⚡ Verdetto rapido:
- Prezzi: Folk starts at $17.5/member/month. Salesforce starts at $25/user/month.
- Ideale per: Folk suits solo operators and small teams doing contact management. Salesforce suits growing sales teams that need reporting and automazione.
- Differenza fondamentale: Folk is built around organizing people. Salesforce is built around tracking revenue across Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
- La nostra scelta: Salesforce, based on its 4.5 rating and far wider feature set for teams that plan to scale.
Il più economico CRM here is not the weaker one.
Folk costs less per seat than Salesforce every month.
But price is the smallest gap between these two tools.
Folk CRM wants to help you build genuine connections with people.
Salesforce wants to run your whole revenue engine.
That single difference decides which one belongs in your Attività commerciale.
Panoramica
This Folk vs Salesforce comparison covers pricing, crm features, and ease of use.
Analizziamo inoltre per chi ciascuno strumento è più indicato.
Nostro scrittore spent hands-on time with Folk directly.
Notes on Salesforce come from its documentation and G2 reviews.
Alla fine, saprai quale piattaforma è più adatta al tuo team.
Cos'è Folk?
Folk is a lightweight CRM built for contact management.
It helps you organize contacts into groups you actually use.
The interface looks like a shared spreadsheet, not a database.
You can add contacts, set reminders, and send email from one screen.
Folk CRM was designed for multiple use cases beyond sales.
Fundraising, event follow-up, and partnerships all fit the same app.
Here is a short walkthrough of how the tool works day to day.
Popolare
A simple CRM for people who hate CRMs. Organize contacts, track deals, and send sensibilizzazione without setup work.
Prezzi popolari
Folk charges per member, not per seat tier. Here is what each plan costs.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Standard | 17,5 dollari al mese per membro | Solo users doing basic contact management |
| Premio | 35 dollari al mese per membro. | Small teams running outreach and pipelines |
| Costume | 70 dollari al mese per membro | Agencies needing deeper functionality |
Pricing verified August 2026.
Prova gratuita: Yes. Folk CRM offers a 14-day free trial so you can test it before you purchase.
Garanzia di rimborso: No published refund window. The trial is the safety net here.
📌 Nota: Every plan is priced per member. A three-person team on Premium pays three times the listed rate.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per member. Our canonical data shows $17.5 and $35. Check the pricing page before you buy.
Principali vantaggi del Folk
Ecco perché Folk merita di essere visto:
- Incredibly easy setup: Folk is one of the easiest CRMs on the market to use. People who have never touched a CRM can start on day one.
- Campi Magici: This custom field type uses AI to clean and enrich contact details. It saves manual data entry.
- Gmail and Outlook sync: Folk connects to Gmail or Outlook to pull in contacts and email history. Your posta in arrivo becomes the source.
- Chrome extension for LinkedIn: Add contacts straight from a LinkedIn profile. No copy-paste between tabs.
- Collaborative mail merge: Send personalized bulk email outreach as a team. Each message still reads like it came from one person.
- Kanban pipeline view: Drag deals across stages visually. It suits people who think in boards, not rows.
- Self-serve model: You can explore every feature without a sales rep calling you. Nothing is gated behind a demo.
Cosa ha notato il nostro team
Our writer signed up for Folk and spent several days moving real contacts into it. Here is what stood out from that hands-on time:
The same session was recorded so you can watch the workflow yourself.
Pro e contro del folklore
✅ Pro
- One of the easiest CRMs on the market to use
- Magic Fields clean and enrich contact data automatically
- Estensione per Chrome che aggiunge i contatti da LinkedIn con un solo clic.
- Works for fundraising, events, and partnerships, not just sales
- Costs less per member than most crm competitors
❌ Contro
- Lacks advanced reporting views for detailed analytics
- Nessun tracciamento automatico di riunioni o telefonate
- Outreach is email-first with limited channels beyond it
- Not suitable for larger sales teams or complex sales processes
Che cos'è Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so you access it from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Former Oracle executive Marc Benioff, its co founder, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
Salesforce became the world’s largest enterprise software firm in 2022.
IDC has consistently ranked it the number one CRM in the industry.
The platform splits into dedicated products for sales, service, marketing, and commerce.
Watch the review below for a tour of the main screens.
🏆 Vincitore: Salesforce
The CRM that scales from piccola impresa to global enterprise. Sales Cloud, Service Cloud, and Einstein AI in one account.
Prezzi Salesforce
Salesforce uses a tiered pricing structure. Each tier is billed annually per user.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Essenziali | $25/utente/mese | Small businesses starting with a CRM |
| Professionale | 75 dollari/utente/mese | Salesforce offre una prova gratuita di 30 giorni. Non è richiesta alcuna carta di credito per iniziare. |
| Impresa | 150 dollari/utente/mese | Larger companies with complex processes |
Pricing verified August 2026.
