Choosing the right CRM can feel like navigating a maze, especially for small businesses.
Are you tired of spreadsheets and sticky notes?
Do you wish there were a more straightforward way to manage your customer relationships?
In this Capsule CRM vs Close CRM comparison, we’ll explain everything you need to know to pick the perfect CRM for your small business.
We’ll explore pricing, features, and ease of use so you can make a wise decision.
Let’s find the CRM that helps your business thrive!
Overview
We tested both Capsule CRM and Close CRM. We looked at their features.
We checked their prices. We also used them to see how easy they are to use.
Our testing and research helped us make this comparison.
It will help you pick the right CRM for your small business.
Want a simple yet powerful CRM to organize your customer relationships? Try Capsule CRM today and see the difference!
Pricing: It has a free plan. The premium plan starts at $18/month.
Key Features:
- Contact Management
- Sales Pipeline
- Task Management
Close CRM’s built-in calling, email sequences, and automation boost sales and productivity. Start your 14-day free trial today!
Pricing: It has a free plan. The premium plan starts at $35/month.
Key Features:
- Built-in Calling
- Email Sequencing
- Sales Pipeline Management
What is Capsule CRM?
Ever wish you had a simple place to keep track of all your customer information?
Capsule CRM is designed for easy use and helps small businesses manage contacts, deals, and communication.
Think of it as your digital Rolodex, but way more powerful.
Also, explore our favorite Capsule alternatives…
Want to streamline your sales pipeline? Capsule CRM offers a robust contact management system with intuitive tools. Don’t lose leads! Experience the power of this leading CRM software.
Key Benefits
- User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
- Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
- Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
- Mobile app: Access your customer data and manage your sales pipeline on the go.
- Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.
Pricing
All the plans will be billed annually.
- Starter: $18/user/month.
- Growth: $36/user/month.
- Advanced: $54/user/month.
- Ultimate: $72/user/month.
Pros
Cons
What is Close CRM?
Close CRM is a sales-focused CRM built for closing deals.
It helps sales teams track leads and manage their pipelines.
It’s designed to make sales reps more efficient.
Think of it as your sales command center.
Also, explore our favorite Close CRM alternatives…
Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation. Start your 14-day free trial today!
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
All the plans will be billed annually.
- Essentials: $35/seat/month.
- Growth: $99/seat/month.
- Scale: $139/seat/month.
Pros
Cons
Feature Comparison
Let’s dive into a detailed comparison of Capsule CRM and Close CRM.
We’ll examine key features side-by-side to determine which CRM solution best suits your small business needs.
1. Contact Management & Customer Data
Capsule CRM excels at contact management.
It offers a clean interface for storing customer data, including contact details, communication history, and notes.
Close CRM also handles contacts but focuses more on the sales process tied to those contacts.
While both store customer data, Capsule caters to broader relationship tracking.
Close emphasizes sales-specific information like deal stages and close offers.
2. Sales Pipeline & Workflow
Both platforms offer sales pipeline management. Capsule CRM provides a simple visual pipeline.
You can track deals as they move through stages.
Close CRM offers a more robust and customizable pipeline.
Its workflow automation features help streamline the sales process, allowing for more complex sales automation.
3. Communication & Customer Relationship Management
Close CRM integrates calling and emailing directly into the platform.
This makes communication tracking seamless.
It even offers a power dialer. Capsule CRM relies more on integrations with other communication tools.
Close CRM is more of an all-in-one sales communication hub.
Capsule focuses on being a core customer relationship management system, allowing for integrations to handle other tasks.
4. Reporting & Analytics
Both CRMs offer reporting features. Close CRM’s reporting is more sales-focused.
It provides detailed insights into sales performance.
Capsule CRM offers more general reports on contacts and activities.
Close offers more granular sales-specific metrics.
5. Integrations
Capsule CRM integrates with many popular business apps.
This extends its functionality. Close CRM also offers integrations.
However, its integrations are more focused on sales and marketing tools.
Both platforms offer many ways to connect with other software, but the focus differs.
6. Marketing Automation
Neither Capsule nor Close offers native full-fledged marketing automation features.
However, Capsule integrates with tools like Transpond to provide this functionality.
