GoHighLevel vs ClickUp: Which CRM Software is Best in 2025?

Choosing the right tool to manage your business can be a real headache.

You want something that helps you stay organized, keeps your clients happy, and doesn’t break the bank.

That’s where Customer Relationship Management (CRM) software comes in.

Two of the biggest names in the game are GoHighLevel and ClickUp.

Both offer many features, but which is the best fit for your business?

In this post, we’ll break down the key differences between GoHighLevel Vs ClickUp so you can make the right decision.

Overview

We’ve spent weeks testing both GoHighLevel and ClickUp to give you the most accurate comparison.

We’ve explored their features, ease of use, and overall value to see how they stack up in the real world.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals.

Think of it as your marketing, sales, and customer service hub rolled into one.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is ClickUp?

Ever feel like you have a million to-dos swirling around in your head? ClickUp is here to help.

It’s a super flexible project management tool that can handle everything from simple tasks to complex campaigns.

Think of it as your central hub for getting things done.

Also, explore our favorite ClickUp alternatives…

Key Benefits

• Boost productivity by up to 25%. (Source: ClickUp)
• Save 40+ hours per week by streamlining workflows. (Source: ClickUp)
• Customize everything to fit your needs.
• Collaborate with your team in real time.
• Automate tasks and workflows with ease.

Pricing

• Free: Best for personal use.
• Unlimited: $7/user.
• Business: $12/user.
• Enterprise: Contact them for custom pricing based on your requirements.

Feature Comparison

Now, let’s dive into the specifics and compare GoHighLevel and ClickUp against each other across some of the most important features for managing your business.

1. Marketing Automation

• GoHighLevel: This platform is a marketing automation powerhouse. It offers a comprehensive suite of tools to automate your marketing efforts, including email marketing, social media posting, and lead nurturing. You can build complex workflows to save time and improve your results.
• ClickUp: ClickUp also offers automation features, but they are not as advanced as GoHighLevel’s. You can automate repetitive tasks and streamline your workflows, but you won’t find the same depth of marketing-specific automation.

2. CRM and Customer Relationships

• GoHighLevel: GoHighLevel has a robust CRM designed to help you build strong customer relationships. You can easily manage contacts, track interactions, and automate follow-ups. This helps you stay organized and nurture leads effectively.
• ClickUp: ClickUp can function as a basic CRM, but it’s not its primary focus. You can track contacts and deals, but it lacks the advanced features of a dedicated CRM like HubSpot CRM or GoHighLevel.

3. Sales Funnels

• GoHighLevel: GoHighLevel makes it easy to create high-converting sales funnels. You can build landing pages, email sequences, and automated workflows to guide your leads through the buyer’s journey.
• ClickUp: ClickUp doesn’t have built-in sales funnel features. You could potentially build a funnel using custom fields and automations, but it’s not as streamlined as GoHighLevel.

4. Project Management

• GoHighLevel: GoHighLevel includes basic project management features, allowing you to create tasks, assign them to team members, and track progress. However, it’s not as comprehensive as ClickUp.
• ClickUp: ClickUp excels at project management. It offers a wide range of views, including lists, Kanban boards, and Gantt charts, to help you visualize and manage your projects.

5. Team Collaboration

• GoHighLevel: GoHighLevel offers basic team collaboration features, such as task assignments and a shared calendar. However, it’s not as robust as ClickUp.
• ClickUp: ClickUp is built for team collaboration. It offers real-time chat, document sharing, and a variety of tools to keep everyone on the same page.

6. Reporting and Analytics

• GoHighLevel: GoHighLevel provides detailed reports on your marketing campaigns and sales performance. This helps you make data-driven decisions to improve your results.
• ClickUp: ClickUp also offers reporting and analytics, but they are not as comprehensive as GoHighLevel’s. You can track progress on tasks and projects, but you won’t find the same depth of marketing-specific data.

7. Integrations

• GoHighLevel: GoHighLevel integrates with a wide range of popular marketing tools, including email marketing platforms, webinar services, and payment processors.
• ClickUp: ClickUp also boasts a large number of integrations, connecting with many popular business apps.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you actually use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other tools you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to fit your specific workflows and processes?
• Security: Your customer data is sensitive. Ensure the CRM provider has robust security measures in place.

Final Verdict

So, which CRM platform comes out on top? For us, it’s ClickUp.

Why? ClickUp is incredibly flexible and can be adapted to fit any business. It’s also very affordable, with a generous free plan that’s perfect for getting started.

While GoHighLevel is a powerful tool, it’s more expensive and geared towards marketing agencies.

Ultimately, the best choice depends on your specific needs and budget.

If you’re looking for a versatile and affordable CRM to help you manage your business and keep your customers happy, ClickUp is the way to go.

We’ve used both platforms extensively, and ClickUp consistently delivers the features, flexibility, and value we need to succeed.

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of ClickUp

Here’s a brief comparison of ClickUp with these software solutions:

• ClickUp vs Pipedrive: ClickUp offers a comprehensive work management solution with flexible CRM capabilities, while Pipedrive is a sales-focused CRM designed for visual sales pipeline management and deal tracking.
• ClickUp vs Keap: ClickUp is a versatile platform for project management and customizable CRM, while Keap is a powerful CRM and marketing automation tool that emphasizes lead nurturing and sales processes.
• ClickUp vs ActiveCampaign: ClickUp provides a flexible platform for task, project, and basic CRM management, whereas ActiveCampaign excels in advanced marketing automation, email campaigns, and customer segmentation.
• ClickUp vs Hubspot: ClickUp is a highly customizable project management and work OS with integrated CRM features, while HubSpot offers a comprehensive suite of tools for marketing, sales, and customer service.
• ClickUp vs Clickfunnels: ClickUp is an all-in-one work management platform; ClickFunnels is primarily a sales funnel builder for creating landing pages and automating sales funnels.
• ClickUp vs Folk: ClickUp is a robust work management solution with customizable CRM functionalities, while Folk focuses on collaborative contact management and relationship tracking.
• ClickUp vs Instantly: ClickUp is a versatile platform for project management and diverse workflows, while Instantly specializes in cold email outreach, deliverability optimization, and automated email campaigns.
• ClickUp vs Monday CRM: ClickUp provides a highly customizable all-in-one workspace for project management and CRM, while Monday CRM offers visual workflows and team collaboration focused on customer relationships.
• ClickUp vs Capsule CRM: ClickUp is a comprehensive work management and customizable CRM platform, whereas Capsule CRM is a straightforward, user-friendly CRM focused on managing contacts and sales opportunities.
• ClickUp vs Insightly: ClickUp is a flexible platform for project management and adaptable CRM. Insightly is a dedicated CRM offering a strong sales pipeline and project management features within a CRM context.
• ClickUp vs Freshsales: ClickUp is an all-in-one work management tool with adaptable CRM capabilities, whereas Freshsales CRM is a specialized sales CRM with advanced automation, lead scoring, and reporting.
• ClickUp vs Salesforce: ClickUp is a versatile work management platform with customizable CRM, while Salesforce is an enterprise-grade CRM with extensive features for sales, service, and marketing automation.
• ClickUp vs Zendesk: ClickUp offers an all-in-one workspace for tasks, projects, and customizable CRM, while Zendesk is a leading customer service platform primarily focused on ticketing and support.

Frequently Asked Questions