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Come usare Framer: una guida per principianti nel 2026

da | Last updated Aug 24, 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di Framer:

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have shipped client work in Framer for two years and tested every feature covered here. This tutorial comes from real hands-on work — not marketing copy or vendor screenshots.

Corniciaio

Framer is a powerful, browser-based tool for designing, prototyping, and publishing responsive websites without coding.

Most people only scratch the surface of it.

They build one page from scratch, publish, and never touch the CMS or the animations panel again.

Questa guida ti mostra come utilizzare ogni funzionalità principale, passo dopo passo.

Tutorial di Framer

Learning how to use Framer means one shift in thinking: away from static design files, toward component-based, responsive web development. The basics below get you there.

Corniciaio

Design, prototype, and publish a real website from one browser tab. Framer removes the handoff to developers — what you draw on the canvas is what goes live. Start free, upgrade when you need a custom domain.

Guida introduttiva a Framer

Complete this one-time setup before touching any feature.

Here is what my own first week with the editor looked like:

Esperienza personale di Framer

Ora analizziamo nel dettaglio ogni passaggio.

Passaggio 1: crea il tuo account

Go to the Framer website and click Sign Up.

Enter your email and set a password.

Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Passaggio 2: Apri l'editor

Framer runs in the browser, so Windows and Mac both work with no install.

Log in and the canvas loads immediately.

Here is what you get out of the box:

I principali vantaggi di Framer

Punto di controllo: Dovresti visualizzare la dashboard principale con l'elenco dei tuoi progetti.

Passaggio 3: Avvia un nuovo progetto

Click New Project. Choose a blank canvas to build from scratch, or open an example template and change it.

You can also import a Figma file, which Framer converts into clean, responsive HTML.

✅ Fatto: Your Framer project is open and ready for any feature below.

Come utilizzare la SEO automatizzata di Framer

Automatizzato SEO — Automated SEO handles sitemaps, meta tags, and clean markup so your site ranks without extra tools.

Passaggio 1: Apri le impostazioni del sito

Open site settings from the top-left menu of your Framer project.

Framer builds an automatic sitemap the moment you publish.

Step 2: Write Page Metadata

Manually update a unique meta title and description for every page.

Ecco come si presenta:

Video di Youtube

Punto di controllo: Each page shows its own title in the metadata list.

Step 3: Fix Your Heading Tags

Open the Accessibility panel and assign correct HTML tags to each text layer.

Every page needs exactly one H1 containing its primary keyword.

✅ Risultato: Your site ships with semantic structure and search-ready metadata.

💡 Consiglio da professionista: Enable the Lazy loading setting for media below the fold. Images outside the first viewport load later and your page speed improves.

How to Use Framer Designer

Progetto — Design gives you frames, layers, and pre-made components on a single canvas.

Step 1: Create a Frame

Go to Frame > New Frame. Frames are the building blocks of your Framer design.

Step 2: Add Your Elements

Add a text layer, images, or a button inside the frame.

Select any element and drag the resizing handles to adjust its size.

Ecco come si presenta:

progettazione del telaio

Punto di controllo: Your frame holds every element you added, in order.

Step 3: Switch to Stacks

Use Stacks to manage spacing and alignment automatically instead of absolute positioning.

✅ Risultato: A clean layout that holds together instead of drifting apart.

💡 Consiglio da professionista: Give section frames top and bottom padding. Add left and right padding to the containers inside them for consistent spacing.

Come utilizzare le analisi avanzate di Framer

Analisi avanzata — Advanced Analytics reports traffic and behavior insights without a third-party script.

Passaggio 1: Apri la scheda Analisi

Click Analytics in the top bar of your project.

Step 2: Choose a Date Range

Pick a window and compare it against the previous period.

Weekly ranges show trends; daily ranges only show noise.

Ecco come si presenta:

framer Analisi avanzata

Punto di controllo: You see visitors, page views, and your top pages.

Step 3: Act on What You See

Find pages with high exit rates and edit that content first.

One weak headline can cost more traffic than a whole redesign wins back.

✅ Risultato: Real numbers telling you which page to change next.

💡 Consiglio da professionista: Watch referrer dati every week. It shows which sites connect back to you and which posts earn links on their own.

How to Use Framer Collaborator

Collaborare — Collaborate lets designers work on the same site in real time.

Step 1: Send an Invitation

Click Share, then invite a collaborator by email.