Prova gratuita: Yes. Salesforce offers a trial account with no credit card required.
Garanzia di rimborso: None published. Annual contracts are the norm, so read the terms first.
📌 Nota: Some Salesforce products require a custom quote. Certain add ons and services sit outside the listed tiers entirely.
⚠️ Avvertimento: Costs escalate fast once you layer on customizations, extra users, and rollout services. Budget for training and onboarding, not just the seat cost.
Principale vantaggio di Salesforce
Here is what most businesses get out of the platform:
- A complete view of every customer: Activity history, key contacts, and past communications sit on one record. Your salesforce team stops guessing.
- Four dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud cover distinct jobs. You add what you need as the business grows.
- Point-and-click automation: You can automate business processes without code. Reported productivity gains from automation reach 30%.
- Salesforce include un'intelligenza artificiale integrata che automatizza le attività ripetitive. Personalizza ogni interazione con il cliente senza bisogno di configurazioni aggiuntive. Automates tasks and personalizes customer experiences. An AI agent can handle routine work while staff focus on deals.
- Data Cloud di Salesforce unifica i dati in tempo reale provenienti da diverse fonti. Questo offre al tuo team una visione completa di ogni cliente. A data lakehouse that unifies real-time business data from scattered sources. It feeds reporting and forecasting.
- Marketplace di AppExchange: Launched in 2006 and now home to over 5000 apps. You can integrate QuickBooks, Zendesk, and MailChimp quickly.
- Opzioni di personalizzazione avanzate: Add custom fields, tabs, email templates, and enhanced reports. Salesforce is more customizable than any competitor in the category.
Cosa ha notato il nostro team
Note: We have not had extended hands-on time inside a live Salesforce account yet. The points above come from published documentation, G2 reviews, and the company’s own product pages. Salesforce customer success stories describe teams working more cohesively after rollout, with reported CSAT improvements near 33%.
Vantaggi e svantaggi di Salesforce
✅ Pro
- Handles the most complex relationship management processes as businesses grow
- AppExchange has grown to include over 5000 apps since 2006
- Point-and-click automation without writing code
- Tableau integration supports data-driven decision making
- 24/7 customer support on higher tiers
❌ Contro
- Often considered overkill for very small and less mature businesses
- Pricing escalates quickly with extra features and customizations
- Pricing structure is complex and may require a quote
- Steeper learning curve than lightweight contact tools
Confronto delle funzionalità
Both tools store contacts and track deals. That is where the overlap ends. We compared ten areas that decide which platform earns a spot in your stack.
| Caratteristica | Popolare | Forza vendita |
|---|---|---|
| Prezzo di partenza | 17,5 dollari al mese per membro | $25/utente/mese |
| Prova gratuita | ✅ 14 giorni | ✅ |
| Gestione dei contatti | ✅ | ✅ |
| Estensione Chrome | ✅ | ✅ |
| Reporting avanzato | ❌ | ✅ |
| Call & Incontro Auto-Tracking | ❌ | ✅ |
| Built-In AI Agent | ❌ | ✅ |
| ✅ Oltre 5.000 app | ❌ | ✅ Oltre 5000 |
| Ideale per | Liberi professionisti e imprenditori individuali | Growing and large sales teams |
1. Gestione dei contatti
Gente: Folk lets you organize contacts into groups instead of one giant list. That keeps outreach manageable when your data grows. Companies and people link together without heavy setup.
Salesforce: Salesforce CRM gives you a complete view of each account, including activity history and past communications. Records connect across teams so two reps never work the same person twice.
2. Sales Pipeline and Winning Deals
Gente: The sales pipeline uses a visual Kanban board. You drag deals between stages the way you would move sticky notes. It is enough to close winning deals in a short cycle.
Salesforce: Sales Cloud adds stage rules, approvals, and collaborative forecasting on top of the board. You can automate business processes through a point-and-click interface. Complex sales cycles stay controlled.
3. Lead Tracking
Gente: Lead tracking is manual by design. You log what matters and skip the rest. Folk does not include automatic tracking of meetings or phone calls, so interactions need manual entry.
Salesforce: Activity capture logs calls, emails, and meetings against the right record automatically. Analytics then show where leads stall. That gap is the clearest split between the two.
⚠️ Avvertimento: If your team needs a record of every call without typing it in, Folk will frustrate you within a month.
4. Email Automation and Templates
Gente: Email automation runs through collaborative mail merge. You can create personalized bulk sequences that still sound human. Folk connects to Gmail or Outlook to sync contacts and email history.
