⚡ Verdetto rapido:
- Prezzi: Zoho Social starts at $0 (free plan) vs Later at $16.67/month
- Ideale per: Zoho Social for businesses needing CRM integration, Later for Instagram-focused creators
- Differenza fondamentale: Zoho Social offers a free plan and deeper Attività commerciale integrations while Later excels at visual content planning
- La nostra scelta: Zoho Social for most users — better value with its free tier and business-focused features
Managing multiple social media accounts takes time.
Zoho Social and Later both promise to make it easier.
But they take very different approaches to social media management.
One focuses on business integrations and team collaboration.
The other prioritizes visual planning and Instagram-first features.
Questo confronto illustra quale strumento si adatta meglio al tuo flusso di lavoro.
Panoramica
This Zoho Social vs Later comparison covers pricing, features, and ease of use for both tools.
Analizziamo inoltre per chi è più adatta ciascuna piattaforma.
Our sources include published specs, official documentation, and user reviews from G2.
By the end, you’ll know which social media management tool fits your needs.
Che cos'è Zoho Social?
Zoho Social è uno strumento di gestione dei social media per aziende e agenzie.
It helps teams schedule posts, monitor mentions, and track performance.
The platform connects with Facebook, Instagram, LinkedIn, and X (Twitter).
Most users choose it for its deep integration with other Zoho apps.
Zoho Social
Manage multiple social media channels from one platform. Schedule posts, monitor hashtags, and track performance with custom reports.
Prezzi social di Zoho
Here’s what Zoho Social costs in 2026. The pricing is straightforward.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Gratuito | $0 | Individui che testano la piattaforma |
| Standard | $ 10/mese | Piccole imprese iniziare |
| Professionale | $ 30/mese | Team in crescita che necessitano di più funzionalità |
| Premio | $40/mese | Agenzie e team più numerosi |
Pricing verified May 2026.
Prova gratuita: Yes, Zoho Social offers a free plan with limited features.
Garanzia di rimborso: Zoho offers refunds within the first 30 days of paid plans.
📌 Nota: The free plan lets you manage one brand with limited posts. Paid plans unlock bulk scheduling and team collaboration features.
⚠️ Avvertimento: Annual billing saves money, but monthly plans offer more flexibility if you’re unsure about long-term use.
Principali vantaggi di Zoho Social
Here’s what makes Zoho Social worth considering:
- Pianificazione SmartQ: The platform suggests optimal posting times based on when your audience is most active.
- Integrazione con l'app Zoho: Connettiti con Zoho CRM, Bigin, and other Zoho apps to sync customer data.
- Report personalizzati: Build unlimited reports to track the social media performance metrics that matter to you.
- Monitoraggio in tempo reale: Monitor hashtags, keywords, and mentions to discover new leads and engage with your audience.
- Collaborazione di squadra: Role-based permissions and content approval workflows keep teams organized.
- Draft offline: Work on new posts while disconnected. Drafts sync automatically when you’re back online.
Cosa ha notato il nostro team
Nostro scrittore signed up for Zoho Social and spent several days exploring the platform. Here’s what stood out:
Zoho Social: vantaggi e svantaggi
✅ Pro
- Piano gratuito disponibile per la prova
- Profonda integrazione con Zoho CRM e altre app Zoho.
- Interfaccia pulita e intuitiva, facile da navigare.
- Prezzi accessibili rispetto alla concorrenza
- Custom reports for tracking specific metrics
❌ Contro
- User interface could use visual improvements
- Limited advanced features compared to enterprise tools
- Social listening features are basic on lower plans
Cos'è Later?
Later is a social media scheduler built for visual content creators.
It helps influencers and brands plan Instagram, TikTok, and Pinterest posts.
The platform features a visual content calendar and media library.
Most users choose Later for its drag-and-drop scheduling and Linkin.bio feature.
Dopo
Plan your Instagram feed visually with drag-and-drop scheduling. Store media, get hashtag suggestions, and create Linkin.bio landing pages.
Prezzi successivi
Here’s what Later costs in 2026. No free plan is available.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 16,67/mese | Individui che iniziano |
| Crescita | $ 33,33/mese | Growing creators and small teams |
| Avanzato | $73,33/mese | Agenzie e aziende più grandi |
Pricing verified May 2026.
Prova gratuita: Yes, Later offers a 14-day free trial for paid plans.
Garanzia di rimborso: G2 reviews mention issues with refund policies for annual subscriptions.
