⚡ Quick Verdict:
- Chạy: Apollo starts at $0/month (free plan) vs Mailshake at $25/month (no free plan)
- Phù hợp nhất cho: Apollo for sales intelligence and lead generation, Mailshake for simple cold email outreach
- Điểm khác biệt chính: Apollo includes a 270M+ contact database while Mailshake focuses purely on email automation
- Our pick: Apollo for most sales teams — it combines prospecting and outreach in one platform
Sales teams comparing Apollo vs Mailshake usually have one câu hỏi.
Do you need a full sales intelligence platform or just cold email automation?
Apollo combines a massive B2B database with sales engagement tools.
Mailshake focuses on helping sales reps send personalized cold emails at scale.
Cả hai đều hứa hẹn sẽ giúp bạn có được nguồn khách hàng tiềm năng chất lượng.
This comparison breaks down which tool fits your sales process.
Toàn cảnh
This Apollo vs Mailshake comparison covers pricing, features, and ease of use for both tools.
We reviewed documentation, pricing pages, and user reviews for Apollo and Mailshake.
Our writers also spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you’ll know which sales tool fits your outreach efforts.
Apollo là gì?
Apollo is a sales intelligence platform for B2B sales teams.
It combines a database of over 270 million contacts with sales engagement tools.
The platform helps sales professionals find ideal buyers and reach them through email and phone.
Apollo includes lead scoring, deal management, and conversation intelligence features.
Most sales and marketing teams choose it to power their entire go-to-market strategy from one platform.
Apollo
Find your ideal buyers with 270M+ contacts. Create sequences, track deals, and close more sales from one platform. Free plan includes 60 email credits per month.
Bảng giá Apollo
Apollo offers four pricing tiers, including a generous free plan for solopreneurs and startups.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Miễn phí | $0 | Solopreneurs testing the platform |
| Nền tảng | 49 đô la/tháng | Các đội ngũ bán hàng đang phát triển cần nhiều tính năng hơn. |
| Chuyên nghiệp | 79 đô la/tháng | Teams needing advanced analytics and higher limits |
| Tổ chức | 119 đô la/tháng | Các doanh nghiệp lớn với nhu cầu riêng biệt |
Pricing verified April 2026.
Dùng thử miễn phí: Yes — the free plan gives you 60 monthly email credits with no credit card required.
Đảm bảo hoàn tiền: Apollo offers annual billing discounts but doesn’t advertise a specific refund policy.
📌 Ghi chú: The free plan includes unlimited email credits for verified emails, but export credits are limited. The Basic plan at $49/month unlocks unlimited email credits and more export credits for rapidly growing startups.
⚠️ Cảnh báo: Some users report that Apollo emails can land in spam folders. Pay attention to email deliverability settings and warm up your sending domain before launching outreach campaigns.
Những lợi ích chính của Apollo
Here’s what makes Apollo worth considering for your sales team:
- Cơ sở dữ liệu B2B khổng lồ: Access over 270 million contacts and 60 million companies. Find phone numbers, verified emails, and job titles for your ideal buyers using advanced search filters.
- Chấm điểm khách hàng tiềm năng bằng trí tuệ nhân tạo: Apollo uses AI models to score and prioritize leads based on fit criteria. Sales managers can focus their team on the most promising potential leads.
- Sales Engagement Tools: Create customizable sequences for email outreach. The platform lets you intelligently automate outreach with multi-touch campaigns.
- Trình quay số tích hợp: Make calls directly from the Apollo platform. The cloud-based dialer supports call logging and recordings associated with contact records.
- Quản lý giao dịch: Track opportunities through your pipeline without switching to a separate CRM tool. Apollo integrates with popular CRM systems like Salesforce and HubSpot.
- Trí tuệ đàm thoại: Get insights from sales calls to improve team performance. Sales coaching features help sales managers train their reps.
- Tiện ích mở rộng Chrome: The Apollo Chrome extension lets you find contact info while browsing company websites and LinkedIn profiles.
What Our Team Noticed
Our writer signed up for Apollo and spent several days exploring the platform’s features. Here’s what stood out from that hands-on time:
Ưu điểm và nhược điểm của Apollo
✅ Ưu điểm
- Free plan includes 60 monthly email credits for testing
- Database of 270M+ contacts with over 200 data points per lead
- All-in-one platform combines prospecting, engagement, and analytics
- AI lead scoring helps sales teams focus on high-quality leads
- Integrates with major CRMs and includes API access
❌ Nhược điểm
- Users report data accuracy issues with some contact information
- Quá trình làm quen có thể khá khó khăn đối với người dùng mới.
