📊 Our Test Results:
- 💰 Free Plan Value: Metricool offers 50 posts/month free vs Loomly’s 5 posts/month — Metricool wins
- 📊 Độ sâu phân tích: Metricool includes competitor tracking on free plan vs Loomly’s paid-only analytics — Metricool wins
- 👥 Hợp tác nhóm: Loomly has Slack/Teams integration with approval workflows vs Metricool’s basic approval — Loomly wins
- 📢 Ad Management: Metricool tracks Facebook, TikTok & Google Ads vs Loomly’s organic-only focus — Metricool wins
- 🎯 Entry Price: Metricool Starter at $18/month vs Loomly Starter at $49/month — Metricool wins
Are you struggling to manage multiple social media accounts without losing your mind?
You need a solid social media management tool.
Two popular options in this space are Metricool and Loomly.
Both promise to simplify your social media workflow.
Nhưng cái nào thực sự đáp ứng được nhu cầu?
I spent four weeks testing both platforms side by side.
In this Metricool vs Loomly comparison, I’ll reveal the winner and help you choose the right tool for your needs.
Toàn cảnh
To give you the most accurate comparison, I tested Metricool and Loomly on real social media accounts.
I scheduled posts, analyzed analytics, and tested team collaboration features.
I also compared pricing, ease of use, and customer support.
My goal was simple: find out which tool gives you the best value for your money.
Metricool là gì?
Metricool is an all-in-one social media management tool built for creators, marketers, and agencies.
It lets you schedule posts across nine different platforms from a single dashboard.
You can also track your ad campaigns on Facebook, TikTok, and Google.
The platform stands out for its phân tích đối thủ cạnh tranh feature, which is available even on the free plan.
Metricool
Metricool combines social media scheduling, analytics, and ad tracking in one platform. It’s perfect for solo creators and agencies who want data-driven insights without breaking the bank. The free plan alone lets you manage one brand with competitor tracking.
Metricool Pricing
Metricool offers one of the most generous free plans in the social media management space.
Here’s the complete pricing breakdown for 2026.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Miễn phí | 0 đô la/tháng | Solo creators testing the platform |
| Người mới bắt đầu | 18 đô la/tháng | Người làm việc tự do managing up to 5 brands |
| Nâng cao | 45 đô la/tháng | Agencies managing up to 15 brands |
| Phong tục | Vui lòng liên hệ để biết giá. | Enterprise with 50+ brands |
Dùng thử miễn phí: Yes — Metricool offers a completely free forever plan with limited features. No credit card required.
Đảm bảo hoàn tiền: Metricool operates on a subscription model with no refund policy for partial months. You can cancel anytime.
📌 Ghi chú: Annual billing saves you about 18-24% compared to monthly payments. The Starter plan drops to around $15/month when paid annually.
⚠️ Warning: Metricool subscriptions auto-renew. Some users have reported unexpected charges after forgetting to cancel. Set a reminder before your trial or billing period ends.
Key Benefits of Metricool
Here’s why Metricool stands out from other social media management tools:
- Generous Free Plan: Schedule up to 50 posts per month across 8 platforms without paying a dime. Most competitors offer far less.
- Phân tích đối thủ cạnh tranh: Track up to 5 competitor profiles on the free plan. See what’s working for them and adapt your strategy.
- Ad Campaign Tracking: Monitor your Facebook, TikTok, and Google Ads performance directly in the dashboard. No switching between tools.
- Looker Studio Integration: Connect your data to Google’s visualization tool for custom reports. Perfect for client thuyết trình.
- Thời điểm tốt nhất để đăng bài: Get AI-powered recommendations for when your audience is most active. Maximize your reach automatically.
- Bulk CSV Import: Upload hundreds of posts at once using a CSV file. Huge time saver for content-heavy campaigns.
- SmartLinks Bio Tool: Create a link-in-bio page with multiple links, analytics tracking, and custom branding.
Metricool Pros & Cons
✅ Pros
- Best-in-class free plan with 50 posts/month and competitor tracking
- Integrated ad analytics for Facebook, TikTok, and Google campaigns
- Clean, intuitive dashboard that’s easy to navigate
- Affordable paid plans starting at just $18/month
- Bulk scheduling via CSV import saves hours of work
Loomly là gì?
