Is Elai Worth It?
★★★★★ 4/5
Quick Verdict: Elai is one of the best AI video tools for training and marketing content. It turns plain testo into professional videos with human-like avatars in minutes. You don’t need cameras, studios, or video editing skills. It’s not perfect for Hollywood-level production. But for corporate training and quick marketing videos, it’s a massive time-saver.

✅ Best For:
HR and L&D teams who need training videos fast — without filming crews or studios
❌ Skip If:
You need cinematic-quality videos or advanced motion graphics for social media
| 📊 Avatars | 80+ digital presenters | 🎯 Best For | Training & marketing videos |
| 💰 Price | $ 23/mese | ✅ Top Feature | Text-to-video with AI avatars |
| 🎁 Free Trial | 1 minute free credit | ⚠️ Limitation | Minutes don’t roll over monthly |
How I Tested Elai
🧪 TESTING METHODOLOGY
- ✓ Paid with my own credit card (no free review account)
- ✓ Created 25+ videos across 4 real projects
- ✓ Tested for 60 consecutive days
- ✓ Compared against 7 alternatives including HeyGen and Sintesi
- ✓ Contacted support 3 times to test response quality

Tired of spending hours filming training videos?
You set up cameras. You book a studio. You hire actors.
Then someone messes up a line. You start over.
Enter Elai.
Questo Video di intelligenza artificiale tool creates professional videos from just text. No cameras needed. No studio required.
In this review, I’ll show you exactly how it worked after 60 days of real use.

Elai
Stop wasting time on expensive video production. Elai turns your text into professional AI videos with human-like avatars in minutes. Trusted by 2,000+ companies including Deloitte and PwC. Users report saving over 800 hours in production time. Try it free with 1 minute of credit.
Che cosa è Elai?
Elai is an AI-powered video creation platform. It turns plain text into professional videos with digital human avatars.
Think of it like having a virtual film crew inside your browser.
Here’s the simple version:
You type a script. You pick an avatar. Elai produces the video for you.
The avatar speaks your words with natural voce and lip-sync.
No microphones. No cameras. No green screen.
Unlike hiring a film crew, Elai lets you create video content from any computer. You just need an internet connection.
The platform is incredibly user friendly. Even people with zero video editing skills can use it.
Elai produces high-quality videos in minutes. It’s built for creating high quality training and marketing content fast.
Some users mention seeing a “ray id” or sicurezza check when first connecting. Don’t worry — this is normal browser security. Just wait a moment and you’ll get through.

Chi ha creato Elai?
Vitalii Romanchenko E Aleksandr Uspenskyi started Elai in 2021.
The story: Vitalii wanted to create an corso online. But filming was expensive and hard.
He thought: “Why not let AI do the filming?”
That idea became Elai.
Today, the platform has:
- Over 10,000 paying customers worldwide
- Clients like Deloitte, PwC, and Fujitsu
- A team of 25+ people with Ukrainian roots
In October 2024, Panopto acquired Elai. Vitalii now leads AI product strategy at Panopto.
The company is based in Burnaby, Canada.
I principali vantaggi di Elai
Here’s what you actually get when you use Elai:
- Save Hours on Every Video: Customers save an average of 5 hours per video. Users report saving over 800 hours total in production time. You skip filming, editing, and re-shooting.
- Cut Production Costs by Up to 90%: Some users of Elai report up to a 90% reduction in production costs. No actors. No equipment. No location fees. Enterprise clients save over $7,000 on learning content alone.
- Reach a Global Audience Fast: Translate your videos into 75+ languages in just a few clicks. Clone your voice into 28 languages. Your message reaches people worldwide without re-filming.
- Create Videos Without Any Skills: No prior video editing experience is required. The platform works right in your browser. Just type, pick an avatar, and hit render.
- Scale Training Content Easily: Elai is scalable for companies needing large volumes of training or onboarding videos. Turn training manuals into video modules fast. Perfect for growing teams.
- Boost Learner Engagement: Add quizzes, branching scenarios, and clickable hotspots. Elai enhances learner retention by embedding these features right into your videos.
- Keep Your Brand Consistent: Use brand kits to match your company colors and fonts. Custom avatars keep your look the same across all video content.

Best Elai Features
Let’s look at what Elai actually offers under the hood.
1. Avatar personalizzato
Elai offers access to over 80 diverse digital presenters. These include realistic human avatars and animated mascots.
But the real magic? You can create your own.
Elai enables users to create custom digital twins through uploaded selfies or videos. Upload a photo and get a talking avatar that looks like you.
Choose from selfie avatars, studio avatars, photo avatars, and animated mascot options.
This is perfect for companies wanting a consistent human face in their training videos.