Salesforce: Email templates live inside the platform and pull record data into each send. Marketing Cloud extends this into full campaign management. MailChimp on AppExchange lets you build campaigns directly from Salesforce.
5. Client Management and Customer Service
Gente: Client management is about real relationships, not tickets. You set reminders to follow up and keep notes on each person. An agency juggling twenty clients can run the whole book here.
Salesforce: Service Cloud provides case management and support tooling for post-sale work. Queues, escalations, and SLAs are built in. Folk has no equivalent for structured customer service.
6. Funzionalità AI
Gente: Magic Fields are the headline AI feature. This custom field type fills in missing contact details for you. Folk is particularly good at cleaning and enriching contact data before outreach.
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. In 2025 the company shifted to an AI-first strategy built on agentic automation. The scope is far wider than field enrichment.
7. Social Selling and Browser Tools
Gente: The Chrome extension pulls profiles straight off LinkedIn. You can add contacts mid-search without leaving the tab. Social selling feels native rather than bolted on.
The extension itself is worth a closer look, since it is the piece most users adopt first.
Salesforce: Social and advertising work happens inside Marketing Cloud and connected apps. It is more powerful and more setup. Small teams rarely reach that depth in year one.
8. Partnerships and Multiple Use Cases
Gente: Folk CRM handles multiple use cases beyond sales. Fundraising, events, and partnerships all work in the same workspace. For example, a founder can run investor outreach and hiring from two groups.
Salesforce: Agentforce and the sviluppo di app layer let you build custom objects for any process. MuleSoft Anypoint connects data from almost any system, with templates for SAP and Oracle. Flexibility is high, but so is the setup effort.
9. Reporting e analisi
Gente: Reporting stays basic. You see pipeline stages and counts, not cohort analysis. Folk lacks advanced reporting views, which limits it for anyone generating board-level numbers.
Salesforce: Visual analytics and enhanced reports come standard, and Tableau integration pushes it further. Forecasting accuracy improves when business data flows in through Data Cloud. This is the single biggest advantage over lighter tools.
10. Prezzi e costi
Here are both pricing ladders side by side.
| Livello | Popolare | Forza vendita |
|---|---|---|
| Iscrizione | Standard — $17.5/member/month | Essentials — $25/user/month |
| Medio | Premium — $35/member/month | Professional — $75/user/month |
| Superiore | Custom — $70/member/month | Enterprise — $150/user/month |
Gente: Every tier undercuts the matching Salesforce plan. The top Custom tier costs less than the Salesforce mid tier. For price-sensitive users with basic CRM needs, that gap matters.
Salesforce: Pricing is high compared with other tools in the category, and costs climb with add ons. What you buy is reporting, service, marketing, and AI in one account. Whether that is worth the premium depends entirely on team size.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Costo mensile più basso | Popolare | $7.5 cheaper at entry tier |
| Reporting avanzato | Forza vendita | Folk has no deep analytics |
| Fundraising or event outreach | Popolare | Built for temporary use cases |
| Customer service workflows | Forza vendita | Service Cloud handles cases |
| Zero-setup start | Popolare | No setup project needed |
| Room to scale to 100 users | Forza vendita | Built for headcount growth |
💰 Il tuo budget
Folk wins on sticker price at every tier. Salesforce pricing also carries rollout and training costs that never appear on the pricing page.
🔌 Il tuo stack tecnologico
Folk integrates with Gmail, Outlook, and LinkedIn through its Chrome extension. Salesforce can integrate with almost any system through AppExchange and MuleSoft, including QuickBooks and Zendesk.
📝 Il tuo processo di vendita
Short, relationship-led cycles suit Folk. Multi-stage deals with approvals and territory rules need the Salesforce platform.
🎓 Il tuo livello di esperienza
Folk works for people who have never used a CRM before. Salesforce rewards teams with an admin or a partner guiding rollout.
🆓 Prove e demo gratuite
Folk offers a 14-day free trial and a self-serve model with no sales pressure. Salesforce offers a trial account, though bigger deals usually route through a rep.
🛟 Opzioni di supporto
Salesforce provides 24/7 customer support on higher tiers plus a large training and certification network. Folk keeps support lean, which matches its smaller scope.
Guida al passaggio
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Salesforce?
✅ Cosa otterrai:
- Automatic logging of meetings and phone calls
- Enhanced reports, forecasting, and visual analytics
- Service Cloud, Marketing Cloud, and Commerce Cloud on one account
❌ Cosa perderai:
- The spreadsheet-simple interface
- Magic Fields for quick contact enrichment
- A per-member price under $20
📋 Come effettuare il passaggio:
- Export your Folk groups and contacts to CSV
- Create a Salesforce account and map fields to standard objects
- Import, then rebuild pipeline stages before inviting employees
🔄 Switching from Salesforce to Folk?
