Struggling to pick the right CRM? You’re not alone.
Copper CRM and Instantly both promise big results.
But how do you know which one actually fits your business? It’s confusing, right?
Imagine losing sales because your CRM is clunky. Or missing key customer info.
That’s a headache you don’t need.
This article compares Copper CRM vs Instantly and looks at their features, costs, and real user feedback.
Find your perfect CRM, fast. Let’s get started.
Overview
We didn’t just read reviews. We dove in. Our team tested both Copper CRM and Instantly.
We explored their features, tracked performance, and noted real-world usability.
This hands-on experience fuels our comparison.
Want a CRM that seamlessly integrates with your Google apps? Experience a smoother workflow!
Pricing: It has a free trial. The premium plan starts at $9/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool.
Pricing: It has a free trial. The premium plan starts at $37.9/month.
Key Features:
- Warmup & Deliverability
- Automated Sequences
- Advanced Analytics
What is Copper CRM?
So, you’re looking at Copper CRM. It’s built for Google Workspace users.
Think of it as a CRM that fits right into your existing tools.
It helps you manage leads and close deals, and it’s easy to use, too.
Also, explore our favorite Copper CRM alternatives…
Our Take
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.
Key Benefits
Copper CRM excels in simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
All pricing will be billed annually.
- Starter: $9/seat/month.
- Basic: $23/seat/month.
- Professional: $59/seat/month.
- Business: $99/seat/month.
Pros
Cons
What is Instantly?
Okay, let’s talk about Instantly. It’s about email outreach.
Think warm-ups and lead generation. It helps you send more emails safely.
It aims to boost your deliverability.
Also, explore our favorite Instantly alternatives…
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth CRM: $37.9/month, unlimited seats.
- Hyper CRM: $77.6/month, unlimited seats.
Pros
Cons
Feature Comparison
This analysis evaluates two very different crm software solutions. Copper is built for seamless integration with the Gmail inbox and minimizing manual data entry.
Instantly AI is a specialized platform built for scaling cold emailing and maximizing deliverability.
This comparison will clarify which tool is the better investment for integrated relationship management versus high-scale outbound sales.
1. Core Focus and Primary Use
- Copper: Primarily a sales crm designed for users entrenched in the Google Workspace. Its core value is reducing manual data entry by logging activity automatically via its chrome extension and gmail inbox.
- Instantly AI: A dedicated tool for cold emailing and high-volume outreach campaigns. It focuses exclusively on email deliverability, lead management, and scaling outbound sales engagement.
2. Email Integration and Management
- Copper: Achieves deep integration through the chrome extension and direct linking to the gmail inbox, making contact management seamless within the email environment.
- Instantly AI: Manages unlimited email accounts and focuses on high-volume delivery. It uses inbox rotation and tools to protect sender reputation across all your sending accounts.
3. Workflow and Sales Processes Automation
- Copper: Offers robust workflow automation centered around Google tasks and pipeline stages, aimed at minimizing manual data entry and simplifying project management tasks for the sales team.
- Instantly AI: Automation is dedicated entirely to outbound sequencing. Users can build sophisticated campaign builder sequences with automated follow-ups and utilize smart scheduling to optimize delivery times.
4. Lead Sourcing and Generation
- Copper: Relies on website tracking, form fills, and manual imports for contact management. It is not primarily a tool for generating new leads from scratch.
- Instantly AI: Includes the instantly lead finder (a key features instantly) tool, which uses a vast database to help users find verified leads and turn them into potential customers, directly supporting sales opportunities.
5. Reporting and Analytics
- Copper: Provides pipeline reporting and activity tracking, often utilizing exports to Google Docs or Sheets for deeper analysis. Its reporting is suited for standard CRM performance reviews.
- Instantly AI: Offers specialized campaign analytics, including open rates, reply rates, and bounce rates, enabling instantly users to fine tune their outreach campaigns and maximize sales engagement.
6. Pricing and Cost Structure
- Copper: Copper crm pricing is typically on a per user per month basis, scaling with the complexity of features needed (Business Tier provides more).