Close integrates with marketing automation platforms like HubSpot to pass leads and customer data seamlessly.
7. Customer Support
Both platforms offer customer support.
Capsule CRM offers email support and a help center. Close CRM provides email and chat support.
They also have a learning center with resources.
Both provide adequate support, but Close may offer more readily available assistance.
What to Look for When Choosing the Best CRM For Small Business?
Here are some key considerations when choosing between Capsule CRM and Close CRM:
- Team Size and Structure: Close CRM suits larger, dedicated sales teams better. Capsule CRM is a good fit for smaller businesses with simpler sales processes.
- Budget: Capsule CRM is more budget-friendly, especially for startups. Close CRM is a more significant investment.
- Sales Complexity: If your sales process involves many stages and touchpoints, Close CRM’s automation and reporting will be more valuable. For more straightforward sales, Capsule is often sufficient.
- Integration Needs: Consider your other tools. Check if your must-have apps integrate seamlessly with your CRM choice.
- Ease of Use vs. Power: Capsule CRM is known for its ease of use. Close CRM has more advanced features, but this comes with a steeper learning curve.
- Mobile Access: If your team needs a strong mobile experience, carefully evaluate the mobile apps on both platforms.
- Long-term Goals: Consider your business’s future growth. Choose a CRM that can scale with your needs.
Final Verdict
Choosing between Capsule CRM and Close CRM depends on your specific needs.
Capsule CRM is an excellent choice for a small business looking for a simple, affordable CRM.
It’s easy to use and covers the basics well.
Close CRM is a better investment if you have a larger sales team and need powerful sales automation and reporting.
It’s more expensive, but its features are designed to boost sales performance.
We’ve tested both, and most small businesses are just starting.
Capsule CRM offers the best balance of features and affordability.
We hope this comparison has helped you make the right choice for your business!
More of Capsule CRM
Here’s a brief comparison of Capsule CRM with these software solutions:
- Capsule CRM vs Gohighlevel: Capsule CRM excels in straightforward contact management and sales pipelines, while GoHighLevel provides a comprehensive platform for sales, marketing automation, and lead generation.
- Capsule CRM vs Pipedrive: Capsule CRM offers a simple solution for managing contacts and sales, whereas Pipedrive is a visually driven sales pipeline management tool.
- Capsule CRM vs Keap: Capsule CRM focuses on simplicity and affordability for contact and sales tracking; Keap offers extensive marketing and sales automation features, often at a higher cost.
- Capsule CRM vs ActiveCampaign: Capsule CRM offers solid contact and pipeline management, while ActiveCampaign delivers powerful marketing automation, email campaigns, and advanced segmentation.
- Capsule CRM vs Hubspot: Capsule CRM is a user-friendly, affordable CRM for managing customer interactions; HubSpot provides a vast suite of marketing, sales, and service tools, with free and scalable paid options.
- Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
- Capsule CRM vs Folk: Capsule CRM is a simple contact management solution, whereas Folk emphasizes collaborative contact organization and enrichment with modern features.
- Capsule CRM vs Instantly: Capsule CRM focuses on general contact and sales management; Instantly is tailored for automated cold email outreach and sales engagement.
- Capsule CRM vs Clickup: Capsule CRM is a dedicated CRM solution, while ClickUp is a versatile work management platform that includes CRM functionalities alongside project and task management.
- Capsule CRM vs Monday CRM: Capsule CRM offers simple contact and sales pipeline management; Monday CRM provides highly customizable visual workflows and extensive team collaboration features.
- Capsule CRM vs Insightly: Capsule CRM focuses on ease of use and contact tracking, while Insightly offers a more comprehensive CRM with advanced project management features.
- Capsule CRM vs Freshsales CRM: Capsule CRM prioritizes simplicity in sales and contact management, while Freshsales CRM offers a more robust sales platform with AI-powered insights and advanced analytics.
- Capsule CRM vs Salesforce: Capsule CRM is ideal for small to medium businesses seeking a simple, affordable CRM; Salesforce is an enterprise-grade CRM with extensive customization and scalability for large organizations.
- Capsule CRM vs Zendesk: Capsule CRM focuses on sales and customer relationship management, while Zendesk is primarily a customer service platform that excels in ticketing and support solutions.
