⚡ Verdetto rapido:
- Prezzi: HubSpot starts free, then $15/seat/month. Zendesk Suite starts at $55/agent/month, billed annually.
- Ideale per: Zendesk for dedicated, high-volume support teams. HubSpot for one platform across marketing, sales, and service.
- Differenza fondamentale: Zendesk is a support-first ticketing system. HubSpot Service Hub sits inside the HubSpot CRM platform.
- La nostra scelta: Zendesk for most support operations. Its agent workspace and service AI are purpose-built for tickets.
Picking between HubSpot and Zendesk comes down to one domanda.
Do you want a support specialist or a single platform?
Zendesk is built around tickets and customer service operations.
HubSpot Service Hub lives inside the wider HubSpot CRM.
Both handle support tickets, live chat, and customer feedback.
But they aim at different buyers with different priorities.
Panoramica
This HubSpot vs Zendesk comparison covers pricing, features, and ease of use.
Analizziamo inoltre a chi è più adatto ciascuno strumento.
Le nostre fonti includono specifiche pubblicate, documentazione e revisioni G2.
Nostro scrittore also spent hands-on time with HubSpot directly.
By the end, you will know which one fits your service teams.
Che cos'è HubSpot?
HubSpot is a customer platform that combines marketing, sales, and service.
HubSpot Service Hub is the part built for customer service operations.
It sits inside the HubSpot CRM platform, so support and sales share one record.
Service Hub handles support tickets, live chat, and a knowledge base.
HubSpot introduced Service Hub in 2018 as a newer support offering.
Most HubSpot customers pick it to keep every team on one system.
HubSpot
HubSpot puts service inside one CRM. You get a free tier, Breeze AI replies, and segnalazione that ties support to revenue.
Prezzi HubSpot
Here is what HubSpot costs in 2026. Note that these plans span multiple hubs.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Strumenti gratuiti | $0/mese | Testing core customer service tools |
| Marketing Hub Starter | $ 15/posto/mese | Piccoli team che iniziano |
| Piattaforma clienti iniziale | $ 15/posto/mese | Bundled starter across hubs |
| Marketing Hub Professional | 800 dollari a posto al mese | Larger marketing operations |
Pricing verified June 2026.
Prova gratuita: HubSpot offers a free tier with no credit card and no time limit.
Garanzia di rimborso: Paid plans are billed annually or month-to-month, with no formal refund window.
📌 Nota: HubSpot pricing can get complex because it bundles marketing, sales, and service hubs. Service Hub plans start free and rise as you add seats and higher tier plans.
⚠️ Avvertimento: The jump to Professional pricing is steep. Map which hubs you actually need before you commit to an annual plan.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- CRM integrato: Service Hub shares one record with sales and marketing. That gives agents a complete view of every customer.
- Livello gratuito: You can test the customer service tools with no commitment. Zendesk has no free plan.
- Breeze AI: Questa IA assistente writes emails and creates conversation summaries. It also suggests real-time replies from ticket context.
- Holistic reporting: HubSpot links service work to revenue and retention. That helps leaders show the value of support.
- Self service: Customer portals and knowledge base articles let buyers resolve issues alone. Users see fewer support tickets as a result.
- More apps: HubSpot offers more pre-built integrations than Zendesk across marketing, sales, and service.
Cosa ha notato il nostro team
Our writer signed up for a HubSpot account and spent several days inside Service Hub. Here is what stood out:
HubSpot Pros & Cons
✅ Pro
- Free plan lets you test customer service tools with no commitment
- Built-in CRM gives a complete view of every customer
- Breeze AI suggests real-time replies from ticket context
- Holistic reporting links support work to revenue and retention
❌ Contro
- Pricing climbs fast once you combine multiple hubs
- Fewer native service channels than Zendesk
- Can struggle to scale for very high ticket volumes
Che cos'è Zendesk?
Zendesk is a support-first platform built for customer service operations.
It has led customer experience software for over two decades.
The core is a ticketing system for high-volume support tickets.
Zendesk support spans email, chat, phone support, and social channels.
Its agent workspace pulls multiple conversations into one screen.
Zendesk offers service AI trained on real customer interactions.
Zendesk
Zendesk is built for support depth. Its agent workspace, service AI, and ticketing handle complex, high-volume customer service operations.
Prezzi di Zendesk
Here is what the Zendesk Suite costs in 2026. Let us break it down.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Team Suite | $ 55/agente/mese | Piccoli team di supporto |
| Crescita della suite | 89 dollari al mese per agente | Squadre che hanno bisogno di più automazione |
| Suite Professional | $ 115/agente/mese | Advanced ticketing and reporting |
Pricing verified June 2026.