Step 2: Set Their Role

Choose Editor for people who build, or Viewer for people who only watch and leave feedback.

Ecco come si presenta:

collaboratore di framer

Punto di controllo: Loro avatar appears on the canvas once they accept the invitation.

Step 3: Work at the Same Time

Edit one canvas together. Every change syncs live for everyone.

✅ Risultato: One shared project instead of five conflicting copies.

💡 Consiglio da professionista: Organize and rename layers before you invite anyone. Clear names save your team hours of hunting through the layer list.

Come utilizzare Framer CMS

CMS — CMS turns repeating content into a collection you manage from one place.

Accedi alla tua dashboard e fai clic su "CMS" nella barra laterale.

Open the CMS panel and add a new collection.

One collection per content type: blog posts, case studies, team members.

Step 2: Add Your Fields

Set a field for each piece of content: title, image, body, and slug.

Ecco come si presenta:

Framer CMS

Punto di controllo: Your collection lists every entry in a simple table.

Step 3: Connect It to the Design

Select a component on the canvas and bind each layer to a CMS field.

Build the card once and every entry inherits that design.

✅ Risultato: New entries publish automatically using the same layout.

💡 Consiglio da professionista: Drop a search icon entry point for site search into your header. That icon entry point for site search helps readers find older posts fast.

Come utilizzare le animazioni di Framer

Animazioni — Animations bring your ideas to life with scroll effects, hover states, and transitions.

Passaggio 1: Seleziona un elemento

Pick the element you want to animate on the canvas.

Step 2: Open the Animation Menu

Go to Animation > New Animation and choose a trigger.

Scroll, hover, and click cover most real interactions you need.

Ecco come si presenta:

Animazioni Framer

Punto di controllo: A preview plays the moment you release the trigger.

Step 3: Adjust the Curve

Change the easing and duration until the motion feels natural.

✅ Risultato: Interactions that feel designed, not bolted on afterwards.

💡 Consiglio da professionista: Keep entrance animations under 400ms. Anything longer makes a fast site feel slow, and visitors read that as a broken page.

How to Use Framer AI Tools

Strumento di intelligenza artificiale — Framer AI generates complete, responsive, styled landing pages from simple text prompts.

Passaggio 1: Avvia un nuovo progetto

Create a new project and click the AI option instead of a blank canvas.

Passaggio 2: Scrivi la tua traccia

Describe the site you want in plain language. Name your audience and tone.

Ecco come si presenta:

strumento di intelligenza artificiale framer

Punto di controllo: A full page appears on your canvas within seconds.

Step 3: Edit the Result

Treat the output as a draft. Change copy, swap images, adjust spacing.

✅ Risultato: A working first draft instead of a blank screen.

💡 Consiglio da professionista: Generate two or three versions from similar prompts. Copy the best section out of each one and build your real page from those.

How to Use Framer Custom Domain

Dominio personalizzato — Custom Domain points your own web address at the site you just built.

Passaggio 1: Aprire le impostazioni del dominio

Go to site settings and select Domains.

Inserisci il nome del tuo dominio nel campo apposito.

Type your domain, then copy the DNS records Framer shows you.

You need one A record and one CNAME in most cases.

Punto di controllo: Framer shows a pending status until DNS resolves.

Step 3: Paste the Records

Add those records at your registrar. Most updates finish within an hour.

✅ Risultato: Your project loads on your own domain with SSL handled for you.

💡 Consiglio da professionista: Connect the domain before you publish anything public. Doing it later means cleaning up redirects and losing Presto classifiche.

How to Use Framer Site & Page Metadata

Site & Page Metadata — Site and page metadata control how each page looks in search results and shared links.

Step 1: Open a Page

Select a page in the left panel and open its settings.

Step 2: Write the Title and Description

Keep titles under 60 characters and descriptions close to 155.

Write them for a person deciding whether to click, not for a crawler.

Punto di controllo: The preview card updates as you type.

Step 3: Add a Social Image

Upload an open graph image so links look right when people share them.

✅ Risultato: Every page carries its own title, description, and share card.

💡 Consiglio da professionista: Never ship the default title on more than one page. Duplicate titles make search engines choose which page to bury.

How to Use Framer Automatic Sitemap

Automatic Sitemap — Automatic Sitemap keeps a live index of every page you publish.

Step 1: Publish the Site

Framer writes the sitemap on publish. No plugin, no code.

Step 2: Check the File

Open yoursite.com/sitemap.xml in a browser window.

