⚡ Quick Verdict:
- Pricing: HubSpot Free Tools cost $0/month, with paid seats from $15/seat/month. Agile CRM is Free, then $8.99, $29.99 and $47.99 per user.
- Best for: HubSpot suits sales and marketing teams that want one crm platform. Agile CRM suits small and medium businesses on a tight budget.
- Key difference: HubSpot splits work across Marketing Hub, Sales Hub and Service Hub. Agile CRM keeps every module inside a single screen.
- Free plan: HubSpot’s free CRM allows unlimited users and up to one million contacts. Agile CRM offers a free plan capped at 10 users.
- Our pick: HubSpot, rated 4.0 versus 2.8, because its free features and 500+ business apps cover far more ground.
The cheaper crm software is not always the weaker one.
Agile CRM starts at $8.99 per user. HubSpot Marketing Hub Starter costs $15 per seat.
Yet price is the smallest gap between these two crm tools.
One is a modular platform built for business growth at scale.
The other is an all in one crm built for lean teams.
Here is how HubSpot and Agile CRM actually differ.
Overview
This HubSpot vs Agile CRM comparison covers pricing, core features, and day to day ease of use.
We reviewed documentation, pricing pages, and user reviews for both crm tools.
Our writers also spent hands on time inside each crm system.
Those notes appear in the “What Our Team Noticed” sections below.
By the end, you will know which one fits your sales process.
What is HubSpot?
HubSpot CRM is a customer relationship management platform for sales and marketing teams.
It lets you manage contact records and track deals in real time.
The company built its name on inbound marketing before adding a full crm.
Work is split across Marketing Hub, Sales Hub, and Service Hub.
These connected hubs unify customer interactions across marketing, sales, and service departments.
HubSpot’s CRM record sits at the centre of all three hubs.
🏆 Winner: HubSpot
The free version holds one million contacts and unlimited users. Email marketing, landing pages, and email tracking are included at no cost.
HubSpot Pricing
Here is what HubSpot costs in 2026, straight from its pricing page.
| Plan | Price | Best For |
|---|---|---|
| Free Tools | $0/month | Unlimited users and one deal pipeline |
| Marketing Hub Starter | $15/seat/month | Small business email marketing |
| Starter Customer Platform | $15/seat/month | Bundled starter plan across hubs |
| Marketing Hub Professional | $800/seat/month | Larger marketing teams and custom reports |
Pricing verified July 2026.
Free trial: The Free Tools plan never expires and needs no card. Paid tiers offer a 14 day trial on most hubs.
Money-back guarantee: No blanket refund window. Annual contracts run their full term, so read the billing terms before you pay.
📌 Note: The Starter plan includes 1,000 marketing contacts. Each extra thousand adds $50 per month, so map your list size before upgrading.
⚠️ Pricing conflict flagged: Some third party sources list the Professional plan at $1,080/month and enterprise plans at $4,000/month. Our CSV records $800/seat/month for Marketing Hub Professional, and we use that figure throughout. HubSpot also requires an annual commitment even on monthly billing.
Key Benefits of HubSpot
Here is what makes HubSpot worth a look:
- A free plan with real scale: HubSpot offers up to one million contacts and unlimited users at $0. Most rivals cap seats instead.
- 500+ business apps: Native links cover Google Workspace, Microsoft 365, Salesforce, and LinkedIn. That range keeps customer data in sync.
- Universal inbox: Live chat, chatbots, email, and Facebook Messenger land in one thread. Your support team answers customer queries from a single screen.
- Marketing tools built in: Free features include email marketing, email tracking, landing pages, and website pages. HubSpot’s marketing roots show here.
- HubSpot Academy: A large training and knowledge base library shortens onboarding. Users rate this as one of HubSpot’s best free features.
- Breeze AI: Recent updates automate repetitive work like email drafting and data enrichment. That saves sales teams real hours each week.
- Room to grow: Custom properties, custom objects, and custom reports unlock as your business grows. The modular design scales with headcount.
