

⚡ Quick Verdict:
- Pricing: ClickUp’s paid plans start at $7 per user per month. Thryv’s listed plans start at $244 per month.
- Best for: ClickUp suits project management and task management. Thryv suits customer relationship management for a small business.
- Key difference: ClickUp helps teams manage projects and tasks. Thryv helps you manage customers, leads, and invoices.
- Our pick: ClickUp for most teams. It earns a high score for value, with a free forever plan and ClickUp Brain built in.

ClickUp and Thryv both promise to run your business in one place.
But they are built for two different jobs.
ClickUp is project management software for teams and tasks.
Thryv is a CRM that helps small businesses get paid faster.
This full comparison shows which tool fits your work.
Overview
This ClickUp vs Thryv comparison covers pricing, features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and user reviews.
By the end, you will know which platform fits your needs.
What is ClickUp?
ClickUp is a project management platform built for teams.
It brings tasks, docs, calendars, and chat into one workspace.
You can assign tasks, set a due date, and view tasks many ways.
ClickUp Brain is the built-in AI assistant for your work.
Most teams pick it to manage projects across multiple projects.

ClickUp
ClickUp is a project management tool for any team. It centralizes tasks, docs, and chat in one place. The free plan supports an unlimited number of users.
ClickUp Pricing
Here is what ClickUp costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Solo workers and smaller teams |
| Unlimited | $7/user/month | Teams that manage projects |
| Business | $12/user/month | Marketing teams and complex projects |
| Enterprise | Custom | Large business operations |
Pricing verified June 2026.

Free trial: ClickUp offers a 15-day free trial on its paid plans. No card is needed to start the free plan.
Money-back guarantee: ClickUp gives a 30-day money-back guarantee on paid plans.
📌 Note: Paid prices shown are billed annually. The Unlimited plan adds more custom fields and unlimited storage. The Enterprise plan adds single sign on and HIPAA support.
⚠️ Warning: ClickUp upgrades the entire workspace at once. Every team member must move to the paid plan together.
Key Benefits of ClickUp
Here is what makes ClickUp worth considering:
- One workspace: ClickUp centralizes tasks, docs, calendars, and chat. This cuts down on switching between business software.
- Flexible views: You get a Kanban board, Gantt charts, list, and calendar. Each view shows the same work a new way.
- ClickUp Brain: This AI assistant drafts updates and tracks workloads. It helps you save time on busy days.
- Time tracking: Native timers log billable hours against estimates. Workload views help with resource management.
- Automation: Over 100 pre-built rules handle repetitive work. You also get API access and real time editing for live teamwork.
- Free plan power: ClickUp’s free plan allows unlimited users. Few project management tools match that offer.
- Learning support: ClickUp University, a knowledge base, and live training help new users learn fast.

What Our Team Noticed
Our writer signed up for ClickUp and spent several days inside the workspace. Here is what stood out:

ClickUp Pros & Cons
✅ Pros
- Free forever plan supports unlimited users
- Strong task management with many project views
- ClickUp Brain AI assistant tracks workloads
- Over 1,000 integrations including Google Drive
❌ Cons
- The interface can overwhelm new users
- Reporting tools are scattered across the platform
- No phone support, only chat and a knowledge base
What is Thryv?
Thryv is customer relationship management software for small businesses.
It helps a small business reach more customers and stay organized.
Thryv began as a group of Yellow Pages companies.
Today it serves more than 50,000 local businesses.
The Thryv Command Center pulls every customer message into one inbox.

Thryv
Thryv software runs client work for service businesses. It handles invoices, appointments, and online reviews. The client portal lets customers book and pay online.
Thryv Pricing
Here are the Thryv pricing details listed for 2026.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Local marketing and listings |
| Keap | $299/month | Sales and marketing automation |
Pricing verified June 2026.

Free trial: Thryv offers a free plan with limited features. You can test it before you pay.
Onboarding: Thryv charges a one time onboarding fee for its packages.
📌 Note: Thryv’s own site lists a starting price near $20 per user per month for its base CRM. The plans above reflect the higher marketing packages in our data.
⚠️ Warning: Our pricing data and Thryv’s public site do not match. Thryv lists a $250 one time onboarding fee plus a free plan. Confirm current pricing details with a Thryv rep before you buy.
Key Benefits of Thryv
Here is what makes Thryv worth a look for a small business:
- Unified inbox: The Command Center combines email, SMS, social, and web chat. You respond to every customer from one screen.
- Online scheduling: Clients book appointments 24/7. Thryv reports up to a 61% rise in bookings for typical users.
- Get paid faster: ThryvPay processes online payments and invoices. A digital signing tool speeds up document approval.
- Local listings: Thryv syncs business information across 50+ listing sites. Enhanced local listings improve your online presence.
- Reputation tools: An AI Response Tool drafts replies to reviews fast. This helps you measure and manage customer sentiment.
- Time saved: Thryv reports users save around 20 hours per week on admin work like invoicing and scheduling.