Prova gratuita: Zendesk offers a free trial of the Suite, with no free forever plan.
Garanzia di rimborso: Plans are billed annually for the best rate, with month-to-month available at a higher cost.
📌 Nota: The Suite plans above bundle ticketing, messaging, and the agent workspace. Zendesk also publishes cheaper Support-only plans for teams that need email tickets and little else.
⚠️ Avvertimento: Some sources list a lower Zendesk entry price near $19/agent. That figure refers to a basic Support plan, not the full Suite shown here. Confirm which tier you need before you buy.
Principali vantaggi di Zendesk
Here is what makes Zendesk worth considering:
- Agent workspace: One screen handles omnichannel support and complex routing. It is tuned for speed and high ticket volumes.
- Service AI: Zendesk AI features are trained on more than 18 billion real customer interactions. They drive smart routing and AI agents.
- Ticketing system: You get multiple and conditional ticket forms across several channels. This keeps ticket management clean.
- Workforce tools: Built-in workforce management and quality assurance pair with analytics tools. They help cut resolution times.
- Self service: An AI powered knowledge base lets customers resolve issues alone. That eases the load on agents.
- 1,700+ apps: The Marketplace offers integrated apps and third party integrations, including an integration with HubSpot.
Cosa ha notato il nostro team
Note: We have not had extensive hands-on time with Zendesk yet. The points below come from Zendesk documentation and G2 reviews.
G2 reviews highlight the agent workspace for speed and clean routing.
Zendesk documentation describes deep reporting for granular service metrics.
G2 reviews also note occasional platform slowdowns during heavy use.
Vantaggi e svantaggi di Zendesk
✅ Pro
- Agent workspace handles complex multichannel routing at speed
- Service AI is trained on billions of real customer interactions
- Workforce management and quality assurance tools come built in
- 1,700+ Marketplace apps support deep third party integrations
❌ Contro
- No free plan, and Suite pricing starts higher than HubSpot
- Advanced AI and workforce add-ons often cost extra
- G2 reviews note occasional platform slowdowns
Confronto delle funzionalità
Ready to dig into a detailed comparison of HubSpot vs Zendesk?
We will walk through nine key features that shape day-to-day support operations.
| Caratteristica | HubSpot | Zendesk |
|---|---|---|
| Prezzo di partenza | $ 15/posto/mese | $ 55/agente/mese |
| Piano gratuito | ✅ | ❌ |
| Sistema di biglietteria | ✅ | ✅ |
| CRM integrato | ✅ | ❌ (Zendesk Sell is separate) |
| Supporto omnicanale | ✅ | ✅ |
| Assistente AI | ✅ Breeze AI | ✅ Service AI |
| Consente di prevedere il fabbisogno di personale e di programmare gli operatori. | ❌ | ✅ |
| Quality Assurance | ❌ | ✅ |
| Integrazioni di app | More pre-built | 1,700+ |
| Ideale per | Unified CRM + service | High-volume support |
1. Sistema di biglietteria
HubSpot: Service Hub gives a single source of information for each support ticket. Every ticket links to the contact record, so agents see past sales and marketing touchpoints. This keeps customer relationships in one view.
Zendesk: The ticketing system is fully integrated and supports multiple, conditional ticket forms across several channels. It is built for complex SLAs and heavy ticket management. This is where Zendesk earns its support-first reputation.
2. Area di lavoro dell'agente
HubSpot: The shared posta in arrivo is clean and tied to the CRM. It works well for small to mid-size teams. For very high volumes, it is less customizable than a dedicated support desk.
Zendesk: The Agent Workspace is tuned for speed and complex multichannel routing. Agents manage multiple conversations and resolve customer interactions across all channels from one screen. This lifts agent efficiency on busy queues.
3. Intelligenza artificiale e automazione
HubSpot: Breeze AI handles cross-platform tasks like email writing and conversation summaries. Its AI assistant suggests real-time replies based on each ticket’s context. These AI features help reps move faster across the HubSpot CRM platform.
Zendesk: Zendesk AI is purpose-built for service teams and trained on over 18 billion real customer interactions. It powers smart routing and AI agents that deflect repetitive tickets. Some advanced AI sits behind paid add-ons.
4. Omnichannel Support
HubSpot: HubSpot covers email, chat, and forms, and adds messaging through a bring-your-own channel feature. It connects social media channels via integrations rather than native tools. That can mean fewer integrations for some live channels.
