⚡ Verdetto rapido:
- Prezzi: Wix starts at $17/mo vs Appy Pie at $16/mo
- Ideale per: Wix for website creation and online businesses, Appy Pie for mobile app development
- Differenza fondamentale: Wix builds websites with 900+ templates and built-in SEO tools. Appy Pie builds mobile apps you can publish to the Google Play Store and App Store.
- La nostra scelta: Wix for most users — it covers website creation, ecommerce, blogging, and marketing in one platform
Appy Pie and Wix solve two very different problems.
Wix helps you create a Attività commerciale website from scratch.
Appy Pie helps you build a mobile app without coding knowledge.
Both use drag and drop redattori and AI tools.
But the end product is completely different.
This comparison breaks down which platform fits your needs.
Panoramica
This Appy Pie vs Wix comparison covers pricing, features, and ease of use.
Analizziamo inoltre per chi ciascuno strumento è più indicato.
Le nostre fonti includono specifiche pubblicate, documentazione e recensioni degli utenti.
Nostro scrittore spent hands-on time with both Wix and Appy Pie.
Tali osservazioni sono riportate nella sezione "Cosa ha notato il nostro team" qui di seguito.
Che cos'è Wix?
Wix is a free website builder that lets you create a site without code.
The platform is based in Tel Aviv and trusted by over 280 million users.
You can build a business website, online store, wix blog, or sell online courses.
Wix offers over 900 website templates to help you start editing fast.
Wix
Build a high quality website with 900+ templates. Includes an ai website builder, built-in SEO, and a full ecommerce platform. Read our wix review for more details, or watch the videos above.
Prezzi Lemlist
Here is what Wix costs in 2026. Let’s break it down.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Leggero | $ 17/mese | Personal sites and simple pages |
| Nucleo | $29/mese | Small businesses needing more storage |
| Attività commerciale | $ 39/mese | Online store owners who sell online |
Pricing verified May 2026.
Piano gratuito: Yes, Wix has a free plan with limited bandwidth and storage. It shows Wix branding on your site.
Garanzia di rimborso: Wix offers a 14-day money-back guarantee on all paid plans.
📌 Nota: Wix provides a free custom domain for the first year when you sign up for an annual premium plan. The wix cost stays the same at renewal with no hidden fees.
⚠️ Avvertimento: The free plan does not let you connect a custom domain. You’ll need at least the Light plan to remove the Wix subdomain.
Ecco perché Wix è il costruttore di siti web più apprezzato da dieci anni consecutivi:
Here’s what makes Wix worth considering:
- Ampia libreria di modelli: Choose from over 900 free website templates. Each template is fully customizable for different business types.
- Generatore di siti web basato sull'intelligenza artificiale: Wix’s AI can create a custom wix dashboard with personalized templates based on your input. It generates layouts, text, and images automatically.
- Il contenuto delle tue email è importante quanto la reputazione del tuo dominio. Wix includes a personalized SEO checklist and integrates with Google Search Console. This helps search engines find and rank your new site.
- Wix offre oltre 800 app contro B12 con sole 26 integrazioni. Access over 800 third-party apps to add features like booking systems, live chat, and online store tools to your wix site.
- Strumenti di marketing: Create and share social media posts from your wix dashboard. The built-in email marketing suite helps you connect with customers.
- Wix garantisce un uptime del 99,99% con certificato SSL gratuito e protezione DDoS. Il tuo sito rimarrà sempre veloce e sicuro. Wix offers a 99.99% uptime guarantee and DDoS protection with powerful infrastructure. That’s better than the industry standard for web hosting. You can add links to external services and track performance easily.
- Mobile Site Editor: Edit how your website looks on mobile devices with a separate mobile editor. Your site stays fast and readable on any screen.
Cosa ha notato il nostro team
Our writer signed up for Wix and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Non è possibile modificare i modelli dopo la pubblicazione senza ricominciare da capo
✅ Pro
- 900+ free templates cover almost every business type
- Drag and drop editor is beginner-friendly with no coding needed
- Built-in SEO, email marketing, and CRM tools save money on third-party services
- Il piano gratuito ti permette di testare la piattaforma prima di pagare.
- 99.99% uptime guarantee with DDoS protection keeps your site safe
❌ Contro
- Alcune app premium presenti sul mercato prevedono un costo aggiuntivo mensile.
- Websites cannot be exported to other platforms easily
- Scalability limits make it less suitable for very large online stores
- Transaction fee of 2.9% plus $0.30 on US credit card sales
Cos'è Appy Pie?
Appy Pie is a no-code app builder for creating mobile apps.
