Selecting the right social media management tool is tough.
Two popular options are Hootsuite and Loomly.
Both help you schedule posts and manage social media, but which is best for you in 2025?
This post will breaks down the key differences between Hootsuite vs Loomly, looking at features, pricing, and ease of use so that you can make the right choice.
Overview
To help you make the best decision, we’ve spent weeks testing both Hootsuite and Loomly. Here’s what we found.
Hootsuite and Loomly are both popular social media management platforms, but they have different strengths.
Hootsuite is a feature-rich platform for managing all aspects of your social presence. Loomly focuses on creating great content and making teamwork easy.
Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!
Pricing: 30 days free trial available. Paid plan Starts at $99/month
Key Features:
- Wide range of integrations
- Bulk scheduling capabilities
- Simple content creation tools
Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.
Pricing:Â It has a free trial. Contact them for exact pricing.
Key Features:
- Content calendar
- Post ideas
- Analytics
What is Hootsuite?
Ever feel like you’re juggling too many social media accounts? That’s where Hootsuite comes in.
It’s a platform that helps you manage everything in one place. Think of it as your social media command center.
You can schedule posts, track your performance, and engage with your audience, all from a single dashboard. Pretty handy, right?
Also, explore our favorite Hootsuite alternatives…
Key Benefits
- Stay organized with streams: Monitor multiple social feeds, hashtags, and keywords in real time.
- Never miss a message: Manage all your social conversations from a unified inbox.
- Amplify your impact: Boost your top-performing posts directly within the platform.
- Collaborate seamlessly: Assign tasks, approve content, and manage permissions across your team.
- Get the big picture: Track your progress with comprehensive analytics and custom reports.
Pricing
Hootsuite offers a limited free plan for basic needs.
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
Pros
Cons
What is Loomly?
Want to create amazing social media content? Loomly can help!
It’s a platform that guides you through the process, from brainstorming ideas to publishing your posts.
Loomly is all about making content creation easier and more collaborative. Think of it as your social media creative studio.
Also, explore our favorite Loomly alternatives…
Key Benefits
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Pricing
- Starter: social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.
Pros
Cons
Feature Comparison
This comparison provides a quick review of Hootsuite and Loomly, evaluating their capabilities to meet diverse social media marketing needs.
We examine which best social media tool suits your social media team and strategy.
1. Social Listening and Monitoring
- Hootsuite: Offers mighty social listening tools and social media monitoring capabilities. Users can set up streams to track brand mentions, industry keywords, and competitive analysis across various social media platforms, providing valuable insights. It is one of the best social listening tools available.
- Loomly: Provides basic social media monitoring, primarily focusing on tracking mentions and interactions related to the connected social media accounts in its engagement dashboard. The social media monitoring loomly offers is not as in-depth as Hootsuite’s dedicated streams feature.
2. Social Media Analytics and Reporting
- Hootsuite: Excels in social media analytics, offering advanced analytics with customizable reports. Users can integrate advanced tools like google analytics to gain deep, actionable insights into campaign performance across various social media platforms.
- Loomly: Provides advanced analytics to track social media posts performance and campaign success. While its reporting is comprehensive and offers actionable insights, it is generally considered less granular than Hootsuite’s in-depth reporting and competitive analysis features.
3. Content Creation and Inspiration
- Hootsuite: Primarily a publishing and monitoring tool, Hootsuite now integrates AI content generation and a hashtag generator. However, its content focus is on efficiency and scheduling rather than creative inspiration.
- Loomly: Shines in content creation, offering daily post ideas based on trends and events, as well as support for rss feeds for inspiration. It provides a robust content library and tools like a hashtag generator to help the social media team develop better social media posts.
4. Post Scheduling and Previews
- Hootsuite: A long-standing leader in social media scheduling, it supports scheduling across various social media platforms. The platform’s interface utilizes Streams, which can be overwhelming but provide a centralized view of different social network feeds.
- Loomly: Offers a visually clean calendar for social media scheduling, focusing on simplicity and post previews. It provides post previews for each social media platform, allowing the social media team to fine-tune social media posts before publishing.
5. Collaboration and Workflows
- Hootsuite: Offers strong collaboration tools suitable for a social media team, including post assignment and in-platform communication. Its team features scale well for enterprise-level social media strategy execution.
- Loomly: Highly praised for its streamlined collaboration tools, especially its approval workflows. Loomly’s content-centric approach makes the approval workflows intuitive and efficient for agencies and teams working with clients.
6. User Experience and Complexity
- Hootsuite: Hootsuite is a feature-rich social media platform that can have a deep steeper learning curve due to its extensive functionalities and dashboard streams. It is often preferred by seasoned social media managers who need every advanced tool.
- Loomly: Favored for its ease of use and clean interface. It is the best social media tool for teams prioritizing simplicity and a smooth content planning experience, ideal for quick onboarding and educating users.
7. Engagement Tools
- Hootsuite: Features comprehensive engagement tools, including a powerful unified inbox for monitoring and responding to comments and messages across social network channels. Its Streams feature is highly effective for rapid social media monitoring.
