Choosing the right CRM can feel like picking out a new car.
Are you overwhelmed by options? You’re not alone. Two popular choices are GoHighLevel and Creatio CRM.
Both offer many features, but which fits your business best in 2025?
In this guide, we’ll compare GoHighLevel vs Creatio CRM.
We’ll look at pricing, features, and what each platform does best.
By the end, you’ll have all the necessary information to make an intelligent decision and choose the CRM to help your business grow.
Overview
We’ve spent weeks testing GoHighLevel and Creatio CRM to give you the most accurate comparison.
We’ve explored their features, analyzed their pricing, and even spoken to current users.
We’re sharing our findings to help you make the right choice.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Ready to explore Creatio’s powerful features? Sign up and experience the platform firsthand.
Pricing: It has a free plan. The premium plan starts at $25/month.
Key Features:
- Visual Workflow Builder
- Advanced Analytics
- No-Code Customization
What is GoHighLevel?
GoHighLevel is like the great Swiss Army knife of CRMs.
It’s an all-in-one platform to help businesses manage their sales, marketing, and operations.
Think of it as your digital command center.
It’s especially popular with agencies and marketing teams because it has everything you need in one place.
No more juggling a dozen different tools!
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong. However, its vast feature set means it can be overwhelming for new users, and there’s a definite learning curve.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is Creatio CRM?
Creatio CRM is a bit different. It’s super flexible and customizable.
Need a CRM that can adapt to your exact needs? Creatio might be your answer.
They focus on automating workflows and giving you a visual way to manage your customer journey.
It’s a popular choice for businesses with complex sales processes.
Also, explore our favorite Creatio CRM alternatives…
Key Benefits
Creatio has some strong points that make it stand out. It helps make your work faster and better.
- No-Code Freedom: Build apps fast. Change workflows easily. No coding needed!
- Boosts Efficiency: Automate tasks. This frees up your team.
- 360° Customer View: See all customer info in one spot. Understand them better.
- AI Smart Help: Uses AI for predictions. Helps make smart business choices.
- Integrated Modules: Combines sales, marketing, and service. All in one place.
Pricing
All the plans will be billed annually.
- Growth: $25/month.
- Enterprise: $55/month.
- Unlimited: $85/month.
Pros
Cons
Feature Comparison
GoHighLevel and Creatio are powerful CRM platforms, but they cater to different business needs.
While GoHighLevel is an all-in-one solution for marketing agencies, Creatio focuses on advanced no-code automation for medium sized businesses and enterprises.
1. User Interface and Automation
- GoHighLevel: The platform boasts a simple and intuitive interface, making it easy for marketing agencies to manage client interactions. It uses a straightforward visual workflow builder to automate tasks, perfect for those without extensive coding knowledge.
- Creatio: Creatio’s intuitive interface is designed for no-code customization. It provides advanced automation features and tools to automate workflows, allowing businesses to tailor the platform to their unique sales process and manage complex business operations.
2. Marketing Automation and Campaigns
- GoHighLevel: This is a comprehensive marketing automation software built for marketing agencies. It offers a suite of digital marketing tools for running marketing campaigns, including email marketing and reputation management. The software helps to automate routine tasks and is highly effective at managing leads.
- Creatio: With its no-code platform, Creatio empowers businesses to create sophisticated marketing strategies. Its campaign management tools help automate marketing efforts and track customer behavior across multiple channels, enhancing customer engagement.
3. Sales Management and Pipeline
- GoHighLevel: It provides robust sales tools for lead management and organizing customer data. The platform’s pipeline management and sales funnel features are designed to help agencies track customer interactions and streamline the sales process, improving the sales cycle.
- Creatio: Creatio offers a dedicated sales crm with advanced features for sales pipeline management. It helps businesses manage the entire sales cycle, from lead management to sales forecasting and sales reporting. It focuses on a 360-degree view of the customer data to accelerate the sales process.
4. Contact Management
- GoHighLevel: It offers excellent contact management, centralizing all customer interactions and customer data in one centralized location. This helps businesses track customer relations and business relationships effectively.
