
Funzionalità nascoste che la maggior parte delle persone non nota
- Browser API: Run scraping logic on managed cloud browsers to handle complex tasks without your own browser infrastructure.
- Scraping Functions: Write custom JavaScript that runs server side, so you extract only the web data you need.
- Integrazioni: The control panel supports Selenium, Puppeteer, and Playwright, so you reuse existing scripts to interact with live web pages.
Bright Data Common Mistakes to Avoid
Mistake #1: Using the wrong proxy type
❌ Sbagliato: Sending every request through residential IPs, even on simple pages.
✅ A destra: Evaluate the target site first, then match the proxy type to its security.
Mistake #2: Ignoring rate limits
❌ Sbagliato: Firing thousands of requests at once and triggering blocking.
✅ A destra: Use async requests and webhooks so large jobs run without bans.
Mistake #3: Skipping the scraping browser
❌ Sbagliato: Scraping JavaScript heavy web pages with plain HTTP requests.
✅ A destra: Run the scraping browser so dynamic content renders before you extract it.
Bright Data Troubleshooting
Problem: Requests keep getting blocked
Causa: The target site detects your IPs or fingerprint.
Aggiustare: Switch to residential proxies and enable the Web Unlocker API for that zone.
Problem: Pages load empty
Causa: The content renders with JavaScript after the initial response.
Aggiustare: Use the scraping browser so the full page renders before you extract data.
Problem: Proxy connection error
Causa: Your credentials or zone settings are incorrect.
Aggiustare: Recheck the zone name, country target, and credentials in proxy management.
📌 Nota: If none of these fix your issue, contact Bright Data support.
Che cosa sono i Bright Data?
Dati brillanti is a web data platform that helps you collect publicly available information across domains at scale.
Think of it like a toolbox of proxies, APIs, and a scraping browser for every data collection job. For example, you can scrape one page or millions.
It champions compliant practices that align with GDPR and CCPA.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Mercato dei set di dati: Pre collected, structured web data ready to download.
- Web Scraper API: Ready made endpoints to collect data from popular sites.
- Sblocca Web: Automatic unblocking for hard to reach web pages.
- Massive & Diverse Proxy Network: Residential, ISP, datacenter, and mobile IPs.
- ISP Proxies: Datacenter speed paired with real ISP trust.
- Delegati residenziali: Genuine home IPs for sensitive targets.
- ECommerce Insights: Product and price tracking for market insights.
- SERP API: Real time search engine results as data.
- Crawl API: Site wide crawling that feeds your AI agents.
Per una recensione completa, consulta la nostra Bright Data review.

Prezzi di Bright Data
Here is what Bright Data costs in 2026:
Pricing is pay as you go, billed mostly per GB or per request.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Sblocca Web | $1.05 | Auto bypassing blocks on single pages |
| API Web Scraper | $0.79 | Ready made endpoints for popular sites |
| API SERP | $1.05 | Search engine result data collection |
| API del browser | $5.88 | Full rendering with browser automazione |
| Set di dati | $2.5 | Pre collected structured web data |
| Funzioni di scraping | $2.8 | Custom JavaScript scraping logic |
| Proxy residenziali | $2.94 | Sensitive sites needing real IPs |
| Proxy ISP illimitati | $1.3 | Stable identity at datacenter speed |
| Proxy illimitati per data center | $0.90 | High speed, light security targets |
| Proxy mobili | $5.88 | Mobile specific web access |
| Intuizioni brillanti | $1000 | Done for you ecommerce insights |
| Raschietto personalizzato | $400 | Tailored builds by Bright Data’s team |
Prova gratuita: Yes, free trials are available on most products.
Paga a consumo: Yes, with no commitment plans for flexible scaling.
💰 Miglior rapporto qualità-prezzo: Web Scraper API at $0.79 — the cheapest route into structured web data.
Dati brillanti contro alternative
How does Bright Data compare? Here is the competitive landscape:
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Dati brillanti | Scale and IP variety | from $0.90/GB | ⭐ 4,5 |
| Oxylabs | Enterprise scale proxies | from $4/GB | ⭐ 4,5 |
| Proxy intelligente | Affordable small teams | from $3.5/GB | ⭐ 4.4 |
| Zyte | Automatic extraction | from $0.40/req | ⭐ 4.3 |
| ScrapingBee | API di scraping semplice | from $49/mo | ⭐ 4.4 |
Scelte rapide:
- Il migliore in assoluto: Bright Data — widest IP pool and feature set
- Miglior budget: Smartproxy — friendly pricing for small teams
- Ideale per principianti: ScrapingBee — simple scraping API setup
- Best for auto extraction: Zyte — smart parsing for developers
🎯 Bright Data Alternatives
Cerchi alternative a Bright Data? Ecco le migliori opzioni:
- 🚀 Oxylabs: A close rival with a large residential proxy pool and enterprise grade web scraping tools for heavy data collection workloads.
- 💰 Proxy intelligente: A budget friendly proxy provider with a simpler dashboard, good for smaller teams starting web scraping projects.
- 🧠 Zyte: A developer focused platform with smart automatic extraction and AI driven parsing for structured web data.
- 👶 ScrapingBee: A beginner friendly scraping API that handles headless browsers and rendering with minimal setup.
Per l'elenco completo, consultare il nostro Bright Data alternatives guida.
⚔️ Dati brillanti a confronto
Here is how Bright Data stacks up against each competitor:
- Bright Data contro Oxylabs: Oxylabs matches Bright Data on scale, but Bright Data’s browser and dataset catalog give it a wider feature set.
- Bright Data contro SmartProxy: Smartproxy wins on price and ease, while Bright Data wins on raw IP volume and advanced unblocking.
- Bright Data contro Zyte: Zyte leads on automatic extraction, but Bright Data offers more proxy types and broader country coverage.
- Bright Data contro ScrapingBee: ScrapingBee is easier for small jobs, while Bright Data scales further for complex tasks and real value at volume.
Start Using Bright Data Now
You learned how to use bright data across every major feature:
- ✅ Datasets Marketplace
- ✅ Web Scraper API
- ✅ Web Unlocker
- ✅ Massive & Diverse Proxy Network
- ✅ ISP Proxies
- ✅ Proxy residenziali
- ✅ ECommerce Insights
- ✅ SERP API
- ✅ Crawl API
Passo successivo: Scegli una funzionalità e provala subito.
Most people start with the Datasets Marketplace.
It takes under 5 minutes, putting you on the path to delivering real value.
Domande frequenti
Bright Data è affidabile?
Yes. Bright Data is an industry leading web data platform trusted by thousands of enterprises, with compliant practices that align with GDPR and CCPA regulations.
A cosa serve Bright Data?
Bright Data is used for web scraping and data collection across domains, powering market research, SEO, ecommerce insights, ad verification, and web data for AI agents.
Quanto costa Bright Data?
Pricing is pay as you go. Proxies start near $0.90 per GB, the Web Scraper API from $0.79, and managed services like Bright Insights run higher.
Come utilizzare il proxy Bright Data?
Create a proxy zone in your dashboard, choose a proxy type, give it a meaningful name, copy the credentials, then add them to your scraper or browser.
Qual è il browser migliore per lo scraping?
Bright Data’s scraping browser is built for scraping. It runs on cloud browser infrastructure and works with Selenium, Puppeteer, and Playwright for complex tasks.