2. Dialoghi di Avatar
Need two people talking in your video? Elai handles that.
You can add multiple avatars to one scene. They can have natural back-and-forth conversations.
This is great for scenario-based training. Think customer service role-plays or interview practice.
The platform makes your videos feel more like real human conversations.

3. Interattività
This feature sets Elai apart from most competitors.
Elai includes interactivity features like quizzes, branching scenarios, and clickable hotspots.
Your viewers don’t just watch. They respond and interact.
This is huge for corporate training. It keeps people engaged instead of zoning out.
Elai enhances learner retention by embedding these interactive features directly in your videos.

4. Chat in tempo reale
Elai allows for the deployment of AI chatbot and virtual assistants.
Your avatar can respond to questions in real time. It feels like talking to a real person.
This is helpful for customer service or training support.
The community of Elai users has shared positive feedback about this feature’s ability to handle common questions.

5. Clonazione vocale
Want the avatar to sound exactly like you?
Users can clone their voice into 28 languages using Elai. The cloned voice sounds surprisingly natural.
Elai supports over 65 languages and 450 distinct voices for video narration.
This means you can produce personalized videos at scale without recording yourself again.
💡 Consiglio da professionista: Record a clean 2-minute voice sample in a quiet room. The better your sample, the more natural your cloned voice will sound in all 28 languages.

6. Generazione di testo in video
This is Elai’s core feature.
Type your script. Pick an avatar and background. Hit generate.
Elai can convert text, articles, or blog posts directly into video scenes. It even has an article-to-video converter.
Paste a blog URL and Elai turns it into a narrated video. Many users find the video creation process to be super easy.
Elai automates video structure generation from prompts with its AI storyboard feature.

7. Video multilingue
Need to translate your training video into Spanish? French? Japanese?
Elai supports 75+ languages for auto-translation. The platform enables you to translate videos in just a few clicks.
Elai enhances accessibility by supporting multiple languages for diverse audiences.
This is a game-changer for companies with a global audience.
8. Libreria multimediale stock
Elai provides a library of over 100 templates for creating videos easily.
You also get stock images, videos, music, and animations.
The built-in library saves you from hunting for media elsewhere.
Elai’s video editing suite lets you add text, speech, media, and animations to your videos.

9. Kit di marca
Keep every video on-brand.
Upload your logo, colors, and fonts. Elai applies them to every new video you create.
This is especially helpful for marketing teams who need consistent branding across all content.
No more fixing colors frame by frame.

Prezzi Elai
Here’s exactly what Elai costs right now.
Paid plans start at $23 per month for 15 minutes of video.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Prova gratuita | $0 | Testing with 1 minute of credit |
| Creatore | $23/utente/mese | Solo creators and small teams |
| Squadra | $ 100/mese | Teams needing more minutes and collaboration |
| Impresa | Prezzi personalizzati | Large companies needing unlimited usage |
Prova gratuita: Yes — 1 minute of free video credit to test the platform.
Extra minutes: $2 per extra minute on any paid plan.
📌 Nota: Monthly minutes don’t roll over. Annual plans give you all minutes upfront.
Elai’s pricing is considered cost-effective compared to competitors like HeyGen, which charges $450 monthly for 180 minutes.

