Quick Start
This guide covers every HeyGen feature:
- Iniziare — Create your account and set up your workspace
- How to Use AI Avatars Library — Pick from 700+ realistic AI presenters
- How to Use AI Video Maker — Turn any script into a polished video
- How to Use AI Cloning — Create your own digital twin
- How to Use Video Translation — Translate videos into 175+ languages
- How to Use Talking Photos — Animate any photo with speech
- How to Use Interactive AI Avatars — Build real-time conversational avatars
- How to Use AI Dubbing — Add voiceovers in any language
Time needed: 5 minutes per feature
Also in this guide: Pro Tips | Common Mistakes | Risoluzione dei problemi | Prezzi | Alternative
Why Trust This Guide
I’ve used HeyGen for over 12 months and tested every feature covered here. This tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.
HeyGen is one of the most powerful Video di intelligenza artificiale creation tools available today.
But most users only scratch the surface of what it can do.
This guide shows you how to use every major feature.
Step by step, with screenshots and pro tips.
HeyGen Tutorial
This complete HeyGen tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.
HeyGen
Create professional AI videos with realistic avatars in minutes. HeyGen turns your scripts into polished videos with 700+ avatars and 175+ languages. Start free — no credit card needed.
Introduzione a HeyGen
Before using any feature, complete this one-time setup.
It takes about 3 minutes.
Watch this quick overview first:
Now let’s walk through each step.
Step 1: Create Your Account
Go to HeyGen’s website at heygen.com.
Click “Get Started Free” in the top right corner.
Sign up with your email, Google, or Apple account.
No credit card is needed for the free plan.
✓ Checkpoint: Controlla il tuo posta in arrivo for a confirmation email.
Step 2: Access the AI Studio
HeyGen works entirely in your browser on desktop.
Mobile apps are available for iOS and Android pure.
Log in with your new account credentials.
Here’s what the dashboard looks like:
✓ Checkpoint: You should see the main AI Studio dashboard.
Step 3: Complete Initial Setup
Choose your primary use case when prompted.
Options include marketing, training, sales, and personal branding.
Browse the template library to see what’s possible.
HeyGen offers 200+ ready-made templates for different needs.
✅ Done: You’re ready to use any feature below.
How to Use HeyGen AI Avatars Library
AI Avatars Library lets you pick from 700+ realistic AI presenters for your videos.
Here’s how to use it step by step.
Watch AI Avatars Library in action:
Now let’s break down each step.
Step 1: Open the Avatar Library
Click “Create Video” from your dashboard.
Select “Avatar” from the left sidebar menu.
You’ll see categories like UGC, Professional, and Lifestyle.
Step 2: Choose Your Avatar
Filter by gender, ethnicity, age, and style.
Click any avatar to see a preview video.
Pick between close-up, half-body, or full-body views.
Here’s what this looks like:
✓ Checkpoint: You should see your selected avatar on the canvas.
Step 3: Customize the Avatar
Position the avatar on screen — left, center, or right.
Choose a background or upload your own image.
Select the avatar’s voce from 300+ AI voice options.
✅ Result: Your avatar is ready to deliver any script you write.
💡 Consiglio da professionista: Preview 3–4 avatars before committing. Some avatars look more natural than others depending on the script tone.
How to Use HeyGen AI Video Maker
AI Video Maker lets you turn any script into a professional video in minutes.
Here’s how to use it step by step.
Watch AI Video Maker in action:
Now let’s break down each step.
Step 1: Start a New Video
Click “Create Video” and choose a blank canvas or template.
Select landscape or portrait orientation for your video.
Templates are sorted by category like explainer, social, and training.
Step 2: Write Your Script
Type or paste your script into the testo panel on the right.
You can also use the ChatGPT integration to generate scripts.
Add multiple scenes by clicking the “+” button below the canvas.
Here’s what this looks like:
✓ Checkpoint: Your script should appear below the avatar on each scene.
Step 3: Generate and Export
Click “Submit” to start rendering your video.
Standard videos take about 2 minutes per minute of content.
Download in 1080p or 4K when the render finishes.
✅ Result: You have a finished AI video ready to share anywhere.
💡 Consiglio da professionista: Use the Video Agent Beta feature. Just describe your video in plain text and the AI handles scripting, avatar selection, and editing for you.