✅ Cosa otterrai:
- A far lower monthly cost per member
- Setup measured in hours instead of weeks
- A tool non-sales teams will actually open
❌ Cosa perderai:
- AppExchange access to over 5000 apps
- Einstein AI and agentic automation
- Case management and structured customer service
📋 Come effettuare il passaggio:
- Export accounts, contacts, and open opportunities from Salesforce
- Start a Folk trial and connect Gmail or Outlook
- Import contacts, then rebuild groups around your live use cases
Cosa non è stato trattato nella nostra recensione
This comparison focused on contact management and everyday sales work. We did not test large-scale Salesforce rollouts, custom API builds, or multi-region infrastructure. Enterprise quotes and partner-led rollouts sit outside our scope. If you manage 100 or more users, your priorities will differ from what we describe here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Popolare |
| 🚀 Funzionalità CRM principali | Forza vendita |
| 🤖 Intelligenza artificiale e automazione | Forza vendita |
| 📊 Reportistica e analisi | Forza vendita |
| 👶 Facilità d'uso | Popolare |
| 🔌 Integrazioni | Forza vendita |
| 🛟 Support and Training | Forza vendita |
| 🏆 Vincitore assoluto | Forza vendita |
Podcastle include la funzione Revoice per la sintesi vocale. Converte i testi in audio parlato utilizzando l'intelligenza artificiale. La qualità della voce è discreta, ma la selezione è limitata. È progettato per la creazione di contenuti podcast, non per la lettura di articoli.
Salesforce wins 5 of 7 categories.
Ideale per: growing sales teams, service-heavy businesses, companies that need reporting they can defend
These two products are not really competing for the same buyer. Folk is a contact tool that happens to track deals. Salesforce is a revenue platform that happens to store contacts.
Folk is excellent for individuals and small teams who want to build genuine connections without a setup project. If you are price sensitive, or your CRM needs are basic, it is the smarter purchase.
If you need reporting, service workflows, and room to grow, Salesforce is the better choice. That is why it takes the overall win here.
Più gente rispetto
Here is how Folk holds up against other tools in the same space:
Il popolo vince su: faster first-week setup, lower per-member cost, a cleaner interface for non-sales teams
HubSpot vince su: a genuinely usable free tier, marketing automation depth, native meeting and call logging
Popolare contro Pipedrive
Il popolo vince su: handling fundraising and partnerships alongside sales, Magic Fields enrichment, LinkedIn capture
Pipedrive vince su: activity reminders tied to deals, sales-specific reporting, a deeper automation costruttore
Il popolo vince su: contact-first design, email history sync from Gmail, less configuration before day one
Lunedì CRM vince su: board customization, cross-department project links, dashboard widgets for managers
Popolare contro CRM a capsule
Il popolo vince su: collaborative mail merge, browser-based contact capture, a more modern workspace feel
Capsule CRM eccelle su: task management structure, case tracking for support, longer track record with small firms
Altre caratteristiche di Salesforce rispetto a
Salesforce faces a different set of rivals. This video walks through the main ones.
Salesforce vince su: depth of customization, AppExchange scale, handling complex enterprise processes
HubSpot vince su: onboarding speed for smaller businesses, transparent starting costs, all-in-one marketing tooling
Salesforce vince su: Einstein AI maturity, Data Cloud unification, partner network and training depth
Zoho CRM eccelle su: total cost across a suite, bundled apps at one price, simpler admin for lean teams
Salesforce vince su: service and marketing coverage beyond sales, forecasting accuracy, scale past 50 users
Pipedrive vince su: time to first closed deal, lower seat cost, a pipeline view reps grasp immediately
Salesforce vince su: reporting flexibility, third-party app choice, industry-specific configurations
Freshsales vince su: built-in phone and chat, lighter admin burden, friendlier pricing for growing teams
Domande frequenti
Che cos'è il CRM folk?
Folk is a lightweight customer relationship management app for organizing contacts, running email outreach, and tracking deals. It suits individuals and small teams who want simplicity over configuration.
Folk è un buon CRM?
Yes, for contact-led work. It is one of the easiest CRMs to learn. It falls short for larger sales teams needing advanced reporting or automatic call tracking.
Che cosa fa esattamente Salesforce?
It runs customer relationship management in the cloud across sales, service, marketing, and commerce. Teams track every customer interaction, automate processes, and forecast revenue from one shared record.
Vale la pena investire in Salesforce?
For growing and mid-sized teams, usually yes. The reporting, automation, and app marketplace justify the cost. Very small businesses often find it more than they need.
Quanto costa Salesforce?
Essentials is $25 per user monthly, Professional is $75, and Enterprise is $150. Customizations, add ons, and setup work raise the real total well beyond the seat price.
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