ActiveCampaign vs ClickUp: Which CRM Wins in 2025?

Ever feel like you’re juggling too many tools?

You’re trying to keep track of customers and projects, and it’s a mess.

Maybe you’re using separate systems, and nothing talks to each other.

It slows you down, and you might even lose track of important tasks or customers.

That’s where comparing ActiveCampaign vs ClickUp comes in.

Overview

To give you the best comparison, we dove deep.

We used both ActiveCampaign and ClickUp for weeks, testing every major feature.

We built sample campaigns, managed fake projects, and tracked our results. 

This hands-on experience lets us show you real differences, not just marketing talk.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is ClickUp?

ClickUp. It’s a workspace.

Think of it as one app. It can handle many tasks.

You can manage projects. You can track time. It’s built for teams.

Also, explore our favorite ClickUp alternatives…

Key Benefits

• Customization: ClickUp is super flexible. You can tailor it to fit your exact workflow. Seriously, almost everything is customizable.
• Collaboration: It’s built for teamwork. Real-time editing, comments, and assigned tasks make working together easier.
• Integrations: Connect ClickUp with other tools you already use, like Slack or Google Drive. This streamlines your workflow.
• Free Plan: They offer a generous free plan, perfect for trying it out or for smaller teams.

Pricing

ClickUp offers a range of plans to suit different needs.

• Free: Best for personal use.
• Unlimited: $7/user.
• Business: $12/user.
• Enterprise: Contact them for custom pricing based on your requirements.

Feature Comparison

Let’s get down to the details.

We’ve put these platforms head-to-head, focusing on the most important features to your daily workflow.

Here’s a breakdown of how they compare.

1. Marketing Automation and Trigger Systems

ActiveCampaign shines with its advanced automation.

You can set up complex workflows with multiple triggers, allowing for highly personalized journeys.

ClickUp, while offering automation, focuses more on task-based triggers.

ActiveCampaign excels in marketing-specific automation, while ClickUp is better for project management automation.

2. Customer Relationship Management

Both offer CRM capabilities, but their approach differs.

ActiveCampaign is designed for deep customer segmentation and targeted communication.

ClickUp’s CRM is built into its project management, with flexible custom fields for data organization. 

If you need robust marketing-focused CRM, ActiveCampaign is stronger.

If integrated project/customer management is key, ClickUp is a solid option.

3. Analytics and Reporting

ActiveCampaign provides detailed analytics on email campaigns, automation performance, and customer behavior.

ClickUp offers reporting on tasks, time tracking, and project progress.

ActiveCampaign is better for marketing performance analysis, while ClickUp is geared toward project and team productivity.

4. Email and SMS Marketing

ActiveCampaign is a powerhouse for email marketing with advanced personalization and deliverability features.

It also integrates SMS marketing. 

ClickUp’s email features are simpler and primarily focused on notifications and task updates.

ActiveCampaign is the clear winner for comprehensive email and SMS marketing.

5. Sales Funnel and Pipeline Management

ActiveCampaign excels in visualizing and managing sales funnels.

It offers features like lead scoring and deal tracking.

ClickUp offers pipeline management within its task boards, but it’s less specialized.

ActiveCampaign is more robust for dedicated sales funnel management.

6. Integrations

ActiveCampaign integrates seamlessly with platforms like Shopify and Salesforce, making it ideal for e-commerce and enterprise businesses.

ClickUp also integrates with many tools, but it may require more setup for complex integrations like those with Salesforce.

ActiveCampaign offers more direct marketing integrations.

7. Task Management and Notification Systems

ClickUp is built for task management, with features like multiple views, dependencies, and detailed notification settings.

ActiveCampaign offers task management within its CRM, but it’s less comprehensive.

ClickUp wins for detailed project management and task notifications.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict

After trying both ActiveCampaign and ClickUp, we have a clear favorite.

We think ActiveCampaign is the better pick for most businesses.

Why? It’s really good at helping you talk to your customers.

It has strong tools for email and sales.

You can send special emails to different groups of people. It helps you keep track of your customers and make more sales. 

ClickUp is great for teams that need to work on projects together.

It helps you keep track of tasks and deadlines.

However, ActiveCampaign is better if you want to grow your business by talking to customers. We spent a lot of time using both. 

More of ActiveCampaign

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of ClickUp

Here’s a brief comparison of ClickUp with these software solutions:

• ClickUp vs Gohighlevel: ClickUp is an all-in-one work management platform with strong project management and customizable CRM. GoHighLevel is a dedicated marketing and sales automation platform focused on lead generation and conversion.
• ClickUp vs Pipedrive: ClickUp offers a comprehensive work management solution with flexible CRM capabilities, while Pipedrive is a sales-focused CRM designed for visual sales pipeline management and deal tracking.
• ClickUp vs Keap: ClickUp is a versatile platform for project management and customizable CRM, while Keap is a powerful CRM and marketing automation tool that emphasizes lead nurturing and sales processes.
• ClickUp vs Hubspot: ClickUp is a highly customizable project management and work OS with integrated CRM features, while HubSpot offers a comprehensive suite of tools for marketing, sales, and customer service.
• ClickUp vs Clickfunnels: ClickUp is an all-in-one work management platform; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales funnels.
• ClickUp vs Folk: ClickUp is a robust work management solution with customizable CRM functionalities, while Folk focuses on collaborative contact management and relationship tracking.
• ClickUp vs Instantly: ClickUp is a versatile platform for project management and diverse workflows, while Instantly specializes in cold email outreach, deliverability optimization, and automated email campaigns.
• ClickUp vs Monday CRM: ClickUp provides a highly customizable all-in-one workspace for project management and CRM, while Monday CRM offers visual workflows and team collaboration focused on customer relationships.
• ClickUp vs Capsule CRM: ClickUp is a comprehensive work management and customizable CRM platform, whereas Capsule CRM is a straightforward, user-friendly CRM focused on managing contacts and sales opportunities.
• ClickUp vs Insightly: ClickUp is a flexible platform for project management and adaptable CRM. Insightly is a dedicated CRM offering a strong sales pipeline and project management features within a CRM context.
• ClickUp vs Freshsales: ClickUp is an all-in-one work management tool with adaptable CRM capabilities, whereas Freshsales CRM is a specialized sales CRM with advanced automation, lead scoring, and reporting.
• ClickUp vs Salesforce: ClickUp is a versatile work management platform with customizable CRM, while Salesforce is an enterprise-grade CRM with extensive features for sales, service, and marketing automation.
• ClickUp vs Zendesk: ClickUp offers an all-in-one workspace for tasks, projects, and customizable CRM, while Zendesk is a leading customer service platform primarily focused on ticketing and support.

Frequently Asked Questions