- Creatio: Creatio provides powerful contact management and helps businesses streamline managing customer interactions and customer relationships. It gives a complete view of a client’s history, which is essential for managing leads and customer relations.
5. Integration Capabilities
- GoHighLevel: The platform has solid integration capabilities with popular marketing and sales tools. It can also integrate with other software, but sometimes requires a third-party tool like Zapier enables users to connect different apps.
- Creatio: Creatio’s strength is its extensive integration capabilities. The platform is designed for custom integrations and has robust API access, allowing businesses to integrate with a wide range of external services and automate repetitive tasks.
6. Service and Project Management
- GoHighLevel: While it has a client management focus for marketing agencies, its project management tools are more basic. It has a great company reputation for its reputation management and managing client interactions.
- Creatio: Creatio offers comprehensive service management and project management tools. It helps businesses streamline business operations and provides a dedicated service platform to enhance customer satisfaction.
7. Dashboards and Reporting
- GoHighLevel: It offers customizable dashboards and sales reporting, allowing agencies to get a clear overview of their marketing campaigns and business performance.
- Creatio: Creatio provides a higher level of reporting and analytics. You can create custom dashboards with advanced features to track every aspect of the sales process and customer behavior, offering deep insights.
8. Lead Management
- GoHighLevel: The platform specializes in managing leads through its automated workflows. It allows users to automate follow ups and nurture leads effectively.
- Creatio: Creatio provides a comprehensive lead management system that helps businesses track customer interactions from the first point of contact to conversion, making the sales funnel and sales process highly visible.
9. Target Audience
- GoHighLevel: This platform is specifically designed as a comprehensive suite for marketing agencies. It offers a free trial and is a great company for agencies that want to grow.
- Creatio: Creatio is tailored for medium sized businesses and large enterprises that need to automate complex workflows and have sophisticated business operations.
10. Core Focus
- GoHighLevel: Its core focus is on providing a comprehensive suite of digital marketing tools for agencies to manage their clients and automate their marketing efforts. It is often compared to Monday sales crm and hubspot crm in terms of its all-in-one approach.
- Creatio: The platform’s core focus is on no-code process automation, which helps businesses streamline everything from sales to service, providing advanced automation without needing to write any coding knowledge.
11. Customer Support and Relations
- GoHighLevel: Known for its strong community and robust customer support, it helps marketing agencies and users manage their customer relations and address their needs.
- Creatio: Creatio has an established reputation for its professional customer support and offers dedicated account managers for enterprise plans, which is crucial for enhancing customer satisfaction and managing business relationships.
What to Look for When Choosing a CRM?
Choosing the right customer relationship management (CRM) system for your business involves more than just picking a name.
It’s about finding a tool that truly supports your business processes and drives business growth.
Here’s what to consider:
- User-Friendly Interface: A user friendly interface is crucial. You want an intuitive platform with a simple, clean design that allows you to easily create, send, and manage your campaigns without a steep learning curve.
- Pricing and Features: Compare the different plans, including any free version, to find a balance between cost and functionality. Make sure the plan you choose includes the specific features you need, as more advanced features may be tiered.
- Integrations: Look for an email marketing software that integrates seamlessly with your other business tools. This includes payment processing systems, your CRM, and platforms for social media management to ensure a smooth, unified workflow.
- Automation: The platform should have robust sales automation and marketing automation capabilities. This includes the ability to create automated email sequences, welcome series, and triggered emails based on customer actions.
- Audience Management: Effective customer segmentation is key to sending targeted, relevant content. The software should allow you to segment your audience based on behavior, demographics, and other data to improve engagement.
- Task Management: Look for built-in task management features or integrations that help you stay organized. This can be as simple as scheduling emails or as complex as managing a multi-channel campaign.
Final Verdict
Choosing the right CRM software can be challenging, but after thorough testing, we recommend GoHighLevel. Why?
It’s the ultimate all-in-one solution. You get sales, marketing, and automation tools all in one place.
Plus, it’s incredibly user-friendly.