- Some emails land in spam folders without proper deliverability setup
- Pricing structure can be inflexible for smaller companies
Mailshake là gì?
Mailshake is a sales engagement platform designed for cold email outreach.
It helps sales reps send personalized cold emails at scale with automated follow-ups.
The tool includes LinkedIn automation, a power phone dialer, and built-in email deliverability features.
Mailshake connects to your existing email provider to send from your own inbox.
Many sales teams choose it for its simple interface and focus on getting more meetings.
Mailshake
Send personalized cold emails that land in prospect inboxes. Includes LinkedIn automation, AI email writer, and power dialer. Used by 49,000+ companies worldwide.
Bảng giá Mailshake
Mailshake offers three pricing plans with both monthly and annual billing options.
| Kế hoạch | Hàng tháng | Hàng năm | Tốt nhất cho |
|---|---|---|---|
| Người mới bắt đầu | 29 đô la/tháng | 25 đô la/tháng | Các nhóm nhỏ bắt đầu tiếp cận khách hàng tiềm năng. |
| Tiếp cận qua email | 59 đô la/tháng | 45 đô la/tháng | Teams needing email personalization advanced scheduling |
| Tương tác bán hàng | 99 đô la/tháng | 85 đô la/tháng | Established teams with multi channel capabilities |
Pricing verified April 2026.
Dùng thử miễn phí: No — Mailshake does not offer a free trial, requiring users to commit to a paid plan upfront.
Đảm bảo hoàn tiền: Contact the support team within a reasonable timeframe if you need to cancel.
📌 Ghi chú: The Sales Engagement plan includes the power phone dialer with unlimited free dialer minutes and LinkedIn automation features. Growing teams may want to start with Email Outreach and upgrade as needed.
⚠️ Cảnh báo: Without a free trial, you’ll need to commit to a paid subscription to test Mailshake. The pricing structure can be complex since some features require the higher-tier Sales Engagement plan.
Những lợi ích chính của Mailshake
Here’s what makes Mailshake worth considering for cold email outreach:
- Giao diện thân thiện với người dùng: Mailshake keeps things simple with a clean dashboard. Sales representatives can set up their first mailshake campaign in minutes without technical skills.
- Công cụ đảm bảo email được gửi thành công: Built-in email warm-up, verification, and throttling help avoid spam filters. The email domain setup assistant guides you through proper configuration.
- SHAKEspeare AI Email Writer: The AI helps generate custom email copy and subject lines based on your campaign goals. Save time crafting personalized emails for your target audience.
- Tự động hóa LinkedIn: Send automated LinkedIn messages and connection requests alongside your email campaigns. Reach prospects on social media platforms they actually check.
- Người bắt bóng chính: The lead catcher feature shows your most engaged leads to help you focus on prospects who will convert. Filter prospects based on engagement and response patterns.
- Ứng dụng quay số điện thoại mạnh mẽ: Make phone calls directly within personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes for cold calling.
- Tích hợp CRM: Connect with Salesforce, HubSpot, and other CRM tools for easy lead management. All your outreach data syncs automatically.
What Our Team Noticed
Our writer signed up for Mailshake and explored its cold email features. Here’s what stood out from that hands-on time:
Ưu điểm và nhược điểm của Mailshake
✅ Ưu điểm
- Simple interface helps sales reps set up campaigns quickly
- Built-in email warm-up and deliverability tools prevent spam folders
- LinkedIn automation adds multi channel capabilities
- AI email writer speeds up campaign creation
- Used by 49,000+ companies with proven track record
❌ Nhược điểm
- No free trial requires upfront payment commitment
- Không có sẵn cơ sở dữ liệu liên hệ — bạn cần có khách hàng tiềm năng của riêng mình.
- Dịch vụ hỗ trợ khách hàng có thể phản hồi chậm.
- Some users report trouble uploading leads correctly
So sánh tính năng
Let’s compare Apollo and Mailshake across the features that matter most for sales teams.
We’ll cover lead generation, email tools, automation, and pricing to help you decide.
| Tính năng | Apollo | Mailshake |
|---|---|---|
| Giá khởi điểm | Miễn phí (0 đô la/tháng) | $25/month (Annual) |
| Gói miễn phí | ✅ | ❌ |
| Cơ sở dữ liệu liên hệ | ✅ Hơn 270 triệu liên hệ | ❌ |
| Chuỗi email | ✅ | ✅ |
| Tự động hóa LinkedIn | ❌ | ✅ |
| Trình quay số điện thoại mạnh mẽ | ✅ | ✅ |
| Trình soạn thảo email AI | ✅ | ✅ |
| Ghi điểm dẫn đầu | ✅ | ❌ |
| Tích hợp CRM | ✅ | ✅ |
| Tốt nhất cho | Full sales intelligence | Tiếp cận qua email lạnh |
1. Lead Generation and Database
Apollo: Apollo combines a buyer database of over 270 million contacts and 60 million companies in one platform. Each lead includes over 200 data points for targeting. Use advanced search filters to find ideal buyers by job title, company size, industry, and intent data.