What Our Team Noticed
Our writer signed up for HubSpot’s free CRM and spent several days inside the dashboard. Here is what stood out from that hands on time:
The clip below walks through the same workflow on screen.
HubSpot Pros & Cons
✅ Pros
- Free plan supports unlimited users and up to one million contacts
- Integrates with over 500 business apps including Salesforce and Google Workspace
- Clean visual dashboard gives a real time view of the sales funnel
- HubSpot Academy and the knowledge base shorten the learning curve
- Marketing, sales, and customer service tools share one contact record
❌ Cons
- Paid tiers get expensive fast as your business grows
- Pricing turns complex once you mix and match different hubs
- The free version has no live email support, only online resources
- Advanced features carry a steep learning curve for new users
What is Agile CRM?
Agile CRM is a cloud based crm system for small and medium businesses.
It bundles sales, marketing, and customer service into one interface.
The company has run since 2013 and serves over 15,000 customers globally.
Offices sit in India and the Philippines, and G2 Crowd lists it as a leader.
Its pitch is simple: fewer data silos and less switching between tools.
Web and mobile apps let teams manage deals and tasks from anywhere.
The walkthrough below shows the dashboard in motion.
Runner Up: Agile CRM
An all in one crm with telephony, helpdesk, and marketing automation built in. Reviewers call $8.99 a great price for this feature set.
Agile CRM Pricing
Agile CRM prices per user, and there is no setup fee.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Up to 10 users testing the platform |
| Starter | $8.99 | Solo founders and two person teams |
| Regular | $29.99 | Growing sales teams needing automation |
| Enterprise | $47.99 | Larger teams wanting full access |
Pricing verified July 2026.
Free trial: The free plan covers up to 10 employees with no card required. You can stay on it as long as you like.
Money-back guarantee: Agile CRM publishes no standard refund window. Longer term contracts lock in a lower price per user.
📌 Note: Published rates sit between $8.99 and $9.99 per user across sources. Our CSV records $8.99, and that is the figure we use here.
⚠️ Warning: Reviews on billing and reliability are split. Some users report email sending failing for weeks at a time, so test the free tier with real mail before you spend money.
Key Benefits of Agile CRM
Here is where Agile CRM earns its keep:
- One screen for three jobs: Sales, marketing, and service share the same interface. That cuts data silos without extra integrations.
- Drag and drop workflow builder: You create automated processes without a developer. Lead scoring, follow ups, and data entry all run on rules.
- Built in telephony: Calls and voicemail live next to the contact record. Few tools at this price include a dialer.
- Web engagement tracking: You can gauge site activity and trigger campaigns from it. Marketing automation then handles the follow up mail.
- Sales gamification: Leaderboards and badges push friendly competition. This is rare in a crm system at $8.99.
- Calendar booking: Leads book meetings directly, syncing with Google Calendar or Outlook. That helps teams that still sell in person.
What Our Team Noticed
Our writer opened an Agile CRM account and worked through imports, deals, and a campaign. Here is what stood out:
Watch the same setup happen step by step.
Agile CRM Pros & Cons
✅ Pros
- Free plan covers up to 10 users with no setup fee
- Paid tiers start at $8.99 per user, a great price for the feature list
- Telephony, helpdesk, and project tracking are bundled in
- Sales gamification adds leaderboards and badges most rivals skip
❌ Cons
- Support quality is inconsistent, with fixes reportedly taking up to two weeks
- Users report falling email delivery rates over recent months
- Reporting tools are widely criticised as poorly configured
- Custom fields and data mapping fall short for larger companies
Feature Comparison
Ready for the detailed breakdown of HubSpot vs Agile CRM? We cover ten areas that decide most buying calls, then finish on cost.
| Feature | HubSpot | Agile CRM |
|---|---|---|
| Starting Price | $15/seat/month | $8.99 per user |
| Free Plan | ✅ Unlimited users | ✅ Up to 10 users |
| Contact Limit (Free) | ✅ 1 million contacts | ❌ Tighter caps |
| Marketing Automation | ✅ | ✅ |
| Built-in Telephony | ❌ | ✅ |
| Sales Gamification | ❌ | ✅ |
| Landing Pages & Website Pages | ✅ | ✅ Basic |
| Integrations | ✅ 500+ business apps | ✅ Limited set |
| Custom Objects | ✅ Higher tiers | ❌ |
| Best For | Scaling sales and marketing teams | Budget conscious small business |
1. Contact Management
HubSpot: The free version holds up to one million contacts. Every email, call, and note attaches to the contact record automatically. Custom properties let you store fields your sales process actually needs.