Loomly is a social media management platform designed with teams in mind.
It excels at content planning, collaboration, and approval workflows.
The platform integrates directly with Slack and Microsoft Teams for smooth communication.
Loomly also includes a “content coach” feature that suggests post ideas based on trending topics.
Loomly
Loomly is built for teams that need structured approval workflows and smooth collaboration. It integrates with Slack and Microsoft Teams, making it perfect for agencies and marketing departments. The platform also offers post inspiration and content coaching features.
Loomly Pricing
Loomly restructured its pricing in 2025, creating a bigger gap between plans.
Here’s what you’ll pay in 2026.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Miễn phí | 0 đô la/tháng | Testing only (5 posts/month limit) |
| Người mới bắt đầu | $65/month ($49 annual) | Small teams up to 3 users |
| Vượt ra | $332/month ($249 annual) | Agencies with unlimited users |
| Doanh nghiệp | Vui lòng liên hệ để biết giá. | Large organizations with 61+ accounts |
Dùng thử miễn phí: Yes — Loomly offers a 15-day free trial on all paid plans. Credit card required.
Đảm bảo hoàn tiền: No refunds on annual plans. Monthly plans can be cancelled anytime but won’t be prorated.
📌 Ghi chú: Loomly offers a 50% lifetime discount for verified nonprofit organizations. Contact their sales team with your determination letter.
⚠️ Warning: The $267/month jump between Starter and Beyond plans has frustrated many users. If you outgrow 3 users or 12 accounts, you’re forced into the expensive Beyond tier with no middle option.
Key Benefits of Loomly
Here’s what makes Loomly a strong choice for team-focused social media management:
- Slack & Teams Integration: Get real-time notifications about post approvals, comments, and changes directly in your team chat apps.
- Advanced Approval Workflows: Create custom review processes with multiple approval stages. Perfect for agencies with client sign-offs.
- Post Ideas & Inspiration: Get daily trending topics and content suggestions based on holidays, events, and social media trends.
- Content Coach: Receive real-time tips to improve your posts for each platform. Increase engagement without guesswork.
- Post Preview: See exactly how your content will look on each platform before publishing. Catch formatting issues sớm.
- Unlimited Calendars: Organize content by client, campaign, or team. No restrictions on how many calendars you create.
Loomly Pros & Cons
✅ Pros
- Best-in-class team collaboration with Slack and Teams integration
- Advanced approval workflows with custom roles and stages
- Post ideas and content inspiration features save động não thời gian
- 50% lifetime discount for nonprofits
- Clean, user-friendly interface that’s easy to learn
❌ Cons
- No real free plan — only 5 posts/month on free tier
- Huge pricing gap between Starter ($65) and Beyond ($332)
- No ad campaign tracking — organic content only
- No competitor analysis features
- Recent price hikes have frustrated long-time users
So sánh tính năng
Now let’s dive into a detailed feature-by-feature comparison of Metricool vs Loomly.
I’ll break down 10 key categories to help you make the right choice.
| Tính năng | Metricool | Loomly |
|---|---|---|
| Giá khởi điểm | $0/month (Free) | 65 đô la/tháng |
| Gói miễn phí | ✅ 50 posts/month | ⚠️ 5 posts/month |
| Phân tích đối thủ cạnh tranh | ✅ Up to 100 profiles | ❌ |
| Ad Campaign Tracking | ✅ FB, TikTok, Google | ❌ |
| Hợp tác nhóm | ⚠️ Basic | ✅ Advanced |
| Slack/Teams Integration | ❌ | ✅ |
| Quy trình phê duyệt | ✅ Basic | ✅ Advanced |
| Ý tưởng bài đăng | ❌ | ✅ |
| Bulk CSV Import | ✅ | ✅ |
| Tốt nhất cho | Analytics & Ads | Team Workflows |
1. Free Plan & Entry Pricing
Metricool: The free plan is incredibly generous. You get 50 scheduled posts per month across 8 platforms, competitor analysis for 5 profiles, and 3 months of historical analytics. No credit card needed. This is one of the best free offerings in the industry.