Mailshake: Mailshake does not include a built-in contact database. You need to bring your own leads or use the Data Finder feature to purchase contact details separately. The data finder credits come as an add-on to your subscription.
⚠️ Điểm khác biệt chính: Apollo gives you leads included in your subscription. Mailshake requires you to source leads elsewhere or pay extra for data finder credits.
2. Khả năng gửi email thành công
Apollo: Apollo provides verified emails from its database to improve deliverability. However, some users report that Apollo emails often land in spam folders. The platform includes basic email health monitoring but lacks dedicated warm-up tools.
Mailshake: Mailshake includes built-in email warm-up, verification, and throttling to mimic natural sending patterns. The email domain setup assistant helps avoid spam filters. You connect your own email provider so messages send from your actual inbox.
⚠️ Điểm khác biệt chính: Mailshake has stronger email deliverability tools built in. Apollo users may need third-party warm-up services to avoid spam folders.
3. Tính năng AI
Apollo: Apollo uses AI models to score and prioritize leads based on fit criteria. The AI assisted email writing helps personalize outreach at scale. Advanced algorithms analyze engagement patterns to suggest optimal send times.
Mailshake: Mailshake’s SHAKEspeare AI helps generate custom email copy and subject lines based on campaign goals. The in app copy analyzer reviews your messages before sending. AI features focus on email creation rather than lead intelligence.
4. Tự động hóa LinkedIn
Apollo: Apollo does not include native LinkedIn automation tools. You can view LinkedIn profiles from contact records and use the Apollo chrome extension for research. But automated LinkedIn messages and connection requests require third-party tools.
Mailshake: Mailshake includes LinkedIn automation for sending connection requests and LinkedIn messages at scale. Add LinkedIn outreach steps to your email campaigns for multi channel capabilities. The Sales Engagement plan unlocks full LinkedIn automation features.
5. Trình quay số điện thoại
Apollo: Apollo includes a built-in cloud-based dialer for making calls directly from the platform. The dialer supports call logging and recordings associated with contact records. Phone numbers come from the database for verified contacts.
Mailshake: Mailshake includes a power phone dialer to integrate cold calling into personalized campaigns. The Sales Engagement plan includes unlimited free dialer minutes. Make phone calls directly within your outreach sequences.
6. Sales Analytics
Apollo: Apollo provides detailed analytics on sales and marketing campaigns. Track team performance, sales performance metrics, deal pipeline, and conversation intelligence. The analytics help sales managers identify what’s working across outreach efforts.
Mailshake: Mailshake provides analytics to track opens, replies, and clicks for outreach campaigns. A B testing helps improve campaigns by comparing subject lines and copy variations. The lead drivers dashboard shows campaign performance at a glance.
⚠️ Ghi chú: Some Mailshake users find the reporting metrics limited compared to Apollo’s detailed analytics. Apollo offers deeper insights for sales teams tracking team performance.
7. Sự tích hợp
Apollo: Apollo integrates with popular CRM systems like Salesforce, HubSpot, and others. The platform syncs data automatically to enhance lead and customer interaction tracking. API access is available on paid plans for custom integrations.
Mailshake: Mailshake integrates with CRM tools like Salesforce and HubSpot for easy lead management. Connect your existing email provider whether Gmail, Outlook, or other mail accounts. Multiple different tools can connect through native integrations.
8. Theo dõi tự động
Apollo: Apollo lets you create sequences with customizable follow-up steps. Set triggers based on prospect behavior like opens, clicks, or replies. The sales engagement capabilities allow complex multi-touch sequences for different lead segments.
Mailshake: Mailshake allows users to send automated follow ups based on a schedule they set. Multi-step campaigns stop automatically when a prospect replies. The provider automated email sequences are straightforward to configure without technical skills.
9. Dễ sử dụng
Apollo: Apollo offers more advanced features but has a learning curve. Many users find the user interface outdated and not user-friendly. The complexity can be overwhelming for new users, especially sales reps just getting started.
Mailshake: Mailshake is known for its user friendly interface and ease of setup. Sales representatives can create their first mailshake campaign quickly without technical skills. The platform focuses on simplicity over feature complexity.
