usa Make

Avvio rapido

— Individua i termini di ricerca di alto valore per i quali i tuoi concorrenti si posizionano bene

• Iniziare — Create your account and connect your first site
• — Trova parole chiave di alto valore con Golden Filter — See which keywords drive real search traffic to any domain
• Come utilizzare l'analisi della concorrenza — Compare up to five websites and track how each one grows
• — Importa i dati sul traffico direttamente nella tua dashboard — Blend your first-party numbers with market data in one report
• Come utilizzare Rank Tracker — Monitor keyword positions across markets and devices over time
• — Analizza il traffico e le metriche di coinvolgimento di qualsiasi sito — Check any site’s total visits, traffic sources, and audience interests
• — Individua i cambiamenti del mercato prima dei tuoi concorrenti — Spot seasonality and sudden demand shifts inside your market
• — Mappa l'intero panorama del tuo settore in pochi minuti — Size any market and rank the key players competing inside it
• — Ricevi suggerimenti di contenuti e parole chiave basati sull'intelligenza artificiale — Turn search gaps into a written, prioritised action plan
• — Scopri le opportunità di link building dai profili dei concorrenti — Find referring domains and potential partners you are currently missing

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have used Similarweb for 18 months and tested every feature covered here.

This tutorial comes from hands-on work, not vendor screenshots.

IL YouTube videos embedded below fill the gaps screenshots cannot.

Similarweb is a market intelligence platform used across the SEO industry.

Most users only ever open the traffic overview and stop there.

That leaves the best insights buried two clicks away.

Used properly, it can inform every marketing strategy decision your team makes.

This guide shows you how to use Similarweb properly, feature by feature.

Questo tutorial completo di Similarweb ti guida passo passo attraverso ogni funzionalità, dalla configurazione iniziale ai suggerimenti avanzati che ti trasformeranno in un utente esperto.

This How to Use Similarweb tutorial walks through each feature in order, from account setup to advanced competitor analysis.

Similarweb

See any website’s traffic sources, keywords, and audience in seconds. Similarweb covers 58 country markets with digital dati teams actually trust. Start with the free version, then upgrade when the numbers pay for themselves.

PROVA SIMILARWEB ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE SIMILI SUL WEB →

Introduzione a Similarweb

Before any feature works, finish this one-time setup.

Ci vogliono circa tre minuti.

Prima di iniziare, guarda questa breve panoramica:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to the Similarweb website and click Sign Up.

Inserisci il tuo indirizzo email di lavoro e crea una password.

✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Passaggio 2: Accedere alla piattaforma

Similarweb runs in the browser, so no download is needed.

Add the free Chrome extension if you want instant site stats while you browse.

Ecco come si presenta la dashboard:

✓ Punto di controllo: You should land on the main dashboard.

Step 3: Add Your First Site

Enter your own domain, then add up to four competitors.

Pick your home country market so the data matches your audience.

Come utilizzare Similarweb Keyword Explorer

Esploratore di parole chiave lets you find the search terms sending organic and paid search traffic to any site.

The report surfaces valuable insights about your target audience.

Ecco come usarlo passo dopo passo.

Step 1: Open Keyword Explorer

Type a seed keyword into the search bar and hit enter.

Passaggio 2: Filtra i risultati

Narrow the list by country market, device, and traffic type.

Ecco come si presenta:

✓ Punto di controllo: The table shows volume, trend, and paid search share.

Step 3: Export the Winners

Save the keywords worth targeting to a CSV file.

How to Use Similarweb Competitor Analyzer

Analisi della concorrenza lets you compare up to five websites side by side in one view.

This is where most competitive strategies actually begin.

Ecco come usarlo passo dopo passo.

Step 1: Add Your Competitors

Enter your domain, then add up to four rival websites.

Step 2: Read the Traffic Overview

Check total visits, bounce rate, and average visit duration.

Ecco come si presenta:

✓ Punto di controllo: Each site now shows engagement metrics side by side.

Step 3: Save the Comparison

Pin the view to a dashboard so you can monitor it weekly.