Punto di controllo: You see every published page listed there.

Step 3: Submit It

Add that sitemap URL to Google Search Console.

Resubmit after any large batch of new pages.

✅ Risultato: Search engines find new pages in days instead of weeks.

💡 Consiglio da professionista: Hide staging pages from the sitemap in page settings. Only pages you want indexed belong in that file.

Suggerimenti e scorciatoie di Framer Pro

After two years of daily use, these are the tips I give every new designer on my team.

Scorciatoie da tastiera

AzioneScorciatoia
Insert a frameF
Insert a text layerT
Duplicate selectionCmd / Ctrl + D
Apri l'anteprima liveCmd / Ctrl + P

Funzionalità nascoste che la maggior parte delle persone non nota

  • Master Component Library: Keep every component in one central file so updates and version control stay simple across a growing site.
  • Plugin manager: Open it from the toolbar to add new tools to the editor without touching code.
  • Prototype testing: Go to Prototype > Test Prototype to click through high-fidelity interactions before you publish.

Best Places to Learn Framer

  • Framer University: Over 100 practical video lessons taught by an official Framer mentor.
  • Official documentation: Covers every part of the tool, with tutorials and guides for each panel.
  • YouTube canale: Watch a deep pile of video tutorials and real case studies from the team.
  • Community forum: The best place to connect with other designers and get answers fast.
  • Udemy and Skillshare: Pick a structured course if you want the basics in a fixed order.
  • GitHub: Source code and open resources, useful if developers are in the loop.

Errori comuni da evitare per chi si occupa di inquadramento

Mistake #1: Positioning everything by hand

❌ Sbagliato: Dragging every element into place with absolute positioning, then watching the layout break on a smaller screen.

✅ A destra: Use Stacks so spacing and alignment update on their own when content changes.

Mistake #2: Designing only for desktop

❌ Sbagliato: Publishing a site without ever opening the tablet or phone breakpoint.

✅ A destra: Check each breakpoint and adjust text sizes and padding before you publish.

Mistake #3: Editing instances instead of components

❌ Sbagliato: Changing one instance and expecting the rest to follow.

✅ A destra: Edit the component itself. Instances inherit structure, layout, and shared styles, while a variable lets each instance override just the intended fields without affecting the others.

Risoluzione dei problemi di Framer

Problem: Text overflows on the phone breakpoint

Causa: Font sizes are locked to fixed pixel values, so they never scale down.

Aggiustare: Use REM units for font sizes. Type then scales properly across every breakpoint.

Problem: The published site looks different from the canvas

Causa: Unpublished changes, or your browser is serving a cached copy.

Aggiustare: Publish again, then hard-refresh the page. Confirm you are viewing the right domain.

Problem: A collaborator cannot edit anything

Causa: They were invited as a Viewer rather than an Editor.

Aggiustare: Open Share, change their role to Editor, and send a fresh invitation.

📌 Nota: Se nessuna di queste soluzioni risolve il problema, contatta l'assistenza clienti di Framer.

Che cos'è Framer?

Corniciaio is a website builder where you create layouts on a canvas using frames, layers, and pre-made components — or generate a whole site from a text prompt.

Think of it as a design tool and a web host sharing one window.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

  • SEO automatizzato: Sitemaps, meta tags, and clean markup handled for you
  • Progetto: Frames, layers, and components on one canvas
  • Analisi avanzata: Traffic and behavior insights built into the editor
  • Collaborare: Real-time editing with your whole team
  • CMS: Manage repeating content from one collection
  • Animazioni: Scroll effects and hover states without code
  • Strumento di intelligenza artificiale: Full landing pages from a text prompt
  • Dominio personalizzato: Your own web address with SSL handled
  • Site & Page Metadata: Control how every page looks in search
  • Typedream genera automaticamente una mappa del sito per i motori di ricerca. A live index of every page you publish

It also handles high-fidelity prototypes, real-time collaboration, and reusable symbols, so one project carries an idea from sketch to live site.

Per una ripartizione completa, consultare il nostro Recensione del framer.

Pagina iniziale del framer

That single window replaces the usual design-file-then-developer round trip.

Prezzi Framer

Here is what Framer costs in 2026:

PianoPrezzoIdeale per
Di base$10Siti personali e portfolio
Professionista$30Liberi professionisti and growing business sites
Scala$100Agencies and high-traffic content sites

Prova gratuita: Yes — a free plan lets you build and publish on a Framer subdomain.