Loomly: The free tier is essentially a demo. You’re limited to just 5 posts per month, which means barely one post per week. For any serious social media work, you’ll need to upgrade immediately to the $65/month Starter plan.
💡 Test Result: Metricool’s free plan offers 10x more scheduled posts than Loomly’s free tier. For solo creators on a budget, this difference is massive.
2. Social Media Scheduling
Metricool: Supports nine platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Việc kinh doanh, X (Twitter), and Twitch. The planner shows your entire month at a glance. You can also import bulk content via CSV files, which is a huge time-saver for agencies.
Loomly: Also supports major platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Google Business, Threads, Bluesky, and Snapchat. The calendar view is clean and intuitive. Loomly recently added recurring posts and bulk posting features.
3. Phân tích & Báo cáo
Metricool: Analytics is where Metricool shines. You get detailed performance metrics, audience demographics, and engagement tracking. The competitor analysis feature lets you benchmark against up to 100 profiles on paid plans. Reports can be downloaded as PDF/PPT or connected to Looker Studio.
Loomly: Offers post analytics dashboard, engagement tracking, and basic báo cáo. You can export reports as PDF or Excel files and schedule automated reports via email. However, there’s no competitor analysis feature, which limits strategic insights.
💡 Test Result: Metricool’s analytics go much deeper than Loomly’s. The competitor tracking alone makes it worth considering for data-driven marketers.
4. Ad Campaign Management
Metricool: You can connect your Facebook, TikTok, and Google Ads accounts to track campaign performance directly in the dashboard. See spend, impressions, clicks, and conversions alongside your organic metrics. This unified view is incredibly valuable for paid media managers.
Loomly: No ad management features whatsoever. Loomly focuses exclusively on organic social media content. If you run paid campaigns, you’ll need a separate tool to track performance.
⚠️ Warning: If paid advertising is part of your marketing strategy, Loomly won’t help you track it. Metricool is the clear choice here.
5. Hợp tác nhóm
Metricool: Offers team access and role management on paid plans. However, collaboration features are basic. One frustrating limitation: push notifications for manual posts only go to the account owner, not team members.
Loomly: This is where Loomly dominates. Native integration with Slack and Microsoft Teams means your entire workflow stays in one place. Assign conversations, leave comments, and get real-time approval notifications. Custom roles let you control exactly what each team member can do.
6. Approval Workflows
Metricool: Has a basic approval system where clients can approve posts or leave notes for changes. It works, but it’s not as sophisticated as Loomly’s multi-stage workflows.
Loomly: Approval workflows are highly customizable. You can create multi-stage review processes, assign specific approvers, and track exactly where each post is in the pipeline. Perfect for agencies that need client sign-offs before publishing.
7. Công cụ tạo nội dung
Metricool: Includes an AI Social Media Assistant that helps generate caption ideas based on prompts. You also get hashtag suggestions and best-time-to-post recommendations. However, it won’t write full posts for you.
Loomly: The “Post Ideas” feature suggests trending topics and content inspiration daily. You also get AI caption generation, hashtag manager, and integration with Canvas, Unsplash, and Giphy. The content coach gives real-time optimization tips.
8. Link-in-Bio Tool
Metricool: SmartLinks lets you create a customizable landing page with multiple links. Track clicks and conversions directly in your analytics dashboard. Multiple link-in-bio pages are available on paid plans.
Loomly: Includes a link shortener with analytics tracking, but no dedicated link-in-bio thợ xây. You’ll need a separate tool like Linktree if this feature is important to you.
9. Integrations & Compatibility
Metricool: Integrates with Looker Studio for advanced data visualization, Canva for design, and offers a mobile app for iOS and Android. The API allows custom integrations for developers.
Loomly: Native Slack and Microsoft Teams integration is the standout feature. Also connects with Canva, Google Drive, Unsplash, Giphy, and Zapier. Mobile apps available for iOS and Android.
10. Định giá & Giá trị
Let’s compare the pricing side by side.
| Plan Level | Metricool | Loomly |
|---|---|---|
| Miễn phí | $0 (50 posts, 1 brand) | $0 (5 posts only) |
| Entry Paid | $18/month (5 brands) | $65/month (3 users, 12 accounts) |
| Mid-Tier | $45/month (15 brands) | N/A (no mid-tier option) |
| Agency/Team | Giá tùy chỉnh | $332/month (unlimited users) |
Metricool: Offers the best value for solo creators and small agencies. The free plan is actually usable, and the Starter plan at $18/month includes features that competitors charge $50+ for. Pricing scales smoothly based on the number of brands you manage.