Agile CRM: Contact management gives a 360 degree view of every interaction. Tags, notes, and call logs sit on one card. Custom fields exist, but larger companies find the data mapping too rigid.
2. Sales Pipeline Management
HubSpot: The free plan includes one deal pipeline for one team or department. Its clean dashboard shows the whole funnel in real time. Extra pipelines and sales forecasting arrive on paid plans.
Agile CRM: A visual sales pipeline tracks deals by stage with drag and drop. Sales pipeline management here is simpler than HubSpot’s, which suits smaller businesses.
3. Marketing Automation
HubSpot: HubSpot Marketing Hub runs email marketing, lead nurturing, and campaign reporting from the crm platform. Inbound marketing playbooks are baked into the product. Marketing teams get list segmentation tied to live customer data.
Agile CRM: Marketing automation covers email, social, and mobile in one builder. A/B testing and personalisation ship as standard. The email template tool is easy but inflexible once you step outside its parameters.
⚠️ Warning: Some Agile CRM users report email delivery rates halving twice within six months. Send a test batch before you migrate a live list.
4. Sales Automation and Sales Enablement
HubSpot: Sequences, task queues, and email tracking handle repetitive follow up. Sales leaders get pipeline dashboards without asking an analyst. The catch is that stronger sales enablement tooling sits behind the professional plan.
Agile CRM: Sales automation handles follow ups, lead scoring, and data entry on rules you set. Gamification leaderboards give the sales team a nudge. Everything works on the $8.99 tier, which is unusual at this price.
5. Reporting and Analytics
HubSpot: Standard analytics cover traffic, deals, and revenue generated per source. Custom reports and dashboards unlock higher up the ladder.
Agile CRM: Reports cover deals, calls, and campaign activity. Reviewers repeatedly call the reporting tools awful and poorly configured. If board level analytics matter, that criticism should weigh heavily.
6. AI and Workflow Automation
HubSpot: The Breeze AI suite automates email drafting and data enrichment. Workflow branching handles lead routing and internal alerts.
Agile CRM: The drag and drop builder covers most everyday processes without code. Through 2026 the vendor plans wider use of AI agents for lead scoring and predictive analytics. Today those features remain lighter than HubSpot’s.
7. Customer Service and Customer Experience
HubSpot: Service Hub adds tickets, live chat, and chatbots. A universal inbox pulls email, chat, and Facebook Messenger into one queue. Customer success teams work from the same contact record as sales.
Agile CRM: A helpdesk automates ticketing and routes customer queries to the right owner. Reviews of the vendor’s own support are split, which we cover below.
Engagement tracking sits alongside the helpdesk in the same module.
💡 Pro Tip: Some reviewers describe great support from the Agile team, while others say each agent gives a different answer. Test their response times during your free trial.
8. Landing Pages and Website Pages
HubSpot: Content arrangement covers blogs, landing pages, and full website pages. Forms connect straight to the crm, so new customers enter your database instantly. This is where HubSpot’s marketing heritage shows most clearly.
Agile CRM: Landing pages exist, and forms feed directly into contact lists. The templates are basic next to HubSpot’s.
9. Ecommerce and Integrations
HubSpot: Ecommerce management links carts, payments, and orders to contact records. Over 500 business apps connect natively, including Salesforce, Google Workspace, Microsoft 365, and LinkedIn.
Agile CRM: Third party integrations exist and cover the common tools. As an ecommerce crm it handles basic store data well enough. The catalogue is far smaller, so check your stack before committing.
10. Company Records and Scheduling
HubSpot: Company records roll up every contact at an account. Custom objects on higher tiers let you model products, subscriptions, or properties.