It lets you build apps for Android and iOS without coding knowledge.
The platform uses a drag and drop editor and AI app generator.
You can publish your own app to the Google Play Store and App Store.
Torta di mele
Build your own app in days with no code. Publish to the Google Play Store and Apple App Store. Includes push notifications, in-app purchases, and AI templates.
❌ (Prova gratuita di 14 giorni)
Here is what Appy Pie costs in 2026. Let’s break it down.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Di base | $16 | Testing basic apps and simple projects |
| Oro | $36 | Growing businesses that need chat support |
| Platino | $60 | Premium features and advanced functionality |
| Impresa | Contattali per i prezzi | Grandi team con esigenze personalizzate |
Pricing verified May 2026.
Prova gratuita: Yes, Appy Pie offers a seven-day free trial on its paid plans. No credit card is required to start.
Garanzia di rimborso: Appy Pie does not advertise a money-back guarantee. Check their terms before you sign up for a subscription.
📌 Nota: Gold plan users get 24/7 chat support. The Basic plan only includes email support during business hours.
⚠️ Avvertimento: Appy Pie does not offer a free plan for app creation. The free trial lasts only seven days, so test quickly before the paid plan kicks in.
Ecco perché Appy Pie si distingue dalla concorrenza:
Here’s what makes Appy Pie worth considering:
- No-Code App Builder: Build different apps without writing a single line of code. The drag and drop editor makes app creation simple for beginners with no technical background.
- Generatore di app basate sull'intelligenza artificiale: Use artificial intelligence to generate app layouts and content automatically. Appy Pie’s AI tools speed up the app development process.
- Iscriviti a Canva e inizia la prova gratuita di 30 giorni della versione Pro. Publish to both the Google Play Store and Apple App Store from one account. You can reach Android and iOS users at the same time.
- Pre-Built Templates: Choose from thousands of free AI templates and themes. These cover different apps like shopping, booking, and business apps.
- Push Notifications: Send push notifications to keep users engaged. Add in-app purchase and audio features without code integration.
- Ottimo servizio clienti: Customer support is rated 4.7 out of 5. The support team is known for being fast, helpful, and patient.
- Flusso di lavoro Automazione: Appy Pie Automate helps you handle repetitive tasks across your business. It also supports two factor authentication and GDPR compliance for data sicurezza.
Cosa ha notato il nostro team
Our writer signed up for Appy Pie and spent several days building a test app. Here’s what stood out from that hands-on time:
Crea app per dispositivi mobili senza alcuna conoscenza di programmazione
✅ Pro
- No coding knowledge needed to build and publish apps
- Pitch AI ha alcuni limiti. La generazione di contenuti AI è buona ma non così avanzata come strumenti come Gamma. Le opzioni di font personalizzati sono limitate nel piano gratuito. L'app mobile non è così rifinita come la versione desktop. L'incorporamento video supporta solo determinate piattaforme come
- Customer support rated 4.7/5 with fast response times
- AI app generator speeds up the creation process
- Supports push notifications and in-app purchases
❌ Contro
- Limited customization makes many apps look similar
- No free plan available — only a seven-day free trial
- Advanced features may require external integrations like Firebase
- Template-driven approach limits unique branding options
Confronto delle funzionalità
Ready to dive into a detailed comparison of Appy Pie vs Wix? We’ll explore 9 key features to help you decide which platform fits your needs.
| Caratteristica | Wix | Torta di mele |
|---|---|---|
| Prezzo di partenza | $ 17/mese | $ 16/mese |
| Piano gratuito | ✅ | ❌ (Prova gratuita di 7 giorni) |
| Costruttore di siti web | ✅ | ✅ (base) |
| Creatore di app per dispositivi mobili | ❌ | ✅ |
| Strumenti di intelligenza artificiale | ✅ | ✅ |
| Editor drag-and-drop | ✅ | ✅ |
| Strumenti SEO | ✅ | ❌ |
| Commercio elettronico | ✅ | ✅ (in-app purchases) |
| Ideale per | App per dispositivi mobili e siti web semplici | Mobile app creation |
1. Website Creation
Wix: Wix is built for website creation from the ground up. The site editor gives you full control over layout, text, images, and buttons. You can choose from over 900 website templates and customize every element. Wix introduced advanced design features like scroll effects and animations that work without code.
Torta di mele: Appy Pie also has an AI website builder, but it’s a secondary feature. The tool focuses on basic websites for businesses that already have an app. If website creation is your main goal, Appy Pie’s website builder has fewer templates and less design freedom than Wix.