While Creatio is a powerful platform, it’s better suited for larger businesses with complex needs & technical expertise.
GoHighLevel offers a more streamlined experience, perfect for small businesses and entrepreneurs who want to hit the ground running.
Trust us—we’ve been testing these platforms.
GoHighLevel is the clear winner for businesses that want a powerful yet easy-to-use CRM to boost their growth.
More of Gohighlevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of Creatio CRM
Here’s a brief comparison of Creatio CRM with these software solutions:
- Creatio CRM vs Pipedrive: Creatio CRM offers comprehensive process automation and no-code customization for diverse business workflows, whereas Pipedrive specializes in visual sales pipeline management, simplifying deal tracking.
- Creatio vs GoHighLevel: Creatio is a no-code platform for CRM and business process automation. It helps businesses speed up sales, marketing, and service tasks. GoHighLevel is an all-in-one sales platform and marketing tool. It’s built for marketing agencies and small business owners to grow their own business.
- Creatio CRM vs Keap: Creatio CRM provides extensive sales automation and AI-powered insights for complex processes, while Keap focuses on simplifying contact management, email marketing, and appointments for small businesses.
- Creatio CRM vs ActiveCampaign: Creatio CRM delivers a unified platform for automating sales, service, and marketing processes with deep customization; ActiveCampaign excels in intelligent marketing automation, segmentation, and email campaigns.
- Creatio CRM vs Hubspot: Creatio CRM emphasizes highly customizable workflows and robust process automation, while HubSpot offers a broader, more integrated suite for marketing, sales, and customer service, known for ease of use.
- Creatio CRM vs Clickfunnels: Creatio CRM is a comprehensive CRM focused on managing customer relationships and automating business processes; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Creatio CRM vs Folk: Creatio CRM provides powerful marketing automation and detailed analytics for complex needs. Folk is a user-friendly, collaborative contact management system best suited for smaller teams.
- Creatio CRM vs Instantly: Creatio CRM offers broad CRM capabilities with robust workflow automation and marketing campaigns, while Instantly focuses specifically on automated cold email outreach and lead nurturing.
- Creatio CRM vs Clickup: Creatio CRM is a dedicated, process-driven CRM platform with strong automation; ClickUp is a versatile work management tool that includes CRM features alongside project and task management.
- Creatio CRM vs Monday CRM: Creatio CRM provides advanced sales and marketing automation with extensive customization, while Monday CRM emphasizes visual workflows and team collaboration, often used for project management.
- Creatio CRM vs Capsule CRM: Creatio CRM offers a robust, scalable platform with comprehensive automation and no-code capabilities. Capsule CRM is a simpler contact management system focused on tracking sales opportunities.
- Creatio CRM vs Insightly: Creatio CRM provides a comprehensive, no-code platform for automating sales, service, and marketing processes; Insightly offers a feature-rich CRM with project management and relationship linking.
- Creatio CRM vs Freshsales CRM: Creatio CRM offers powerful workflow automation and in-depth customization for complex sales operations. At the same time, Freshsales CRM prioritizes an intuitive interface and visual sales pipeline management for sales teams.
- Creatio CRM vs Salesforce: Creatio CRM provides a flexible, process-driven platform with strong no-code customization; Salesforce is an industry-leading, highly scalable, and comprehensive enterprise CRM with a vast app ecosystem.
Frequently Asked Questions
Is GoHighLevel suitable for beginners?
Yes, GoHighLevel is very user-friendly. The interface is intuitive, and they offer excellent training and support to help you get started quickly.
What kind of businesses use Creatio?
Larger businesses with complex sales processes often use Creatio, especially those in finance, real estate, and manufacturing.
Can I use GoHighLevel and Creatio together?
While technically possible with integrations, it’s usually not necessary. Both platforms offer many features, so you won’t need both.
Does GoHighLevel offer a mobile app?
Yes, but it’s part of their highest-priced plan. Creatio offers a mobile app that includes all of their plans.
Which CRM is better for marketing automation?
GoHighLevel is generally better for marketing automation due to its more comprehensive range of built-in tools and ease of use.
