📊 I nostri risultati dei test:
- 🔗 Backlink Dati Volume: Ahrefs trillions of backlinks vs Moz 44.8 trillion links — Ahrefs wins on backlink analysis
- 🔍 Profondità della ricerca per parole chiave: Ahrefs Keywords Explorer covers 10 competitors vs Moz Keyword Explorer with 4 — Ahrefs vince
- 💰 Prezzo di partenza: Ahrefs pricing from $108/mo vs Moz pricing from $39/mo — Moz vince
- 🎓 Prova gratuita: Ahrefs has no free trial vs Moz offers a 30-day free trial — Moz vince
- ⚡ Sito Revisione contabile Velocità: Ahrefs site audit runs faster crawls vs Moz site audits update weekly — Ahrefs vince
Picking the right SEO tool can feel impossible.
Ahrefs vs Moz are two of the biggest names in the SEO industry.
Both promise to grow your organic traffic and boost your search engine rankings.
Ma adottano approcci molto diversi all'ottimizzazione per i motori di ricerca.
I bought both, tested them on real websites, and tracked every result.
This Ahrefs review and Moz comparison breaks down which one wins for your SEO strategy.
Panoramica
I spent four weeks testing both SEO tools on three live websites.
I checked backlink data, keyword research tools, site audits, and monitoraggio del grado.
I also compared pricing, customer support, key SEO metrics, and ease of use.
Here is what I found after running real SEO campaigns with both.
Che cos'è Ahrefs?
Ahrefs è una piattaforma completa per l'ottimizzazione dei motori di ricerca.
It helps businesses, SEO professionals, and agencies grow their organic search traffic.
Ahrefs is built around one of the largest crawlers on the web.
That gives Ahrefs one of the most trusted backlink databases in the SEO industry.
Ahrefs is used by millions of companies worldwide, including big brands like Shopify, eBay, and LinkedIn.
It has been a household name in the SEO industry for over a decade.
Ahrefs
Ahrefs gives you the deepest backlink data and keyword research tools on the market. It is trusted by brands like Shopify, eBay, and LinkedIn for SEO strategy.
Prezzi di Ahrefs
Ahrefs pricing is not the cheapest in the market. The Ahrefs pricing structure has been criticized as complex and expensive, with significant price hikes rolled out in April 2024. Here is what each plan costs in 2026.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Leggero | $ 108/mese | Freelance e piccoli blog |
| Standard | $ 208/mese | Crescita delle imprese e delle agenzie |
| Avanzato | $ 374/mese | Grandi squadre e imprese |
Prezzi verificati a marzo 2026.
Prova gratuita: Ahrefs does not offer a free trial. This is a significant drawback compared to Semrush, which does provide trial options.
Garanzia di rimborso: Ahrefs non pubblicizza una garanzia di rimborso sul proprio sito web.
📌 Nota: Ahrefs introduced a credit-based pricing system on lower-tier plans. The Lite plan allows 500 reports per month while the Starter tier is limited to 100 reports. Heavy users may face extra costs for high-volume work.
⚠️ Avvertimento: Ahrefs raised prices across all subscription plans in April 2024. Add-ons like daily rank tracking cost extra, and the Enterprise plan requires a minimum of 3 users.
Principali vantaggi di Ahrefs
Here is why Ahrefs is widely recognized as a market leader in the SEO tool industry:
- Vasto database di backlink: Ahrefs maintains one of the largest backlink databases in the industry. It tracks trillions of internal and external links pointing to any target site.
- Ahrefs Keywords Explorer: The Ahrefs Keywords Explorer helps you conduct keyword research at scale. You can generate new keyword ideas, find related keywords, and check keyword difficulty score, search volume, and traffic value.
- Esplora il sito Ahrefs: The Ahrefs Site Explorer tool gives you a full view of any domain’s organic keyword rankings, backlink profile, and top ranking pages. It is the core tool for backlink analysis and competitor research.
- Esplora contenuti: Ahrefs content discovery lets you find top-performing pages in any niche. Sort by traffic, social shares, or referring domains to spot link building opportunities.
