GoHighLevel vs HoneyBook: The Best CRM Battle in 2025

Choosing the right tool to manage your business can be a real pain.

You’re juggling clients and projects and trying to keep everything organized.

It’s enough to make your head spin! That’s where Customer Relationship Management (CRM) tools come in.

Two of the biggest names are GoHighLevel and HoneyBook, which promise to make your life easier.

But which one is the best fit for your business in 2025?

In this post, we’ll compare GoHighLevel vs HoneyBook, helping you decide which platform will genuinely level up your business.

Overview

To give you the most accurate comparison, we’ve spent weeks testing GoHighLevel and HoneyBook, exploring their features, ease of use, and overall value.

This hands-on experience allows us to provide real-world insights and help you make an informed decision.

What is GoHighLevel?

GoHighLevel is just like the Swiss Army knife of business tools.

It’s a robust platform that combines a ton of features into one.

Think of it as your marketing hub, sales machine, and customer management center rolled into one.

It’s designed to help businesses streamline their operations and grow faster.

Also, explore our favorite GoHighLevel alternatives…

Key Benefits

GoHighLevel is packed with features. Here are a few standouts:

• Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
• Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
• Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
• Website builder: Create professional websites without needing any coding skills.
• White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.

Pricing

• Starter Account: $97/month
• Unlimited Account: $297/month

What is HoneyBook?

Ever wish you could manage all your client stuff in one place?

That’s where HoneyBook comes in.

It’s designed for small businesses and freelancers who want to ditch the messy spreadsheets and endless emails.

HoneyBook helps you handle everything from booking clients to getting paid, all in a simple and visually appealing way.

Also, explore our favorite HoneyBook alternatives…

Key Benefits

• Stay easily organized: Manage all your projects, clients, and communication in one central hub.
• Get paid faster: Send invoices and receive payments online with ease.
• Boost your bookings: Create and send professional proposals in minutes.
• Automate your workflow: Streamline tasks like sending contracts and follow-up emails.

Pricing

HoneyBook offers a free trial to get a feel for the platform. They have a simple pricing structure with two main options:

• Starter: $29/month.
• Essentials: $49/month.
• Premium: $109/month.

Feature Comparison

Let’s dive deeper and compare GoHighLevel and HoneyBook head-to-head across critical features.

This will help you see which platform aligns best with your specific needs and priorities.

1. Ease of Use

While both platforms offer a user-friendly interface, HoneyBook takes the lead in simplicity.

It’s incredibly intuitive, making navigating easy even if you’re new to CRM software.

GoHighLevel with its extensive features, has a slightly steeper learning curve but offers more comprehensive tutorials and support.

2. Marketing Professionals

GoHighLevel is a more robust solution for marketing professionals due to its advanced marketing automation, landing pages, and website builder.

It allows for sophisticated campaign creation and management.

While HoneyBook can be used by marketers, it’s more focused on client management and streamlining creative workflows.

3. Automated Workflows

Both platforms excel at automated workflows, allowing you to save time and streamline tasks.

GoHighLevel offers more robust automation capabilities, including advanced features like email marketing sequences and complex triggers.

HoneyBook’s automation focuses more on client onboarding, sending proposals, and managing payments.

4. Client Relationships

HoneyBook shines when it comes to nurturing client relationships.

Its features enhance communication, build trust, and create a seamless client experience.

GoHighLevel, while capable of managing client communication, primarily focuses on broader marketing and sales automation.

5. New Clients

Both platforms can help you attract new clients but in different ways.

GoHighLevel provides the tools to generate leads and nurture them through sales funnels.

HoneyBook helps convert leads into paying clients with its streamlined proposal, contract, and payment systems.

6. Membership Sites

GoHighLevel allows you to create and manage membership sites, providing a valuable tool for selling online courses or exclusive content.

HoneyBook doesn’t offer this feature.

7. Hidden Fees

BoHighLevel and HoneyBook are transparent about their pricing plans and have no hidden fees.

You can see what you get for each plan, making it more budget-friendly and avoiding surprises.

This detailed comparison should give you a clearer picture of how GoHighLevel and HoneyBook compare. Remember to consider your specific needs & priorities when making your final decision.