📌 Nota: Later previously offered a free plan but it has limited features now. The paid plans unlock unlimited posts and analytics.
⚠️ Avvertimento: G2 reviews report frustration with Later’s billing and cancellation process. Read the terms before committing to annual plans.
Principali vantaggi di Later
Here’s what makes Later worth considering:
- Calendario dei contenuti visivi: Drag and drop posts onto your calendar to see exactly how your Instagram feed will look.
- Suggerimenti per gli hashtag: Get unique hashtag recommendations tailored to boost engagement on each post.
- Trasforma il link nella tua biografia di Instagram in una landing page cliccabile. Create a landing page that turns your Instagram and TikTok bio link into a mini website.
- Biblioteca multimediale: Store graphic images, add notes, and organize all your content in one place.
- Programma rapido: Drag and drop posts onto time slots to schedule content faster.
- Programmazione delle storie di Instagram: Schedule Instagram Stories, feed posts, and reels ahead of time.
Cosa ha notato il nostro team
Our writer signed up for Later and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Pro e contro successivi
✅ Pro
- Visual content calendar makes feed planning easy
- Hashtag suggestions tailored to your content
- Linkin.bio feature drives traffic from social profiles
- Mobile app lets you schedule posts on the go
- Instagram-focused features for visual creators
❌ Contro
- Non è più disponibile alcun piano gratuito.
- Funzionalità di collaborazione limitate per i team
- Customer service issues reported in reviews
- Facebook integration can be cumbersome
Confronto delle funzionalità
Ready to dive into a detailed comparison of Zoho Social vs Later?
Esploreremo 10 caratteristiche chiave per aiutarti a determinare quale piattaforma si adatta meglio alle tue esigenze.
| Caratteristica | Zoho Social | Dopo |
|---|---|---|
| Prezzo di partenza | e molti altri strumenti direttamente nelle tue presentazioni. | $ 16,67/mese |
| Piano gratuito | ✅ | ❌ |
| Calendario dei contenuti visivi | ✅ | ✅ |
| Pianificazione in blocco | ✅ | ✅ |
| Integrazione CRM | ✅ (Zoho CRM) | ❌ |
| Linkin.bio Feature | ❌ | ✅ |
| Suggerimenti per hashtag | ✅ | ✅ |
| Collaborazione di squadra | ✅ (400 crediti) | Intelligenza artificiale in grado di generare mazzi di carte completi e rifiniti a partire da un singolo input. |
| Ascolto sociale | ✅ | ❌ |
| Ideale per | Sì, prova gratuita di 3 giorni con circa 10 crediti. Non è necessaria la carta di credito. | Visual creators and influencers |
1. Pianificazione e pubblicazione
Zoho Social: Schedule posts across multiple social media platforms from one dashboard. The SmartQ feature suggests optimal posting times based on audience activity. Bulk scheduling lets you add posts to a publishing queue and reach the right audience at the best times.
Dopo: The Quick Schedule feature lets you drag and drop posts onto time slots. The visual planner shows exactly how your Instagram feed will look before publishing. You can schedule Instagram Stories, feed posts, and reels ahead of time.
2. Pianificazione dei contenuti visivi
Zoho Social: The platform includes a content calendar for planning and rescheduling posts. You can see scheduled posts across all connected social media accounts in one view. The interface is clean and easy to navigate.
Dopo: The visual content calendar is Later’s standout feature. Drag and drop posts to rearrange your Instagram feed preview. The media library stores your images with notes for easy organization.
3. Social Media Platforms Supported
Zoho Social: Supports Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, TikTok, and Google Business Profile. The platform now covers 11+ social media platforms for posting and monitoring.
Dopo: Posts to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest. The platform is Instagram-first in design but covers other major social channels.
4. Analisi e reporting
Zoho Social: Build custom reports to track the metrics that matter to your business. The platform provides detailed analytics on reach, engagement, and conversions. Agencies can generate white-label branded reports for clients.
Dopo: Analytics cover post-performance, audience engagement, and follower growth trends. Basic Instagram analytics are included in all plans. The reporting is more limited compared to business-focused tools.
5. Collaborazione di squadra
Zoho Social: Role-based permissions let you control what team members can access. Content approval workflows ensure posts get reviewed before publishing. Teams can collaborate on creating and scheduling content together.
Dopo: G2 reviews note that Later lacks strong collaboration features. The platform works better for individuals than for social media teams. Multi-user workflows are basic compared to dedicated team tools.
