Pictory AI Review 2024

by | Last updated May 15, 2024

Pictory AI

Video editing is time-consuming, and finding the proper footage is a hassle. Your marketing needs engaging short videos, but you’re not a pro editor.

Traditional video editing software is complex and expensive. DIY videos take too long and often need to be more professional.

Pictory AI promises to revolutionize video creation. Could it be the answer to accessible, professional-looking video editing and marketing content in just a few clicks?

Pictory AI

Want to boost your video marketing? Short-form videos get 80% higher engagement rates. Let’s explore how Pictory AI can help you capitalize on this trend.

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What is Pictory?

Imagine a tool that turns your written words into videos!

That’s what Pictory AI offers. It’s like a magic video editor that takes your scripts or old, long-form videos and cuts them into snappy, attention-grabbing clips.

It’s perfect for busy people who need awesome videos for marketing or content creation. The best part? You can try it out for free to see if it works.

Pictory AI

Who Created Pictory?

The Mastermind behind Pictory…

Pictory AI was founded by Vikram Chalana, a tech expert who wanted an easier way to create videos.

He knew repurposing long articles or old YouTube videos could be a goldmine.

But editing was a nightmare! Pictory AI aims to make it easy for anyone to turn their ideas into cool videos with awesome visuals you can customize.

Top Benefits of Pictory

  • Time-saver: Pictory AI does the heavy lifting of video creation – it’s like magic for busy people!
  • Beginner-friendly: You don’t need video editing skills to create professional-looking videos.
  • Content galore: Turn scripts, articles, or old videos into exciting new content.
  • Customization: Add your branding and music, and change visuals to make your videos unique.
  • Stock footage galore: Access a vast library of photos and videos to bring your ideas to life.
  • Voiceover options: Choose from realistic AI voices or upload your own.
  • Sharing is easy: Export your finished videos to share across the world.
  • Free to try: See if Pictory AI suits your business or projects without spending a dime.
Pictory AI

Best Features of Pictory

Pictory AI is loaded with tools that make video creation a breeze. Here’s a look at some of the most excellent features that’ll take your videos to the next level with minimal effort.

Script to Video

This is Pictory AI’s most famous feature. Do you have a script? Paste it in, and Pictory AI will find visuals and music for you. Add your edits for a custom look. Boom! You’ve got a video.

Pictory AI

Article to Video

Turn old blog posts into cool new videos with just a few clicks! Pictory AI pulls out the best parts and creates a ready-to-edit video you can customize further.

Pictory AI

Edit Video Using Text

This feature is fantastic. Pictory AI lets you edit your videos just by editing text! Remove a line of text, and the video updates automatically. It’s crazy easy.

Pictory AI

Auto Captions

Captions make your videos more accessible and help people watch without sound. Pictory AI generates captions automatically, and you can style them to match your brand.

Amazing Templates

Pictory AI has tons of pre-designed templates. Need a quick intro or ad? Find a template, edit it to fit your content, and you’re done! Saves loads of time.

Pictory AI

Pictory AI Pricing

Pictory AI offers several plans to fit different budgets and needs. Here’s a breakdown of their current pricing:

PlanPrice (Monthly)Key Features
Starter$2930 videos per month, 10 hours of transcription, 3 branded templates
Professional$5960 videos per month, 30 hours of transcription, unlimited branded templates
Teams$149Includes collaboration features and more
Pictory AI

Things to Note:

  • All plans include access to millions of stock images and videos, AI voices, background music, and automatic captions.
  • Annual plans offers significant savings compared to monthly payments.

Pros and Cons of Pictory

Pictory AI is a powerful tool, but like any software, it has strengths and weaknesses. Let’s quickly examine the pros and cons to help you decide if it is right for you.


  • Ease of use: Even video editing beginners can create amazing videos quickly.
  • Time-saving: Automate tasks like finding visuals and adding captions.
  • Extensive content library: Access millions of stock photos, videos, and music tracks.
  • Text-based editing: Make edits to your video by simply editing text.
  • Affordable plans: Offers flexible pricing for different needs.


  • Limited customization: For advanced edits, you may need additional software.
  • Occasional AI glitches: The AI sometimes picks the perfect visuals or captions.
  • Requires internet: You must be online to use Pictory AI.

Pictory AI Alternatives

While Pictory AI is a great tool, it’s worth searching for other options to find the best fit for your needs. Here are some popular alternatives:

  • InVideo is another user-friendly video editor with templates and a vast media library. It offers more customization options than Pictory AI.
  • Veed.io is a versatile online video editor with AI features. It’s a good choice for adding subtitles, translations, and more complex effects.
  • Descript is known for its powerful transcription capabilities. It is excellent if you primarily work with podcast audio or video interviews.
  • Steve.ai: AI-powered platform focused on quick, automated video creation with high-quality stock footage options.

Consider your needs (budget, editing features, content types) when choosing an alternative.

Personal Experience with Pictory AI

My team recently needed to turn some boring training videos into short, snappy clips for social media. Pictory AI was a lifesaver! Here’s how we used it:

  • Script to video magic: We pasted in the training script, and Pictory AI found visuals and music to match.
  • Easy organization: We tweaked the order of scenes and added transitions for a smooth flow.
  • Custom touches: We uploaded our company logo and used our brand colors for a professional look.
  • Captions for the win: Automatic captions made our videos accessible to everyone.

Pictory AI saved us hours and made our content way more engaging. If you need a fast, easy way to make videos, you’ll love the power of Pictory AI.

Pictory AI

Final Thoughts

Pictory AI is a fantastic tool for people who need to make videos fast.

It’s a game-changer; if you have long articles or boring old videos, you want to turn them into exciting new content.

Pictory AI helps you easily organize your ideas and proceed with video creation. Its excellent features and affordable price makes it worth checking out.

Ready to try it? Pictory AI offers a free trial! You can even join their webinars to learn more about the features before you decide if it’s right for you.

Frequently Asked Questions

Does Pictory AI replace traditional video editing software?

Pictory AI is a powerful tool but is best for quick editing and repurposing content. Traditional software like Adobe Premiere Pro may still be necessary for complex projects.

Can I use my footage and music in Pictory AI?

Absolutely! You can upload your videos, images, and music to customize your projects fully.

What file formats does Pictory AI export?

Pictory AI exports videos in the popular MP4 format, making them compatible with most platforms and devices.

Is there a free version of Pictory AI?

Pictory AI offers a free trial to test its features before committing to a paid plan.

Does Pictory AI work offline?

Pictory AI requires an internet connection since it uses cloud-based AI technology.

Fahim Joharder

Fahim Joharder


A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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