Are you feeling lost in the sea of video creation tools?
You’re not alone. Making awesome videos should feel like something other than rocket science.
It gets even trickier when two top options, Pictory and Invideo, seem pretty similar.
Both promise easy video creation with cool features. Which one is right for you?
That’s where we come in.
This head-to-head comparison breaks down the pros, cons, and best uses for Pictory vs Invideo.
By the end, you’ll know exactly which tool deserves a spot in your video creation kit.
Overview
We’ve taken both Pictory and Invideo for a spin, creating a variety of videos, from social media snippets to longer presentations.
We’ve tested their features, ease of use, and overall value to bring you this comprehensive comparison.
Stop wasting time and money on complex video editing. Pictory AI makes it easy to create stunning videos with AI.
Pricing: 14-day free trial. Starting at just $19/month
Key Features:
- Automated Video Creation
- Article-to-Video Conversion
- Branded Video Templates
Want to create engaging videos without breaking the bank? InVideo provides a user-friendly platform and tons of templates.
Pricing: It has a free plan. Premium plan starts at $28/month.
Key Features:
- Pre-made templates
- iStock media library
- Automated voiceovers
What is Pictory?
Pictory is like having a video creation expert in your back pocket.
It’s great for beginners and pros who want to make videos quickly without sacrificing quality.
Also, explore our favorite Pictory alternatives…
Our Take
If you’re looking for a hassle-free way to turn your articles into videos, Pictory is the way to go. Let’s explore how Pictory AI can help you capitalize on this trend.
Key Benefits
- Article-to-video magic: Paste in a blog post and watch it become a video.
- Auto-highlights: Pick out the best parts of your videos to keep viewers hooked.
- Multiple aspect ratios: Easily create videos for different social media platforms.
- Customizable branding: Add your logo and colors for a professional touch.
- Voiceover options: Use AI voices or upload your recordings.
Pricing
All the plans will be billed annually.
- Starter: $19/month.
- Professional: $39/month.
- Teams: $99/month.
- Enterprise: Custom pricing based on your needs.
Pros
Cons
What is Invideo?
Invideo, it is like having a full-fledged video studio at your fingertips.
It’s got everything you need to make professional-looking videos, whether you’re a beginner or a pro.
Also, explore our favorite Invideo alternatives…
Our Take
InVideo is known for its versatility and affordability. It’s a good option for creating various types of videos, including those with AI-generated content.
Key Benefits
- Versatile Video Editing: Offers a wide range of editing tools and templates.
- AI Text-to-Video: Easily create videos from scripts or articles.
- Marketing Focus: Suitable for creating promotional videos and social media content.
Pricing
All plans will be billed annually.
- Plus: $28/month.
- Max: $50/month.
- Generative: $100/month.
- Team: $899/month.
Pros
Cons
Feature Comparison
Pictory and Invideo in this Canvas.
Pictory vs Invideo represents a comparison between two platforms focused on video creation and video editing.
While Pictory AI specializes in video summarization for YouTube videos, Invideo provides an online video editor for social media videos.
This comparison details their ai powered features.
1. AI Video Generation from Script
- Pictory offers a text-to-video tool with an AI copilot. It turns text prompts and a script into different scenes automatically for various types of content.
- Invideo provides an AI video generator to create content. It is arguably the best AI video generator for video creators who need rapid production.
2. Video Summarization and Editing Clips
- Pictory AI excels at video summarization, turning longer videos into video clips. This video editing software handles faceless channels effectively for YouTube.
- InVideo Studio acts as an online video editor. Users can edit scenes and videos to produce professional-looking videos for YouTube sharing.
3. Media Libraries and Quality
- Invideo offers access to stock media and premium stock photo images. These tools allow you to create professional-looking videos with high quality.
- Pictory offers vast stock footage. Both invideo and Pictory provide quality images and clips to help users create amazing video content.
4. Audio and Voice Integration
- Both platforms support multiple audio files and music tracks. Pictory pricing includes AI voices and various types of music for narration.
- InVideo Studio allows you to layer music over different scenes during video editing. It is a powerful tool for any video project.
5. Social Media and User Interface
- Invideo vs. Pictory reveals that Invideo is great for social media videos and Instagram stories. Its user interface is very user-friendly.
- Pictory offers features for YouTube videos. It streamlines the editing process for video marketing without using professional video editing software.
6. Templates and Customization
- Invideo offers customizable templates and more features for text overlays. The invideo studio is a powerful platform for a business.