How to Use HeyGen AI Cloning
AI Cloning lets you create a digital twin that looks and sounds exactly like you.
Here’s how to use it step by step.
Watch AI Cloning in action:
Now let’s break down each step.
Step 1: Record Your Training Video
Go to “Avatars” and select “Create Avatar.”
Record a 2-minute video of yourself speaking naturally.
Face the camera directly with good lighting.
Step 2: Train Your Digital Twin
Upload your video and HeyGen starts processing it.
The AI learns your facial expressions, gestures, and voice.
Training takes about 5–10 minutes to complete.
Here’s what this looks like:
✓ Checkpoint: You should see your custom avatar in your avatar library.
Step 3: Create Videos With Your Clone
Select your digital twin from the avatar menu.
Type any script and your clone delivers it naturally.
Your clone captures micro-expressions and hand gestures.
✅ Result: Your digital twin is ready to create unlimited videos for you.
💡 Consiglio da professionista: Record in a quiet room with even lighting. The better your source video, the more realistic your digital twin will look in every future video.
How to Use HeyGen Video Translation
Traduzione video lets you translate any video into 175+ languages with lip-synced audio.
Here’s how to use it step by step.
Watch Video Translation in action:
Now let’s break down each step.
Step 1: Upload Your Original Video
Click “Video Translation” from the left sidebar.
Upload the video file you want to translate.
The tool works best with front-facing, single-speaker clips.
Step 2: Select Your Target Language
Choose from 175+ languages and regional dialects.
Popular options include Spanish, French, German, and Japanese.
The AI clones your voice and adjusts lip movements automatically.
Here’s what this looks like:
✓ Checkpoint: You should see the translation preview loading.
Step 3: Download the Translated Video
Review the translated version once processing completes.
Processing takes 1–2 minutes per minute of video.
Download the final video with synced audio and subtitles.
✅ Result: Your video now speaks to audiences in their native language.
💡 Consiglio da professionista: Keep each sentence short and clear in your original video. Shorter sentences translate more accurately and sound more natural in other languages.
How to Use HeyGen Talking Photos
Talking Photos lets you animate any still image with realistic speech and expressions.
Here’s how to use it step by step.
Watch Talking Photos in action:
Now let’s break down each step.
Step 1: Upload Your Photo
Click “Talking Photo” from the dashboard.
Upload a clear, front-facing photo of any person.
The photo should show the face clearly with good resolution.
Step 2: Add Your Script and Voice
Type or paste the text you want the photo to speak.
Pick an AI voice or clone your own voice for the audio.
Adjust the speed and tone to match your message.
Here’s what this looks like:
✓ Checkpoint: You should see the photo preview with voice settings applied.
Step 3: Generate the Talking Video
Click “Submit” to start the rendering process.
The AI adds lip movements and facial expressions to the photo.
Download the finished talking photo video.
✅ Result: Your still photo now delivers your message as a realistic talking video.
💡 Consiglio da professionista: Use professional headshots for the best results. Photos with neutral expressions animate more naturally than photos with big smiles.
How to Use HeyGen Interactive AI Avatars
Interactive AI Avatars lets you build real-time conversational avatar experiences.
Here’s how to use it step by step.
Step 1: Access the Streaming Avatar Feature
Navigate to “Interactive Avatar” from the sidebar.
This feature enables live, two-way avatar conversations.
Select a stock avatar or use your custom digital twin.
Step 2: Configure the Conversation Settings
Set the avatar’s knowledge base and personality.
Define the topics it can discuss with viewers.
Choose the language and voice style for responses.
✓ Checkpoint: The avatar should respond to your test questions in real time.
Step 3: Deploy Your Interactive Avatar
Embed the avatar on your website or app via the API.
Use it for customer support, product demos, or live streams.
Monitor conversations and refine the avatar’s responses over time.
✅ Result: Your avatar engages visitors in real-time conversations 24/7.
💡 Consiglio da professionista: Start with a narrow topic focus. An avatar that knows your product deeply performs far better than one trained on broad, general knowledge.
How to Use HeyGen AI Dubbing
Doppiaggio AI lets you add voiceovers to any video in a different language.
Here’s how to use it step by step.
