HubSpot vs Thryv: Which is The Best CRM For You in 2025?

Running a business is tough. 

You need to keep track of customers, sales, and all sorts of things. 

Imagine wasting hours on a CRM that doesn’t meet your needs. 

Luckily, we’re going to break down HubSpot vs Thryv in a way that’s easy to understand.

By the end, you’ll know exactly which CRM is the best fit for your business.

Overview

We’ve got up our sleeves and put both HubSpot and Thryv through their paces.

Our team spent weeks testing each platform, exploring its features, and using it in real-world business scenarios.

This hands-on experience allows us to give you a genuine comparison.

What is HubSpot?

Think of HubSpot as your all-in-one business growth machine.

It handles everything from attracting visitors to closing deals.

It’s designed to make your life easier.

You can manage your marketing, sales, and customer service all in one place.

Also, explore our favorite Hubspot alternatives…

Key Benefits

HubSpot shines with its all-in-one approach and robust free plan. Here’s what makes it stand out:

• Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
• Marketing Automation: Automate your marketing tasks, such as email campaigns and social media posting, to save time and boost efficiency.
• Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
• Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.

Pricing

• Free Tools: Free for up to two users.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional + three seats: $800/month, additional seats at $45/month.

What is Thryv?

Thryv is designed for small businesses.

It aims to simplify daily operations.

Think of it as a digital command center. You can manage clients, appointments, and payments.

It’s to keep everything in one place.

Also, explore our favorite Thryv alternatives…

Key Benefits

• Centralized hub: Manage all your business needs in one place.
• Automated marketing: Reach more customers with less effort.
• Online scheduling: Let clients book appointments 24/7.
• Accept payments online: Get paid faster and easier.
• Reputation management: Monitor and improve your online reviews.

Pricing

• Command Center: Free dedicated business line.
• Business Center: $244/month.
• Marketing Center: $244/month.

Feature Comparison

Let’s b. Let’s look at the core features of HubSpot and Thryv.

We’ll show where each platform shines and where they fall short.

This will help you decide which is the better fit for your needs.

1. Customer Relationship Management (CRM)

• HubSpot:
  • HubSpot’s core platform features a powerful CRM designed for seamless integration with all its hubs. The CRM excels at tracking customer interactions, allowing users to view detailed histories and easily manage leads.
• Thryv:
  • The Thryv platform focuses on client management. It’s ge. It’s for small business owners who need to organize client data. The platform simplifies communication and scheduling, but may not be as robust for complex sales pipelines.

2. Marketing Hub / Marketing Automation

• HubSpot:
  • The HubSpot Marketing Hub is a leader in marketing automation. It includes features such as email marketing, social media management, and workflow automation. Users can create complex campaigns to optimize lead generation.
• Thryv:
  • Thryv also offers marketing tools, including email marketing integration and social media posting. However, its automation capabilities are less advanced than those of HubSpot. It’s suited for basic marketing needs.

3. Sales Hub / Sales Tools

• HubSpot:
  • The HubSpot Sales Hub provides tools for sales teams to close deals faster. It includes features like meeting scheduling, live chat, and deal tracking. It’s decided to improve sales and marketing alignment.
• Thryv:
  • Thryv’s tools center on client communication and payment processing. They simplify invoicing and online payments and help business owners manage transactions efficiently.

4. Email Marketing

• HubSpot:
  • HubSpot offers robust email marketing features. You can create personalized email campaigns, automate email sequences, and track email performance. The ability to send targeted emails is a key component.
• Thryv:
  • Thryv also provides email marketing capabilities. It allows you to send emails to clients and schedule follow-ups. While functional, it may lack the advanced features of HubSpot.

5. Dashboard & Analytics

• HubSpot:
  • HubSpot provides detailed analytics and reporting. The dashboard is highly customizable, and you can track key metrics, analyze campaign performance, and gain insights into customer behavior.
• Thryv:
  • Thryv focuses on basic business metrics. You can track sales, appointments, and client interactions. While useful for small business owners, it may not offer the depth of HubSpot’s.

6. Workflow Automation

• HubSpot:
  • HubSpot offers powerful workflow automation, allowing you to automate repetitive tasks across sales and marketing. You can create complex workflows to streamline processes and improve efficiency.
• Thryv:
  • Thryv offers some automation features, particularly for appointment scheduling and client reminders. However, it lacks HubSpot’s extensive workflow capabilities.

7. Mobile Applications & Accessibility

• HubSpot:
  • HubSpot offers robust mobile applications, making it easy to manage your business on the go. Verified users can access critical data and tools from anywhere, allowing staff members to run the business from mobile devices.
• Thryv:
  • Thryv also has mobile applications designed to help business owners manage their operations on the go. It allows access to key features, but its mobile functionality may not be as comprehensive as HubSpot’s. HubSpot’s to Look For When Choosing CRM Software?

Final Verdict

So, which one wins?

For most businesses wanting to grow, HubSpot is our top pick. 

It makes things faster and easier.

HubSpot has multiple hubs, giving you lots of tools.

It’s designed specifically for marketing and sales.

If you need services like email marketing and automation, HubSpot is great.

Thryv is also available and good for small businesses that need client management.