- Loomly: Provides a dedicated “Interactions” tab for engagement, allowing users to manage audience messages and comments. While effective, it is less of a focus than Hootsuite’s streams-based engagement tools.
8. Platform Scalability and Accounts
- Hootsuite: Designed for scalability, Hootsuite’s basic paid plans start with managing ten social accounts, with pricing increasing based on the each number of users and accounts, catering well to large-scale social media marketing needs.
- Loomly: Offers more affordable tiered pricing, often providing more features for a lower cost at the small team level. The pricing is transparent and scales the number of social accounts and users across its plans.
9. Content Library and Media Management
- Hootsuite: Includes a media library and integrates with popular file storage and design tools, supporting a multi-faceted social media strategy.
- Loomly: Features a highly organized content library where users can store, organize, and edit all their visual assets. Its integration with photo libraries and editing tools aids in creating optimized social media posts.
What to Look for in Social Media Tools?
- Your budget: Both Hootsuite and Loomly offer a range of pricing plans, so consider your budget and how many social accounts you need to manage.
- Your content needs: If you prioritize content creation and collaboration, Loomly might be a better fit. If you need advanced scheduling and analytics, Hootsuite is a strong contender.
- Your team size: Consider how many team members will be using the platform and whether you need advanced collaboration features.
- Your technical skills: Hootsuite can have a steeper learning curve due to its extensive features. Loomly is generally more user-friendly.
- Your specific needs: Think about your social media marketing goals and what features are most important to you. Do you need advanced social listening? Detailed analytics? A robust content calendar?
- Customer support: Check out the support options offered by each platform. Do they offer live chat, email support, or a knowledge base?
- Ease of use: How intuitive is the platform’s interface? Can you easily find the features you need?
- Integrations: Do you need the platform to integrate with other tools you use, like Canva or Slack?
Ultimately, the best way to choose the right tool is to try both Hootsuite and Loomly.
Both platforms offer free trials, so you can always test them out and see which one best fits your workflow and needs.
Final Verdict
So, which social media management platform comes out on top? For us, it’s Hootsuite. We love how easy it is to use.
The focus on content creation and teamwork makes it a winner. Plus, it’s more affordable than Loomly.
But the best tool for you depends on your needs. If you need a powerful platform with tons of features and in-depth analytics, Hootsuite is a good choice.
We’ve used both platforms extensively. We know how important it is to find the right tool.
We hope this guide helps you do just that! No matter which platform you choose, remember that consistency is key to social media success.
Plan your content, engage with your audience, and track your results to improve your best strategy over the time. Good luck to all you social media managers out there!
Don’t forget to have fun while you’re at it! After all, social media should be enjoyable.
And remember, the best platform is the one that helps you achieve your specific goals.
More of Hootsuite
- Hootsuite vs Sprout Social: It’s standout feature is its robust project management and in-depth analytics for large teams.
- Hootsuite vs Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
- Hootsuite vs SocialPilot: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
- Hootsuite vs Sendible: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
- Hootsuite vs Content Studio: It’s standout feature is its powerful content discovery and curation tools for creators.
- Hootsuite vs Heropost: It’s standout feature is its AI writing assistant and ability to create branded short links.
- Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
- Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
- Hootsuite vs Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
- Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
- Hootsuite vs Later: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
- Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
- Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
- Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool:Â It provides broader analytics and website tracking.
- Loomly vs Socialpilot:Â It supports more platforms and offers a social inbox.
- Loomly vs Sendible:Â It has more in-depth analytics and reporting features.
- Loomly vs Content Studio:Â It excels in content discovery and a unified inbox.
- Loomly vs Heropost:Â It focuses on AI-powered content creation.
- Loomly vs Agorapulse:Â It offers strong community management tools.
- Loomly vs Zoho Social:Â It integrates well with the Zoho suite.
- Loomly vs Buffer:Â It is known for its simplicity in scheduling.
- Loomly vs Sprinklr:Â It is a comprehensive platform for large enterprises.
- Loomly vs Later:Â It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Frequently Asked Questions
Which platform is better for beginners?
Loomly is generally easier to learn and use thanks to its intuitive interface & streamlined features. Hootsuite offers more advanced functionality, which can be overwhelming for new users.
Can I schedule Instagram posts with both tools?
Yes, both Hootsuite and Loomly allow you to schedule Instagram posts. However, due to Instagram’s API limitations, direct publishing may not be available for all account types. You may need to use mobile notifications or other workarounds for certain kinds of posts.
Which platform offers better social listening?
Hootsuite has more robust social listening capabilities. Its streams feature allows you to track brand mentions, industry keywords, and competitor activity in real time. Loomly’s social listening is more basic, focusing primarily on brand monitoring.
Do these platforms offer analytics?
Yes, both platforms provide analytics to track your social media performance. Hootsuite offers more in-depth reporting, while Loomly focuses on key metrics and overall trends.
Can I manage multiple social media accounts with these tools?
Absolutely! Both Hootsuite and Loomly allow you to manage multiple social media accounts from only single dashboard. The number of accounts you can manage varies depending on your chosen pricing plan.
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