Pictory vs Invideo 2024: Choose the Best for Your Videos

by | Last updated Jul 14, 2024

Pictory vs InVideo

Are you feeling lost in the sea of video creation tools? You’re not alone. Making awesome videos should feel like something other than rocket science.

It gets even trickier when two top options, Pictory and Invideo, seem pretty similar.

Both promise easy video creation with cool features. Which one is right for you?

That’s where we come in.

This head-to-head comparison breaks down the pros, cons, and best uses for Pictory vs Invideo.

By the end, you’ll know exactly which tool deserves a spot in your video creation kit.

Pictory vs Invideo Overview

We’ve taken both Pictory and Invideo for a spin, creating a variety of videos, from social media snippets to longer presentations.

We’ve tested their features, ease of use, and overall value to bring you this comprehensive comparison.

Pictory AI

Ready to see if Pictory’s the right fit for your video needs? Sign up for their free trial and create!

0out of 10

Pricing: Starting at just $29/month

Key Features:

  • Automated Video Creation
  • Article-to-Video Conversion
  • Branded Video Templates

Want to create videos that wow your audience? Try Invideo for free today and experience the difference!

0out of 10

Pricing: Starting at $25/month

Key Features:

  • Intelligent Video Assistant (IVA)
  • Pre-made Templates
  • Massive Stock Media Library

What is Pictory?

Pictory is like having a video creation expert in your back pocket. It's great for beginners and pros who want to make videos quickly without sacrificing quality.

Pictory AI

Want to boost your video marketing? Try Pictory AI Today and explore how Pictory AI can help you capitalize on this trend.

Key Benefits

  • Speed: Create videos up to 10x faster than traditional editing.
  • Ease of Use: Even if you've never made a video, you can make something awesome with Pictory.
  • Variety: Choose from 3 million+ royalty-free video clips and images.
  • Flexibility: Easily add your logo, colors, and fonts to match your brand.


Pictory got a plan for everyone:

  • Free Trial: Test out Pictory's features.
  • Starter Plan: $29/month for 30 videos.
  • Professional Plan: $59/month for 60 videos and priority support.
  • Teams Plan: $149/month for 90 videos and priority support.


  • It's like magic. Turn blog posts into videos in minutes.
  • Even my grandma could use it. Super beginner-friendly.
  • The videos look polished, different from what I made them in my basement.
  • Affordable pricing for the value it brings.


  • Sometimes, the AI picks weird music for my videos.
  • I wish there were more customization options for the templates.
  • Customer support is slow to respond.

What is Invideo?

Invideo, it is like having a full-fledged video studio at your fingertips. It's got everything you need to make professional-looking videos, whether you're a beginner or a pro.

InVideo AI

Ready to create stunning videos quickly? With 5,000+ templates and an intuitive drag-and-drop editor, InVideo might be the solution you've been looking for.

Key Benefits

  • Templates Galore: Choose from 5000+ templates for any video you can imagine.
  • Intelligent Video Assistant (IVA): Get AI-powered help with editing, text-to-speech, and more.
  • Massive Stock Library: Access millions of high-quality videos, images, and music tracks.
  • Collaboration: Easily share your projects and work together with your team.


Invideo's pricing is flexible to fit your needs:

  • Free Plan: Basic features and watermarked videos.
  • Plus Plan: $25/month for 50-minute videos and access to premium assets.
  • Max Plan: $60/month for 200-minute videos, premium assets, and additional features.


  • There are so many templates! I always have ideas.
  • The IVA is like having a personal editing assistant.
  • The stock library is huge and always updated.
  • Collaborating on projects is a breeze.


  • It can be overwhelming at first with so many features.
  • Some templates feel a bit generic.
  • The free plan has a lot of limitations.

Pictory vs Invideo Feature Comparison

Let's dive into a side-by-side look at how Pictory and Invideo stack up on features that matter most to video creators.

This comparison will help you decide easily which tool is the best AI video generator for your video editing needs.

Ease of Use

Pictory is designed for simplicity. Its intuitive interface makes it a breeze to create professional-looking videos, even if you're a beginner.