Garanzia di rimborso: Not advertised. You can downgrade or cancel at any time.

prezzi dei corniciai

💰 Miglior rapporto qualità-prezzo: Pro — it covers a custom domain, CMS content, and analytics on one plan.

Intelligenza artificiale delle lucciole a confronto con le alternative

How does Framer compare? Here is the landscape:

AttrezzoIdeale perPrezzoValutazione
CorniciaioDesign control and animations10 dollari al mese⭐ 4,5
GammaDecks and quick one-pagers10 dollari al mese⭐ 4.6
DurevoleInstant small-business sites$ 12/mese⭐ 4.4
10WebAI-built WordPress sites10 dollari al mese⭐ 4.4
DorikSimple no-code Attività commerciale siti$ 18/mese⭐ 4,5
Sogno tipograficoCreazione di pagine in stile Notion15 dollari al mese⭐ 4.3
B12Done-for-you service sites42 dollari al mese⭐ 4.2
JimdoTiny shops and local pages$9/mese⭐ 4.1

Scelte rapide:

  • Il migliore in assoluto: Framer — design freedom plus real publishing in one tool.
  • Miglior budget: Jimdo — cheapest way to get a small page online.
  • Ideale per principianti: Durable — answers a few questions and builds the site for you.
  • Best for content sites: 10Web — WordPress underneath, so plugins stay available.

🎯 Framer Alternatives

Piattaforma di progettazione all-in-one con funzionalità di presentazione basate sull'IA. Ideale per chiunque abbia bisogno anche di

  • 🚀 Gamma: Turns a prompt into decks, docs, and simple sites in minutes.
  • Durevole: Builds a working small-business site in about thirty seconds.
  • 💰 Strumento di creazione di siti web basato sull'intelligenza artificiale, economico e con funzionalità di e-commerce. Ideale per negozi online con un budget limitato. Free AI site generatore aimed at first-time founders.
  • 🧠 Resistente: il costruttore più veloce con strumenti aziendali tutto in uno AI layouts you can refine visually, then export.
  • 🎨 Sito: Visual builder for designers who want fine control.
  • 🔧 10Web: AI website building on top of managed WordPress hosting.
  • 👶 Costruttore di ananas: Guided setup with copy and images written for you.
  • 💼 Dorik: Clean no-code builder with a generous free tier.
  • 📊 Tiposogno: Notion-style editing for people who hate design tools.
  • 🌟 Jimdo: Budget builder with local business and shop templates.
  • 🏢 B12: Done-for-you sites for law, finance, and consulting firms.
  • 🔥 Torta di mele: Site and app building bundled in one no-code platform.

Per l'elenco completo, consultare il nostro Alternative a Framer guida.

⚔️ Confronto tra IA delle lucciole

Here is how Framer stacks up against each one:

Inizia subito a usare Framer

Hai imparato a usare tutte le principali funzionalità di Framer:

  • ✅ SEO automatizzato
  • ✅ Design
  • Ho confrontato 10 aree chiave per aiutarti a scegliere il software di intelligenza artificiale per la creazione di presentazioni più adatto alle tue esigenze.
  • ✅ Collabora
  • ✅ CMS
  • ✅ Animazioni
  • ✅ Strumento basato sull'intelligenza artificiale
  • ✅ Dominio personalizzato
  • ✅ Site & Page Metadata
  • ✅ Automatic Sitemap

Passo successivo: open a new project and try one feature today.

Most people start with Design, because frames make everything else click.

Ci vogliono meno di cinque minuti.

Domande frequenti

A cosa serve Framer?

Framer is used to design, prototype, and publish responsive websites in one browser tab. Designers build on a canvas with frames and components, then publish live without a developer handoff.

Framer permette di creare un sito web gratuitamente?

Yes. A free plan lets you build and publish a site on a Framer subdomain. Paid plans start at $10 and add a custom domain, CMS content, and more pages.

Framer è migliore di Figma?

They do different jobs. Figma is better for static design files and team libraries. Framer is better when you want that design to become a real, published website.

Posso creare un sito web con Framer?

Yes. Framer handles design, CMS content, animations, metadata, and hosting. You publish directly from the editor, so no separate developer or hosting setup is needed.

Quanto costa Framer al mese?

Framer pricing runs $10 per month for Basic, $30 for Pro, and $100 for Scale. A free tier is available if you only need a subdomain site.

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