Come utilizzare l'integrazione di Similarweb con Google Analytics

Integrazione di Google Analytics lets you blend your own numbers with market data in one report.

The ability to mix both sources keeps client segnalazione honest.

Ecco come usarlo passo dopo passo.

Passaggio 1: Aprire le integrazioni

Go to Settings, then pick the Google Analytics connector.

Step 2: Authorise the Property

Sign in and choose which property to link.

Ecco come si presenta:

✓ Punto di controllo: Your verified sessions appear beside the estimates.

Step 3: Set the Default View

Choose the property that loads first every session.

Come utilizzare Similarweb Rank Tracker

Tracker di classifica lets you monitor keyword positions across markets over time.

Ecco come usarlo passo dopo passo.

Step 1: Create a Tracking Project

Name the project and add the domain you want to track.

Step 2: Import Your Keywords

Paste or upload the keywords you care about most.

Ecco come si presenta:

✓ Punto di controllo: Positions start filling in within a day.

Step 3: Set Alerts

Turn on email alerts for drops of five positions or more.

How to Use Similarweb Website Researcher

Ricerca sul sito web lets you check any site’s total visits, traffic sources, and audience interests.

The Traffic Overview estimates the total amount of traffic different websites get.

Ecco come usarlo passo dopo passo.

Step 1: Search a Domain

Type any website into the search box on the home dashboard.

Step 2: Read the Traffic Sources Chart

Study the split across direct, referrals, search, social, and display advertising.

Ecco come si presenta:

✓ Punto di controllo: The chart shows what percentage each channel contributes.

Step 3: Open the Audience Tab

Review what visitors do outside that site.

Come utilizzare l'agente di analisi delle tendenze di Similarweb

ti permette di individuare i cambiamenti del mercato e le tendenze stagionali lets you spot seasonality and demand shifts inside your market.

Seasonality data helps you discover demand shifts Presto.

Ecco come usarlo passo dopo passo.

Step 1: Pick a Market

Choose the industry or category you want to explore.

Step 2: Set the Date Range

Compare at least twelve months to expose seasonality.

Ecco come si presenta:

✓ Punto di controllo: Peaks and dips appear on the trend line.

Step 3: Read the Summary

Note which months carry the heaviest traffic.

Come utilizzare lo strumento di ricerca di mercato Similarweb

ti permette di mappare l'intero panorama del tuo settore in pochi minuti. lets you size a market and rank the key players inside it.

It also shows which company leads each category you explore.

Ecco come usarlo passo dopo passo.

Step 1: Choose Your Category

Select a category such as technology, retail, or financial services.

Step 2: Select the Country Market

Pick from the 58 country markets the platform covers.

Ecco come si presenta:

✓ Punto di controllo: Market share and leaders load for that region.

Step 3: Study the Leaders

Note which brand holds the largest share of visitors.

Come utilizzare Similarweb SEO Strategist

Ti permette di ottenere suggerimenti di contenuti e parole chiave basati sull'intelligenza artificiale. lets you turn search gaps into a written action plan.

Use it to optimize pages already sitting close to page one.

Ecco come usarlo passo dopo passo.

Passaggio 1: collega il tuo dominio

Add the site you want the strategist to review.

Step 2: Run the Gap Report

Let it compare your keywords against three rivals.

Ecco come si presenta:

✓ Punto di controllo: Missing terms appear ranked by opportunity.

Step 3: Action the Top Ten

Work through the highest value gaps first.

Come utilizzare l'analisi dei backlink di Similarweb

ti permette di scoprire opportunità di link building dai profili dei concorrenti. lets you find referring domains and potential partners you are missing.

Category distribution groups referring sites, enabling faster partner discovery.

Ecco come usarlo passo dopo passo.

Step 1: Open the Referrals Report

Enter a competitor domain and open its referrals tab.

Step 2: Review Referring Websites

Look for sites sending referral traffic to rivals but not you.

Ecco come si presenta:

✓ Punto di controllo: You see referring domains and total referral visits.

Step 3: Build a Partner List

Add promising domains to a partner list you can monitor.

Dopo aver testato Similarweb per oltre due anni, ecco i miei migliori consigli.

After 18 months on the Similarweb platform, these are the habits that saved me the most time.

Scorciatoie da tastiera

Here’s the dashboard I keep pinned for weekly checks:

Funzionalità nascoste che la maggior parte delle persone non nota

• Category distribution: Groups a competitor’s referring websites into categories, which is how you find potential partners fast.
• Custom partner lists: Upload domains you already work with and monitor them over time.
• Audience interests: Shows what visitors do off-site, giving you real ideas for where to promote your brand.

Errore n. 1: Trattare le stime come numeri esatti

Mistake #1: Treating estimates as exact numbers

Mistake #2: Comparing sites of wildly different sizes

Mistake #3: Ignoring the country filter

Problema: nessun dato visualizzato per il sito web

Problem: A website shows no data

Causa: The site sits below the traffic threshold needed for reliable estimates.

Aggiustare: Check a larger competitor in the same niche instead, or connect your own analytics.

Problem: Traffic numbers look too low

Causa: A country or device filter is still active from an earlier search.

Aggiustare: Reset every filter to worldwide, then compare the totals again.

Problem: Keywords stop updating

Causa: Your plan limit for tracked keywords has been reached.

Aggiustare: Remove dormant keywords or move up to a higher plan.

📌 Nota: è una piattaforma di market intelligence che fornisce analisi del traffico per qualsiasi sito web o app.

Che cos'è Similarweb?

Similarweb is a market intelligence platform that estimates the traffic and behaviour behind almost any website.

Basically, it is a public window into numbers most companies keep private.

Similarweb Pro extends that view with deeper reports for any site or app online.

Teams use it for competitive analysis, sales intelligence, and investment research built on alternative digital data.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Esploratore di parole chiave: Surfaces the keywords behind a site’s search traffic, with volume and trend data.
• Analisi della concorrenza: Adds up to five rivals to one dashboard for a direct traffic comparison.
• Integrazione con Google Analytics: Connects your own analytics so estimates sit next to verified numbers.
• Tracker di classifica: Tracks daily keyword positions so you can measure SEO performance.
• Ricerca sul sito web: Gives a full profile of any domain, from total visits to visitor interests.
• Individua le tendenze emergenti e gli andamenti stagionali grazie all'intelligenza artificiale. Reads traffic history to flag seasonality and momentum changes early.
• Mappa il panorama industriale, individua i leader di mercato in base alla quota di traffico e monitora oltre 210 settori a livello globale. Maps market share across 58 country markets and names the leaders.
• Ottieni cluster di parole chiave, consigli di contenuti e mappe tematiche basati sull'intelligenza artificiale e su dati di ricerca reali. Reviews your search performance and returns prioritised next steps.
• Scopri i profili di link dei concorrenti, i modelli di testo di ancoraggio e gli obiettivi di outreach di alto valore per la link building. Shows referring domains, referral visits over time, and partnership gaps.

Traffic sources break down into direct, referrals, search, social, email, and display advertising.

That single chart is why the platform earned its reputation in the digital world.

Per una recensione completa, consulta la nostra Chi dovrebbe utilizzare Similarweb?.

Prezzi Similarweb

Piccoli team che monitorano il traffico della concorrenza

Prova gratuita: A free account gives limited monthly access, and paid demos are available on request.

Garanzia di rimborso: None published, so annual contracts deserve a careful read.

💰 Miglior rapporto qualità-prezzo: Competitive Intel & SEO — it covers both market share and keywords in one seat.

Similarweb vs alternative

How does Similarweb compare against other tools in this industry?

Scelte rapide:

• Il migliore in assoluto: Similarweb — nothing else maps whole marketing channels this clearly.
• Miglior budget: Ranktracker — cheap monitoring when you only need positions.
• Ideale per principianti: Ubersuggest — simple screens and a gentle learning curve.
• Ideale per i backlink: Ahrefs — the deepest link index available today.