Agile CRM: You can manage companies as their own entity, linked to contacts and deals. The online calendar lets leads book time directly with your rep.
Scheduling lives in its own module inside the same dashboard.
11. Pricing & Cost
Let’s put the plans side by side.
| Tier | HubSpot | Agile CRM |
|---|---|---|
| Free | Free Tools: $0/month | Free: Free |
| Entry paid | Marketing Hub Starter: $15/seat/month | Starter: $8.99 |
| Mid tier | Starter Customer Platform: $15/seat/month | Regular: $29.99 |
| Top tier | Marketing Hub Professional: $800/seat/month | Enterprise: $47.99 |
HubSpot: The jump from $15 to $800 per seat is the story here. Free features are generous, but essential tools typically sit on higher tiers. Budget for the contact tier upgrades as well as the seats.
Agile CRM: Three paid plans at $8.99, $29.99, and $47.99 keep costs flat and predictable. Even the top tier costs less than one HubSpot Professional seat. For a ten person team the yearly gap runs into thousands.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| The lowest monthly price | Agile CRM | $8.99 per user beats $15 |
| A free crm that scales | HubSpot | Unlimited users, million contacts |
| Built-in calling | Agile CRM | Telephony included at every tier |
| Deep reporting | HubSpot | Custom reports and dashboards |
| 500+ business apps | HubSpot | Widest native integration list |
| One screen for everything | Agile CRM | No hub switching required |
💰 Your Budget
Agile CRM wins on sticker price at every paid tier. But HubSpot’s free CRM may cost you nothing at all for the first year.
🔌 Your Tech Stack
Check your existing tools against each integration list first. HubSpot connects to over 500 business apps, so it rarely blocks a workflow.
📝 Your Sales Process
Teams selling in person lean on Agile CRM’s dialer and calendar booking. Teams running inbound campaigns get more from HubSpot’s marketing side.
🎓 Your Experience Level
Both are user friendly on day one, and 89% of HubSpot users rate its interface easy to navigate. Mastering HubSpot’s full range takes far longer.
🆓 Free Trials and Demos
Both offer a free plan with no card needed. Import real customer data into each and run one live campaign before deciding.
🛟 Support Options
HubSpot’s free tier gives you the knowledge base and community, not live agents. Agile CRM’s support reviews swing between praise and frustration.
Switching Guide
Already on one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Agile CRM?
✅ What you’ll gain:
- A flat, predictable price per user with no contact tier surprises
- Built-in telephony and a helpdesk at no extra cost
- Sales gamification to keep the team competing
❌ What you’ll lose:
- The one million contact free plan and unlimited users
- Access to 500+ native business apps
- HubSpot Academy training and custom objects
📋 How to switch:
- Export contacts, companies, and deals from HubSpot as CSV files
- Open the Agile CRM free plan and map your custom fields
- Import in stages, then rebuild campaigns before cancelling your HubSpot billing
🔄 Switching from Agile CRM to HubSpot?
✅ What you’ll gain:
- Marketing Hub, Sales Hub, and Service Hub sharing one contact record
- Reporting that scales into custom reports and dashboards
- A universal inbox covering chat, mail, and Facebook Messenger
❌ What you’ll lose:
- Built-in calling and the bundled helpdesk at $8.99
- Leaderboards and badges for the sales team
- A single screen with no hub switching
📋 How to switch:
- Export your Agile CRM contacts, deals, and notes to CSV
- Create a free HubSpot account and run the guided setup
- Import records, rebuild pipelines, then reconnect your calendar and mail
What Our Review Didn’t Cover
This comparison focused on small business and mid market buyers. We did not test enterprise plans, custom API work, or single sign on for large employee counts. Our notes reflect the July 2026 versions, and both vendors ship changes often. If you manage 200 seats or need a heavily customised crm system, your priorities will differ from what we cover here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Agile CRM |
| 🆓 Free Plan | HubSpot |
| 🚀 Core CRM Features | HubSpot |
| 📣 Marketing Tools | HubSpot |
| 📊 Reporting & Analytics | HubSpot |
| ☎️ Built-in Telephony | Agile CRM |
| 🔌 Integrations | HubSpot |
| 🛟 Support & Training | HubSpot |
| 🏆 Overall Winner | HubSpot |
🏆 WINNER: HUBSPOT
HubSpot wins 6 out of 8 categories.