Zendesk: Zendesk handles email, phone support, chat, and social channels in one place. It connects messaging apps including Apple Messages for true omnichannel support. Buyers with multiple channels tend to lean Zendesk here.
5. CRM & Customer Information
HubSpot: The built-in CRM is the headline edge. Service, sales, and marketing share the same customer information for a complete view of the journey. That depth supports more personalized support.
Zendesk: Zendesk Sell is its CRM add-on, and it is less full-featured than HubSpot’s. For pure support, that is fine. Teams wanting a unified sales-and-service record usually prefer HubSpot.
6. Reportistica e analisi
HubSpot: HubSpot is strong at holistic Attività commerciale reporting. It ties service efforts directly to revenue and customer retention. Leaders use these service analytics reports for identifying trends across the funnel.
Zendesk: Zendesk leads on granular service metrics. Its analytics tools cover advanced reporting, AI-powered workforce management, and quality assurance. That makes it the pick for deep support measurement.
7. Workforce Management & QA
HubSpot: HubSpot has no native workforce management or quality assurance suite. Smaller service teams may not miss it. Larger operations usually need a dedicated tool.
Zendesk: Workforce management and quality assurance are built into the higher tier plans. These advanced features help managers staff queues and review agent quality. They also help trim resolution times.
8. Knowledge Base & Self Service
HubSpot: HubSpot includes a knowledge base plus customer portals. Self service lets buyers resolve issues without an agent. HubSpot users report fewer support tickets once these tools go live.
Zendesk: Zendesk pairs an AI powered knowledge base with self-service portals. It surfaces relevant articles inside the help center and the chat widget. Both tools push customers toward quick answers.
9. Integrazioni
HubSpot: HubSpot offers more pre-built integrations across marketing, sales, and service. It also lets you bring your own messaging channel via API. That breadth suits teams with many connected apps.
Zendesk: The Zendesk Marketplace carries over 1,700 integrated apps and API connectors. There is even an integration with HubSpot for a best-of-breed setup. So zendesk and hubspot can run side by side.
⚠️ Avvertimento: App counts shift often. Check that the specific tools in your stack have a current integration before you commit.
10. Prezzi e costi
Durable è il prodotto giusto per te?
| Livello | HubSpot | Zendesk |
|---|---|---|
| Gratuito | ✅ Free Tools $0 | ❌ Solo prova |
| Iscrizione | $ 15/posto/mese | $ 55/agente/mese |
| Medio | $15/seat/month bundle | 89 dollari al mese per agente |
| Più alto | $800/seat/month (Pro) | $ 115/agente/mese |
HubSpot: The free tier and low $15 starting price make HubSpot easy to try. Costs climb once you stack hubs or move to Professional. Best value comes when you also use its marketing and sales tools.
Zendesk: Zendesk Suite starts higher, but each tier packs support-specific depth. The total cost of ownership also includes setup, training, and any AI add-ons. You pay more for specialized tools.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Responsabile dedicato al successo dei clienti | HubSpot | Free tier, no card |
| High-volume support | Zendesk | Built for complex SLAs |
| One unified customer view | HubSpot | CRM integrato |
| Deep service analytics | Zendesk | Granular metrics + WFM |
| Marketing + vendite + assistenza | HubSpot | One platform |
| Omnichannel at scale | Zendesk | Native multichannel |
💰 Il tuo budget
HubSpot starts free and scales with seats. Zendesk asks more upfront but bundles support-specific depth into each agent seat.
🔌 Il tuo stack tecnologico
HubSpot offers more pre-built integrations across go-to-market apps. Zendesk counters with 1,700+ Marketplace apps and strong third party integrations.
🎫 Your Ticket Volume
Companies with heavy, multichannel queues find Zendesk handles ticket management better. For lighter loads tied to sales, HubSpot is enough.
🎓 Il tuo livello di esperienza
HubSpot is user friendly and piccole imprese adopt it fast. Zendesk has an intuitive interface too, but its depth takes longer to master.
🆓 Prove e demo gratuite
HubSpot lets you test free with no commitment. Zendesk offers a Suite trial, so run a real ticket flow before you decide.
🛟 Opzioni di supporto
Both vendors offer onboarding and help centers. Enterprise plan buyers get priority support and added training on either side.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se decidete di passare a un altro.
🔄 Switching from HubSpot to Zendesk?