What to Look for in a CRM Platform?

• Your Specific Needs: What are the core pain points? What tasks do you want to automate? How many users will need access?
• Integrations: Does the platform easily integrate with the other tools you use, like the email marketing provider or payment processor?
• Scalability: Can the platform grow with your business?
• Customer Support: What kind of support does the platform offer? Is it available 24/7? Are there helpful resources and tutorials?
• Mobile App: Do you need to access the platform on the go?
• Reporting and Analytics: How does the platform track and report on your data?
• Free Trial or Demo: Can you try before you buy?

Final Verdict

Choosing between GoHighLevel and HoneyBook ultimately depends on your specific needs and priorities.

If you’re a solopreneur or small business owner looking for an affordable price and a user-friendly platform to manage clients and get paid, HoneyBook is an excellent choice.

However, if you’re a growing business or marketing professional needing advanced automation, a website builder, and more robust features (even with the agency starter plan), GoHighLevel is the clear winner.

Remember, your business is a work in progress. As you grow & evolve, your needs will change.

The good news is that both GoHighLevel and HoneyBook offer flexibility in scale and adaptability.

We’ve used both platforms extensively, and our insights are based on real-world experience.

Hopefully, this guide has given you the clarity you need to make the best decision for your business!

More of GoHighLevel

Here’s a comparison of GoHighLevel with the requested alternatives:

• GoHighLevel vs Pipedrive: GoHighLevel offers a broader, all-in-one marketing and sales suite, including funnel builders and extensive automation, while Pipedrive focuses primarily on sales pipeline management with a highly visual interface.
• GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
• GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
• GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
• GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
• GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
• GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
• GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
• GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
• GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
• GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
• GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
• GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
• GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.

More of Honeybook

Here’s a brief comparison of Honeybook with these software solutions:

• Honeybook vs Pipedrive: Honeybook focuses on client and project management for freelancers and small businesses, while Pipedrive specializes in visual sales pipeline management for sales teams.
• Honeybook vs Keap: Honeybook streamlines client and project workflows with integrated payments, while Keap provides comprehensive sales and marketing automation for business growth.
• Honeybook vs ActiveCampaign: Honeybook is an all-in-one platform for client management and project workflows, while ActiveCampaign excels in advanced email marketing automation and customer relationship management.
• Honeybook vs Hubspot: Honeybook provides a streamlined solution for small businesses managing client projects, whereas HubSpot offers a wide range of marketing, sales, and service tools for scaling companies.
• Honeybook vs Clickfunnels: Honeybook is a client management and payment processing platform; ClickFunnels is primarily a sales funnel builder designed for lead generation and online sales.
• Honeybook vs Folk: Honeybook is an all-in-one platform for client management, proposals, and payments, while Folk focuses on collaborative contact organization and team-based CRM.
• Honeybook vs Instantly: Honeybook provides an integrated solution for client and project management, while Instantly is a specialized tool for high-volume cold email outreach and deliverability.
• Honeybook vs Clickup: Honeybook is designed for client and project workflow management with integrated invoicing, while ClickUp is a versatile platform for project management, task tracking, and team collaboration.
• Honeybook vs Monday: Honeybook streamlines client processes and payments for service businesses, while Monday CRM offers customizable visual workflows for diverse project and sales management.
• Honeybook vs Capsule: Honeybook focuses on project-based client management and integrated payments, whereas Capsule CRM is a straightforward CRM for general contact organization and sales pipeline tracking.
• Honeybook vs Insightly: Honeybook offers an all-in-one solution for creative professionals to manage client projects, while Insightly provides a more robust CRM with advanced sales, marketing, and project management capabilities.
• Honeybook vs Freshsales: Honeybook is designed for client-focused project management and invoicing, while Freshsales CRM is a comprehensive sales automation platform with robust lead management and reporting.
• Honeybook vs Salesforce: Honeybook provides a user-friendly platform for small business client management, while Salesforce is an expansive, highly customizable enterprise-level CRM with extensive sales, service, and marketing functionalities.

Frequently Asked Questions