⚠️ Avvertimento: If team collaboration is essential to your workflow, Zoho Social offers more advanced features for managing multiple users and approval processes.
6. Social Listening and Monitoring
Zoho Social: Monitor hashtags, keywords, and mentions in real-time through a unified feed. Discover new leads and engage with your audience as conversations happen. The social listening feature helps track brand mentions across platforms.
Dopo: The platform does not include social listening features. You cannot monitor mentions or track keywords outside of your scheduled posts. This is a gap for businesses needing to track brand conversations.
7. Hashtag Tools
Zoho Social: Monitor hashtags to track performance and discover trending topics. The Zia AI Assistente suggests hashtags for your posts. Hashtag tracking helps measure campaign effectiveness.
Dopo: Unique hashtag suggestions are tailored to each post you create. The tool recommends hashtags to increase engagement based on your content. Hashtag suggestions save time when adding posts to your schedule.
8. Integrazioni
Zoho Social: Deep integration with other Zoho apps is a major advantage. Connect to Zoho CRM, Bigin, Marketing Automazione, and more. Customer data syncs between your social media management and sales tools.
Dopo: Integrations are more limited compared to business-focused tools. The platform connects to major social networks but lacks CRM or marketing automation integrations. Content creators may not need these business integrations.
9. Esperienza dell'app mobile
Zoho Social: The mobile app syncs with the browser version for managing social media on the move. Work on posts while disconnected and drafts automatically sync when back online. Users appreciate the mobile app’s functionality.
Dopo: The Later mobile app lets you create and schedule posts on the go. Capture content when inspiration strikes and add posts directly to your calendar. The app is designed for creators who manage content from their phones.
10. Prezzi e costi
Confrontiamo i piani tariffari fianco a fianco.
| Base di conoscenze incentrata sul contesto locale | Zoho Social | Dopo |
|---|---|---|
| Gratuito | $0 | ❌ Nessun piano gratuito |
| Livello base | 10 dollari al mese (standard) | 16,67 $ al mese (Piano base) |
| 20 dollari al mese (Pro) | 30 dollari al mese (Professionista) | $33,33/mese (Crescita) |
| Livello superiore | 40 dollari al mese (Premium) | 73,33 dollari al mese (livello avanzato) |
Zoho Social: The free plan makes it accessible for testing. Paid plans start at $10/month, which is more affordable than most social media management tools. The Premium plan at $40/month includes agency features.
Dopo: Plans range from $16.67 to $73.33 per month depending on features. The lack of a free plan means you need to commit to paid pricing from the start. The Advanced plan at $73.33/month is nearly double Zoho Social’s top tier.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| 2.000 caratteri | Zoho Social | È disponibile un livello gratuito |
| pianificazione del feed visivo | Dopo | Drag-and-drop calendar |
| Integrazione CRM | Zoho Social | Connects to Zoho apps |
| Linkin.bio pages | Dopo | Built-in bio link feature |
| Collaborazione di squadra | Zoho Social | Autorizzazioni basate sui ruoli |
| Instagram-first focus | Dopo | Visual creator tools |
💰 Il tuo budget
Zoho Social wins on pricing with a free plan and $10/month entry point. Later requires at least $16.67/month to get started.
🔌 Il tuo stack tecnologico
Se già lo sei utilizzare Zoho CRM or other Zoho apps, Zoho Social integrates directly. Later works well standalone but lacks business app integrations.
📝 Il tuo stile di contenuto
Later excels at visual content planning for Instagram-focused creators. Zoho Social handles testo and visual content equally well across multiple platforms.
🎓 Il tuo livello di esperienza
Both platforms have user-friendly interfaces. Zoho Social’s clean design makes it easy for beginners while Later’s visual calendar feels intuitive for creators.
🆓 Prove e demo gratuite
Zoho Social offers a permanent free plan. Later provides a 14-day free trial for paid plans. Try Zoho Social first since there’s no time limit.
🛟 Opzioni di supporto
Zoho has a larger support network across its product suite. G2 reviews mention customer service issues with Later, especially around billing.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se passate a un altro.
🔄 Stai passando da Zoho Social a Later?
✅ Cosa otterrai:
- Visual feed preview for Instagram planning
- Funzionalità della landing page Linkinbio
- Hashtag suggestions tailored to each post
❌ Cosa perderai:
- Accesso gratuito al piano
- Zoho CRM and app integrations
- Funzionalità di ascolto e monitoraggio dei social media
📋 Come effettuare il passaggio:
- Export your content calendar and scheduled posts from Zoho Social
- Iscriviti alla prova gratuita di 14 giorni di Later.