However, if you want to scale and need strong marketing tools, HubSpot is a better choice. 

We tested both, and HubSpot gives you more.

Trust us; we’ve done the work so you can pick the best tool for your business.

More of Hubspot

We’ve explored several alternatives to Hubspot, each offering distinct strengths.

Here’s a brief comparison of Hubspot with these software solutions:

• Hubspot vs Gohighlevel: GoHighLevel is primarily tailored for marketing agencies, offering an all-in-one platform for managing various digital marketing tasks, including appointment scheduling and social media. Hubspot, conversely, caters to businesses of all sizes, excelling in inbound marketing with a broader set of marketing, sales, and service tools.
• Hubspot vs Pipedrive: Pipedrive is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
• Hubspot vs Keap: Keap (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes and contact management. Hubspot offers a wider range of marketing, sales, and service features, often with more robust automation and reporting.
• Hubspot vs ActiveCampaign: ActiveCampaign excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation, social media management, and a broader range of automation triggers and actions.
• Hubspot vs Clickfunnels: ClickFunnels is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform, offering comprehensive tools beyond just funnel building, including CRM, content management, and SEO.
• Hubspot vs Folk: Folk is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use. Hubspot offers more robust contact management, detailed analytics, and a wider array of marketing and sales features, albeit with a steeper learning curve.
• Hubspot vs Instantly: Instantly specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities, social media integration, and more extensive automation workflows.
• Hubspot vs ClickUp: ClickUp is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields, Hubspot is a dedicated CRM system designed to manage customer relationships and streamline sales processes comprehensively.
• Hubspot vs Monday CRM: Monday.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast, Hubspot is a fully integrated CRM offering deep sales, marketing, and customer service automation. It is designed to drive revenue and scale with businesses.
• Hubspot vs Capsule CRM: Capsule CRM is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views. Hubspot offers a more robust, feature-rich CRM with advanced sales pipelines, comprehensive marketing automation, and extensive integrations.
• Hubspot vs Insightly: Insightly combines CRM with strong project management features, making it versatile for businesses requiring both. Hubspot excels in marketing automation and broader sales features, offering a more comprehensive suite for inbound marketing and lead nurturing.
• Hubspot vs Freshsales CRM: Freshsales CRM is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools, making it suitable for more complex sales cycles.
• Hubspot vs Salesforce: Salesforce is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs. Hubspot offers a more user-friendly interface and a well-rounded set of marketing and sales tools, particularly appealing to SMBs, with a more accessible pricing model.
• Hubspot vs Zendesk: Zendesk is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution. Hubspot Service Hub offers integrated customer support tools as part of its broader CRM suite, providing seamless data flow between marketing, sales, and service teams, but with less emphasis on advanced AI than Zendesk.

More of Thryv

Here’s a brief comparison of Thryv with these software solutions:

• Thryv vs Gohighlevel: Thryv is an all-in-one business management platform tailored for small businesses, offering online presence and payment solutions. GoHighLevel provides a comprehensive sales and marketing platform for agencies with robust automation.
• Thryv vs Pipedrive: Thryv is a broad business management tool with integrated CRM; Pipedrive specializes in visual sales pipeline management, ideal for sales teams.
• Thryv vs Keap: Thryv offers an all-in-one platform for small business management; Keap focuses on advanced marketing automation and sales CRM with in-depth workflows.
• Thryv vs ActiveCampaign: Thryv provides an integrated platform for local business management and customer interaction; ActiveCampaign excels in sophisticated marketing automation, segmentation, and detailed analytics.
• Thryv vs Clickfunnels: Thryv is an all-in-one business management platform; ClickFunnels is specifically designed for building sales funnels, landing pages, and automating sales processes.
• Thryv vs Folk: Thryv is a comprehensive business management system with integrated CRM; Folk is a more focused, collaborative contact management tool with an emphasis on organization.
• Thryv vs Instantly: Thryv offers a broad suite for small business management, including online presence and payments; Instantly specializes in automated cold email campaigns for sales outreach.
• Thryv vs ClickUp: Thryv is an all-in-one platform for small business operations and client management; ClickUp is a versatile work OS that encompasses project management, task tracking, and customizable CRM features.
• Thryv vs Monday CRM: Thryv provides an integrated solution for small business management and client interaction; Monday CRM focuses on highly customizable visual workflows and project-centric CRM capabilities.
• Thryv vs Capsule CRM: Thryv is a comprehensive business management platform with CRM features; Capsule CRM is a simpler, user-friendly CRM focused on contact management and sales pipeline tracking.
• Thryv vs Insightly: Thryv provides an all-in-one platform for small business operations, including scheduling and payments; Insightly offers a more robust CRM with an advanced sales pipeline and project management functionalities.
• Thryv vs Freshsales: Thryv is an all-in-one business management platform for local businesses; Freshsales CRM specializes in robust sales automation, lead scoring, and in-depth sales reporting.
• Thryv vs Salesforce: Thryv is an integrated platform for small business management; Salesforce is a highly customizable, scalable, enterprise-level CRM with extensive sales, marketing, and service capabilities.

Frequently Asked Questions