Watch AI Dubbing in action:
Now let’s break down each step.
Step 1: Upload Your Video
Click “Video Translation” and choose the audio dubbing option.
Upload the video you want to dub into another language.
Audio dubbing is now unlimited on all paid plans.
Step 2: Select the Target Language
Choose from 175+ supported languages and dialects.
The AI generates a voiceover that matches the original speaker’s tone.
Audio dubbing overlays the new voice without changing lip movements.
✓ Checkpoint: You should hear a preview of the dubbed audio.
Step 3: Export the Dubbed Video
Review the final dubbed version for accuracy.
Add auto-generated subtitles if needed.
Download or share the video directly from HeyGen.
✅ Result: Your video now has a professional voiceover in a new language.
💡 Consiglio da professionista: Use audio dubbing instead of full video translation when you don’t need lip-sync. It’s unlimited on paid plans and saves your premium credits.
HeyGen Pro Tips and Shortcuts
After testing HeyGen for over 12 months, here are my best tips.
Scorciatoie da tastiera
| Action | Shortcut |
|---|---|
| Play/Pause preview | Spacebar |
| Add new scene | Ctrl + Enter |
| Undo last action | Ctrl + Z |
| Delete selected element | Delete / Backspace |
Hidden Features Most People Miss
- Video Agent Beta: Describe your video in plain text and the AI builds the entire thing — script, avatar, visuals, and didascalie.
- Amazon URL to Video: Paste any Amazon product link and HeyGen auto-generates a UGC-style product video from the listing photos and reviews.
- BrandKit: Save your logo, colors, fonts, and preferred voice settings so every video matches your brand identity automatically.
HeyGen Common Mistakes to Avoid
Mistake #1: Burning Through Premium Credits on Standard Tasks
❌ Wrong: Using Avatar IV for every video, even simple internal updates.
✅ Right: Use Avatar III (unlimited on paid plans) for routine videos. Save Avatar IV credits for client-facing or high-stakes content.
Mistake #2: Poor Lighting in Clone Training Videos
❌ Wrong: Recording your avatar training video with backlighting or dim office lighting.
✅ Right: Film in a well-lit room with even lighting on your face. The AI captures details better when your features are clearly visible.
Mistake #3: Translating Videos with Multiple Speakers
❌ Wrong: Uploading a group interview or panel discussion for video translation.
✅ Right: Use single-speaker, front-facing clips for translation. The lip-sync AI works best with one clear face on screen at a time.
HeyGen Troubleshooting
Problem: Video Rendering Takes Too Long
Cause: Free plan videos use standard processing queues. Large files or complex scenes also slow rendering.
Aggiustare: Upgrade to a paid plan for faster processing. Keep videos under 30 minutes and split long scripts into multiple scenes.
Problem: Avatar Lip-Sync Looks Unnatural
Cause: The script contains unusual words, abbreviations, or very long sentences the AI struggles with.
Aggiustare: Write short, simple sentences. Spell out acronyms phonetically. Avoid jargon the AI voice may mispronounce.
Problem: Translation Quality Feels Off
Cause: The original video has background noise, fast speech, or overlapping speakers.
Aggiustare: Record with a clean microphone. Speak at a natural pace. Face the camera within a 45-degree angle for accurate lip tracking.
📌 Nota: If none of these fix your issue, contact HeyGen support.
Che cos'è HeyGen?
HeyGen is an AI video creation platform that turns text into professional videos with realistic AI avatars.
Think of it like having a film studio in your browser — without cameras, actors, or editing skills.
Watch this quick overview:
It includes these key features:
- AI Avatars Library: Choose from 700+ diverse, realistic AI presenters in many styles
- AI Video Maker: Turn any script into a finished video with avatars and voiceovers
- AI Cloning: Build a digital twin of yourself from a 2-minute recording
- Video Translation: Translate videos into 175+ languages with lip-synced audio
- Talking Photos: Animate any still photo with realistic speech and expressions
- Interactive AI Avatars: Deploy real-time conversational avatars for websites and apps
- AI Dubbing: Add professional voiceovers in any language — now unlimited on paid plans
For a full review, see our HeyGen review.