More of Close CRM
Here’s a brief comparison of Close CRM with these software solutions:
- Close CRM vs Gohighlevel: Close CRM focuses on sales teams with built-in calling and email for efficiency, while GoHighLevel is an all-in-one platform integrating sales, marketing automation, and lead generation.
- Close CRM vs Pipedrive: Close CRM emphasizes robust communication tools and automation for inside sales. At the same time, Pipedrive is known for its intuitive visual sales pipeline management for small to medium businesses.
- Close CRM vs Keap: Close CRM is a sales-focused CRM with built-in calling and email sequences, whereas Keap offers more comprehensive marketing automation and e-commerce integrations.
- Close CRM vs ActiveCampaign: Close CRM excels in streamlined sales processes and communication tools, while ActiveCampaign provides more extensive marketing automation, advanced segmentation, and detailed customer journey tracking.
- Close CRM vs HubSpot: Close CRM is designed for sales teams and prioritizes built-in calling and rapid deal closing, while HubSpot offers a broader suite that encompasses marketing, sales, and customer service.
- Close CRM vs Clickfunnels: Close CRM is a sales-oriented CRM for managing leads and deals; ClickFunnels is a specialized tool for building sales funnels and optimizing conversions.
- Close CRM vs Folk: Close CRM is a sales-focused CRM with robust sales automation and built-in communication, while Folk offers flexible, collaborative contact management with a focus on organization and simple outreach.
- Close CRM vs Instantly: Close CRM provides a comprehensive sales CRM with integrated calling and broader sales automation, while Instantly specializes in high-volume cold email outreach and deliverability.
- Close CRM vs Clickup: Close CRM is a dedicated sales CRM for pipeline management and communication, whereas ClickUp is a versatile work operating system with project management, task organization, and customizable CRM capabilities.
- Close CRM vs Monday CRM: Close CRM is a specialized sales CRM with advanced automation for closing deals. Monday CRM is a visual work OS offering customizable workflows for various business functions, including sales.
- Close CRM vs Insightly: Close CRM is mainly a sales-focused CRM with strong communication tools. At the same time, Insightly offers a broader CRM solution that includes robust project management and more extensive integrations.
- Close CRM vs Freshsales CRM: Close CRM emphasizes sales efficiency with built-in communication and automation. Freshsales CRM provides a comprehensive solution with advanced sales automation and in-depth reporting.
- Close CRM vs Salesforce: Close CRM is a sales engagement platform for SMBs with integrated calling and email, while Salesforce is an extensive, highly customizable enterprise-level CRM with broad sales, marketing, and service capabilities.
- Close CRM vs Zendesk: Close CRM is specifically built for sales teams and has robust calling and email features. At the same time, Zendesk is primarily a customer service platform focused on ticketing and support management.
Frequently Asked Questions
What are the key differences between Capsule and Close?
Capsule and Close serve distinctly different segments of the CRM market. The capsule is ideal for small businesses and startups. It focuses on core CRM functionalities like contact management. Close is a powerful CRM built for sales teams at small—to medium-sized companies. It emphasizes features like a predictive dialer and sales automation.
Which CRM is better for small businesses and startups?
Capsule CRM could be a great starting point for small businesses and startups that want to manage customer relationships and keep track of contacts. It’s simpler and more affordable. Close CRM might be overkill if you need the core CRM functionalities, like contact management and simple sales tracking. Capsule offers excellent value for money.
Does Capsule CRM offer a free trial?
Yes, Capsule CRM offers you a 14-day free trial. This allows you to test the CRM software and see if it fits your business before committing. Close also offers a trial, which is a good way to compare Capsule and Close.
How do Capsule and Close compare to other popular CRM options?
Many CRM options exist, including Zoho CRM and HubSpot. To find the best CRM software, it’s essential to compare Capsule and Close. Consider user reviews & ratings when making your choice. Our comparison 2025 article covers these differences.
Which CRM is better for sales teams wanting to increase sales?
If you want to streamline your sales process and increase sales, Close is a strong contender. Its calling features are integrated into the platform, and it offers a range of integrations with other sales tools. Close is better for medium-sized businesses with dedicated sales teams. Its powerful CRM features, like sales automation, can make all the difference.