2. Mobile App Development
Wix: Wix does not have a native mobile app builder. You can create a mobile-friendly website using the mobile site editor. But you cannot publish a standalone app to the Google Play Store or Apple App Store through Wix alone.
Torta di mele: This is Appy Pie’s core strength. The app builder lets you create different apps for Android and iOS. You can build business apps, shopping apps, and form apps. The platform handles publishing to the Google Play Store and App Store for you.
Wix integra potenti strumenti di intelligenza artificiale nella sua piattaforma. Il generatore di siti web basato sull'IA crea un sito completo a partire da una descrizione testuale. Genera automaticamente anche testo, immagini e sezioni di design. Queste funzionalità di IA sono disponibili per tutti i piani tariffari.
Wix: Wix’s AI website builder generates a full website based on your answers to a conversational interface. It creates layouts, text, images, and even suggests design choices. Wix also uses AI tools to generate marketing content and help you promote your site on social media.
Torta di mele: Appy Pie has an AI app generator that builds app layouts from text prompts. The platform also uses artificial intelligence to suggest templates and features. However, the AI tools are more limited than Wix’s, and the output needs more manual editing.
Wix ti offre totale libertà di progettazione. Aggiungi effetti di scorrimento, animazioni e interazioni senza bisogno di scrivere codice. L'editor è preciso al pixel, quindi puoi posizionare gli elementi esattamente dove desideri.
Wix: The Wix drop editor gives you complete creative freedom. You can move elements anywhere on the page. Scroll effects, animations, and interactions are available without coding. Wix also offers Velo by Wix for technical users who want to add custom JavaScript.
Torta di mele: Appy Pie’s drag and drop editor lets you customize themes, fonts, and color schemes. You can add pre-built features like audio and push notifications. But the limited customization options mean many apps end up looking similar. Users report that unique branding is difficult.
⚠️ Avvertimento: On Wix, you cannot change your template after publishing without starting from scratch. Choose carefully before you build.
5. Ecommerce and Selling Online
Wix: Wix has a full online store feature set. You can sell online with automated sales tax collection, multiple currencies, and product management. The Business plan at $39/month unlocks all ecommerce tools. Wix is a strong choice for small businesses that need to sell online.
Torta di mele: Appy Pie has a shopping app builder that lets you create a mobile store. You can integrate payment gateways like PayPal and Stripe without extra transaction fees. But the ecommerce features are limited compared to a full website platform like Wix.
Wix ha strumenti SEO integrati che aiutano il tuo sito a posizionarsi su Google. Ottieni una checklist SEO personalizzata, l'integrazione con Google Search Console e Semrush. Include anche strumenti di email marketing e pubblicazione sui social media. Puoi creare e inviare email di marketing direttamente dalla tua dashboard di Wix.
Wix: Wix offers built-in SEO tools with a personalized checklist. It integrates with Google Search Console and Semrush. You can connect with Google Search Console and Semrush to track SEO. As you grow, Google continue to be a key traffic source for your wix site. Create social media posts and track website analytics from your wix dashboard. These marketing tools are included in every plan.
Torta di mele: Appy Pie does not have built-in SEO or marketing tools. Mobile apps don’t need SEO in the same way websites do. You’ll need to handle marketing for your app through the app store listings and external social media channels.
7. Templates and Themes
Wix: Wix offers over 900 free website templates organized by industry. Each template is fully customizable using the site editor. You can also use the AI to generate a unique template based on your business type and target audience.
Torta di mele: Appy Pie offers thousands of AI templates for mobile apps. These templates cover categories like business, education, and shopping. But the template-driven approach can be limiting. Many apps built with Appy Pie look similar because of the standard features and layouts.
8. Integrations and Third-Party Apps
Wix: The Wix app market has over 800 third-party apps. You can add booking systems, live chat, CRM, and more to your wix site. Wix also connects with Google, Facebook, and other platforms for advertising and social media.
Torta di mele: Appy Pie Automate connects with over 1,000 apps for workflow automation. You can link CRM, project management, and social media tools. The platform also supports code integration with Firebase for advanced functionality. But adding these integrations takes more effort than Wix’s one-click app installs.
9. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Base di conoscenze incentrata sul contesto locale | Wix | Torta di mele |
|---|---|---|
| Gratuito | ✅ Free plan (limited) | ❌ (prova gratuita di 7 giorni) |
| Iscrizione | Light: $17/month | Basic: $16/month |
| Livello intermedio | Core: $29/month | Gold: $36/month |
| Livello superiore | Business: $39/month | Platinum: $60/month |
| Impresa | — | Contattali per i prezzi |
Wix: Wix’s paid plans range from $17 to $39 per month. You get a free plan to test the platform. The Light plan is enough for personal sites. The core plan works for small businesses. The Business plan includes full ecommerce with automated sales tax and multiple currencies.