Best for: Sales and marketing teams sharing one crm platform, small business owners starting on a free crm, and companies planning steady business growth.
These two products chase different buyers. HubSpot is a modular platform that grows from a free plan into a full customer relationship management suite. Agile CRM is a low cost all in one crm for lean teams who want every module on one screen.
Agile CRM is genuinely good value at $8.99 per user. The bundled telephony, helpdesk, and gamification are hard to match at that price. But its 2.8 rating reflects real complaints about reliability, reporting, and inconsistent support.
HubSpot rates 4.0 here and was voted Best CRM Lead Management Software in 2023 on Gartner Peer Insights. HubSpot CRM reviews on that platform and on G2 lean positive, mostly for ease of use. It also ranked #2 Best Global Software Company on G2 in 2024. If you want one tool to nurture relationships and track customer relationships as your business grows, HubSpot is the safer pick.
More of HubSpot Compared
Here is how HubSpot lines up against other names on the market:
HubSpot wins on: Faster onboarding for non technical users, a free tier Salesforce has no answer to, and marketing tools that ship in the box
Salesforce wins on: Developer level customisation, deeper enterprise data models, and a partner network built for complex rollouts
HubSpot vs Pipedrive
HubSpot wins on: Marketing and service modules under one login, a far larger app catalogue, and free training through HubSpot Academy
Pipedrive wins on: A tighter pipeline first interface, cheaper mid tier seats, and less clutter for teams that only sell
HubSpot vs ActiveCampaign
HubSpot wins on: A genuine crm underneath the email engine, service ticketing, and reporting that reaches beyond campaign metrics
ActiveCampaign wins on: More granular automation branching, lower cost per subscriber at scale, and stronger deliverability controls
This video runs through more HubSpot alternatives in detail.
More of Agile CRM Compared
Here is how Agile CRM measures up against its closest rivals:
Agile CRM wins on: Lower entry price, bundled helpdesk and telephony, and gamification for sales reps
Freshsales wins on: More dependable email delivery, cleaner reporting, and a larger support team behind the product
Agile CRM wins on: A far cheaper starting tier, no onboarding fee, and quicker setup than Keap’s guided rollout
Keap wins on: Stronger ecommerce and invoicing, more mature campaign builder, and dedicated onboarding coaching
Agile CRM wins on: Marketing automation on the entry plan, built-in calling, and a free tier for ten users
Insightly wins on: Project delivery for professional services teams after the sale, better custom field handling, and steadier platform reliability
Agile CRM vs Capsule CRM
Agile CRM wins on: Wider module coverage in one tool, helpdesk ticketing, and campaign building Capsule leaves to add ons
Capsule CRM wins on: A simpler daily interface, fewer bugs reported by users, and clearer contact search
The clip below covers a wider list of Agile CRM alternatives.
Frequently Asked Questions
Is HubSpot CRM really free?
Yes. The Free Tools plan costs $0 forever and supports unlimited users plus one million contacts. Live agent help and advanced reporting require a paid upgrade.
Is Agile CRM really free?
Yes, for up to 10 users with no setup fee. Paid tiers cost $8.99, $29.99, and $47.99 per user and unlock deeper automation.
Is HubSpot better than Salesforce?
For most small businesses, yes. HubSpot is easier to learn and cheaper to start. Salesforce suits large enterprises that need deep customisation and complex data models.
How much does a CRM typically cost?
Entry plans usually run $8 to $30 per user each month. Professional tiers climb sharply, and HubSpot Marketing Hub Professional reaches $800 per seat monthly.
What is the number 1 CRM platform?
No single answer fits everyone. Salesforce leads on market share, while HubSpot is widely called the best free crm. Zoho CRM and Pipedrive are common HubSpot alternatives.
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