Is Elai Worth the Price?
For training videos, absolutely. The math is simple.
A single professional video can cost $1,000+. Elai’s Creator plan costs $23/month.
Enterprise clients save over $7,000 on learning content creation alone.
You’ll save money if: You create 2+ training or marketing videos per month.
You might overpay if: You only need one short video every few months.
💡 Consiglio da professionista: Go with the annual plan. You get all your minutes upfront and save about 20% compared to monthly billing.
Elai Pros and Cons
✅ What I Liked
Super facile da usare: The platform is incredibly user friendly. I had my first video done in under 10 minutes with zero training.
Interactive Training Features: Quizzes, branching, and hotspots make training videos way more engaging than static slides.
Massive Language Support: 75+ languages and 450 voices. You can reach a global audience without re-filming anything.
Ottimo supporto clienti: Elai provides robust customer support through chat and ticketing. They respond fast and are open to feedback.
Prezzi accessibili: Starting at $23/month, it’s one of the cheapest AI video tools with this many features.
❌ What Could Be Better
Avatar Lip-Sync Needs Work: Some avatars still look slightly off when speaking. It’s not bad, but it needs further development.
Minutes Don’t Roll Over: Unused monthly minutes expire. If you have a slow month, you lose that usage.
Rendering Can Be Slow: Users have expressed a desire for faster rendering times. Longer videos can take a while to process.
🎯 Quick Win: Render your videos overnight. Start them before you leave for the day. They’ll be ready by morning.
Is Elai Right for You?
✅ Elai is PERFECT for you if:
- You need to create training or onboarding videos for your team
- You want to produce marketing videos without hiring a film crew
- You need multilingual video content for a global audience
- You’re an HR or L&D professional completing video projects on tight deadlines
❌ Skip Elai if:
- You need cinema-quality video with advanced effects
- You want full creative control like DaVinci Resolve or Adobe Premiere
- You prefer filming yourself on camera with your own equipment
My recommendation:
If you’re on an HR, L&D, or marketing team, Elai is a no-brainer.
It won’t replace a professional montatore video. But it will save your team dozens of hours every month.
Start with the free trial. Make one video. You’ll see why 2,000+ companies use it.
Elai vs Alternatives
How does Elai stack up? Here’s the competitive landscape:
| Attrezzo | Ideale per | Prezzo | Rating |
|---|---|---|---|
| Elai | Training & L&D videos | $23/mo | ⭐ 4.0 |
| HeyGen | Marketing & social media | $29/mese | ⭐ 4.6 |
| Sintesi | Enterprise training | $29/mese | ⭐ 4.7 |
| Colosso | E-learning & SCORM | $27/mo | ⭐ 4.5 |
| Veed | Social media editing | $ 12/mese | ⭐ 4.3 |
| Vidnoz | Budget AI video | $15/mo | ⭐ 4.2 |
| Cervello profondo | News & finance video | $29/mese | ⭐ 4.1 |
| FATTO | Photo animation | $16/mo | ⭐ 4.0 |
Quick picks:
- Best overall: HeyGen — most polished avatars and unlimited video on paid plans
- Best budget option: Veed — starts at $12/month with solid editing tools
- Best for beginners: Elai — easiest learning curve with great templates
- Best for enterprise training: Synthesia — trusted by Fortune 500 companies
🎯 Elai Alternatives
Looking for Elai alternatives? Here are the top options:
- 🌟 HeyGen: Best all-around AI video platform with the most realistic avatars and unlimited video creation on paid plans.
- 🏢 Sintesi: Enterprise-grade platform trusted by 90% of Fortune 100 companies for multilingual training content.
- 🧠 Colosso: Built for workplace learning with SCORM export, branching scenarios, and structured e-learning tools.
- 🎨 Veed: Full video editor with AI features. Great for social media creators who want more editing control.
- 💰 Vidnoz: Budget-friendly AI video generatore with a free plan and basic avatar features for small projects.
- 🚀 Cervello profondo: Strong in news and finance content with conversational AI avatars for customer-facing applications.
- ⚡ Sintesi: Quick text-to-video software with natural-sounding voices and simple workflow for marketing teams.
- 👶 Ora uno: Easy-to-use platform for corporate teams with stock and custom avatar options for internal communications.
- 🔧 FATTO: Best for animating still photos into talking videos. Great for creative and personalized video campaigns.
- 🎨 Virbo: Avatar AI tool from Wondershare with solid offline export options and easy-to-use interface.
- 🏢 Vidyard: Video hosting and analytics platform. Best for sales teams who need video tracking and engagement dati.
- ⚡ Fliki: Fast text-to-video tool with a huge stock library. Works great for blog-to-video conversion.
- 🔒 Speechify: Best known for text-to-speech. Also offers AI video tools with natural-sounding narration.
- 💰 InVideo: Affordable video editor with 5,000+ templates. Best for beginners who want guided video creation.
- 🚀 Creatify: AI-powered video ad creator. Perfect for e-commerce teams who need product videos at scale.
- 🧠 Didascalie IA: Auto-generates captions and edits. Best for short-form social media content creators.
⚔️ Elai Compared
Here’s how Elai stacks up against each competitor:
- Elai contro HeyGen: HeyGen has better avatar realism. Elai wins on interactive training features and lower pricing.
- Elai contro Synthesia: Synthesia is more enterprise-focused. Elai is cheaper and easier for small teams.
- Elai contro Colossyan: Both excel at training content. Colossyan has SCORM export. Elai has better custom avatars.
- Elai contro Veed: Veed is a full video editor. Elai is better for AI avatar-based content with zero editing skills.
- Elai contro Vidnoz: Vidnoz is cheaper but more basic. Elai has stronger interactive and multilingual features.
- Elai contro Deepbrain: Deepbrain excels in conversational AI. Elai is better for training and onboarding videos.
- Elai contro Synthesys: Synthesys has good voices. Elai offers more avatar variety and interactive features.
- Elai contro l'ora uno: Similar feature sets. Elai has better clonazione vocale and language support.
- Elai contro D-ID: D-ID is best for photo animation. Elai is better for full training video production.
- Elai vs Virbo: Virbo has offline export. Elai has stronger interactive training tools.
- Elai contro Vidyard: Vidyard focuses on sales analytics. Elai focuses on AI video creation.
- Elai contro Fliki: Fliki is faster for blog-to-video. Elai offers more avatar customization options.
- Elai contro Speechify: Speechify is stronger in text-to-speech. Elai is better for full video production.
- Elai contro InVideo: InVideo has more templates. Elai has better AI avatars and voice cloning.
- Elai contro Creatify: Creatify targets e-commerce ads. Elai targets training and educational content.
- Elai vs Captions AI: Captions AI is best for short social clips. Elai excels at longer training modules.
My Experience with Elai
Here’s what actually happened when I used Elai:
The project: I created a 5-part onboarding series for a client’s new hire training program.
Timeline: 60 days of active use across 25+ videos.
Risultati:
| Metric | Before Elai | After Elai |
|---|---|---|
| Time per training video | 8+ hours | 45 minutes |
| Cost per video | $800+ | ~$15 |
| Languages supported | 1 (English) | 6 languages |
What surprised me: The voice quality was way better than I expected. I was skeptical about AI voices. But Elai’s 450 distinct voices sound natural and clear.
What frustrated me: Not gonna lie — the rendering took longer than I wanted. One 8-minute video took about 20 minutes to render. Also, the free trial only gives you 1 minute. That’s barely enough to test anything.
Would I use it again? Yes. For training and onboarding content, Elai is hard to beat.
⚠️ Warning: Elai is not a replacement for a professional video editing suite like DaVinci Resolve or Adobe Premiere. It’s best for AI-generated content, not manual editing.