10. Định giá & Chi phí
| Kế hoạch | Apollo | Mailshake |
|---|---|---|
| Miễn phí / Vào cửa | $0/month (60 email credits) | $25/month (annual) |
| Basic / Email Outreach | 49 đô la/tháng | $45/month (annual) |
| Professional / Sales Engagement | 79 đô la/tháng | $85/month (annual) |
| Organization / Enterprise | 119 đô la/tháng | Phong tục |
Apollo: Apollo’s free plan includes 60 monthly email credits and access to the contact database. The Basic plan at $49 per month is designed for growing sales teams. The Professional plan at $79 per month includes advanced analytics and higher sending limits.
Mailshake: Mailshake starts at $25 per month on annual billing for the Starter plan. The Email Outreach plan at $45 per month adds more features for email personalization advanced scheduling. The Sales Engagement plan at $85 per month unlocks LinkedIn automation and the power phone dialer.
⚠️ So sánh chi phí: Apollo provides more value if you need leads since the database is included. Mailshake may cost less monthly but you’ll pay extra for contact data from other sources.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Built-in contact database | Apollo | Hơn 270 triệu liên hệ được bao gồm |
| Cold email focus | Mailshake | Purpose-built for outreach |
| Gói miễn phí để bắt đầu | Apollo | 60 free email credits monthly |
| Tự động hóa LinkedIn | Mailshake | Các tính năng gốc của LinkedIn |
| Lead scoring with AI | Apollo | AI prioritizes best prospects |
| Khả năng gửi email tốt nhất | Mailshake | Built-in warm-up tools |
💰 Ngân sách của bạn
Apollo’s free plan gives you access to the contact database with 60 monthly email credits. Mailshake requires paying from day one since there’s no free trial — if budget is tight, start with Apollo.
🔌 Bộ công nghệ của bạn
Both tools integrate with Salesforce, HubSpot, and popular CRMs. Mailshake connects to your existing email provider for better deliverability. Apollo works as a standalone platform with its own sending infrastructure.
📝 Quy trình bán hàng của bạn
Apollo suits sales and marketing teams who want prospecting, engagement, and deal management in one platform. Mailshake is better for sales reps focused specifically on cold email campaigns and outreach campaigns.
🎓 Trình độ kinh nghiệm của bạn
Mailshake’s user friendly interface makes it easier for beginners to send personalized cold emails quickly. Apollo has a steeper learning curve but rewards users who take time to master its advanced features.
🆓 Dùng thử và kiểm tra miễn phí
Apollo lets you test the platform with a free plan before committing to paid plans. Mailshake does not offer a free trial, so you’ll need to commit upfront. Try Apollo first if you want to test before buying.
🛟 Các tùy chọn hỗ trợ
Both platforms have received mixed reviews for customer support response times. Apollo users report some issues with data accuracy and technical glitches. Mailshake’s support team has been reported as slow to respond by some users.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Bạn đang chuyển từ Apollo sang Mailshake?
✅ Những lợi ích bạn sẽ nhận được:
- Better email deliverability with built-in warm-up tools
- Native LinkedIn automation for multi channel outreach
- Giao diện đơn giản hơn, dễ học hơn.
❌ Những gì bạn sẽ mất:
- Truy cập vào cơ sở dữ liệu liên hệ hơn 270 triệu người.
- Chấm điểm và ưu tiên khách hàng tiềm năng bằng AI
- Free plan option for getting started
📋 Cách chuyển đổi:
- Xuất danh bạ và chuỗi liên hệ của bạn từ Apollo.
- Tạo tài khoản Mailshake và kết nối với nhà cung cấp email của bạn.
- Import leads and rebuild your email campaigns in Mailshake
🔄 Bạn đang chuyển từ Mailshake sang Apollo?
✅ Những lợi ích bạn sẽ nhận được:
- Built-in database with 270M+ contacts and 60M companies
- Hệ thống chấm điểm khách hàng tiềm năng AI giúp ưu tiên những khách hàng tiềm năng tốt nhất.
- Deal management and conversation intelligence tools
❌ Những gì bạn sẽ mất:
- Các tính năng tự động hóa gốc của LinkedIn
- Dedicated email warm-up and deliverability tools
- Simpler user interface for quick campaign setup
📋 Cách chuyển đổi:
- Export your contact lists and campaign templates from Mailshake
- Sign up for Apollo’s free plan to explore the platform
- Import leads and create sequences using Apollo’s engagement tools
What Our Review Didn’t Cover
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise SSO integration, custom API implementations, or organization-level pricing negotiations. Large sales teams with 50+ users may have different priorities than what we’ve described here. Our observations are based on April 2026 versions — features may have changed since then.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả & Giá trị | Apollo |
| 🎯 Tạo khách hàng tiềm năng | Apollo |
| 📧 Khả năng gửi email thành công | Mailshake |
| 🔗 Tự động hóa LinkedIn | Mailshake |
| 🤖 Tính năng AI | Apollo |
| 👶 Dễ sử dụng | Mailshake |
| 📊 Phân tích & Báo cáo | Apollo |
| 🏆 Người chiến thắng chung cuộc | Apollo |
🏆 NGƯỜI CHIẾN THẮNG: Apollo
Apollo wins 5 out of 7 categories.