- Ahrefs Site Audit: The Ahrefs site audit crawls your own website and flags broken links, missing meta descriptions, and on page SEO issues. Fix suggestions are clearly explained.
- Valutazione del dominio (DR): Domain Rating is a score from 0 to 100 that represents the overall strength of a website’s backlink profile. URL Rating (UR) measures the strength of an individual page’s link profile.
- Brand Radar per la ricerca basata sull'intelligenza artificiale: A new tool that tracks brand visibility in AI-generated answers and Large Language Models. It helps you adapt your SEO campaign for AI search.
Ahrefs: vantaggi e svantaggi
✅ Pro
- One of the largest backlink databases with trillions of links
- Compare keyword gap data for up to 10 competitors
- Content Explorer finds top-performing content fast
- Shallow learning curve makes it helpful for beginners
- Tracks daily backlink growth with lost links alerts
❌ Contro
- No free trial to test the platform before buying
- Il sistema basato sui crediti limita le segnalazioni sui piani più economici
- Pricing is high compared to other SEO tools
- Le stime sul traffico possono differire dai dati di Google Analytics.
Che cos'è Moz?
Moz is a popular all-in-one SEO software suite for digital marketing teams.
Moz Pro is the main product offered by Moz, providing tools for search engine optimization.
It helps businesses improve search engine visibility and drive qualified traffic.
Moz has been helping businesses improve search engine rankings for over a decade.
Moz Pro is trusted by over 500,000 users across multiple platforms.
It is recognized as a leading tool in the SEO industry alongside Ahrefs and Semrush.
Moz
Moz gives you beginner-friendly SEO tools at a lower price point. It is the home of Domain Authority and helps over 500,000 users rank higher on search engines.
Prezzi Moz
Moz pricing is generally cheaper than its key competitors, Ahrefs and Semrush. The Moz plan you pick depends on how many keywords you track and how big your team is. Here is what each plan costs in 2026.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 39/mese | Blogger principianti e amatoriali |
| Standard | $79/mese | Piccole imprese e liberi professionisti |
| Medio | $ 143/mese | Crescita dei team e del marketing |
| Grande | $ 239/mese | Agencies and large-scale SEO |
Prezzi verificati a marzo 2026.
Prova gratuita: Yes, Moz offers a 30-day free trial. This is more generous than Ahrefs, which has no trial at all.
Garanzia di rimborso: Moz non pubblicizza una garanzia di rimborso separata oltre al periodo di prova gratuito.
📌 Nota: Moz offers free tools too. The free version of Moz Keyword Explorer gives you key metrics for keyword research, and the MozBar Chrome extension displays SEO metrics right in your browser.
⚠️ Avvertimento: Moz’s keyword database is smaller than competitors. This may limit the number of keyword suggestions and related keywords you can pull on the Starter plan.
Principali vantaggi di Moz
Here is why Moz offers strong value for SEO efforts and content strategy work:
- Domain Authority and Page Authority: Moz created the Domain Authority metric that predicts ranking keywords potential. Page Authority works the same way at the page level.
- Estensione gratuita per MozBar: MozBar is a free Chrome extension that shows key SEO metrics directly in the browser. View DA, PA, and Spam Score for any page in search results.
- Moz Link Explorer: Moz Link Explorer has an index of over 35 trillion to 44.8 trillion links. It tracks inbound links, external links, linking domains, and link metrics for solid backlink analysis.
- Site Crawl and Site Audits: The Site Crawl tool identifies technical SEO issues including broken links and crawl errors. It helps you maintain seo health and improve site performance.
- Moz Keyword Explorer: Moz Keyword Explorer helps users discover valuable keywords with metrics like search volume and competition level. It works for both keyword research and SERP analysis.
- Moz Local for Local SEO: Moz Local manages Attività commerciale listings, citations, and reviews to enhance local search engine results. Great for businesses targeting local customers.
- Moz AI and Free Tools: Moz offers educational free tools through Moz Academy and Whiteboard Friday videos. It teaches you to use moz data, interpret reports, track seo performance, and improve rankings.