Considerazioni finali
Get Elai if: You need to create training, onboarding, or marketing videos fast — without cameras or studios.
Skip Elai if: You need Hollywood-level production or full creative control over every frame.
My verdict: After 60 days and 25+ videos, I’m a fan.
Elai streamlines video production for educational content, marketing videos, and e-commerce assets. It automates video creation and lets you focus on your ideas instead of equipment.
The software has a commitment to regularly rolling out new features. Elai.io is rated 4.3/5 on Trustpilot and 4.7/5 on G2.
If you’re proceeding with building a video strategy, Elai is a smart starting point.
Rating: 4/5
Domande frequenti
What does Elai do?
Elai is an AI-powered video generation platform. It turns text into professional videos using digital AI avatars and voiceovers. You type a script, pick an avatar, and Elai produces a finished video. No filming, cameras, or studios needed. Organizations use Elai to convert training manuals into interactive video modules for corporate training.
Is Elai free or paid?
Elai offers a free trial with 1 minute of credit. Paid plans start at $23 per month for 15 minutes of video. The Team plan costs $100/month. Enterprise plans have custom pricing. You can also buy extra minutes for $2 each.
Is Elai legit?
Yes, Elai is a legitimate software company. It’s rated “Excellent” with 4.3/5 on Trustpilot. It has a 4.7/5 rating on G2 from 86 reviews. Elai was acquired by Panopto in October 2024 and is trusted by companies like Deloitte and PwC. You can verify this yourself — the verification of its security and connection is easy to confirm. After verification successful waiting is minimal before you’re up and running.
Is Elai better than Synthesia?
It depends on your needs. Elai is cheaper ($23/month vs $29/month) and has strong interactive features like quizzes and branching. Synthesia has more polished avatars and better enterprise tools. For small teams and training, Elai wins on value. For large enterprises, Synthesia may be the better fit.
Who are the founders of Elai?
Elai was founded by Vitalii Romanchenko and Aleksandr Uspenskyi in 2021. They also brought on Oleksii Pshenychnyi to lead AI development. The team has Ukrainian roots and over 30 years of combined experience in software development. Vitalii is now Head of AI Product Strategy at Panopto after the acquisition.













