⚡ Quick Verdict:
- Chạy: ActiveCampaign starts at $15/month with automation included. HubSpot has a free plan but paid Marketing Hub tiers climb fast.
- Phù hợp nhất cho: ActiveCampaign suits doanh nghiệp nhỏ focused on email marketing. HubSpot fits teams wanting one all in one platform for sales and marketing.
- Điểm khác biệt chính: ActiveCampaign is a marketing automation platform built around email. HubSpot is a complete CRM with sales, service, and content tools.
- Our pick: ActiveCampaign for most users. You get a visual automation builder and predictable pricing without enterprise overhead.
HubSpot and ActiveCampaign both promise to grow your việc kinh doanh.
But they were built for two different jobs.
HubSpot is a full customer relationship management system.
ActiveCampaign is a marketing automation platform that lives and breathes email marketing.
This ActiveCampaign vs HubSpot guide breaks down pricing, features, and fit.
By the end, you will know which one matches your sales process and budget.
Toàn cảnh
This HubSpot vs ActiveCampaign comparison covers pricing, automation, CRM depth, and reporting.
We also break down which marketing tools fit which kind of team.
Our writers signed up for both ActiveCampaign and HubSpot directly.
Those notes appear in the “What Our Team Noticed” sections below.
We also pulled from each platform’s documentation and public pricing pages.
ActiveCampaign là gì?
ActiveCampaign is a dedicated marketing, email, and behavioral automation platform.
It is best known for powerful email marketing software with deep automation.
The platform focuses on segmentation, personalization, and behavior-based triggers.
You can run email campaigns as one-off blasts, autoresponders, or A/B tests.
It also tracks customer behavior to fire the next-step email automatically.
That makes it a strong fit for marketing-led growth on a budget.
Watch the quick walkthrough below to see the automation builder in action.
🏆 Winner: ActiveCampaign
A marketing automation platform built around email. Automation is included on every plan. Pricing scales predictably with your contact list.
Bảng giá ActiveCampaign
Here is what ActiveCampaign costs in 2026. Pricing scales by contact volume and features.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Người mới bắt đầu | 15 đô la/tháng | Small businesses sending email campaigns |
| Thêm vào đó | 49 đô la/tháng | Growing teams needing the CRM and landing pages |
| Chuyên nghiệp | 79 đô la/tháng | Marketers wanting predictive content and deeper automation |
| Doanh nghiệp | 145 đô la/tháng | Các nhóm lớn hơn với nhu cầu báo cáo nâng cao |
Pricing verified June 2026.
Dùng thử miễn phí: Yes. ActiveCampaign offers a 15-day free trial with no credit card needed to start.
Đảm bảo hoàn tiền: No long lock-in. Plans are monthly or annual, and annual billing lowers the per-month cost.
📌 Ghi chú: Automation is included on every tier. The published Starter rate covers 1,000 contacts, and the price rises as your list grows.
⚠️ Cảnh báo: Higher contact counts push you into pricier bands. Check the live calculator before you commit to a yearly plan.
Những lợi ích chính của ActiveCampaign
Here is what makes ActiveCampaign worth considering:
- Công cụ xây dựng tự động hóa trực quan: Drag and drop steps to create custom workflows. You can map email, SMS, and CRM actions in one view.
- Email marketing depth: Strong deliverability plus ready-made email templates. Good for businesses focused on hộp thư đến kết quả.
- Behavior tracking: The platform watches customer behavior and triggers the right follow-up. This powers smart automation workflows.
- Built-in landing pages: Create forms and landing pages without extra tools. You can add multiple email addresses to a list fast.
- Nội dung dự đoán: Higher tiers add predictive content and send-time tools. These help you deliver relevant content automatically.
- Mobile optimization: Emails and pages adjust to phones out of the box. Mobile optimization keeps your campaigns readable everywhere.
- Free onboarding: Free migration and onboarding help you switch in without losing customer data.
What Our Team Noticed
Của chúng tôi nhà văn signed up for ActiveCampaign and built a few automation workflows. Here is what stood out from that hands-on time:
Ưu điểm và nhược điểm của ActiveCampaign
✅ Ưu điểm
- Automation is included on every plan, even the cheapest
- Visual drag-and-drop automation builder is easy to learn
- Strong email deliverability and ready email templates
- Unlimited pipelines at all tiers plus free onboarding
❌ Nhược điểm
- The CRM is lighter than a full sales platform
- Pricing rises as your contact list grows
- Fewer native app integrations than HubSpot
HubSpot là gì?