Phù hợp nhất cho: Sales teams needing leads and engagement in one platform, B2B organizations with prospecting needs, teams that want AI lead scoring and sales intelligence.
Apollo and Mailshake serve different parts of the sales process.
Apollo is a full sales intelligence platform with prospecting, engagement, and deal management tools.
Mailshake is a focused cold email outreach tool with strong email deliverability and LinkedIn automation.
Mailshake excels at helping sales reps send personalized cold emails that land in prospect inboxes.
However, if you need leads and outreach tools in one platform, Apollo provides more complete coverage for sales and marketing teams.
So sánh thêm về Apollo
Here’s how Apollo stacks up against other sales engagement tools:
Apollo đấu với Ngay lập tức
Apollo thắng nhờ: Built-in contact database with 270M+ leads, AI lead scoring, deal management pipeline
Thắng ngay lập tức trên: Unlimited email accounts, better email warm-up tools, simpler pricing structure
Apollo so với Snov.io
Apollo thắng nhờ: Larger contact database, more data points per lead, conversation intelligence features
Snov.io thắng nhờ: Chrome extension for LinkedIn prospecting, email verification accuracy, lower entry pricing
Apollo đấu với Thợ săn.io
Apollo thắng nhờ: Complete sales engagement platform, built-in dialer, advanced sales analytics
Hunter.io thắng nhờ: Email finding accuracy, domain search features, simpler tool for email-only needs
Apollo so với Reply.io
Apollo thắng nhờ: Free plan with database access, 200+ data points per contact, deal management tools
Reply.io thắng thế ở các điểm sau: AI engagement features, multi-channel sequences, LinkedIn automation built in
So sánh thêm về Mailshake
Here’s how Mailshake stacks up against other cold email outreach tools:
Mailshake so với Lemlist
Mailshake thắng nhờ: Power phone dialer included, simpler user interface, LinkedIn automation in higher tiers
Lemlist thắng nhờ: Image personalization features, better email deliverability reputation, more creative email options
Mailshake so với Chim gõ kiến
Mailshake thắng nhờ: AI email writer (SHAKEspeare), LinkedIn automation features, lead catcher for engaged prospects
Chim gõ kiến thắng nhờ: More affordable pricing, better for agencies with multiple clients, email verification built in
Mailshake so với Smartlead
Mailshake thắng nhờ: Established platform with 49,000+ users, power phone dialer, simpler campaign setup
Smartlead chiến thắng nhờ: Unlimited email warm-up, better inbox rotation, more sending accounts per plan
Mailshake so với Saleshandy
Mailshake thắng nhờ: LinkedIn automation features, integrated phone dialer, lead catcher dashboard
Saleshandy thắng nhờ: Unified inbox for teams, sender rotation to avoid spam, more affordable entry pricing
Câu hỏi thường gặp
Apollo IO làm gì?
Apollo is a sales intelligence platform that combines a database of over 270 million contacts with sales engagement tools. It helps B2B sales teams find leads, automate outreach, and track deals in one platform. The tool includes data enrichment features and claims to have the most accurate data for prospecting.
Mailshake được dùng để làm gì?
Mailshake helps sales teams automate cold email outreach at scale. The platform sends personalized emails with automated follow-ups, tracks opens and replies, and includes LinkedIn automation for multi channel capabilities. Mailshake’s data finder lets you purchase contact details when you need more leads for personalized outreach campaigns.
Apollo có xác minh email không?
Yes, Apollo provides verified emails from its contact database. The platform claims over 200 data points per lead. However, some users report data accuracy issues, so testing with small batches first is recommended.
Mailshake có cung cấp bản dùng thử miễn phí không?
No, Mailshake does not offer a free trial. You need to commit to a paid plan upfront starting at $25 per month on annual billing. This is a notable difference from Apollo which offers a free plan.
Is Apollo good for cold email outreach?
Apollo works well for sales teams who need prospecting and outreach in one tool. The free plan includes 60 monthly email credits. Apollo provides sales tools and sales automation features to simplify sales processes. For dedicated cold email features like warm-up and deliverability tools, Mailshake may be better suited.
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