Invideo, while also user-friendly, has a steeper learning curve due to its extensive features and professional video editing software capabilities.

Video Templates

Both platforms offer a vast library of templates to kickstart your video project. Invideo boasts 5000+ templates covering various styles and industries, giving you more options to explore.

Pictory's template library is smaller but focused on specific use cases like social media videos and marketing content.

AI Capabilities

Pictory's AI is primarily focused on automating video creation and generating scripts from the text.

Invideo's Intelligent Video Assistant (IVA) goes beyond, offering features like automatic video summarization, search engine optimization (SEO) suggestions, and even generating images from text prompts.

Stock Media Library

Invideo has a slight edge here with its massive library of millions of stock footage clips, images, and music tracks.

Pictory's library is also extensive, offering three million+ royalty-free assets, but it may not be as comprehensive as Invideo's.

Customization Options

While both tools allow you to add your branding elements, Invideo offers more granular control over customization.

You can edit every aspect of your video marketing assets, making it a preferred choice for those who crave complete creative freedom.

Audio Editing

Invideo allows you to add multiple audio files to your videos, giving you more flexibility to create complex soundscapes.

Pictory's audio editing capabilities are more basic, focusing on adding background music and voiceovers.


Invideo shines in this department, offering robust collaboration features that allow teams to work seamlessly on video projects. Pictory, while providing basic sharing options, doesn't have the same level of collaborative functionality.

By now, you have a clearer picture of which online video editor or video editing tools are more suitable for creating engaging YouTube videos to boost your video editing software skills.

While Invideo offers an extensive suite of features that cater to advanced users, Pictory provides a simplified approach that is perfect for beginners.

The best AI video generator for you will depend on your specific needs & level of expertise.

What to Look for When Choosing an AI Video Editor?

  • Specific Needs: Are you a beginner who needs simplicity or a pro who wants advanced features?
  • Video Style: Do you need templates for particular types of videos (e.g., social media, marketing, explainer videos)?
  • Budget: How much are you willing to spend? Do you need a free plan, or are you willing to pay for premium features?
  • Integration: Does the tool integrate with other platforms you use (e.g., social media, cloud storage)?
  • Support: Is customer support responsive and helpful? (Especially important for beginners!)
  • Future-Proofing: Does the tool have a roadmap for new features and updates?
  • Mobile App: Do you need to edit on the go? (Some tools offer mobile apps for convenience.)

By considering these factors, you can find the best AI video editor to help you create amazing videos without the hassle.

Final Verdict (Our Pick)

Drumroll, please... we're giving the crown to Invideo!

While both Pictory and Invideo are excellent tools, Invideo's wider range of features, powerful AI capabilities, and vast template library give it the edge.

It's a one-stop shop for creating professional-quality videos, whether you're a beginner or a seasoned pro.

Don't just take our word for it. We encourage you to try both tools for yourself and see which one best suits your video creation needs.

After all, the best tool is the one that empowers you to tell your story and connect with your audience. Happy video-making!

Frequently Asked Questions

Can I try Pictory and Invideo for free before committing to a paid plan?

Absolutely! Both platforms offer free plans or trials, allowing you to explore their features & functionalities before making a financial commitment. This is a great way to get a feel for the tools and see which one suits your needs best.

Which tool is better for beginners: Pictory or Invideo?

Pictory is generally considered more beginner-friendly due to its intuitive interface and simplified video creation process. Invideo, while also user-friendly, has a wider range of features that might feel overwhelming for complete novices.

Can I create videos in different languages using Pictory or Invideo?

Yes, both tools support multi-language video creation. You can add text overlays, captions, and voiceovers in various languages, making your videos accessible to a global audience.

Does Pictory or Invideo offer better customer support?

Invideo's customer support is known for its responsiveness and helpfulness, often providing quick solutions to user queries. Pictory's customer support, while decent, might not be as prompt in responding to issues.

Can I use Pictory or Invideo to create videos for commercial purposes?

Yes, both platforms allow you to create videos for commercial use, even with their free plans. However, some restrictions on video length and watermarks might apply to free-plan users.