- Instantly AI: Offers simplified, unlimited accounts tiers based on the number of active sending accounts and the capacity of the instantly lead finder feature, often providing better value for high-volume outreach.
7. Customization and Extensibility
- Copper: Provides flexibility through custom fields and workflow automation, allowing users to tailor the CRM structure to their specific sales processes and project management needs.
- Instantly AI: Customization is primarily focused on the email content, email sequence logic, and utilizing multiple email accounts. It is a one platform solution with limited structural customization beyond outreach.
8. Ecosystem and Tools
- Copper: Benefits heavily from Copper’s integration with the entire Google Workspace. It is a specialized sales crm and project management solution that complements Google products.
- Instantly AI: A standalone specialized sales tool. While it offers an API for connecting to other crm tools, its core feature set is laser-focused on maximizing email deliverability and sales productivity.
9. Deliverability and Inbox Health
- Copper: Standard deliverability based on the user’s Gmail inbox setup. It lacks dedicated tools for protecting sender reputation.
- Instantly AI: Features inbox rotation and sophisticated infrastructure to protect sender reputation, minimize spam folder placement, and ensure the best deliverability possible across unlimited accounts.
What to Look For in a CRM Tool?
- Does it integrate with your existing marketing tools and email account?
- Is it user-friendly for your team?
- Does it fit your budget and scale?
- Does it offer the features you need for your sales process?
- What are other user reviews saying about its reliability?
- Can you test it with a free trial?
Final Verdict
Okay, here’s the deal. We picked Copper CRM.
It just works better for most businesses. It’s easy to use. It plays well with Google.
Plus, it helps manage your whole sales process.
Instantly is good for email. But Copper CRM does more.
We tested both. We know what works. Trust us.
If you want a CRM that helps you sell, Copper CRM is the way to go.
More of Copper CRM
Here’s a brief comparison of Copper CRM with these software solutions:
- Copper CRM vs Pipedrive: Copper CRM excels in Google Workspace integration and contact management, while Pipedrive focuses on visual sales pipeline management for sales-driven organizations.
- Copper vs GoHighLevel: Copper is best for teams using Google. It is simple to use and built right into Gmail. GoHighLevel is a bigger tool for marketing agency needs. It has more powerful automation and can manage multiple clients.
- Copper CRM vs Keap: Copper CRM provides seamless Google integration for simplified CRM, whereas Keap offers robust sales and marketing automation with extensive features.
- Copper CRM vs ActiveCampaign: Copper CRM offers intuitive Google Workspace integration for managing customer interactions, while ActiveCampaign focuses on advanced marketing automation and detailed customer segmentation.
- Copper CRM vs Hubspot: Copper CRM prioritizes deep Google Workspace integration and ease of use, whereas HubSpot provides a comprehensive suite of marketing, sales, and service tools.
- Copper CRM vs Clickfunnels: Copper CRM is a customer relationship management system, while ClickFunnels is a specialized sales funnel builder designed to generate leads and automate sales.
- Copper CRM vs Folk: Copper CRM offers strong integration with Google Workspace for sales and contact management, while Folk emphasizes simple, collaborative contact organization and customization.
- Copper CRM vs Instantly: Copper CRM provides a full CRM experience with Google Workspace integration, whereas Instantly is primarily an email outreach tool for cold email campaigns.
- Copper CRM vs ClickUp: Copper CRM is a specialized CRM tightly integrated with Google Workspace, while ClickUp is a versatile work management platform that includes CRM functionalities, among many others.
- Copper CRM vs Monday CRM: Copper CRM provides a simple, Google-centric CRM experience, while Monday CRM offers highly customizable visual workflows and robust project management features.
- Copper CRM vs Capsule CRM: Copper CRM offers deep Google Workspace integration and strong sales pipeline features, while Capsule CRM is a simpler contact manager focused on basic sales tracking.
- Copper CRM vs Insightly: Copper CRM focuses on Google Workspace integration and intuitive sales pipelines, while Insightly offers a broader CRM with project management and advanced workflow automation.