Torta di mele: Appy Pie’s paid plans range from $16 to $60 per month. There’s no free plan — just a seven-day trial. The Basic plan covers simple apps. The Gold business plan adds 24/7 chat support. The Platinum plan unlocks all premium features and advanced functionality.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| A business website | Wix | 900+ templates, built-in hosting |
| A mobile app | Torta di mele | Native app builder for iOS/Android |
| Piattaforma e-commerce completa con gestione dell'inventario. | Wix | Full ecommerce with tax tools |
| Un piano gratuito da testare | Wix | Piano gratuito senza limiti di tempo |
| Ottimo supporto clienti | Torta di mele | 4.7/5 support rating |
| SEO and marketing | Wix | Built-in SEO checklist and tools |
💰 Il tuo budget
Both platforms start near $16-17 per month. Wix is cheaper at the mid and top tiers, with its most expensive plan at $39 vs Appy Pie’s platinum plan at $60.
🔌 Il tuo stack tecnologico
Wix connects with Google Search Console, Semrush, and 800+ apps from its app market. Appy Pie Automate connects with 1,000+ apps but needs more manual setup for each integration.
📝 Il tuo obiettivo principale
If you want a website for your business, Wix is the clear choice. If you need to build apps for your customers to download, Appy Pie is the right platform.
🎓 Il tuo livello di esperienza
Both platforms are user friendly for beginners. Wix has a slight edge thanks to its conversational interface and AI that builds your site automatically. Appy Pie is also simple, but advanced features require more manual work.
🆓 Prove e demo gratuite
Wix has a free plan with no time limit, though it includes Wix branding. Appy Pie offers a seven-day free trial but no ongoing free plan. Test both before you commit to a paid plan.
🛟 Opzioni di supporto
Appy Pie’s support team scores 4.7/5 and Gold users get 24/7 chat support. Wix provides live chat and phone options with a large help desk knowledge base. Both offer email support on all plans.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
Strumento dedicato per la creazione di app mobile per iOS e Android.
✅ Cosa otterrai:
- Native mobile app builder with iOS and Android publishing
- Push notifications to keep your app users engaged
- Higher-rated customer support with 24/7 chat on Gold plans
❌ Cosa perderai:
- Full website builder with 900+ templates and web design tools
- Built-in SEO, email marketing, and CRM tools
- Free plan option and 99.99% uptime hosting
📋 Come effettuare il passaggio:
- Save all your Wix website content — images, text, and data — manually (Wix does not support export)
- Create an Appy Pie account and start the seven-day free trial
- Build your app using the drag and drop editor and add your saved content
Sito web professionale con oltre 900 modelli e strumenti di progettazione avanzati.
✅ Cosa otterrai:
- Full website builder with 900+ templates and custom domain support
- Built-in SEO, blog, and marketing tools to promote your business online
- Free plan to test the platform without a time limit
❌ Cosa perderai:
- Native mobile app builder with App Store and Google Play publishing
- Push notifications and in-app purchase features
- Appy Pie Automate workflow automation with 1,000+ app connections
📋 Come effettuare il passaggio:
- Export your app content and media from Appy Pie manually
- Sign up for Wix’s free plan and choose a template for your new site
- Rebuild your online presence using the Wix site editor and import your data
Cosa non è stato trattato nella nostra recensione
This comparison focused on individual users and small businesses. We didn’t test enterprise-level features or evaluate how either platform handles large-scale deployments. Wix Studio for agencies and Appy Pie’s Enterprise plan weren’t part of this review. Our observations are based on the May 2026 versions — features may have changed since then. If you’re managing a developer team or need advanced code integration, your experience may differ from what we’ve covered.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Wix (free plan + cheaper top tier) |
| 🌐 Website Creation | Wix |
| 📱 App Development | Torta di mele |
| 🤖 Funzionalità dell'IA | Wix |
| 🛟 Assistenza da esperti | Wix |
| 🔌 Integrazioni | Cravatta |
| 📈 SEO & Marketing | Wix |
| 🛟 Assistenza clienti | Torta di mele |
| 🏆 Vincitore assoluto | Wix |
Wix si aggiudica 5 delle 8 categorie.
Piccole imprese, negozi online, portfolio creativi e chiunque desideri il pieno controllo del design a un prezzo accessibile.
Ideale per: Business websites, online stores, personal sites, and blogging
Wix and Appy Pie serve different purposes. Wix is a full website builder with SEO, marketing, and ecommerce built in. Appy Pie is a mobile app builder for creating Android and iOS apps without code.
Appy Pie is the better choice if you need a mobile app for your customers. Its app builder, push notifications, and app store publishing are features Wix cannot match.
However, if you need a website for your business, Wix is the stronger platform. It gives you more templates, better web design tools, and built-in marketing features that help you grow online.
Ecco come Wix si posiziona rispetto agli altri concorrenti:
Here’s how Wix stacks up against other website builders:
Wix vince su:
Libertà di progettazione, mercato delle app, strumento di creazione basato sull'intelligenza artificiale Template variety (900+ vs ~150), AI website builder, app market size, free plan availability
Design curato, funzionalità di e-commerce integrate Design polish and aesthetic quality, blogging tools, built-in analytics depth
Flessibilità non legata all'e-commerce, prezzo di partenza inferiore
Libertà di progettazione, mercato delle app, strumento di creazione basato sull'intelligenza artificiale Lower starting price ($17 vs $39), website design flexibility, free plan, broader use cases beyond ecommerce
Commercio elettronico avanzato, elaborazione dei pagamenti, gestione dell'inventario Ecommerce features and scalability, payment processing options, inventory management for larger stores
Facilità d'uso, editor drag-and-drop, varietà di modelli
Libertà di progettazione, mercato delle app, strumento di creazione basato sull'intelligenza artificiale Drag and drop simplicity, AI website builder, all-in-one hosting, beginner-friendly user interface
Potente strumento di blogging, libreria di plugin, portabilità del sito Plugin library and extensibility, content management for large blogs, export and migration options
Facilità d'uso per i principianti, numero di modelli, prezzi Flusso Web
Libertà di progettazione, mercato delle app, strumento di creazione basato sull'intelligenza artificiale Easier learning curve for non-developers, more templates, lower entry price, built-in marketing tools
Controllo avanzato della progettazione, flessibilità del CMS, output di codice pulito Professional-grade design control, CMS flexibility, code export capability, developer-friendly workflow
Ecco come Appy Pie si posiziona rispetto agli altri concorrenti:
Here’s how Appy Pie stacks up against other app builders:
Sviluppo di app, casi d'uso più ampi, costi inferiori Native mobile app building, App Store and Google Play publishing, push notifications support
Crea presentazioni in oltre 100 lingue. Ideale per team internazionali e insegnanti. Presentazione and document creation, AI-powered content generation, web-based sharing without app installs
Appy Pie contro Corniciaio
Sviluppo di app, casi d'uso più ampi, costi inferiori Mobile app development without coding, multi-platform app publishing, in-app purchase support
Controllo del design, strumenti di animazione, funzionalità per sviluppatori Website design quality and animations, responsive web design tools, developer-friendly features
Appy Pie contro Dorik
Sviluppo di app, casi d'uso più ampi, costi inferiori App creation for iOS and Android, workflow automation with Appy Pie Automate, template variety for mobile apps
Opzioni white-label, flessibilità di progettazione, prezzi Website landing page design, white-label client sites, faster website loading speeds
Domande frequenti
Quali sono gli svantaggi di Wix?
The biggest downside is that you can’t change your template after publishing without starting over. Wix websites also can’t be exported to other platforms. If you ever want to move your site, you’ll need to manually save and re-upload everything.
Wix è davvero gratuito?
Yes, Wix has a free plan that lets you build and publish a site. But the free plan has limited storage and shows Wix branding. You’ll need a paid plan starting at $17/month to connect a custom domain and remove ads.
È possibile automatizzare le attività ripetitive. Si connette a oltre 1.000 altre app tramite integrazione di codice.
Appy Pie is a no-code app builder that lets you create mobile apps for Android and iOS. You can build business apps, shopping apps, and more using a drag and drop editor. It also offers an AI app generator for faster app development.
Sì. Framer è uno dei migliori strumenti per creare siti web professionali e dal design accattivante. È particolarmente indicato per landing page e portfolio.
Yes, you can build and publish a good app to the Google Play Store and Apple App Store using Appy Pie. The process takes days, not months. However, the apps have limited customization compared to custom-coded software.
Qual è il miglior strumento per la creazione di siti web per principianti?
Wix is a strong choice for beginners who want to create a website. It has a user friendly interface, 900+ templates, and an AI that builds your site based on your answers. If you need an app instead, Appy Pie is the better option for users with no technical background.
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