HubSpot is an all in one platform for marketing, sales, service, and content.
At its core sits a native customer relationship management system.
That CRM ties every email, call, and deal to one contact profile.
The HubSpot Marketing Hub adds email, landing pages, and smart content blocks.
It is built to track the full customer journey across many channels.
That makes it a complete crm solution for teams that want one hub.
The video below shows how the Marketing Hub and CRM fit together.
🥈 Runner Up: HubSpot
A native CRM with marketing, sales, and service in one place. Best for teams tracking the whole customer journey.
Bảng giá HubSpot
HubSpot uses a hybrid model based on seats and marketing contacts. Here are the headline plans.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Công cụ miễn phí | 0 đô la/tháng | Testing the CRM and basic email |
| Khởi đầu Trung tâm Tiếp thị | 15 đô la/ghế/tháng | Small teams starting marketing automation |
| Nền tảng khách hàng khởi đầu | 15 đô la/ghế/tháng | Bundling marketing, sales, and service |
| Chuyên gia Trung tâm Tiếp thị | 800 đô la/ghế/tháng | Tự động hóa và báo cáo nâng cao |
Pricing verified June 2026.
Dùng thử miễn phí: HubSpot offers a free plan rather than a timed trial. The free plan is limited in features but never expires.
Đảm bảo hoàn tiền: Paid tiers usually require annual contracts. Read the terms before you upgrade past the free plan.
📌 Ghi chú: The figures above come from the canonical pricing in our data set. HubSpot also sells a Sales Hub Starter near $20/seat/month, so your total depends on which hubs you bundle.
⚠️ Cảnh báo: HubSpot charges onboarding fees on Professional and Enterprise tiers. Advanced automation is gated behind those higher plans, so costs climb steeply.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Native CRM core: Strong crm functionality ties marketing to every deal. The same record powers sales and support.
- Deal and lead management: Built-in deal management and lead management keep your sales pipeline tidy. Reps see the full history per contact.
- HubSpot reporting: A custom report builder pulls from contacts, companies, and deals. You get detailed analytics and cross-channel attribution.
- Smart content: Smart content blocks and predictive content show each visitor relevant content based on their profile.
- Wide integrations: A large app marketplace adds advanced tools, email tracking, and connections for any sales team.
- One workspace: Marketing, sales, service, and website content live together. That cuts the gaps between customer interactions.
What Our Team Noticed
Our writer set up a free HubSpot workspace and explored the CRM and Marketing Hub. Here is what stood out:
The short clip below captures more of that hands-on walkthrough.
HubSpot Pros & Cons
✅ Ưu điểm
- Native CRM connects marketing, sales, and service
- Powerful custom report builder and cross-channel dashboards
- Large app marketplace with wider integrations
- Free plan lets you start at no cost
❌ Nhược điểm
- Pricing scales steeply on professional and enterprise plans
- Onboarding fees and annual contracts at higher tiers
- A steep learning curve for new users
So sánh tính năng
Ready to see how ActiveCampaign and HubSpot stack up feature by feature?
We will walk through ten key features so you can match each one to your sales process.
| Tính năng | ActiveCampaign | HubSpot |
|---|---|---|
| Giá khởi điểm | 15 đô la/tháng | $0 free, paid $15/seat/mo |
| Gói miễn phí | ❌ (Dùng thử 15 ngày) | ✅ |
| Tiếp thị qua email | ✅ Core focus | ✅ |
| Trình tạo tự động hóa trực quan | ✅ | ✅ |
| Native CRM | ✅ Lighter | ✅ Đầy đủ |
| Multiple Pipelines | ✅ Unlimited, all tiers | ✅ Limited by tier |
| Custom Report Builder | ✅ Cơ bản | ✅ Nâng cao |
| Hỗ trợ qua điện thoại | ❌ | ✅ Các cấp bậc cao hơn |
| Tích hợp ứng dụng | ✅ Chợ | ✅ Wider library |
| Tốt nhất cho | Email-led marketing | All-in-one CRM |
1. Tiếp thị qua email
ActiveCampaign: Email marketing is the core of the platform. You can run one-off blasts, autoresponders, and A/B tests from one place. Deliverability is high, which is why many businesses focused on the inbox pick it as their email marketing software.
HubSpot: Email lives inside the broader Marketing Hub. You get solid email campaigns and email templates, plus easy email tracking tied to the CRM. It is capable, but email is one piece of a much larger platform.
⚠️ Cảnh báo: If email marketing is your main channel, ActiveCampaign gives you more depth per dollar than HubSpot’s entry tiers.
2. Tự động hóa tiếp thị
ActiveCampaign: For granular marketing automation ActiveCampaign gives you a visual builder. You drag and drop steps to create custom workflows across email, SMS, and CRM actions. The automation builder is intuitive, so you can visualize every connection in a workflow.
HubSpot: HubSpot splits automation features into Workflows, Sequences, Chatflows, and Surveys. The setup is more rigid than ActiveCampaign’s canvas. In return you get wider app integrations that extend your automation workflows beyond email.
💡 Mẹo: Both tools ship templates and common workflow ideas. Use them to launch your first automation tools fast, then customize later.
3. Quản lý quan hệ khách hàng (CRM) và quy trình bán hàng
ActiveCampaign: The CRM is an automation-led contact layer. It tracks engagement to fuel the next email or push a deal in a basic sales pipeline. You also get unlimited pipelines at every tier, which helps lean teams with simple pipeline management.
HubSpot: HubSpot is built around a native CRM that ties every interaction to a deal and contact profile. It adds enterprise-grade lead scoring that grades prospects across multiple touchpoints. The crm capabilities and deal management run deeper, though the number of pipelines is limited by your tier.
4. Landing Pages & Forms
ActiveCampaign: You can build custom landing pages and create forms without a separate tool. It is easy to create custom fields and add multiple email addresses to a segment. This keeps lead capture close to your automation.
HubSpot: HubSpot arranges content, landing pages, and custom forms inside the same workspace as the CRM. Pages connect directly to contact records, so form fills update your customer data ngay lập tức. Content arrangement is one of its stronger areas.
5. Dynamic & Predictive Content
ActiveCampaign: Dynamic content swaps blocks based on each subscriber’s data. Higher tiers add predictive content and predictive sending. Together they help you deliver relevant content without building a version for every segment.
HubSpot: HubSpot relies on smart content blocks linked to its core CRM data. Pages and emails change based on a contact’s lifecycle stage or list. Both platforms also offer extensive dashboard customization to track how that content performs.
6. E-Commerce & Sales Tools
ActiveCampaign: Sales features here center on email-driven follow-up and a light deal pipeline. The goal is to boost sales by moving engaged contacts to the next step. It is enough for a small sales team but not a full revenue suite.
HubSpot: HubSpot manages e-commerce and sales processes inside the same platform. Quotes, payments, and the sales pipeline connect to the CRM record. The sales automation features and deal tracking make it the stronger pick for revenue teams.
7. AI & Smart Tools
ActiveCampaign: Integrated AI helps write subject lines, suggest send times, and shape automation. These advanced features sit inside the builder you already use. They speed up sales and marketing efforts without a separate Công cụ AI.
HubSpot: HubSpot layers AI automation across content, chat, and forecasting. Because it reads the whole CRM, its AI can act on richer customer behavior. These advanced tools shine most on higher plans.
8. Phân khúc & Nhắm mục tiêu
ActiveCampaign: Segmentation and targeting are key features here. You slice lists by tags, behavior, and customer data, then trigger tailored automations. This precision is a big reason marketing automation, ActiveCampaign style, feels so flexible.
HubSpot: HubSpot segments using the same CRM data that powers its reporting. Lists update in real time as customer interactions change. It is reliable, though list logic can feel less hands-on than ActiveCampaign’s canvas.
9. Báo cáo & Phân tích
ActiveCampaign: Reporting covers email open rates, click-through metrics, and link-tracking automation. A Marketing Revenue report links your marketing efforts directly to revenue. You can create custom reports, though the depth stays focused on campaigns.
HubSpot: HubSpot reporting is built on a custom report builder that pulls from contacts, companies, and deals. It adds cross-channel revenue attribution dashboards and detailed analytics. You can create tailored reports and use custom reporting to map the full revenue journey.
💡 Mẹo: Both platforms let you build custom dashboards. Pick the one whose reporting features match how your team measures success.
10. Content Creation
ActiveCampaign: Content creation tools help you draft emails and pages inside the builder. AI assists with copy and layout so your marketing campaigns ship faster. It keeps creation and automation in one workflow.
HubSpot: HubSpot ties content creation to its CMS and CRM. Blog posts, pages, and emails share one library and feed the same analytics. For content-heavy teams, that single source is a real advantage.
11. Định giá & Chi phí
Hãy cùng so sánh các gói giá cạnh nhau.
| Kế hoạch | ActiveCampaign | HubSpot |
|---|---|---|
| Miễn phí | ❌ (Dùng thử 15 ngày) | ✅ Free Tools $0 |
| Người mới bắt đầu | 15 đô la/tháng | 15 đô la/ghế/tháng |
| Hạng trung | 49–79 đô la Mỹ/tháng | Starter Customer Platform $15/seat |
| Hạng cao nhất | Enterprise $145/month | Marketing Hub Pro $800/seat |
ActiveCampaign: Pricing scales predictably by contact volume and features. Automation is included from the $15 Starter, which keeps costs flat for small businesses. There are no onboarding fees gating the basics.
HubSpot: The free plan is a real draw, but paid tiers scale steeply. Advanced marketing automation software lives on the Professional and Enterprise plans, and onboarding fees apply. Your final bill depends on seats and marketing contacts.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Ngân sách eo hẹp | ActiveCampaign | $15 entry with automation included |
| Tự động hóa email chuyên sâu | ActiveCampaign | Visual builder, behavior triggers |
| All-in-one CRM | HubSpot | Marketing, sales, service in one |
| Báo cáo nâng cao | HubSpot | Custom report builder, attribution |
| Hỗ trợ qua điện thoại | HubSpot | Available on higher tiers |
| Thiết lập thân thiện với người mới bắt đầu | ActiveCampaign | Đường cong học tập nhẹ nhàng hơn |
💰 Ngân sách của bạn
ActiveCampaign keeps costs predictable as you grow. HubSpot’s free plan is great to start, but việc kinh doanh growth can push you onto pricey professional and enterprise plans.
🔌 Bộ công nghệ của bạn
HubSpot offers a wider app library for complex stacks. ActiveCampaign’s app marketplace covers the common tools most small teams already use.
📝 Quy trình bán hàng của bạn
If your sales process is mostly email follow-up, ActiveCampaign fits. If you track deals across many channels, HubSpot’s native CRM wins.
🎓 Trình độ kinh nghiệm của bạn
Beginners tend to learn ActiveCampaign faster. HubSpot is powerful but has a steeper learning curve for full setup.
🆓 Dùng thử và bản demo miễn phí
ActiveCampaign gives a 15-day free trial to test automation. HubSpot’s free plan lets you explore the CRM with no time limit.
🛟 Các tùy chọn hỗ trợ
Both offer email and chat support. HubSpot adds advanced phone support on higher tiers, which helps larger teams chase customer satisfaction.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Switching from ActiveCampaign to HubSpot?
✅ Những lợi ích bạn sẽ nhận được:
- A full native CRM that unifies marketing, sales, and service
- A custom report builder with cross-channel attribution
- A larger app library and built-in phone support tiers
❌ Những gì bạn sẽ mất:
- The flexible drag-and-drop automation canvas
- Unlimited pipelines on every tier
- Predictable, contact-based pricing
📋 Cách chuyển đổi:
- Export your contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your top automations as HubSpot Workflows
🔄 Switching from HubSpot to ActiveCampaign?
✅ Những lợi ích bạn sẽ nhận được:
- Lower, predictable pricing with automation on every plan
- A more visual automation builder for custom workflows
- Free migration and onboarding to protect customer relationships
❌ Những gì bạn sẽ mất:
- The deep native CRM and enterprise lead scoring
- Cross-channel revenue attribution reporting
- The breadth of HubSpot’s app marketplace
📋 Cách chuyển đổi:
- Export contacts, deals, and email templates from HubSpot
- Start a 15-day ActiveCampaign trial and import your lists
- Use free onboarding to rebuild your core automations
What Our Review Didn’t Cover
This comparison focused on small to mid-sized teams. We did not test enterprise SSO, custom API builds, or very large contact databases. Our notes reflect the June 2026 versions of each platform, so features may have shifted since. If you manage hundreds of seats or run a global sales team, your priorities may differ from what we covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả & Giá trị | ActiveCampaign |
| 📧 Tiếp thị qua email | ActiveCampaign |
| 🤖 Tự động hóa tiếp thị | ActiveCampaign |
| 👶 Dễ sử dụng | ActiveCampaign |
| 🏢 All-in-One Platform | HubSpot |
| 🔌 Tích hợp | HubSpot |
| 📊 Báo cáo & Phân tích | HubSpot |
| 🏆 Người chiến thắng chung cuộc | ActiveCampaign |
🏆 NGƯỜI CHIẾN THẮNG: ACTIVECAMPAIGN
ActiveCampaign wins 4 out of 7 categories.
Phù hợp nhất cho: Email-led marketing, small businesses, budget-minded automation
ActiveCampaign and HubSpot are two very different products.
ActiveCampaign is a user friendly platform built around email marketing and automation. Its workflow automation and automation capabilities reward teams that live in their campaigns. For most small and mid-sized businesses, that focus plus the lower price makes it our pick.
HubSpot is excellent if you want one all in one platform for the whole customer journey. The native CRM, deeper reporting, and wider integrations justify the higher cost for larger sales and marketing teams.
Choose ActiveCampaign to grow with email-first automation. Choose HubSpot when a complete CRM matters more than price.
So sánh thêm về ActiveCampaign
Dưới đây là cách ActiveCampaign so sánh với các đối thủ cạnh tranh khác:
ActiveCampaign thắng nhờ: deeper email segmentation, lower entry price, more flexible automation canvas
Keap thắng nhờ: built-in invoicing, all-in-one small-business billing, simpler contact pipeline
ActiveCampaign so với GoHighLevel
ActiveCampaign thắng nhờ: email deliverability, cleaner interface, predictable contact-based pricing
GoHighLevel thắng nhờ: agency white-labeling, bundled funnels, client sub-accounts
ActiveCampaign so với Truyền động đường ống
ActiveCampaign thắng nhờ: marketing automation depth, email campaigns, behavior triggers
Pipedrive thắng nhờ: sales-first pipeline views, deal forecasting, simpler rep workflow
More of HubSpot Compared
Here is how HubSpot stacks up against other competitors:
HubSpot so với Salesforce
HubSpot thắng nhờ: easier onboarding, bundled marketing tools, friendlier interface
Salesforce thắng thế nhờ: deeper enterprise customization, a vast app marketplace, advanced sales forecasting
HubSpot thắng nhờ: marketing hub breadth, content tools, cross-channel reporting
Pipedrive thắng nhờ: lower price, lean sales focus, faster rep adoption
HubSpot thắng nhờ: native marketing automation, deal management depth, detailed analytics
CRM thắng lớn vào thứ Hai nhờ: flexible boards, lower starting cost, visual project tracking
Câu hỏi thường gặp
ActiveCampaign và HubSpot có những điểm khác biệt gì?
ActiveCampaign is a marketing automation platform built around email. HubSpot is an all in one CRM covering marketing, sales, and service. ActiveCampaign suits email-led teams, while HubSpot suits full-funnel growth.
ActiveCampaign phù hợp nhất với đối tượng nào?
ActiveCampaign fits small businesses focused on email marketing and automation on a budget. Its visual builder and predictable pricing reward marketing-led teams that want depth without enterprise overhead.
Có thể sử dụng ActiveCampaign như một hệ thống CRM không?
Yes. ActiveCampaign includes a built-in CRM with deals and unlimited pipelines on every tier. It handles a basic sales pipeline well, though it is lighter than HubSpot’s native CRM.
Does HubSpot integrate with ActiveCampaign?
Yes, through connectors like Zapier or marketplace apps. You can sync contacts and activity between both, though most teams pick one platform to avoid duplicate customer data.
Đối thủ cạnh tranh lớn nhất của HubSpot là ai?
Salesforce is HubSpot’s biggest competitor in CRM. For marketing automation software, ActiveCampaign and Mailchimp compete closely. The right rival depends on whether you need a CRM or email focus.
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