🎯 Alternative a Similarweb

Cerchi alternative a Similarweb? Ecco le migliori opzioni:

• 🚀 Semrush: Deeper keyword tooling and rank tracking, though its traffic estimates cover fewer country markets.
• 🎨 SEO per surfisti: Scores drafts against ranking pages, useful when your content marketing needs on-page direction.
• 🔧 Ahrefs: The largest backlink index in the SEO industry, strong for link building and site audits.
• 🧠 Content Raptor: AI writing built around keyword briefs, aimed at teams shipping blog posts at volume.
• 💰 Classifica SE: Affordable rank tracking with white-label client reports and a usable site revisione contabile.
• 👶 Ubersuggest: Cheap keyword ideas and simple audits, a fair starting point for a first blog.
• ⭐ Moz: Domain Authority remains a familiar benchmark, backed by a clean keyword explorer.
• ⚡ Mangools: Five light tools with a friendly interface, good for quick keyword checks.
• 📊 Ranktracker: Straightforward rank monitoring with alerts, priced for liberi professionisti e piccoli team.

Per l'elenco completo, consultare il nostro Alternative a Similarweb guida.

⚔️ Confronto con Similarweb

Ecco come Similarweb si posiziona rispetto a ciascun concorrente:

• Similarweb contro Semrush: Semrush wins on keyword depth. Similarweb wins on market share and traffic sources data.
• Similarweb vs Surfer SEO: Surfer edits pages better. Similarweb tells you which pages deserve the effort.
• Similarweb contro Ahrefs: Ahrefs owns backlinks. Similarweb owns whole-channel traffic and audience insights.
• Similarweb contro Content Raptor: Content Raptor creates copy. Similarweb supplies the market data behind the brief.
• Classifica Similarweb vs SE: SE Ranking costs less. Similarweb offers far more market intelligence depth.
• Similarweb contro Ubersuggest: Ubersuggest suits beginners. Similarweb suits teams making real budget decisions.
• Similarweb contro Moz: Moz is simpler to learn. Similarweb gives broader competitive analysis across channels.
• Similarweb contro Mangools: Mangools feels faster. Similarweb goes far deeper on traffic and audience.
• Similarweb contro Ranktracker: Ranktracker only tracks rankings. Similarweb tracks the whole digital world around them.

Hai imparato a utilizzare tutte le principali funzionalità di Similarweb:

✅ Ricerca di siti web

• ✅ Scoperta dell'argomento
• ✅ Analisi della concorrenza
• ✅ Gestore di link
• ✅ Tracciatore di classifica
• ✅ Agente di analisi delle tendenze
• ✅ Strumento per ricerche di mercato
• ✅ Specialista SEO
• ✅ Backlink Intelligence
• Una volta che avrai familiarizzato con una funzionalità, passa alla successiva.

Passo successivo: Scegli una funzionalità e provala subito.

WriterZen è una piattaforma di contenuti SEO che ti aiuta a trovare parole chiave, scoprire argomenti e creare articoli che si posizionano bene nei motori di ricerca. Integra ricerca di parole chiave, raggruppamento di argomenti, creazione di contenuti e controllo del plagio in un unico strumento. La piattaforma è pensata per blogger, content marketer e professionisti SEO che desiderano creare contenuti di qualità.

Ci vogliono meno di cinque minuti.

Domande frequenti

A cosa serve Similarweb?

Similarweb is used for competitor analysis, market research, and sales intelligence. It estimates traffic, keywords, and audience behaviour for almost any website or app.

Similarweb è gratuito?

A free account exists with limited monthly searches and shallow reports. Full traffic sources, keyword, and audience data require a paid Similarweb Pro plan.

How accurate is Similarweb data?

Figures are modelled estimates, not exact counts. They track relative share and trends well, and the published data methodology explains how each estimate is built.

Quanto costa Similarweb?

Competitive Intelligence starts at $125 per month. Competitive Intel and SEO costs $335 per month, while the version adding ads costs $540 per month.

Similarweb è migliore di Semrush?

Semrush wins on keyword depth and rank tracking. Similarweb wins on whole-market traffic, referral traffic, and audience insights across 58 country markets.