- Copper CRM vs Freshsales CRM: Copper CRM provides contextual CRM with visual pipelines and Google integration, while Freshsales CRM offers AI-powered lead scoring, advanced analytics, and integrated communication.
- Copper CRM vs Salesforce: Copper CRM offers a user-friendly solution tightly integrated with Google Workspace. At the same time, Salesforce is a highly customizable and extensive enterprise-level CRM with a vast feature set.
More of Instantly
Here’s a comparison of Instantly with its alternatives, highlighting their unique strengths:
- Instantly vs Apollo: Instantly excels in rapid email outreach and integrated warm-up features. Apollo provides a larger lead database and a comprehensive sales intelligence platform.
- Instantly vs Snov IO: Instantly focuses on deliverability and scalable cold email campaigns. Snov IO offers a broader suite including email finding, verification, and a CRM.
- Instantly vs Hunter IO: Instantly offers advanced cold email sequences and campaign management. Hunter IO is primarily used for email finding and verification, with basic sending.
- Instantly vs Reply IO: Instantly is known for unlimited warm-up and robust email-focused automation. Reply IO provides a multi-channel sales engagement platform, including LinkedIn.
- Instantly vs UpLead: Instantly specializes in maximizing email deliverability for outreach. UpLead focuses on providing highly accurate B2B contact data for prospecting.
- Instantly vs Mailshake: Instantly streamlines high-volume cold email campaigns with a built-in lead finder. Mailshake emphasizes personalized outreach with email and social touchpoints.
- Instantly vs Lemlist: Instantly offers unlimited email accounts for scalable warm-up and sending. Lemlist focuses on hyper-personalization, including images and multi-channel sequences.
- Instantly vs Woodpecker: Instantly provides unlimited email warm-up with AI-powered optimization. Woodpecker is known for its strong deliverability features and sophisticated campaign logic.
- Instantly vs Smartlead: Instantly combines lead finding with robust campaign management. Smartlead prioritizes advanced deliverability optimization for large-scale outreach.
- Instantly vs Saleshandy: Instantly offers an all-in-one solution for cold email automation. Saleshandy provides email outreach with deliverability tools and a lead finder.
- Instantly vs Klenty: Instantly focuses on email deliverability and simplified campaign setup. Klenty is a sales engagement platform with deeper CRM integrations and advanced cadences.
- Instantly vs Warmbox: Instantly integrates email warm-up within its outreach suite. Warmbox is a dedicated, specialized tool for enhancing email sender reputation.
- Instantly vs Maildoso: Instantly emphasizes unlimited warm-up and scaling cold email. Maildoso focuses on cost-effective email infrastructure and inbox rotation for deliverability.
- Instantly vs Manyreach: Instantly offers tiered monthly plans for features. Manyreach provides credit-based pricing with comprehensive features available from the start.
- Instantly vs Warmy: Instantly’s platform includes a streamlined warm-up. Warmy is a dedicated deliverability tool with detailed analytics and authentication features.
Frequently Asked Questions
Is Copper CRM better than Instantly for small businesses?
Yes, for most small businesses, Copper CRM is a stronger choice. It integrates well with Google Workspace, which many small businesses use. It offers so many features beyond email outreach, while Instantly is more email-focused.
Can I use Instantly as a complete CRM?
Not really. Instantly focuses on email warm-up and lead generation. It lacks the full customer relationship management features that Copper CRM provides. You might need other tools for a complete CRM setup.
Does Copper CRM integrate with Google Calendar?
Yes, Copper CRM has deep integration with Google Calendar. You can sync events, manage schedules, and see customer meetings directly within the CRM, which is designed to work seamlessly with Google Workspace.
Which is easier to learn, Copper CRM or Instantly?
Copper CRM is generally easier to learn. Its interface is user-friendly and intuitive. It requires more time to master, especially if you’re new to email automation tools.
Is Instant worth the price of email outreach?
If email outreach is your main focus, Instantly can be valuable. Its warm-up and lead generation tools are powerful. However, consider if its limited CRM features justify the cost compared to more comprehensive options like Copper CRM.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean