Metricool vs Zoho Social 2026: One Clear Winner (My Honest Take)

Người thắng

4.2

• Deep Analytics + Competitor Tracking
• Google Ads + TikTok Ads Manager
• 11+ Mạng xã hội Nền tảng
• SmartLinks Link-in-Bio Tool
• Free Plan for 1 Brand Forever
• Download Custom Reports in Clicks
• Các gói trả phí từ 18 đô la/tháng

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Chạy lên

3.2

• Zoho CRM Integration Built-In
• Team Collaboration + Approvals
• SmartQ Optimal Posting Times
• Zoho Social Mobile App
• Monitor Hashtags + Mentions
• Pre Built Reports Ready to Share
• Các gói trả phí từ 10 đô la/tháng

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Are you drowning in social media accounts that need constant attention?

Managing social media posts across multiple social media platforms takes hours every day.

You need an excellent tool that handles all your social networks from a single inbox.

Two top social media management tools stand out in 2026: Metricool and Zoho Social.

Both promise to save time and boost engagement for social media managers.

But which one actually delivers easy analytics and lets you manage all your tools in one place?

I tested both for four weeks with real social accounts.

The main differences surprised me.

Let me show you exactly what matters for your digital presence.

Toàn cảnh

This Metricool vs Zoho Social comparison is based on hands-on testing with both social media scheduling tools.

I connected my Twitter account, Facebook, LinkedIn, and other social channels to each platform.

I scheduled content, tracked social media performance, and monitored hashtags for a full month.

I also tested how each tool handles social media messages in the social inbox.

My goal was simple: discover which platform helps you win time and stay engaged with your audience.

Here’s everything I learned about these two social media management platforms.

Metricool là gì?

Metricool is a social media management tool that acts like a digital swiss army knife for your online presence.

It was launched in 2016 by two Spanish software experts, Juan Pablo Tejela and Laura Montells.

Today, over one million professionals trust Metricool to manage their social media accounts.

Big brands like Peugeot, Adidas, and McDonald’s use this platform daily.

The tool lets you analyze, schedule, and grow your digital presence from one dashboard.

You can manage multiple brands without leaving Metricool or jumping between apps.

Metricool

Manage all your social media accounts, schedule social media posts, track performance with easy analytics, and create custom reports in a few clicks. Plus, manage Google Ads and TikTok Ads from the same dashboard.

TRY METRICOOL FREE →

READ FULL REVIEW →

METRICOOL TUTORIAL →

Metricool Pricing

Metricool offers a generous free plan that never expires.

You can create a free account and start managing one brand immediately.

Here’s what each plan costs in 2026:

Dùng thử miễn phí: Not needed because the free plan is unlimited forever.

Đảm bảo hoàn tiền: No official refund policy, but you can cancel paid plans anytime.

Key Benefits of Metricool

Metricool stands out from other tools with these powerful scheduling features:

Metricool Pros & Cons

Zoho Social là gì?

Zoho Social is an all-in-one social media management tool designed for growing businesses and agencies.

It’s part of the larger Zoho ecosystem that includes CRM, email, and other Zoho apps.

This social platform helps businesses manage multiple social channels from one platform.

You can schedule posts, monitor mentions, and boost engagement without switching between tabs.

The tool stands out for its clean design and user friendly interface.

Teams especially love the built-in collaboration features and approval workflows.

Zoho Social

A great solution for businesses that need team collaboration, CRM integration, and powerful scheduling features. Manage multiple social media accounts, instantly publish posts, and track performance on a daily basis.

TRY ZOHO SOCIAL FREE →

READ FULL REVIEW →

ZOHO SOCIAL TUTORIAL →

Bảng giá Zoho Social

Zoho Social offers true value for money with affordable plans for every business size.

You can start with a free version and upgrade as your needs grow.

Here’s the complete pricing breakdown:

Dùng thử miễn phí: Yes, 15 days to test premium features with no credit card required.

Đảm bảo hoàn tiền: Annual billing saves you up to 33% compared to monthly payments.

Key Benefits of Zoho Social

Zoho Social offers many features that make it a game changer for teams:

Zoho Social Pros & Cons

So sánh tính năng

Let’s break down how Metricool and Zoho Social compare across 10 key areas.

This detailed comparison will help you understand which social media scheduling tool fits your needs.

1. Social Media Scheduling

2. Phân tích và báo cáo

3. Social Inbox Management

4. Phân tích đối thủ cạnh tranh

5. Hợp tác nhóm

6. Ad Campaign Management

7. CRM and Business Integration

8. Content Creation Features

9. Platform Support and Compatibility

10. Pricing and Cost

Different Scenarios

The best social media management tool depends on your specific situation.

Use this decision matrix to find your perfect match:

Switching Guide

Already using one of these tools and thinking about switching?

Here’s exactly what you’ll gain and lose with each move.

Phán quyết cuối cùng

Metricool and Zoho Social serve different audiences with different strengths.

Metricool is a digital swiss army knife built for marketers who love data.

It matters when you need to discover easy analytics and track performance across all your social networks.

The ability to manage Google Ads and TikTok Ads alongside organic content is a game changer.

Zoho Social is a great solution for teams already in the Zoho ecosystem.

Nếu bạn use Zoho CRM and need social data connected to customer records, it’s the obvious choice.

The team collaboration features and clean design make it user friendly for growing businesses.

For most social media managers, Metricool offers better value.

The free plan alone beats most competitors’ paid plans.

Now go schedule those posts and start tracking what really matters!

More of Metricool Compared

Here’s how Metricool stacks up against other competitors:

More of Zoho Social Compared

Here’s how Zoho Social stacks up against other competitors:

Câu hỏi thường gặp

What is Metricool used for?

Metricool is a social media scheduling tool that helps social media managers handle all your social networks from a single inbox. You can schedule social media posts, track analytics with easy analytics dashboards, download custom reports, and manage multiple brands. It also supports Google Ads and TikTok ads management, making it a digital swiss army knife for your digital presence.

Is Zoho Social worth it for social media management?

Zoho Social is a great solution for businesses already using other Zoho apps. It offers strong scheduling with SmartQ optimal times posting, lets you monitor hashtags and monitor mentions in real time, and provides pre built reports to track performance. The Zoho Social mobile app makes it easy to manage multiple accounts on the move. If you need tight integration with Zoho CRM, it’s a game changer for boost engagement.

Does Metricool have a free plan?

Yes, Metricool offers a free plan that lets you manage one brand with up to 50 social media posts per month. You get access to easy analytics, historical data for 3 months, and the social inbox feature. However, the free plan excludes LinkedIn and Twitter account analytics. Paid plans start at $18/month for the Starter plan with unlimited scheduling and Looker Studio integration.

Can Zoho Social schedule posts to all social media platforms?

Zoho Social supports schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Mastodon, and Bluesky. The publishing queue feature with SmartQ helps you reach the right audience at optimal times. You can add posts to your queue and the platform will automatically sync your scheduled posts. The user interface features a clean design that makes scheduling on multiple platforms user friendly.

Which is better for managing multiple social media accounts?

For managing multiple social media accounts across multiple brands, Metricool is the better choice. It offers more generous brand limits on paid plans and provides a single inbox to manage all your social messages. Metricool’s auto posting and scheduled content features save time for social media managers. Zoho Social offers great features but limits business plans to one brand, requiring Agency plans ($320/month) for multiple social channels management. Based on any Metricool review, the standout features include the trình chỉnh sửa video integration with Canva. That matters—discover easy analytics and see what works in just a few clicks.