Moz: vantaggi e svantaggi
✅ Pro
- Moz pricing starts much lower than Ahrefs and Semrush
- 30-day free trial with full access to Moz tools
- Free MozBar Chrome extension for quick key seo metrics
- Industry-standard Domain Authority and brand authority scoring
- Moz API access starts at just $5 per month
❌ Contro
- Database di parole chiave più piccolo rispetto ad Ahrefs.
- Il sistema di tracciamento delle classifiche viene aggiornato settimanalmente, non quotidianamente.
- L'assistenza clienti non è disponibile 24 ore su 24, 7 giorni su 7.
- No content explorer for finding link building opportunities
Confronto delle funzionalità
Now let us dig into the features that matter most for SEO professionals.
We will compare 9 key areas across both SEO tools.
This helps you pick the right tool for your seo strategy.
| Caratteristica | Ahrefs | Moz |
|---|---|---|
| Prezzo di partenza | $ 108/mese | $ 39/mese |
| Prova gratuita | ❌ | ✅ 30 giorni |
| Database dei backlink | ✅ Migliaia di miliardi | ✅ 44,8 trilioni |
| Keyword Gap (Competitive Analysis) | ✅ Fino a 10 concorrenti | ❌ Up to 4 competitors |
| Esplora contenuti | ✅ | ❌ |
| Audit del sito | ✅ Faster crawls | ✅ Site Crawl tool |
| Tracker di classifica | ✅ Aggiornamenti quotidiani | ✅ Aggiornamenti settimanali |
| Strumenti SEO locali | ❌ | ✅ Moz Local |
| Estensione gratuita per il browser | ✅ Ahrefs SEO Toolbar | ✅ MozBar |
| Ideale per | Agencies & seo experts | Beginners & local SEO |
1. Analisi dei backlink
Ahrefs: The Ahrefs backlink profile tool tracks trillions of internal and external backlinks. The Ahrefs Site Explorer shows referring domains, links pointing to any page, and lost links. You also get daily backlink growth tracking, plus Domain Rating (DR) and URL Rating (UR) scores for any target site.
Moz: Moz Link Explorer has an index of over 44.8 trillion links, larger than many competitors. It shows Domain Authority, Page Authority, Spam Score, and link data for any backlink profile. The Link Intersect feature reveals linking domains that link to competitors but not to your own website.
💡 Risultato del test: Both tools have massive link databases. The Ahrefs backlink data updates faster, with daily new and lost links alerts.
2. Ricerca di parole chiave
Ahrefs: The Ahrefs keyword research tools are extensive. The Ahrefs Keywords Explorer shows search volume, keyword difficulty, traffic value, and search intent for any particular keyword. You can generate new keyword ideas, find relevant keywords, and compare keyword gap data for up to 10 competitors. These keyword tools also surface site links and sitelink data for top ranking pages, which is great for seo campaign planning around target keywords.
Moz: Moz Keyword Explorer helps you generate keyword ideas, find related keywords, and see metrics like search volume and competition level. It is great for conducting keyword research at smaller scale. However, the Moz keyword database is smaller than the Ahrefs keyword index, giving fewer keyword suggestions per query.
3. Audit del sito
Ahrefs: The Ahrefs site audit crawls your site to check seo health. It flags broken links, duplicate content, missing meta descriptions, slow pages, and on page seo issues. You get a health score, clear seo data, and seo tips for every fix. This is great for technical seo work on your own website.
Moz: Moz Site Crawl identifies technical SEO issues including broken links and crawl errors. It also offers an On-Page Grader for content optimization. Moz site audits are solid, but they tend to surface less detail on bigger sites compared to Ahrefs.
4. Monitoraggio della classifica
Ahrefs: Ahrefs Rank Tracker monitors keyword rankings over time. It tracks SERP features, local rank tracking, and organic keyword rankings. You can see how much traffic each keyword brings and watch position changes daily. However, Ahrefs lacks device-level tracking that Semrush offers.
Moz: Moz Rank Tracker updates keyword rankings weekly. It tracks search rankings for both local and national searches. Moz also offers on-demand rank tracking that gives a snapshot view of keyword rankings without using a project slot.