- Upload your media library and reconnect social accounts
🔄 Stai pensando di passare da Later a Zoho Social?
✅ Cosa otterrai:
- Piano gratuito per ridurre i costi
- Social listening and real-time monitoring
- Deep Zoho suite integration
❌ Cosa perderai:
- Visual Instagram feed preview
- Pagine di destinazione Linkinbio
- Drag-and-drop visual planner
📋 Come effettuare il passaggio:
- Download your media library and save scheduled post content from Later
- Create a free Zoho Social account
- Collega i tuoi account social e importa i tuoi contenuti
Cosa non è stato trattato nella nostra recensione
This comparison focused on individual users and small to medium teams. We didn’t test enterprise-level features or evaluate how either tool performs for agencies managing dozens of clients. Custom API integrations and white-label options weren’t part of this review. If you’re managing 20+ social accounts, your priorities may differ from what we’ve covered.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Zoho Social |
| 📅 Pianificazione visiva | Dopo |
| 🎯 Flessibilità di progettazione | Zoho Social |
| 🔒 Privacy e giurisdizione | Zoho Social |
| 🔌 Integrazioni | Zoho Social |
| 📱 Esperienza mobile | Cravatta |
| 🏆 Vincitore assoluto | Zoho Social |
🏆 VINCITORE: Zoho Social
Zoho Social wins 4 out of 6 categories.
Ideale per: Businesses needing CRM integration, teams requiring collaboration features, and anyone wanting a free plan to start.
Zoho Social and Later serve different types of social media managers.
Zoho Social is built for businesses that want to connect social media with their CRM and other tools.
Later is designed for visual creators who prioritize Instagram feed aesthetics.
Later excels at visual content planning and Linkin.bio pages.
However, if you need team collaboration, custom reports, or a free starting point, Zoho Social is the better choice.
Più Zoho Social a confronto
Ecco come Zoho Social si posiziona rispetto agli altri concorrenti:
Zoho Social vince su: Pricing (free plan available), Zoho suite integration, value for small businesses
Hootsuite vittorie su: More third-party integrations, larger feature set for enterprises, social listening depth
Zoho Social contro Buffer
Zoho Social vince su: CRM integration, custom reporting, team collaboration features
Buffer vince su: Simpler interface, transparent pricing, browser extension ease
Zoho Social contro Sprout Social
Zoho Social vince su: Pricing (much more affordable), Zoho app suite, free plan availability
Sprout Social vince su: Advanced social listening, CRM-like capabilities, enterprise reporting
Zoho Social vs Agorapulse
Zoho Social vince su: Zoho integration, lower pricing, offline draft syncing
Agorapulse vince su: Social inbox management, competitor analysis, content recommendation
Più di dopo rispetto
Ecco come Later si posiziona rispetto agli altri concorrenti:
Più tardi vs Hootsuite
Più tardi vince su: Visual content calendar, Instagram-first design, Linkin.bio feature
Hootsuite vince su: Social listening, customer engagement tools, third-party integrations
Più tardi vs Buffer
Più tardi vince su: Visual feed preview, hashtag suggestions, media library organization
Buffer vince su: More affordable pricing, simpler scheduling, free plan available
Più tardi vs Telaio
Più tardi vince su: Instagram feed preview, Linkin.bio landing pages, quick scheduling
Loomly vince su: Team collaboration features, content suggestions, approval workflows
Later vs Planoly
Più tardi vince su: More platform support, hashtag tools, media library features
Planoly wins on: Similar visual planning, Pinterest-specific features, story planning
Domande frequenti
A cosa serve Zoho Social?
Zoho Social is a social media management platform that helps businesses schedule posts, monitor mentions, and track social media performance across multiple platforms from one dashboard. It functions as a complete scheduling tool for social media content.
Esiste una versione gratuita di Zoho Social?
Yes, Zoho Social offers a free plan. It lets you manage one brand with limited posting features.
Later è una buona app per la pianificazione?
Later works well for visual content creators focused on Instagram and TikTok. The drag-and-drop media planner makes social media scheduling intuitive. It’s ideal for managing social media posts visually.
Later è approvato da Instagram?
Yes, Later is an official Instagram partner. You can schedule Instagram posts, Stories, and reels through the platform.
Which is better for businesses: Zoho Social or Later?
Zoho Social is better for businesses that need CRM integration and team collaboration. Later works better for individual creators focused on visual content.
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