Loomly: Better value for larger teams with its flat-rate model. The Beyond plan at $332/month includes unlimited users, which could be cheaper than per-seat pricing for big teams. However, the lack of a mid-tier option forces growing teams into expensive upgrades.
💡 Test Result: Metricool costs $47 less per month at the entry level. For a solo creator, that’s $564 saved per year.
Different Scenarios
Not sure which tool fits your situation? Use this decision matrix.
| If You Need… | Choose | Why |
|---|---|---|
| A real free plan | Metricool | 50 posts/month vs 5 |
| Ad campaign tracking | Metricool | FB, TikTok, Google Ads |
| Phân tích đối thủ cạnh tranh | Metricool | Track up to 100 profiles |
| Hợp tác nhóm | Loomly | Slack/Teams integration |
| Approval workflows | Loomly | Multi-stage custom workflows |
| Nonprofit discount | Loomly | 50% lifetime discount |
| Lowest entry price | Metricool | $18/month vs $65/month |
💰 Your Budget
If you’re on a tight budget or just starting out, Metricool is the clear winner. Its free plan is actually useful, and paid plans start at just $18/month. Loomly’s $65 entry point is steep for solo creators.
🔌 Your Tech Stack
If your team lives in Slack or Microsoft Teams, Loomly’s native integrations will save you tons of context-switching. Metricool doesn’t offer these integrations, so you’ll be checking two apps constantly.
📊 Your Marketing Goals
Running paid ads alongside organic content? Metricool lets you track both in one dashboard. Loomly focuses only on organic posts, so you’d need separate tools for ad analytics.
👥 Your Team Size
Solo or very small team? Metricool’s per-brand pricing makes sense. Larger teams with 5+ people? Loomly’s flat-rate plans with unlimited users (on Beyond) could actually save money.
🆓 Free Trials and Testing
Both offer ways to test before buying. Metricool’s free plan lets you use the tool indefinitely with limits. Loomly’s 15-day trial gives full access but requires a credit card.
🛟 Support Options
Both platforms offer email support. Loomly is known for faster response times. Metricool has a helpful knowledge base and blog for self-service support.
Switching Guide
Already using one of these tools? Here’s what to expect if you decide to switch.
🔄 Switching from Metricool to Loomly?
✅ What you’ll gain:
- Native Slack and Microsoft Teams integration for smooth collaboration
- Advanced approval workflows with custom stages and roles
- Post ideas and content inspiration features
❌ What you’ll lose:
- Competitor analysis and benchmarking features
- Ad campaign tracking for Facebook, TikTok, and Google
- The generous free plan (you’ll pay at least $65/month)
📋 How to switch:
- Export your scheduled content from Metricool using CSV export
- Create your Loomly account and connect your social profiles
- Import your content using Loomly’s bulk posting feature
🔄 Switching from Loomly to Metricool?
✅ What you’ll gain:
- Built-in competitor analysis to benchmark your performance
- Ad campaign tracking for Facebook, TikTok, and Google in one dashboard
- A usable free plan and much lower entry pricing ($18 vs $65)
❌ What you’ll lose:
- Native Slack and Microsoft Teams integration
- Advanced multi-stage approval workflows
- Post ideas and content inspiration features
📋 How to switch:
- Export your content from Loomly using list or calendar view export
- Sign up for Metricool (start with the free plan to test)
- Import your content via CSV using Metricool’s bulk scheduling feature
Phán quyết cuối cùng
After four weeks of testing, here’s how Metricool and Loomly stack up across all categories.
| Loại | Người thắng |
|---|---|
| 💰 Pricing & Free Plan | Metricool |
| 📊 Analytics & Reporting | Metricool |
| 📢 Ad Campaign Tracking | Metricool |
| 🔍 Competitor Analysis | Metricool |
| 👥 Team Collaboration | Loomly |
| ✅ Approval Workflows | Loomly |
| 💡 Content Creation Tools | Loomly |
| 🔗 Link-in-Bio | Metricool |
| 🔌 Integrations | Tie |
| 📱 Ease of Use | Tie |
| 🏆 Overall Winner | Metricool |
🏆 WINNER: Metricool
Metricool wins 6 out of 10 categories.
