ActiveCampaign vs Capsule CRM: Which is Best in 2025?

Ever feel like you’re juggling too many tools to keep track of customers?

Maybe you’re trying to determine if ActiveCampaign vs Capsule CRM is the right choice for your business. 

Imagine missing out on sales because you couldn’t keep up with leads. 

We’ll look at the key differences between ActiveCampaign vs Capsule CRM and help you find the best fit.

Let’s get you set up with a system that makes your life easier.

Overview

We’ve put ActiveCampaign and Capsule CRM through their paces—our team dove deep, testing features, workflows, and user experience. 

We wanted to see firsthand how they stack up for real-world business needs, leading to this clear comparison.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Capsule CRM?

Capsule CRM is more straightforward. It’s built for contact management. Do you want to track sales?

It does that, too. It’s a good choice for small teams and keeps customer information organized.

Also, explore our favorite Capsule CRM alternatives…

Key Benefits

• User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
• Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
• Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
• Mobile app: Access your customer data and manage your sales pipeline on the go.
• Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.

Pricing

• Starter: $18/user/month.
• Growth: $36/user/month.
• Advanced: $54/user/month.
• Ultimate: $72/user/month.

Feature Comparison

Let’s dive into the core differences. We’ll compare ActiveCampaign vs Capsule CRM across key features.

Helping you see which platform delivers the functionality your business needs.

1. Email Marketing & Newsletter

• ActiveCampaign:
  • Offers advanced segmentation and personalization.
  • Drag-and-drop builder for email template creation.
  • Robust automation for targeted newsletter campaigns.
• Capsule CRM:
  • Basic email sending and tracking.
  • Limited template options.
  • Primarily focused on individual contact communication, not mass newsletter distribution.

2. CRM & Contact Management

• ActiveCampaign:
  • Deep CRM integration with sales automation.
  • Lead scoring and opportunity tracking.
  • Integrates with Salesforce and other major CRMs.
• Capsule CRM:
  • Strong contact organization and history tracking.
  • Simple sales pipeline management.
  • It is ideal for small businesses needing basic CRM.

3. Automation & Workflows

• ActiveCampaign:
  • Extensive automation capabilities, including complex workflows.
  • Automated lead nurturing and follow-ups.
  • Advanced segmentation for targeted automation.
• Capsule CRM:
  • Basic task automation and reminders.
  • Limited workflow automation compared to ActiveCampaign.
  • Focus on task and sales pipeline automation.

4. Integrations & Zapier

• ActiveCampaign:
  • Wide range of integrations, including Zapier, e-commerce platforms, and other marketing tools.
  • Integrates with many other tools.
• Capsule CRM:
  • Integrations are more limited, but it does integrate with Zapier.
  • Core integrations with popular business applications.

5. Landing Pages & Form Builder

• ActiveCampaign:
  • Built-in landing page builder with customization options.
  • Advanced form builder for lead capture.
  • More advanced features than Capsule CRM.
• Capsule CRM:
  • Limited form creation capabilities.
  • Does not have a landing page builder.

6. Support & Live Chat

• ActiveCampaign:
  • Offers live chat, email, and phone support.
  • Extensive knowledge base and resources.
  • Faster support than Capsule CRM
• Capsule CRM:
  • Primarily email support.
  • Knowledge base and help documentation.
  • Limited support options.

What to Look for When Choosing a CRM?

• Consider your team’s technical skills; some platforms have steeper learning curves.
• Evaluate your business’s growth trajectory; ensure the CRM scales with you.
• Check for mobile app availability and see if your team works remotely.
• Assess data migration ease if switching from another CRM.
• Look for strong API access if you need custom integrations.
• Data Security and Compliance: Verify the CRM’s security measures and compliance certifications (e.g., GDPR, HIPAA).
• Reporting and Analytics: Ensure the CRM provides the reports and dashboards you need to track key metrics.
• Customization Options: Check if the CRM allows you to customize fields, workflows, and dashboards to fit your needs.
• Customer Reviews and Testimonials: Research user reviews and testimonials to gauge the CRM’s reliability and customer satisfaction.
• Training and Onboarding: Check if the CRM provider offers training and onboarding resources to help your team get started.

Final Verdict

So, which one wins? For most businesses, ActiveCampaign is the clear winner.

It’s got the tools you need to grow. Sure, it costs more.

But you get powerful automation and email features. Capsule CRM is suitable for simple contact management.

But if you want to boost sales, ActiveCampaign is the way to go.

We’ve tested both, and we know what works. Trust us: ActiveCampaign offers more value for your money.

Plus, the advanced reporting helps you see what’s working and what’s not.

That’s key to making wise decisions.

If you’re serious about growing your business, ActiveCampaign is the tool that will get you there.

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Capsule CRM

Here’s a brief comparison of Capsule CRM with these software solutions:

• Capsule CRM vs Gohighlevel: Capsule CRM excels in straightforward contact management and sales pipelines, while GoHighLevel provides a comprehensive platform for sales, marketing automation, and lead generation.
• Capsule CRM vs Pipedrive: Capsule CRM offers a simple solution for managing contacts and sales, whereas Pipedrive is a visually driven sales pipeline management tool.
• Capsule CRM vs Keap: Capsule CRM focuses on simplicity and affordability for contact and sales tracking; Keap offers extensive marketing and sales automation features, often at a higher cost.
• Capsule CRM vs Hubspot: Capsule CRM is a user-friendly, affordable CRM for managing customer interactions; HubSpot provides a vast suite of marketing, sales, and service tools, with free and scalable paid options.
• Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
• Capsule CRM vs Folk: Capsule CRM is a simple contact management solution, whereas Folk emphasizes collaborative contact organization and enrichment with modern features.
• Capsule CRM vs Instantly: Capsule CRM focuses on general contact and sales management; Instantly is tailored for automated cold email outreach and sales engagement.
• Capsule CRM vs Clickup: Capsule CRM is a dedicated CRM solution, while ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
• Capsule CRM vs Monday CRM: Capsule CRM offers simple contact and sales pipeline management; Monday CRM provides highly customizable visual workflows and extensive team collaboration features.
• Capsule CRM vs Insightly: Capsule CRM focuses on ease of use and contact tracking, while Insightly offers a more comprehensive CRM with advanced project management features.
• Capsule CRM vs Freshsales CRM: Capsule CRM prioritizes simplicity in sales and contact management, while Freshsales CRM offers a more robust sales platform with AI-powered insights and advanced analytics.
• Capsule CRM vs Salesforce: Capsule CRM is ideal for small to medium businesses seeking a simple, affordable CRM; Salesforce is an enterprise-grade CRM with extensive customization and scalability for large organizations.
• Capsule CRM vs Zendesk: Capsule CRM focuses on sales and customer relationship management, while Zendesk is primarily a customer service platform that excels in ticketing and support solutions.

Frequently Asked Questions