ActiveCampaign vs Bitrix24: Which is Best in 2025?

You’re stuck. ActiveCampaign vs. Bitrix24. Which one?

You need a solid CRM, right?

But, it’s a headache to figure out which is actually better for your business.

So many features, so many prices! How do you know you’re not wasting money?

Yes, there is.

Let’s break down ActiveCampaign vs Bitrix24, plain and simple. 

Overview

We’ve put both ActiveCampaign and Bitrix24 through their paces.

Our team dove deep, testing features, running campaigns, and comparing user experiences to make a practical, real-world comparison.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Also, explore our favorite ActiveCampaign alternatives…

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: $15/month.
• Plus: $49/month.
• Pro: $79/month.
• Enterprise: $145/month.

What is Bitrix24?

Now, let’s examine Bitrix24.

It’s an all-in-one platform—think CRM, project management, and website builder—packed with features and a popular business choice.

Also, explore our favorite Bitrix24 alternatives…

Key Benefits

• Feature-rich CRM: Manage your contacts, deals, and sales pipeline.
• Integrated project management: Plan, track, and easily collaborate on projects.
• Built-in communication tools: Chat, video conference, and file sharing within the platform.
• Website builder: Create landing pages and websites without any coding.
• Mobile app: Access your work from anywhere, anytime.

Pricing

• Basic: $49/organization/month, 5 Users.
• Standard: $87/organization/month, 50 Users.
• Professional: $175/organization/month, 100 Users.
• Enterprise: $350/organization/month, 250 Users.

Feature Comparison

Let’s cut to the chase. We’ll compare key features, showing where each platform shines.

This will help you see which software fits your business best.

1. CRM & Deal Management

ActiveCampaign focuses on sales automation.

It’s great for tracking deals and automating follow-ups.

Bitrix24 offers a more comprehensive CRM, including deal management, but with a steeper learning curve.

2. Marketing Automation

ActiveCampaign excels here. It has advanced email marketing, automation workflows, and lead scoring.

Bitrix24 has marketing tools, but they’re less sophisticated.

3. Task and Project Collaboration

Bitrix24 is strong in task collaboration.

It offers project management, calendars, and group chats. ActiveCampaign is weaker in this area.

4. Integration and API

ActiveCampaign has many integrations with other apps.

Bitrix24 also offers many integrations, but its API is more complex.

5. Customer Service and Customer Support

Bitrix24 includes a built-in customer service helpdesk.

ActiveCampaign focuses more on email and chat customer support. Both offer extensive documentation.

6. Web and Landing Pages

ActiveCampaign has a good landing page builder. Bitrix24’s web builder is more basic, but it’s part of a larger suite.

7. Custom Fields and Reporting

Both allow custom fields. ActiveCampaign’s reporting is more focused on marketing.

Bitrix24’s reporting covers a wider range of business activities.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict

After thorough testing, we lean towards ActiveCampaign for most businesses.

If marketing automation is your priority, it’s the clear winner.

ActiveCampaign’s intuitive interface and powerful features simplify complex campaigns.

Bitrix24 is robust, but it can be overwhelming.

If you need a full suite, it might be right, but for streamlined marketing and sales, ActiveCampaign is our pick.

We’ve spent hours testing these platforms, so trust our experience.

We know what works.

ActiveCampaign Compared

Here’s a comparison of ActiveCampaign with its alternatives:

• ActiveCampaign vs GoHighLevel: ActiveCampaign focuses on advanced email marketing and customer journey automation. In contrast, GoHighLevel provides an all-in-one suite for agencies, including funnels, websites, and extensive sales/marketing tools.
• ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
• ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
• ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
• ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
• ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
• ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
• ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
• ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
• ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
• ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
• ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
• ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.

More of Bitrix24

Here’s a brief comparison of Bitrix24 with these software solutions:

• Bitrix24 vs Gohighlevel: Bitrix24 is an all-in-one workspace with CRM, project management, and collaboration tools, while GoHighLevel is a sales and marketing platform emphasizing automation and lead generation.
• Bitrix24 vs Pipedrive: Bitrix24 provides a comprehensive suite including CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
• Bitrix24 vs Keap: Bitrix24 offers a wide range of collaboration and CRM features, while Keap excels in marketing automation and detailed sales process management.
• Bitrix24 vs Hubspot: Bitrix24 delivers a vast feature set for business operations, often with a steeper learning curve; HubSpot offers a user-friendly, integrated marketing, sales, and service platform.
• Bitrix24 vs Clickfunnels: Bitrix24 is a comprehensive business management system with CRM; ClickFunnels is primarily a tool for building sales funnels and landing pages.
• Bitrix24 vs Folk: Bitrix24 is an all-encompassing platform for various business functions; Folk is a more focused, collaborative contact management system.
• Bitrix24 vs Instantly: Bitrix24 provides a broad array of business tools, including CRM; Instantly specializes in automated cold email outreach and sales cadences.
• Bitrix24 vs Clickup: Bitrix24 is an integrated platform for CRM, project management, and collaboration; ClickUp is a versatile work management tool with customizable views.
• Bitrix24 vs Monday: Bitrix24 offers a wide-ranging business solution with CRM; Monday CRM provides highly visual and customizable workflows for project and client management.
• Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration; Capsule CRM is a simpler, more streamlined contact and sales pipeline manager.
• Bitrix24 vs Insightly: Bitrix24 is a comprehensive business suite with robust collaboration and project tools; Insightly is a CRM with integrated project management capabilities, often favored by smaller businesses.
• Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM; Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
• Bitrix24 vs Salesforce: Bitrix24 provides an all-in-one solution for various business sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Frequently Asked Questions