⚠️ Avvertimento: Moz only updates ranks weekly. If you run a fast-moving seo campaign and need daily position changes, Ahrefs is the better tool here.
5. Content Discovery and SERP Features
Ahrefs: Ahrefs Content Explorer lets you search billions of web pages. Filter by traffic, referring domains, word count, or social shares. This is one of the best seo tools for finding link building opportunities, content gaps, and trending topics. Ahrefs content discovery feeds directly into your content strategy.
Moz: Moz does not have a dedicated content explorer tool. For SERP analysis, Moz shows serp data and serp features inside Keyword Explorer and SERP Analysis reports. But for deep content research, you would need a separate tool. This is a real gap in the Moz toolkit.
6. Analisi della concorrenza
Ahrefs: Ahrefs Site Explorer is the core tool for competitive analysis. It shows organic keywords, organic search traffic, paid search activity, and the full backlink data for any competitor. The keyword gap tool compares up to 10 competitors side by side, which is great for competitive research and large scale seo.
Moz: Moz offers competitive analysis through Link Explorer and Keyword Explorer. You can check competitor domains, find link gaps, and measure brand authority. However, Moz limits gap analysis to 4 competitors, while Ahrefs supports 10.
7. Local SEO and Custom Reports
Ahrefs: Ahrefs does not have a dedicated local SEO product. You can track local keywords in Rank Tracker, build custom reports through the SEO Segnalazione Tool, and view location-based seo metrics. But there is no built-in citation or listing management tool.
Moz: Moz Local manages business listings, citations, and reviews to enhance local search engine visibility. It is a strong advantage for brick-and-mortar shops. Moz also lets you build custom reports that combine link research, keyword tracking, and site audit data in one place.
8. Ease of Use, Free Tools, and Customer Support
Ahrefs: Ahrefs has a user-friendly interface that organizes tools and data in a logical manner. The shallow learning curve makes it helpful for beginners. The free Ahrefs SEO Toolbar shows page seo metrics in your browser. Ahrefs customer support has received mixed reviews — some users praise its responsiveness while others find it unhelpful.
Moz: Moz is also easy to use. The free MozBar extension, Moz Academy, and Whiteboard Friday videos make Moz especially friendly for beginners. Moz customer support is available through email and live chat, but is not available 24/7.
9. Prezzi e costi
Durable è il prodotto giusto per te?
| Livello | Ahrefs | Moz |
|---|---|---|
| Livello base | Versione Lite: 108 dollari al mese | Quota iniziale: 39 $ al mese |
| Livello intermedio | Prezzo standard: 208 dollari al mese | Prezzo standard: 79 dollari al mese |
| Alto livello | Livello avanzato: 374 dollari al mese | Prezzo medio: 143 dollari al mese |
| Livello superiore | — | Grande: 239 dollari al mese |
| Prova gratuita | ❌ No | ✅ 30 giorni |
| Accesso API | Higher-tier plans only | From $5/month |
Ahrefs: Ahrefs pricing has been criticized for being complex and expensive. The Lite plan starts at $108/month. The Standard plan at $208/month allows for more extensive usage. The Advanced plan at $374/month adds higher limits. Many users feel Ahrefs pricing is high compared to other SEO tools.
Moz: Moz Pro pricing starts at $39/month for the Starter plan. The Standard plan at $79/month, Medium at $143/month, and Large at $239/month cover most business needs. Moz API access is cheaper than competitors at $5/month, which helps seo experts pull link metrics into custom dashboards.
💡 Risultato del test: Moz costa 69 dollari al mese in meno rispetto ad Ahrefs nella versione base. Se il budget è la tua priorità, Moz è chiaramente la scelta migliore in termini di prezzo.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Budget limitato | Moz | A partire da 39 dollari al mese |
| Dati approfonditi sui backlink | Ahrefs | Trillions of backlinks |
| 🔄 Stai pensando di passare da Page Optimizer Pro a SE Ranking? | Moz | Moz Local integrato |
| Ricerca di contenuti | Ahrefs | Strumento Esplora contenuti |
| Accedi a oltre 3 trilioni di backlink scansionati da 7 miliardi di pagine ogni giorno. Questo è paragonabile a strumenti premium come | Ahrefs | Aggiornamenti quotidiani |
| Prova gratuita prima | Moz | Prova gratuita di 30 giorni |
| Caratteristiche a livello di agenzia | Ahrefs | Rapporti sulle lacune di 10 concorrenti |
💰 Il tuo budget
Moz parte da $39 al mese, mentre Ahrefs parte da $108 al mese. Se sei un blogger singolo o libero professionista watching every dollar, Moz gives solid SEO tools at much lower cost. Ahrefs is the better fit when budget is not the main concern.
🔌 Il tuo stack tecnologico
Both tools work with Google Search Console and Google Analytics. If you need API access for custom reports, Moz API access starts at just $5/month. The Ahrefs API requires a higher subscription tier.
📝 La tua strategia SEO
If backlinks, link research, and analisi della concorrenza lead your SEO strategy, Ahrefs is stronger. If you focus on local SEO, domain authority tracking, and beginner-friendly site audits, Moz offers a better fit.
🎓 Il tuo livello di esperienza
Both tools have a shallow learning curve. Moz edges ahead with free educational content like Whiteboard Friday and Moz Academy. These extras make Moz a great starting point for new SEO professionals.
🆓 Prove e demo gratuite
Moz offers a 30-day free trial with no credit card needed. Ahrefs has no free trial at all. If you want to test SEO tools before paying, Moz is the only option here.
🛟 Opzioni di supporto
Ahrefs customer support has mixed reviews, with some users praising responsiveness and others reporting unhelpful replies. Moz offers email and live chat support, though it is not 24/7. Neither tool is perfect, but both are reliable for most users.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se decidete di passare a un altro.
🔄 Stai pensando di passare da Ahrefs a Moz?
✅ Cosa otterrai:
- Save $69+ per month on SEO tool costs
- Access to Moz Local for local search engine results
- Metriche di autorità del dominio e punteggio spam
❌ Cosa perderai:
- Ahrefs Content Explorer for top ranking pages
- Analisi del divario di parole chiave tra 10 concorrenti
- Daily rank tracking updates and traffic value data
📋 Come effettuare il passaggio:
- Export tracked keywords and backlink reports from Ahrefs
- Sign up for the 30-day Moz free trial
- Set up projects and import your keyword lists into Moz tools
🔄 Stai pensando di passare da Moz ad Ahrefs?
✅ Cosa otterrai:
- Dati più approfonditi sui backlink con individuazione giornaliera dei link.
- Content Explorer for link building strategies
- Keyword gap analysis across 10 competitors
❌ Cosa perderai:
- Moz Local per la gestione delle schede aziendali
- Metriche di Domain Authority e Page Authority
- Free MozBar browser extension and Moz Strumenti di intelligenza artificiale
📋 Come effettuare il passaggio:
- Export keyword lists and site audit data from Moz
- Create an Ahrefs account and choose a plan
- Set up projects and add your tracked keywords in Ahrefs
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 🔗 Analisi dei backlink | Ahrefs |
| 🔍 Ricerca di parole chiave | Ahrefs |
| 🛠️ Audit del sito | Ahrefs |
| 📊 Monitoraggio della classifica | Ahrefs |
| 📝 Scoperta dei contenuti | Ahrefs |
| 🏪 SEO locale | Moz |
| 💰 Prezzi | Moz |
| 👶 Facilità d'uso | Cravatta |
| 🏢 Analisi della concorrenza | Ahrefs |
| 🏆 Vincitore assoluto | Ahrefs |
🏆 VINCITORE: Ahrefs
Ahrefs si aggiudica 7 categorie su 9.
Ideale per: agencies, seo professionals, and businesses that need deep backlink data, link building strategies, and competitor research.
Ahrefs e Moz si rivolgono a diverse tipologie di utenti SEO.
Ahrefs is the powerhouse for backlink research, link building, and content discovery.
Moz is the budget-friendly choice with great local SEO tools and educational free tools.
If you need the deepest seo data and can afford the investment, Ahrefs is the better choice.
If you are just starting out or focus on local SEO, Moz is a smart pick.
Agente IA con oltre 80 competenze specializzate in diversi ambiti di contenuto.
Maggiori informazioni su Ahrefs a confronto
Ecco come Ahrefs si posiziona rispetto agli altri concorrenti:
Ahrefs contro Semrush
Ahrefs vince su: larger backlink database, 10-competitor keyword gap data
Semrush vince su: paid search and advertising research, content marketing tools, free trial option
Ahrefs contro Surfista SEO
Ahrefs vince su: backlink analysis depth, broader site audit checks
Surfer SEO vince su: on page seo scoring, SERP-based content suggestions
Ahrefs contro Content Raptor
Ahrefs vince su: data volume and seo data accuracy
Content Raptor vince su: AI-powered writing speed and creative drafting
Ahrefs contro Classifica SE
Ahrefs vince su: backlink index size, content explorer features
SE Ranking vince su: lower starting price, white-label client reports
Ahrefs contro Ubersuggest
Ahrefs vince su: deeper keyword data and competitor research
Ubersuggest vince su: beginner simplicity, lifetime plan pricing
Ahrefs contro Mangools
Ahrefs vince su: backlink database, technical seo features
Mangools vince su: simple interface, much lower monthly cost
Ahrefs contro Ranktracker
Ahrefs vince su: all-in-one platform with more seo metrics
Ranktracker vince su: focused rank tracker tool, simpler pricing
Più Moz rispetto a
Ecco come Moz si posiziona rispetto agli altri concorrenti:
Moz contro Semrush
Moz vince su: lower pricing, Domain Authority and brand authority metrics
Semrush vince su: larger keyword database, advertising tools, free trial length
Moz contro Surfer SEO
Moz vince su: backlink analysis, broader rank tracking coverage
Surfer SEO vince su: on page seo scoring, NLP-driven content optimization
Moz contro Content Raptor
Moz vince su: site auditing, link analysis depth
Content Raptor vince su: Scrittura basata sull'intelligenza artificiale, velocità di creazione dei contenuti
Moz contro Ahrefs
Moz vince su: lower pricing, Moz Local for local SEO, 30-day free trial
Ahrefs vince su: larger backlink database, content explorer, daily rank updates
Classifica Moz vs SE
Moz vince su: Domain Authority metric, educational free tools
SE Ranking vince su: daily rank tracking, marketing plan features
Moz contro Ubersuggest
Moz vince su: link database size, advanced custom reports
Ubersuggest vince su: opzione di prezzo a vita, interfaccia più semplice
Moz contro Mangools
Moz vince su: Analisi approfondita del sito, rilevamento del punteggio di spam
Mangools vince su: Prezzo più basso, design adatto ai principianti
Domande frequenti
Which is better, Ahrefs or Moz, for SEO?
Ahrefs wins for backlink analysis, keyword research, and content discovery. Moz is better for budget-friendly plans, local SEO through Moz Local, and easier onboarding for new seo professionals. Pick based on your seo strategy.
Ahrefs vale la pena di essere acquistato?
Yes, if you need deep backlink data, organic search traffic insights, and competitor research. Ahrefs pricing starts at $108/month, which pays off when SEO drives real revenue for your business.
Moz offre una prova gratuita?
Yes, Moz offers a 30-day free trial with no credit card needed. You can test Moz Pro, Moz Link Explorer, Keyword Explorer, and site audits before paying. Ahrefs has no free trial.
Qual è il miglior strumento SEO per principianti?
Moz is slightly easier for new users thanks to MozBar, Moz Academy, and Whiteboard Friday. Ahrefs has a shallow learning curve too, but costs more upfront and skips the free trial.
Posso usare Ahrefs gratuitamente?
Ahrefs offers limited free tools like the Ahrefs SEO Toolbar and a free Webmaster Tools account. Full access to Ahrefs Site Explorer, Keywords Explorer, and Ahrefs Site Audit requires a paid plan.
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