Folk vs Freshsales CRM: Best CRM Comparison in 2025

by | Last updated Jun 2, 2025

Winner
freshsales logo
9.0
  • Email Management
  • Workflow Automation
  • Clear and Organized Deals
  • Sales Sequences
  • Awesome Web Forms
  • Free plan available
  • Paid Plans from $9/month
Runner Up
folk
7.5
  • Masseges and Sequences
  • Dashboards
  • Team Collaboration
  • Pipeline Management
  • Integration
  • Free plan available
  • Paid Plans from $20/month
Folk vs Freshsales CRM

Picking the right CRM is tough, right?

You’re looking at Folk vs Freshsales CRM, and honestly, it’s confusing.

Both seem good, but which one is actually better for you?

You’re probably spending way too much time comparing features and prices, and you want a clear answer.

That’s where this comparison comes in.

We’ll break down Folk vs Freshsales CRM in plain language.

Overview

We’ve put both Folk and Freshsales CRM through their paces, testing them with real-world scenarios.

Our hands-on experience, coupled with user feedback and deep feature analysis, forms the basis of this comparison.

freshsales logo

Want to see Freshsales in action? Start your free trial and visit their website.

9out of 10

Pricing: It has a free plan. The premium plan starts at $9/month.

Key Features:

  • AI-powered insights
  • Built-in phone
  • Deal pipeline management
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Streamline your contacts! 80% of Folk users leverage its customizable fields.

7.5out of 10

Pricing: It has a free plan. The paid plan starts at $20/month

Key Features:

  • Customizable Fields
  • Collaboration
  • Unified Contact Hub

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts.

It’s easy to use. It’s all about collaboration.

Also, explore our favorite Folk alternatives…

CTA 2 2
Folk
7.5

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

  • Organize up to 5000 contacts in one place.
  • Share contact lists with up to 10 team members.
  • Send personalized emails to 250 contacts per day.
  • Integrate with over 1000 apps via Zapier.
  • Create 5 custom contact fields.

Pricing

All the plans will be billed annually.

  • Standard: $20/member/month.
  • Premium: $40/member/month.
  • Custom: $80/member/month.
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Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

What is Freshsales CRM?

So, you’re looking at Freshsales CRM.

What’s it all about?

Think of it as a super-powered tool for sales teams.

It helps you keep track of leads and close deals faster.

It’s designed to make sales easier.

Also, explore our favorite Freshsales CRM alternatives

freshsales logo
Freshsales CRM
9.0

Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.

Key Benefits

  • Intuitive Interface: Get up and running in minutes; no tech skills required.
  • Visual Sales Pipeline: See precisely where your deals stand at a glance.
  • Built-in Phone and Email: Connect with customers directly within the platform.
  • AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

All the plans will be billed annually.

  • Growth + 500 Marketing Contacts: $9/user/month.
  • Pro + 500 Marketing Contacts: $39/user/month.
  • Enterprise + 500 Marketing Contacts: $59/user/month.
Freshsales crm pricing

Pros

  • Easy to navigate and use.
  • Affordable pricing plans.
  • Excellent customer support.
  • The mobile app is very convenient.

Cons

  • Limited customization options.
  • It can be slow at times.
  • Reporting could be more robust.

Feature Comparison

Let’s dive into the core of these two CRMs.

We’ll compare key features and show you how each handles crucial aspects of customer relationship management and your sales process.

1. User Interface and Ease of Use

Folk emphasizes a clean, modern, and user-friendly interface.

It focuses on intuitive navigation and visual clarity, making it easy to use for teams of any technical skill level.

Freshsales CRM, while also aiming for simplicity, offers a more traditional layout. Folk’s design leans towards a more visually engaging experience.  

2. Sales Pipeline Management

Both platforms offer sales pipeline management.

Folk focuses on visual pipeline management with flexible drag-and-drop features to track deals.

Freshsales provides a more structured approach with detailed stages and automation.

Both crm software and CRMs enable you to customize your sales pipeline.  

Folk CRM

3. Customer Relationship Management (CRM)

When it comes to customer relationships, Folk excels in its relationship management tools, focusing on building and maintaining connections.

Freshsales, a comprehensive crm platform, provides robust features for managing customer relationships throughout the entire sales cycle.  

4. Customization and Integration

Freshsales crm offers extensive customization options to tailor the platform to specific business needs.

Folk, while offering customization, focuses on simpler, more streamlined options. 

Both offer integrations with other tools like email and calendar.  

5. Automation and Workflow

Freshsales provides advanced automation features to streamline the sales process and automate repetitive tasks.

Folk offers basic automation, focusing more on simple workflow enhancements.  

6. Collaboration and Team Features

Folk provides collaborative workspaces and shared contact management, making it easy for teams to work together on customer relationships.

Freshsales offers team-based permissions and access controls, ensuring data security and streamlined collaboration within the crm platform.

Both CRMs offer team collaboration but with slightly different focuses.