- Pictory offers templates to create content from blogs. Its ai powered features help video creators save time and money on video creation.
7. Cloud vs Desktop Editing Tools
- Unlike Adobe Premiere or Adobe Premiere Pro, these two platforms are cloud-based. Invideo provides video editing tools for any video project.
- Pictory AI is a simple video generator. It is less complex than professional video editing software for video editing tasks and specific needs.
8. Marketing and SEO Tools
- Pictory offers search engine optimization features like captions for video content. For example, it helps YouTube videos gain more reach.
- Invideo vs other tools highlights its strength in video marketing. It provides high-quality videos and tools for various types of businesses.
9. Plans and Pricing Access
- Invideo offers a free plan to test collaboration tools. Users can upload their own video clips and scenes to create videos for free.
- Pictory pricing includes advanced features for longer videos. The two platforms ensure video creators have the tools to create professional videos.
What to Look for in an AI Video Editor?
- Specific Needs: Are you a beginner who needs simplicity or a pro who wants advanced features?
- Video Style: Do you need templates for particular types of videos (e.g., social media, marketing, explainer videos)?
- Budget: How much are you willing to spend? Do you need a free plan, or are you willing to pay for premium features?
- Integration: Does the tool integrate with other platforms you use (e.g., social media, cloud storage)?
- Support: Is customer support responsive and helpful? (Especially important for beginners!)
- Future-Proofing: Does the tool have a roadmap for new features and updates?
- Mobile App: Do you need to edit on the go? (Some tools offer mobile apps for convenience.)
By considering these factors, you can find the best AI video editor to help you create amazing videos without the hassle.
Final Verdict
Drumroll, please… we’re giving the crown to Invideo!
While both Pictory and Invideo are excellent tools, Invideo’s wider range of features, powerful AI capabilities, and vast template library give it the edge.
It’s a one-stop shop for creating professional-quality videos, whether you’re a beginner or a seasoned pro.
Don’t just take our word for it. We encourage you to try both tools for yourself and see which one best suits your video creation needs.
After all, the best tool is the one that empowers you to tell your story and connect with your audience.
Happy video-making!
More of InVideo
Here’s a comparison of InVideo with other video creation tools:
- Invideo vs Runway: InVideo excels at text-to-video generation and templates; Runway offers cutting-edge AI video generation and advanced editing tools.
- InVideo vs Pika: InVideo focuses on comprehensive online video editing, while Pika specializes in quickly generating high-quality videos from text.
- InVideo vs Sora: InVideo is a user-friendly editor for varied content; Sora emphasizes realistic and imaginative video scene generation from textual descriptions.
- InVideo vs Luma: InVideo offers general video creation with AI, while Luma excels at transforming still images into dynamic cinematic videos.
- InVideo vs Kling: InVideo provides a broad online editing platform, while Kling acts as a dedicated AI studio for generating professional videos and images.
- InVideo vs Assistive: InVideo is an established online editor; Assistive is an emerging platform for converting ideas into video, currently in its early stages.
- InVideo vs BasedLabs: InVideo offers extensive template-based editing; BasedLabs focuses on producing cinematic quality AI video content.
- InVideo vs Pixverse: InVideo provides robust editing and templating, while Pixverse specializes in swiftly converting photos, text, and videos into engaging content.
- InVideo vs Veed: InVideo is a general editor with AI assistance; Veed offers a complete AI production studio, including AI avatars and auto-subtitles.
- InVideo vs Canva: InVideo is a dedicated video creation tool, while Canva is a broader design platform with robust video editing capabilities.
- InVideo vs Fliki: InVideo creates videos from scripts or templates; Fliki specializes in text-to-video conversion with lifelike AI voices and blog integration.
- InVideo vs Vizard: InVideo supports diverse video production, while Vizard focuses on AI-powered extraction and optimization of short, engaging clips from longer videos.
More of Pictory
- Pictory vs CapCut: It is a mobile and desktop editor optimized for viral social media content, offering a massive library of trending effects and music. Unlike Pictory’s automation-heavy approach, CapCut requires more manual editing but provides superior creative filters and transition tools.
- Pictory vs Descript: It is a powerful text-based editor that treats video editing like a Word document, specializing in podcasts and talking-head videos. While Pictory focuses on “faceless” content using stock footage, Descript offers advanced “Overdub” voice cloning and studio-quality audio cleaning.