Best for: Solo creators, freelancers, small agencies, and anyone who runs paid ads alongside organic content.
Metricool and Loomly serve different types of social media managers.
Metricool is the data-driven choice with superior analytics, competitor tracking, and ad management.
Loomly is the collaboration powerhouse with Slack/Teams integration and advanced approval workflows.
If you’re a solo creator or small team focused on analytics and paid advertising, Metricool delivers more value at a lower price.
If you’re part of a larger team that needs structured approval processes and smooth communication, Loomly is worth the premium.
Now go crush your social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool so với Sprout Social
Metricool wins on: Pricing (far cheaper), free plan availability, ad tracking
Sprout Social wins on: Enterprise features, social listening, CRM tích hợp
Metricool vs Bộ đệm
Metricool wins on: Competitor analysis, ad tracking, free plan features
Buffer wins on: Simplicity, per-channel pricing for smaller needs
Metricool vs Sau đó
Metricool wins on: Analytics depth, competitor tracking, ad management
Later wins on: Visual planning, Instagram-first features, link-in-bio
Metricool vs Phi công xã hội
Metricool wins on: Free plan, competitor analysis, ad tracking
Socialpilot wins on: White-label reports, client management for agencies
Metricool wins on: Pricing, free plan, ad campaign tracking
Agorapulse wins on: Xã hội hộp thư đến, team collaboration, CRM features
Metricool vs Zoho Social
Metricool wins on: Standalone functionality, competitor analysis, ad tracking
Zoho Social wins on: Zoho suite integration, CRM connectivity
Metricool wins on: Free plan, pricing, ad management
Sendible wins on: Agency features, white-label dashboard, client management
More of Loomly Compared
Here’s how Loomly stacks up against other competitors:
Loomly wins on: Pricing, ease of use, nonprofit discount
Sprout Social wins on: Enterprise features, social listening, reporting depth
Loomly wins on: Approval workflows, team collaboration, content ideas
Buffer wins on: Simplicity, lower entry price, per-channel flexibility
Loomly wins on: Approval workflows, Slack/Teams integration, team features
Later wins on: Visual calendar, Instagram features, link-in-bio
Loomly wins on: Slack/Teams integration, approval workflows, content coach
Socialpilot wins on: Pricing, white-label reports, agency features
Loomly wins on: Pricing, Slack/Teams integration, content inspiration
Agorapulse wins on: Social inbox, listening features, CRM integration
Loomly wins on: Standalone functionality, approval workflows, content ideas
Zoho Social wins on: Zoho suite integration, pricing for Zoho users
Loomly wins on: Ease of use, Slack/Teams integration, content coach
Sendible wins on: White-label dashboard, agency management, client portals
Câu hỏi thường gặp
Is Metricool better than Loomly?
Metricool is better for solo creators, freelancers, and anyone who needs ad tracking or competitor analysis. Its free plan is far more generous, and paid plans start at just $18/month. However, Loomly is better if you need advanced team collaboration with Slack/Teams integration.
Tôi có thể sử dụng Metricool miễn phí không?
Yes. Metricool offers a completely free plan with 50 scheduled posts per month, competitor analysis for 5 profiles, and 3 months of historical analytics. No credit card is required. This is one of the best free plans in the social media management space.
Is there a free version of Loomly?
Technically yes, but it’s barely usable. Loomly’s free tier limits you to just 5 posts per month. That’s less than one post per week, which isn’t practical for any serious social media strategy. Most users will need to upgrade to the $65/month Starter plan.
Does Loomly have a nonprofit discount?
Yes. Loomly offers a 50% lifetime discount for verified nonprofit organizations. You’ll need to provide a copy of your determination letter or equivalent government-issued document to qualify.
What is better, Loomly or Hootsuite?
Loomly is generally better for small to medium teams due to its cleaner interface, lower pricing, and better approval workflows. Hootsuite has more enterprise features but costs significantly more (starting at $99/month vs Loomly’s $65/month).
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