HeyGen Pricing
Here’s what HeyGen costs in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0/mese | Testing the platform with up to 3 short videos per month |
| Creatore | $ 24/mese | Solo creators needing unlimited avatar videos at 1080p |
| Squadra | $ 30/posto/mese | Small teams needing collaboration and brand kits |
Prova gratuita: Yes — the free plan lets you create 3 videos per month at 720p with watermarks.
Garanzia di rimborso: No official refund policy listed. Test with the free plan first.
Here’s the full pricing breakdown:
💰 Best Value: Creator plan at $24/month (annual billing) — unlimited avatar videos, 1080p export, no watermark, and 200 premium credits per month.
HeyGen vs Alternatives
How does HeyGen compare? Here’s the competitive landscape:
Watch this comparison:
Here’s how the top AI video tools stack up:
| Attrezzo | Ideale per | Prezzo | Rating |
|---|---|---|---|
| HeyGen | Realistic avatars and video translation | $24/mo | ⭐ 4.5 |
| Sintesi | Enterprise training and corporate videos | $29/mese | ⭐ 4.7 |
| Colosso | Workplace learning and interactive scenarios | $27/mo | ⭐ 4.5 |
| Veed | All-in-one video editing with AI features | $24/mo | ⭐ 4.4 |
| Elai | URL-to-video and eLearning content | $29/mese | ⭐ 4.3 |
| Vidnoz | Free daily video creation with 1500+ avatars | Gratuito | ⭐ 4.2 |
| Cervello profondo | Hyper-realistic avatars for news and media | $29/mese | ⭐ 4.3 |
| Fliki | Blog-to-video and social media contenuto | $28/mese | ⭐ 4.4 |
Quick picks:
- Best overall: HeyGen — Most realistic avatars with the best video translation on the market.
- Best budget: Vidnoz — Free daily video creation with a massive avatar library.
- Best for beginners: Fliki — Simple text-to-video with an easy learning curve.
- Best for enterprise training: Synthesia — Trusted by 60% of Fortune 100 companies for L&D content.
🎯 HeyGen Alternatives
Looking for HeyGen alternatives? Here are the top options:
- 🚀 Sintesi: Best for enterprise teams needing expressive AI avatars with SOC 2 sicurezza and 140+ languages for corporate training at scale.
- 🏢 Colosso: Built for workplace learning with branching scenarios, SCORM export, and multi-avatar conversations for interactive training content.
- 🎨 Veed: Full online montatore video with AI avatars, auto-subtitles, background removal, and stock footage for creators who need editing flexibility.
- ⚡ Elai: Turns URLs, documents, and presentazioni into AI videos automatically. Strong for eLearning with SCORM export and selfie avatars.
- 💰 Vidnoz: Generous free tier with 1,500+ avatars and daily video creation. Best free option for testing AI video without any cost.
- 🧠 Cervello profondo: Hyper-realistic AI avatars used by news outlets and media companies. Strong API access for developers building video apps.
- 🔧 Sintesi: All-in-one AI studio covering video, voiceovers, and image generation. Good voice quality with natural-sounding text-to-speech.
- 👶 Ora uno: Previously strong for sales and eCommerce videos. Acquired by Wix and now integrated into their costruttore di siti web piattaforma.
- 🌟 FATTO: Specializes in animating photos into talking videos. Great for creative projects, personalized messages, and fun social content.
- 📊 Virbo: Wondershare’s AI video tool with 300+ avatars and strong multilingual voice support. Affordable option with desktop and mobile apps.
- 🎯 Vidyard: Video platform focused on sales teams. Combines AI video creation with hosting, analytics, and CRM integrazioni per la sensibilizzazione.
- 🔥 Fliki: Converts blog posts and articles into videos with AI voices. Simple interface for social media content creators on a budget.
- ⭐ Speechify: Known for text-to-speech but now offers AI video with avatar features. Best for turning written content into spoken video format.
- 💼 InVideo: Full video creation platform with 5,000+ templates and AI-powered editing tools. Great for marketing teams making ad content.
- 🔒 Creatify: AI video ad generatore focused on eCommerce and performance marketing. Creates product videos from URLs with automatic scripts.
- 🚀 Didascalie AI: AI-powered editing tool that automates video enhancement for social media. Strong auto-captioning and eye contact correction.