What Our Team Noticed
Our writer explored Thryv to see how it handles client work. Here is what stood out:

Thryv Pros & Cons
✅ Pros
- One inbox for all customer interactions
- 24/7 online scheduling and a client portal
- ThryvPay handles invoices and payments
- 24/7 support to help users get set up
❌ Cons
- Higher entry price than most project tools
- A one time onboarding fee adds to the cost
- Not built for project or task management
Feature Comparison
Ready to dive into a detailed comparison of ClickUp vs Thryv? We will explore nine key areas to help you choose. ClickUp leans toward project management, while Thryv focuses on customer work.
| Feature | ClickUp | Thryv |
|---|---|---|
| Starting Price | $7/user/month | $244/month |
| Free Plan | ✅ | ✅ (limited) |
| Task Management | ✅ | ❌ |
| Gantt Charts | ✅ | ❌ |
| CRM & Invoicing | ❌ | ✅ |
| Online Booking | ❌ | ✅ |
| AI Assistant | ✅ ClickUp Brain | ✅ AI Responses |
| Phone Support | ❌ | ✅ 24/7 |
| Best For | Teams managing projects | Service-based small businesses |
1. Core Function
ClickUp: ClickUp is built to manage projects and tasks. You can assign tasks, set a due date, and track progress. A multi-level hierarchy of Spaces, Folders, and Lists keeps complex projects organized.

Thryv: Thryv is built to manage customers, not tasks. Online reputation management keeps reviews and listings in check. It helps a business stay organized around clients and sales.
⚠️ Warning: These tools are not direct rivals. Pick ClickUp for project work and Thryv for customer relationship management.
2. Visual Boards and Analytics
ClickUp: The Kanban board moves tasks across stages with drag and drop. You can view tasks as cards, then switch to a list in one click. This suits teams that juggle multiple projects.

Thryv: Thryv shows website analytics instead of task boards. You can measure site traffic and customer interactions. The data helps a small business track marketing results.

3. Time Tracking and Billing
ClickUp: ClickUp includes native time tracking and time estimates. You can log billable hours against actual work. Workload views support resource management across the team.

Thryv: Thryv handles billing and invoicing for client work. ThryvPay processes payments so you get paid faster. Client portal estimates let customers approve quotes online.

4. Automation
ClickUp: The AI Automation Builder runs repetitive work with custom rules. Over 100 pre-built templates speed up setup. This frees the team to focus on complex tasks.

Thryv: Thryv automates marketing with trigger-based campaigns. It sends SMS marketing messages and email at the right moment. Campaign analytics show which messages drive leads.

5. Templates and Builders
ClickUp: ClickUp offers over 1,000 pre-built templates. These cover sprints, content calendars, and CRM-style lists. Templates help new tasks start in seconds.

Thryv: Thryv’s Market Builder helps you build a professional website. The drag and drop builder needs no code. It pairs with a Thryv Business Center plan for full marketing reach.
6. Calendar and Scheduling
ClickUp: The ClickUp Calendar maps tasks against the date they are due. You can drag work to new days as plans shift. It keeps the whole team on the same timeline.

Thryv: Thryv adds social media management and booking. Clients schedule appointments 24/7 from your site. Staff post and reply to social messages from one place.

7. AI Assistant
ClickUp: The AI Notetaker captures meeting notes and action items. It turns talk into tasks you can assign. This is one of ClickUp’s features that saves real time.

Thryv: Thryv’s AI Responses draft replies to customer reviews. The tool keeps a steady, professional tone. It helps you respond fast without hiring more staff.
8. Search and Visibility
ClickUp: Enterprise Search finds any task, doc, or file fast. It reaches across your entire workspace and connected apps. Big teams rely on it to cut down on lost work.

Thryv: Thryv’s SEO services lift your local search rank. Enhanced local listings push your business across the web. The goal is to help more customers find you.
9. Smart Layer and Team Communication
ClickUp: ClickUp Brain ties the platform together. It answers questions, drafts text, and tracks workloads. Built-in chat and whiteboards round out the communication features.

Thryv: Thryv’s TeamChat keeps staff in sync on client work. Internal team communication sits next to customer threads. This helps the team respond to leads as one unit.

10. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | ClickUp | Thryv |
|---|---|---|
| Free | $0, unlimited users | Free plan, limited features |
| Entry Paid | $7/user/month (Unlimited) | $244/month (Marketing Center) |
| Mid Tier | $12/user/month (Business) | $299/month (Keap) |
| Top Tier | Custom (Enterprise) | Custom packages |
ClickUp: ClickUp wins on price for most teams. The free plan covers solo workers and smaller teams. Paid plans scale per user, so you only pay for who you add.
Thryv: Thryv costs more because it bundles marketing, payments, and a website. The price fits a business that wants client tools in one spot. A one time onboarding fee applies on top.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Task management | ClickUp | Built to manage tasks and projects |
| Customer relationship management | Thryv | CRM, invoices, and booking in one |
| A free forever plan | ClickUp | Free plan with unlimited users |
| Phone support | Thryv | 24/7 human support included |
| Beginner-friendly setup | Thryv | Fewer features to learn |
💰 Your Budget
ClickUp is the cheaper path for most teams. Its free plan and $7 paid plan undercut Thryv’s $244 entry price.
🔌 Your Tech Stack
ClickUp connects to over 1,000 apps, including Google Drive. Thryv works best as the core hub for your client tools.
📝 Your Daily Work
If your day is tasks and deadlines, ClickUp fits. If your day is customers, invoices, and bookings, Thryv fits.
🎓 Your Experience Level
ClickUp has a steeper learning curve due to its depth. ClickUp University and live onboarding training help you climb it.
🆓 Free Trials and Demos
Test both before you commit. ClickUp’s free plan is open to all, and Thryv offers a free plan plus demos.
🛟 Support Options
Thryv offers 24/7 support with phone access. ClickUp leans on live chat, a knowledge base, and live training.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from ClickUp to Thryv?
✅ What you’ll gain:
- A true CRM for customer interactions and leads
- Online booking and ThryvPay invoices
- 24/7 phone support with a human agent
❌ What you’ll lose:
- Deep task management and Gantt charts
- ClickUp Brain and the free forever plan
- API access and 1,000+ integrations
📋 How to switch:
- Export your client data from ClickUp
- Create a Thryv account and book onboarding
- Import data into the Thryv Command Center
🔄 Switching from Thryv to ClickUp?
✅ What you’ll gain:
- Powerful task management for complex projects
- A free plan and lower per user pricing
- ClickUp Brain plus a whiteboard feature
❌ What you’ll lose:
- Built-in invoicing and online payments
- The client portal and 24/7 booking
- Local listings and 24/7 phone support
📋 How to switch:
- Export contacts and records from Thryv
- Set up a ClickUp workspace and invite each team member
- Import data and build your first project
What Our Review Didn’t Cover
This comparison focused on core features, pricing, and fit. We did not test enterprise rollouts, custom security setups, or deep API access work. Our notes reflect the June 2026 versions, so new features may have shipped since. If you run business operations at large scale, your priorities may differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | ClickUp |
| 🚀 Task & Project Management | ClickUp |
| 🤝 Customer Management | Thryv |
| 🎯 Ease of Use | Thryv |
| 🔌 Integrations | ClickUp |
| 🛟 Support | Thryv |
| 🏆 Overall Winner | ClickUp |
🏆 WINNER: CLICKUP
ClickUp wins 3 of 6 categories and serves a wider audience.
Best for: task management, complex projects, and teams that want a free forever plan
ClickUp and Thryv solve two different problems. ClickUp is project management software for teams and tasks. Thryv is customer relationship management software for a small business.
Thryv is excellent if you live in invoices, bookings, and reviews. It gives a service business one place to manage customers and get paid faster.
However, if you need to manage projects and tasks, ClickUp is the better choice. It offers more value, a deeper toolset, and a free plan that few rivals match.
More of ClickUp Compared
Here is how ClickUp stacks up against other project management tools:
ClickUp vs Monday.com
ClickUp wins on: better value per user, a stronger free plan, deeper task management
Monday.com wins on: a cleaner interface, a gentler learning curve, polished onboarding
ClickUp vs Asana
ClickUp wins on: more views, lower pricing, native time tracking built in
Asana wins on: simpler design, faster setup, smoother experience for smaller teams
ClickUp vs Trello
ClickUp wins on: Gantt charts, custom fields, reporting depth for complex projects
Trello wins on: a simple Kanban board, quick learning, an easy free tier for solo workers
ClickUp vs Notion
ClickUp wins on: stronger task tracking, time tracking, automation for managing projects
Notion wins on: flexible docs, a cleaner writing space, a friendlier interface for notes
More of Thryv Compared
Here is how Thryv stacks up against other CRM and marketing tools. The video below walks through the top alternatives.
Thryv wins on: simpler setup for a small business, bundled booking, included website builder
HubSpot wins on: a free CRM tier, deeper sales reporting, a larger app marketplace
Thryv wins on: local listings, online reputation tools, 24/7 phone support
Keap wins on: advanced sales pipelines, finer automation control, e-commerce features
Thryv wins on: guided onboarding, a friendlier interface, support aimed at non-technical owners
GoHighLevel wins on: agency features, white-label options, lower cost at scale
Thryv vs Salesforce
Thryv wins on: ease of use, all-in-one client tools, faster setup for a small team
Salesforce wins on: deep customization, enterprise scale, a vast partner network
Frequently Asked Questions
What is ClickUp used for?
ClickUp is a project management platform. Teams use it to manage projects, assign tasks, track time, and chat. It brings work into one workspace.
Is ClickUp actually free?
Yes. ClickUp’s free plan is completely free and supports an unlimited number of users. Paid plans add unlimited storage, more custom fields, and other features.
What is Thryv used for?
Thryv is a CRM for a small business. It helps owners manage customers, send invoices, book appointments, and handle reviews from one place.
Is Thryv part of Yellow Pages?
Thryv grew out of Yellow Pages companies. It moved from print listings into software, and now sells CRM and marketing tools to local businesses.
Which is better for managing projects?
ClickUp is the better pick for managing projects. It is built for task management, while Thryv is built for customer relationship management.