Freshsales Web Forms

7. Reporting and Analytics

Freshsales provides comprehensive reporting and analytics features to gain insights into sales performance and customer behavior.

Folk offers basic reporting, focusing on essential metrics.

If data analysis is essential for your business, Freshsales might be more suitable.

What to Look For When Choosing CRM Software?

  • Scalability: Can it grow with your business?
  • Integration: Does it connect with your existing tools?
  • Reporting: Can you easily track key metrics?
  • Mobile Accessibility: Is it usable on the go?
  • Support: Does the vendor offer reliable assistance?
  • Training: Is there adequate training and onboarding?
  • Security: How well does it protect your customer data?
  • Industry Specifics: Does it cater to your industry’s needs (Our Pick)

Final Verdict

So, which one wins? For most small to medium businesses, Folk is our pick.

It’s just easier to use.

If you want a clean look and simple relationship management, Folk is great.

It helps you build good customer relationships without the headache.

Freshsales is powerful, but it can be a lot.

If you need lots of fancy tools and heavy automation, it’s good.

But for most folks, simple is better.

We’ve used both, and we know what works. Trust us, Folk can make your life easier.

More of Freshsales CRM

Here’s a brief comparison of Freshsales CRM with these software solutions:

  • Freshsales CRM vs Gohighlevel: Freshsales CRM focuses on AI-driven sales automation and pipeline management, while GoHighLevel is a broader platform offering extensive marketing, sales, and agency automation features.
  • Freshsales CRM vs Pipedrive: Freshsales CRM provides a comprehensive sales solution with integrated communication and AI, whereas Pipedrive excels in visual sales pipeline organization and deal tracking.
  • Freshsales CRM vs Keap: Freshsales CRM emphasizes intuitive sales management and AI-powered insights; Keap offers powerful sales and marketing automation with a focus on contact management.
  • Freshsales CRM vs ActiveCampaign: Freshsales CRM is a dedicated sales CRM with built-in phone and email; ActiveCampaign is strong in marketing automation, email campaigns, and advanced segmentation.
  • Freshsales CRM vs Hubspot: Freshsales CRM offers AI-powered sales tools and a quicker setup; HubSpot provides an extensive all-in-one suite covering marketing, sales, and customer service.
  • Freshsales CRM vs Clickfunnels: Freshsales CRM is a sales-focused CRM for managing customer interactions, whereas ClickFunnels is a specialized tool for building sales funnels and landing pages.
  • Freshsales CRM vs Instantly: Freshsales CRM is a full-fledged sales CRM with robust features; Instantly is primarily an email outreach and cold email automation tool.
  • Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
  • Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
  • Freshsales CRM vs Capsule CRM: Freshsales CRM offers a more robust sales CRM with AI features; Capsule CRM focuses on straightforward contact management and sales opportunity tracking.
  • Freshsales CRM vs Insightly: Freshsales CRM is a dedicated sales tool with AI and comprehensive sales automation; Insightly provides a broader CRM experience, including strong project management capabilities.
  • Freshsales CRM vs Salesforce: Freshsales CRM offers an intuitive, AI-powered sales platform with competitive pricing; Salesforce is a highly customizable, enterprise-grade CRM with an extensive ecosystem and advanced features.
  • Freshsales CRM vs Zendesk: Freshsales CRM focuses on sales automation and pipeline management, while Zendesk is primarily a customer service platform with robust ticketing and support features.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

  • Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
  • Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
  • Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
  • Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
  • Folk vs Hubspot: Folk offers a straightforward, simple CRM experience with predictable pricing, whereas HubSpot provides a comprehensive marketing, sales, and service suite with tiered pricing.
  • Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
  • Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
  • Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
  • Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
  • Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
  • Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
  • Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
  • Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

Frequently Asked Questions

Is Folk or Freshsales CRM better for small businesses?

Folk is often preferred for small businesses due to its easy-to-use interface and focus on relationship management. Freshsales, while powerful, can be overwhelming for smaller teams. Consider your specific business needs and your team’s technical comfort.

Can I customize the sales pipeline in both CRMs?

Yes, both crm software options allow you to customize your sales pipeline. Folk emphasizes visual customization and drag-and-drop features, while Freshsales offers more detailed stage customization. Both CRMs enable you to track deals effectively.

Which CRM offers better customer relationship management?

Both platforms offer customer relationship management features. Folk focuses on nurturing customer relationships with intuitive tools, while Freshsales provides a broader CRM platform with extensive features for managing the entire customer lifecycle.

Is Freshsales CRM more complex than Folk?

Yes, Freshsales generally has a steeper learning curve due to its extensive features and automation capabilities. Folk is designed for simplicity and ease of use, making it a more user-friendly option for many.

Which CRM is best for sales pipeline management?

Both crm platform options allow for sales pipeline management. Freshsales is ideal for very structured sales processes, and Folk is ideal for very visual pipeline management. Choosing between the two comes down to the style of sales process you require.