For the full list, see our Alternative a HeyGen guide.
⚔️ HeyGen Compared
Here’s how HeyGen stacks up against each competitor:
- HeyGen contro Synthesia: HeyGen has more realistic avatars and better lip-sync. Synthesia wins on enterprise security, team features, and interactive video branching.
- HeyGen contro Colossyan: HeyGen offers stronger video translation and voice cloning. Colossyan is better for workplace learning with SCORM export and scenario branching.
- HeyGen vs Veed: HeyGen focuses on avatar-based video creation. Veed is a full video editor with lighter AI features but stronger editing tools.
- HeyGen contro Elai: HeyGen has more realistic avatars and better translation. Elai is faster at turning documents and URLs into structured training videos.
- HeyGen contro Vidnoz: HeyGen delivers higher quality output and better lip-sync. Vidnoz wins on price with free daily video creation and 1,500+ avatars.
- HeyGen contro Deepbrain: Both create hyper-realistic avatars. HeyGen has more features overall. Deepbrain is stronger for news anchors and media-style content.
- HeyGen contro Synthesys: HeyGen has better avatar realism and video translation. Synthesys offers a broader AI studio with voiceover and image generation tools.
- HeyGen vs Ora Uno: HeyGen is the clear winner since Hour One was acquired by Wix. HeyGen has far more features and active development.
- HeyGen contro D-ID: HeyGen creates full videos from scripts with avatars. D-ID specializes in animating single photos into short talking clips.
- HeyGen contro Virbo: HeyGen has superior avatar quality and translation features. Virbo is more affordable with a solid mobile app for on-the-go creation.
- HeyGen vs Vidyard: HeyGen is better for Avatar AI video creation. Vidyard excels at video hosting, analytics, and CRM integration for sales teams.
- HeyGen contro Fliki: HeyGen has more realistic avatars and better cloning. Fliki is simpler and cheaper for converting blog posts into basic video content.
- HeyGen contro Speechify: HeyGen is a full AI video platform. Speechify is primarily a text-to-speech tool that has added basic video features recently.
- HeyGen contro InVideo: HeyGen wins on avatar quality and translation. InVideo has more templates and stronger traditional video editing capabilities.
- HeyGen contro Creatify: HeyGen is the broader platform for all video types. Creatify is more focused on performance marketing and eCommerce video ads.
- HeyGen vs Captions AI: HeyGen creates videos from scratch with AI avatars. Captions AI enhances existing videos with auto-editing and social features.
Start Using HeyGen Now
You learned how to use every major HeyGen feature:
- ✅ AI Avatars Library
- ✅ AI Video Maker
- ✅ AI Cloning
- ✅ Video Translation
- ✅ Talking Photos
- ✅ Interactive AI Avatars
- ✅ AI Dubbing
Next step: Pick one feature and try it now.
Most people start with AI Avatars Library.
It takes less than 5 minutes.
Domande frequenti
What is HeyGen used for?
HeyGen is used to create professional AI videos with realistic avatars. Businesses use it for marketing videos, training content, product demos, personalized sales sensibilizzazione, and multilingual video translation. You type a script and HeyGen produces a finished video with an AI presenter.
Is HeyGen free to use?
Yes, HeyGen has a free plan that lets you create up to 3 videos per month. Free videos are capped at 3 minutes, exported in 720p, and include a HeyGen watermark. The free plan is great for testing the platform before upgrading to a paid plan.
How does HeyGen AI work?
HeyGen uses advanced AI models to generate realistic avatar videos from text scripts. The Avatar IV engine analyzes facial micro-expressions, body language, and speech patterns. It then renders videos where the avatar delivers your script with natural lip-sync, gestures, and vocal tone.
How to translate video in HeyGen?
Click “Video Translation” in the sidebar, upload your video, and select the target language. HeyGen translates the audio, clones the speaker’s voice in the new language, and adjusts lip movements to match. The translated video is ready to download in 1–2 minutes per minute of content.
How to create an avatar with HeyGen?
Go to “Avatars” and click “Create Avatar.” Record a 2-minute video of yourself speaking naturally with good lighting. HeyGen’s AI processes your video in 5–10 minutes and creates a digital twin that captures your facial expressions, voice, and gestures for unlimited future videos.
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