✅ Cosa otterrai:
- A deeper ticketing system for complex routing
- Built-in workforce management and quality assurance
- Native omnichannel support across more channels
❌ Cosa perderai:
- The free tier and built-in CRM
- Holistic reporting that links service to revenue
- One shared record across marketing and sales
📋 Come effettuare il passaggio:
- Export contacts and tickets from your HubSpot account
- Create a Zendesk Suite account and map fields
- Import data, then rebuild forms and macros
🔄 Switching from Zendesk to HubSpot?
✅ Cosa otterrai:
- A free tier and a built-in CRM platform
- One complete view across sales and service
- Reporting that ties support to revenue
❌ Cosa perderai:
- Advanced ticketing for very high volumes
- Built-in workforce management and quality assurance
- Service AI trained on billions of interactions
📋 Come effettuare il passaggio:
- Export tickets and contacts from Zendesk
- Open a HubSpot account and set up Service Hub
- Import data, then connect your other apps
Cosa non è stato trattato nella nostra recensione
This comparison focused on small to mid-size service teams. We did not test large enterprise rollouts, custom API builds, or region-specific data residency. Our pricing reflects the June 2026 plans, and vendors change tiers often. If you run a global support center with 100+ agents, your priorities and customer experiences may differ from what we describe here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | HubSpot |
| 🎫 Ticketing & Routing | Zendesk |
| 🤖 Service AI | Zendesk |
| 📊 Reportistica e analisi | Zendesk |
| 🔌 Integrazioni | Zendesk |
| 🤝 Unified CRM | HubSpot |
| 👶 Facilità d'uso | HubSpot |
| 🏆 Vincitore assoluto | Zendesk |
Zendesk si aggiudica 4 categorie su 7.
Zendesk wins 4 of 7 categories.
Ideale per: high-volume support, complex SLAs, deep service analytics reports
HubSpot and Zendesk solve two different problems.
Zendesk is a specialized support platform for dedicated service teams.
HubSpot is a single platform that aligns marketing, sales, and service.
HubSpot is excellent for a unified, 360-degree customer view and a free start.
But for deep customer service operations, Zendesk is the stronger pick.
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot contro Forza vendita
HubSpot vince su: easier setup, a free tier, a gentler learning curve for small businesses
Salesforce vince su: enterprise customization, deeper sales automation, a wider partner network
HubSpot contro Pipedrive
HubSpot vince su: all-in-one marketing and service, holistic reporting, a built-in knowledge base
Pipedrive vince su: sales-pipeline focus, lower entry cost, simpler day-to-day deal tracking
HubSpot contro Campagna attiva
HubSpot vince su: unified CRM tools, native service features, a single complete view of contacts
ActiveCampaign vince su: email automation depth, lower-cost marketing plans, granular campaign logic
Altre caratteristiche di Zendesk a confronto
Here is how Zendesk stacks up against other competitors:
Zendesk contro Freshdesk
Zendesk vince su: mature service AI, a faster agent workspace, deeper reporting and workforce tools
Freshdesk vince su: lower starting price, a free tier, a friendlier setup for small teams
Zendesk contro Intercom
Zendesk vince su: ticketing depth, phone support, granular service analytics for large queues
Intercom vince su: in-app messaging, proactive chat, a slicker product-led onboarding flow
Zendesk contro Help Scout
Zendesk vince su: omnichannel support, advanced automation, scalability for high ticket volumes
Aiuta Scout a vincere su: simplicity, a human inbox feel, lower cost for small support teams
Domande frequenti
Qual è la differenza tra HubSpot e Zendesk?
HubSpot is a full CRM platform spanning marketing, sales, and service. Zendesk is a support-first ticketing system built for high-volume customer service. HubSpot unifies teams; Zendesk goes deeper on support.
Perché Zendesk è migliore di HubSpot?
For dedicated support, Zendesk wins on ticketing depth, omnichannel routing, and service AI trained on billions of interactions. It also adds workforce management and quality assurance that HubSpot lacks.
È possibile integrare Zendesk con HubSpot?
Yes. Zendesk integrates with HubSpot through the Marketplace, so support and CRM data sync. Many teams run both for a best-of-breed setup, pairing Zendesk tickets with the HubSpot CRM.
HubSpot offre un buon servizio clienti?
Yes. HubSpot Service Hub offers ticketing, live chat, a knowledge base, and Breeze AI. Its built-in CRM gives a complete view, though very high ticket volumes may need Zendesk.
A cosa serve Zendesk?
Zendesk is used to manage customer support at scale. It centralizes tickets, live chat, phone, and social channels in one agent workspace, with AI and reporting to speed resolutions.
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