- Pictory vs Filmora: It is a traditional non-linear video editor that provides much more granular control over timelines, layering, and color grading. While Pictory is better for rapid AI-driven summarization, Filmora is the superior choice for creators who want professional-grade manual editing features.
- Pictory vs VEED: It is a versatile online editor that balances AI automation with manual timeline control, making it ideal for adding subtitles and brand elements to existing footage. It offers more flexible design customization than Pictory, though it lacks the same level of deep blog-to-video automation.
- Pictory vs Animoto: It uses a drag-and-drop, template-based approach designed for quick business slideshows and marketing promos. It is more focused on branded visual templates and photos rather than Pictory’s specific AI strength in transcribing and summarizing long-form spoken video content.
- Pictory vs InVideo: It offers a vast library of over 5,000 templates and a highly flexible editor that allows for more artistic control than Pictory. While both use AI for text-to-video, InVideo is often preferred for high-resolution 4K output and detailed branding for marketing agencies.
- Pictory vs Gling AI: It is a specialized tool built specifically for YouTubers to automatically remove silences, filler words, and “bad takes” from raw footage. Unlike Pictory, which builds new videos from text, Gling focuses on cleaning up your existing raw recordings to save hours in the initial cutting phase.
Frequently Asked Questions
Is InVideo real or fake?
InVideo is 100% real and highly reputable. It is a cloud-based video editing powerhouse used by millions of marketers. It isn’t a scam. You get access to genuine iStock media and secure exports. It’s a legitimate tool for professional content creation.
Is Pictory legit?
Absolutely. Pictory is a top-tier, legitimate AI platform. It specializes in “content repurposing” and is trusted by thousands of YouTubers. They follow strict SOC 2 and GDPR compliance protocols. Your data and payments are completely safe with them.
Is InVideo worth it?
Yes, especially for social media managers. It saves hours of manual editing. With plans starting around $15/month for Studio and $20/month for AI, the ROI on time saved is massive. If you need high-volume, professional clips, it’s a steal.
Is there a free version of InVideo AI?
Yes, there is. InVideo offers a “Free Forever” plan for both AI and Studio versions. You can generate videos and explore features without a credit card. Note that exports will include an InVideo watermark until you upgrade to a paid subscription.
Which is better, Pictory or InVideo?
It depends on your workflow. Use Pictory if you want to turn long blog posts into short, automated videos quickly. Choose InVideo if you want creative control, thousands of templates, and prompt-to-video capabilities. InVideo is generally better for stylized marketing content.
What is the difference between InVideo AI and InVideo studio?
InVideo AI uses “prompt-to-video” technology; you type a command, and it builds the scene. InVideo Studio is a traditional, template-based editor. Studio gives you full timeline control, while AI focuses on maximum automation and speed. Both are included in most subscriptions.
What are the disadvantages of InVideo?
The main drawback is the learning curve of the Studio editor. Some users also find the AI’s stock footage selection requires manual tweaking for perfect accuracy. Additionally, 4K exports and heavy iStock usage are locked behind higher-priced premium tiers.
More Facts about InVideo and Pictory
- InVideo is great for people who want to learn how to edit videos and use their own creative ideas.
- Pictory is best for beginners because it is very easy to use and does most of the work for you.
- InVideo uses a “timeline” that lets you move clips around and adjust every little detail, like an artist’s canvas.
- Pictory lets you edit a video just by changing the words in a text script, which is much faster.
- InVideo has over 5,000 templates and a huge library of 8 million pictures and clips to choose from.
- Pictory excels at turning long blog posts or videos into short social media clips.
- InVideo has smart tools that can clone your voice or use AI characters to speak for you.
- Pictory offers very realistic AI voices that sound like humans, but it doesn’t let you clone your own voice yet.
- InVideo offers a “free-forever” plan, but your videos will include a watermark.
- Pictory offers a free trial to make 3 videos, but you have to pay a monthly fee to keep using it after that.
- InVideo can make a video from just one short sentence, while Pictory usually needs a full script to get started.
- Pictory automatically adds captions to your videos so people can read what is happening without sound.
- InVideo has a mobile app so you can make videos on your phone, but Pictory is mostly for computers.
- InVideo costs about $15 to $25 a month for most paid plans, while Pictory starts around $19 to $23 a month.
- Both tools use AI to help you work faster, and both get very high reviews from the people who use them.
- Other tools like Canva and Descript are also good choices for making videos easily and at a low cost.
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